CRAFTHOUSE COCKTAILS INTRODUCES NEW COFFEE OLD FASHIONED

New limited edition ready-to-serve cocktail joins Crafthouse’s portfolio of all-natural classic cocktails in a bottle.

Crafthouse Cocktails, one of the first brands to introduce bartender-quality premium craft ready-to-serve cocktails in a bottle, has just launched an innovative new limited-edition Coffee Old Fashioned.

“It’s something I’ve had in my head a long time that I’ve wanted to do,” says Charles Joly, a global bartending champion who together with Chicago bar owner and restauranteur Matt Lindner founded Crafthouse Cocktails ten years ago. “This is a variation on a smoked coffee cocktail I enjoy making at events, people always seem to love it, and so we’ve been working hard to perfect it in a bottle.”

Like all Crafthouse Cocktails, the new Coffee Old Fashioned is created from all-natural ingredients, in this case made with high rye bourbon from Traverse City Whiskey Co. in Northern Michigan, and coffee from Chicago coffee roaster Dark Matter Coffee, together with custom bitters that Joly created.

Crafthouse Cocktails were first introduced in 2013, back when you’d be hard pressed to find a real, premium-quality premixed cocktail in a bottle or a can. It might be hard to remember, but back then even many of today’s popular malt-based RTDs didn’t exist either.

“We asked ourselves 10 years ago, why isn’t anyone making high-quality bottled cocktails the way we do in the bar? It was a huge unmet need in the market,” says Joly. “We’re proud that Crafthouse Cocktails was truly the first real ‘ready-toserve’ premium cocktail.”

They created classic cocktails using their favorite variety of ingredients and small batch craft spirits from some of the best distilleries, just as Joly would do for his attendees at famed events across the world. They maintained their uncompromised requirement of crafting classic cocktails their way — a single batch at a time, attending to every detail, no matter how small.

In the end, they succeeded in producing what has become the Crafthouse Cocktails lineup: a meticulously crafted collection of balanced cocktails, rivaling those of even the most respected craft cocktail bars.

Today Crafthouse Cocktails are available in cans, bottles, and bag-in-box, in such varieties as a Smoky Margarita, Moscow Mule, Paloma, Pineapple Daiquiri, Rum Old Fashioned, Spicy Margarita, the Southside (made with London dry gin, natural mint flavors, and real citrus), the Goldrush (made with bourbon, honey, real lemon, and bitters), and of course the new Coffee Old Fashioned. The craft spirits used for Crafthouse Cocktails are produced at several partner distilleries, including CH Distillery in Chicago, La Cofradia tequila distillery in Mexico, Traverse City Whiskey Co., Bittered Sling Bitters from Canada, and Plantation Rum.

“In addition to at-home consumption, ready-to-serve cocktails have really allowed people to find a good quality cocktail far beyond home, at places like airports, hotels, on planes, on Amtrak,” adds Joly. “And because of the popularity and growth of premium ready-to-serve cocktails, that’s helping drive overall premium spirits sales in the U.S.”.

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