BRAND BUZZ

Brand Brand Buzz

LICOR 43 SPANISH LIQUEUR INTRODUCES LICOR 43 CHOCOLATE

As chocolate cordials continue to grow and generate consumer excitement in the U.S., Zamora Company USA has just introduced Licor 43 Chocolate, the latest brand extension from Licor 43, the best-selling Spanish liqueur in the world.

Licor 43 Chocolate (16% ABV) is a fusion of the popular Licor 43 Original liqueur and chocolate from 100% sustainably sourced cocoa. (Licor 43’s cocoa supplier is a partner in the Cocoa Horizons Foundation, an impact-driven organization focused on improving the livelihoods of cocoa farmers and their communities through the promotion of sustainable, entrepreneurial farming, improved productivity, and community development.)

“The chocolate cordial category in the U.S. is growing at +8%, according to recent Nielsen figures, coupled with growing consumer demand for indulgent products, not to mention the enormous popularity of the Licor 43 brand, this is truly the perfect time to introduce an elegant and decadent spirit like Licor 43 Chocolate,” says Dolores Cantrell, U.S. Brand Manager for Licor 43 at Zamora Company USA.

Spain, where Licor 43 was born and still produced today, has a prominent tradition and history of chocolate. Records show that after being discovered in Mexico, chocolate beans were brought to Andalucía, Spain, in the Sixteenth Century, and from there, chocolate’s popularity spread across Europe. Licor 43 and chocolate was a favorite combination in Spain the 1970s and 1980s, and today many Licor 43 cocktails are made with chocolate.

Licor 43 Chocolate is characterized by its subtle floral cocoa tones that come together to form a perfect balance of fruit, spice, and botanical nuances combined with the distinct sweet and vanilla notes of Licor 43. The texture of milk chocolate adds depth to the entire taste experience. Licor 43 Chocolate is delicious neat, on the rocks, mixed in a perfect chocolate martini or other inventive cocktails, or dessert recipes.

Licor 43 Chocolate is the second line extension to the Licor 43 portfolio in the U.S. market, after Licor 43 Horchata vegan cream liqueur that was launched in the U.S. last year.

“The chocolate cordial category in the U.S. is growing at +8%, according to recent Nielsen figures, coupled with growing consumer demand for indulgent products, not to mention the enormous popularity of the Licor 43 brand, this is truly the perfect time to introduce an elegant and decadent spirit like Licor 43 Chocolate.”