FROM ON TAP THE EDITOR
Enrich Your Customers’ Experience with a Photo Booth
ver the last few years, it’s become apparent that what truly separates one bar from another is the experience it provides to its patrons. Even in the age of COVID-19, with new social distancing restrictions, customer experience will still be paramount. If you’re looking for something unique to add to your bar that will keep the interest of your patrons, consider adding a photo booth. Photo booths have surged in popularity over the last five or so years, and they are a staple at many special events. But why not bring them into your bar? Your guests are already taking photos—this gives them another way to remember their experience at your bar. “A photo booth that offers prints can dramatically change the guest experience at bars,” says Suzanne Seagle, director of Marketing at DNP Imagingcomm America Corp. “People love to go to bars to meet up with
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Bar Business Magazine
June/July 2020
friends, unwind from daily life, and have fun! Photo booths capture those moments and make those memories last far beyond their time at the bar. People at bars are already taking selfies, but a photo booth can easily print those memories and give guests a physical reminder of a fun night out.” DNP is the industry leader in dyesublimation photo printers and are often the printers chosen by photo booth companies to include with their solutions. Unlike typical ink-jet printers, dye-sublimation printers use ribbon heating and cooling technology that produce high-resolution prints in seconds that don’t smudge or fade. “DNP’s latest printer, the QW410, is the most compact, lightweight dyesublimation photo printer on the market, making it that much easier for restaurants and bars to set up permanent installations without taking up a lot of space,” says Seagle. And in the digital age, when printed photos are a rarity, photo booth
printouts are a sought-after and popular novelty. “It’s not that the value of a memory, a time, or a place has changed with technology, it’s that printed photos have the ability to take us back even when we’re least expecting it,” explains Seagle. “Even with a camera in everyone’s pocket and social media at our fingertips, technology cannot replace the innate feeling of physically holding onto a memory.” Photo booths also offer bars a unique form of marketing. “Many photo booth set-ups allow businesses to add their logo to each print, making the photo an easy way to increase brand awareness and advertise with customers,” says Seagle. “Bars can also run contents and promotions or throw fun marketing events as a way to draw in more customers and add money to their bottom line.” Just be sure you have cleaning protocols in place between each guest that uses the photo booth. dnpimagingcomm.com barbizmag.com
Photo: Shutterstock.com/ goodluz.
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