14:30 rC15 PosT-digiTal ProXeMiCs

Students: Siyi Huang, naixiang Gao, Xinjie Zhu

Design: Annarita Papeschi, Ilaria Di Carlo, Soungmin Yu

Theory: Ilaria Di Carlo

The project explores the experiential process of food consumption in urban context, with a particular focus on street markets. Taking Borough Market as a case study, the project seeks to identify the visual and olfactory rules behind the rich food experience on offer, exploring the role of fluctuating perceptions and emotive responses to proxemic behaviour, with methods that intersect situated sensing, behavioural simulation, and social media analysis. The results form a visual and formal archive that customised via machine learning is redeployed in new contexts. The final proposal explores the making of an augmented experience for Lloyd Park, in East London, where the collective enhanced aesthetic experiences become the mean for creating contextual links to the site.