BORN IN 2002 REACHING 120 MIO. CANS PER YEAR

Soaring popularity with a yearly growth

Thanks to effect®, the energy drink category is once again, finding itself in strong growth. With its simple, stylish design, unique range of packaging options and first class marketing support, the effect® brand has been enjoying amazing and continual success throughout all trade sectors. Once you spot those iconic red dots it becomes harder to resist effect® and it’s unique positioning as the mental energiser. There is no effect without effect®.

• German Design & Red Dot Design Award

• Weighted distribution of 73 %*

• Numeric distribution of 56 %*

• Exported to 57 countries around the world

• Also available in a sugar-free variant