Best SEO Tools for Marketers
Introduction Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results, often referred to as "natural", "organic", or "earned" results. SEO is the very important factor for the SERPs. Most of the SEO companies in Wilmington are using the best SEO tools for best results.
Here we have outlined the top 10 SEO tools for marketers Ahrefs Google Analytics Google Search Console Majestic SEO Moz Local Ninja Outreach Open Site Explorer Quicksprout Raven Tools SEMRush
Ahrefs Ahrefs is a go-to link exploring tool. The free version allows marketers to analyze a single website and perform a limited amount of daily queries, which should be more than enough for you to get started. Ahrefs recently added key features like a content explorer and position explorer. The robustness of Ahrefs could eventually render other SEO tools like SEM Rush and Buzz Sumo redundant.
Google Analytics If your brand’s website doesn’t already have Google Analytics installed, do it now. Installing Google Analytics actually leveraging all of the different insights provided by the free platform are two different things. All marketers should be paying attention to page visits, sources, time on site, and bounce rate. Marketers may notice that their traffic data is skewed by bot (spam) traffic- that can be cleaned up by accessing the admin settings and choosing to filter bot and spider traffic.
Google Search Console Found within Google Webmaster Tools, the Search Console is a critical component of a long-term SEO strategy. Marketers use the Google Search Console as a communication tool with Google. The Search Console detects various SEO errors within your site that, once cleaned up, will almost certainly lead to higher rankings. Cleaning up these errors is often a sort of “Ground Zero� for a new SEO campaign when Fidelitas onboards a new client.
Majestic SEO Majestic SEO is similar to Open Site Explorer and Ahrefs, except that Majestic has a larger index of backlinks. While marketers should be aware of duplicate listings and some dead links within the reports, every live link will be found within the platform for marketers to analyze. They also boast two metrics that are unique to their platform: Citation Score and Trust Score. At Fidelitas we find these to be quite helpful when measuring the success of client SEO campaigns.
Moz Local As its name suggests, Moz Local analyzes local citations for businesses with brick-and-mortar locations. There are thirteen directories that every local business should be listed in. Consistency across all thirteen directories are critical for local marketers trying to get their site to dominate the local pack on Google Search.
Ninja Outreach Ninja Outreach is newer to the Fidelitas SEO arsenal but is quickly becoming one of our favorites. Ninja Outreach helps automate link building for marketers, serving as an effective tool in blogger and influencer outreach and engagement among other things. The Chrome extension currently starts at $29 per month and claims to provide access to over four million influencers.
Open Site Explorer Open Site Explorer, provided by SEO stalwart Moz, is another link exploration tool. While it doesn’t have the largest link database, it does have, at least in our opinion, the best functionality. Marketers can use Open Site Explorer to analyze the Spam Score of a website as well as each of the links that website is receiving. This is great for SEO campaigns that are trying to catch up with more established competitors.
Quicksprout Quicksprout gives marketers a top-to-bottom assessment of their website’s overall health and performance. The details behind the platform’s SEO and Site Speed Scores are quite beneficial when pinpointing problems to be addressed on-site. Quicksprout offers downloadable PDF reports that analyze your brand’s website, SEO, Social Media, and Content. Marketers use Quicksprout to help determine which web pages are most shareable across social channels, too.
Raven Tools Raven Tools has been a Fidelitas Development staple for years. Raven Tools is most useful for automating tedious tasks like report generation, crawling websites to detect errors, and top-level Adwords campaign analysis. Raven Tools is offered in service bundles and starts at $99 per month- a small price to pay for the amount of time it will save you.
SEMRush SEMRush is a great tool for competitor research and the platform is constantly adding new features. SEMRush will track keywords, perform an SEO audit, and even has a weekly twitter chat on Wednesdays at 11am.
Conclusion As SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results, using best and the most popular SEO tools used by top seo companies in Wilmington will be more helpful. I hope this article was helpful in finding the best SEO tools to improve your local seo services.