F’REAL
THE “F’REAL” Deal A FAST AND EASY WAY TO MAKE BLENDED DRINKS.
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lended drinks are a great upsell and increase check size, but they can be messy to make, time consuming, and inconsistent. “Currently, most bars are either using a traditional blender and adding ice, mixer, and alcohol to make a drink, or for boozy shakes, they’re adding ice cream or a mixer,” say Michelle Davis, VP of Foodservice Sales, and Melissa Torok, director of Marketing at f’real. “It’s a big hassle for bars to pull all the ingredients 30
Bar Business Magazine
April/May 2020
together, blend it up, and then have to clean out the blender for the next drink. Bartenders generally hate making blended drinks because it takes so much more time than other drinks.” The f’real Foodservice Blender offers a timesaving and mess-free alternative method of making blended drinks. “Our blender is very easy to operate. You simply place it on the counter, add water to the reservoir, and you’re ready to blend,” say Davis & Torok, who explain that bartenders then choose a pre-filled
cup in the desired flavoring. “The blender does the rest with just a push of a button.” Staff chooses between two options: Blend & Serve and Custom-Made. “Blend & Serve has all the flavors already in the cup, ready to go. You just remove the lid, place it in the blender, and press start,” say Davis & Torok. “The cups are prefilled with frozen blended product so the blender is able to quickly blend in less than 40 seconds to create the perfect shake or smoothie. It is consistent every time and there is no waste.” barbizmag.com
Photo: Shutterstock/ Ekaterina_Molchanova
BY ASHLEY BRAY
