Louisville Community Boathouse Graphic Standards Manual
Table of Contents Logo Mark / Signature
2
Logo Mark: Color
3
Logo Mark and Signature Clearspace
4
Logo Mark / Signature: What not to do
5
Application Colors
6
Display Typography
7
Elements on Printed Materials
8–9
Poster Verticle
10-11
Posters Horizontal
12-13
Website: Icons / Homepage
14
Website: Secondary Pages
15
Brochure: Cover
16
Brochure: Spreads
17
Purpose of Manual The purpose of this Graphic Standards Manual is to provide a road map for design of additional communications pieces for the Louisville Community Boathouse that maintain the look and feel. It is important to maintain the consistency of the Louisville Community Boathouse identity through consistent imleplementation across all applications. Refer to this Graphic Standards Manual for any questions or concerns about applying the Louisville Community Boathouse identity.
The Louisville Community Boathouse The Louisville Community Boathouse is the place for recreation, education and information on Louisville’s local water ways. It is the center of a healthier Louisville. The Louisville Commuity Boathouse is the place to start if you are interested in the local water ways, paddle sports and other water activities in the area.
Logo Mark / Signature
Logo Mark
Signature
2
Logo Mark: Color For a logo to be iconic and recognizable the colors should be consistent in all applications. Unless permission is granted by the Louisville Community Boathouse only the primary colors, black and white logos should be used.
House / Wave Gradient
Shield Gradient
-90
C 82 M 48 Y 44 K 17
Primary Color
70
-90
C 4 M 6 Y 13 K 0
C 100 M 79 Y 44 K 42
Black
70
C 9 M 11 Y 26 K 0
White
3
Logo Mark and Signature Clearspace
The clear space around the logo mark should always be the space between the house and shield.
The clear space around the type should be the same as the logo mark clear space.
The clear space between the logo mark and type should be the space between the house and shield.
4
Logo Mark / Signature: What not to do! To maintain a consistent system these mistakes should be avoided unless given permission by the Louisville Community Boathouse.
No gradient
Wrong color
No shield
No house/wave
5
Application Colors These colors help maintain a consistent look and feel throughout all of the applications used by the Louisville Community Boathouse.
CMYK 10 0.80.40.40
CMYK
RGB
8.48.80
RGB
76.90.40
Web
083050
Web
4c5a28
CMYK
CMYK
0.17.37.54
RGB
53.103.115
RGB
140.119.93
Web
346673
Web
8b775c
CMYK RGB Web
CMYK
6
82.48.44.17
66.44.10 0.36
33.17.10 0.24
CMYK 23.10 0.10 0.19
144.148.39
RGB
164.30.33
909326
Web
a41d21
72.62.68.70
RGB
35.39.35
Web
232723
CMYK
0.5.20.10
RGB 232.218.190 Web
e7d9bd
Display Typography There are two display fonts that are used. Cubano is used in the logo as a display font on most materials. It is an all caps font. When using this font on a poster mix it with Lobster Two. Lobster Two should not be used in all caps. Visual balance the size. Lobster Two will need to be a larger point size to balance with the bold all caps Cubano
CUBANO
abcdefghijklM nopqrstuvwxyz 0123456789 Lobster Two
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Body Typography ITC Avant Garde Gothic is mainly used in Book. Other sizes and styles can be used when needed.
ITC Avant Garde Gothic - Book
ITC Avant Garde Gothic - Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789
0123456789
7
Elements on Printed Materials Banner & Logo There will be two types of banners being used. One for graphic posters and one for informational posters. Graphic Posters LOUISVILLE COMMUNITY
BOATHOUSE
LOUISVILLE COMMUNITY
BOATHOUSE
The only time the banner should not have the main logo on it is when the logo is a watermark on a poster. Height – 1.625 inches Width – 6.41 inches Opacity – 70% - 85% Placement: Can appear on either the left or right side of the poster. 1 inch from the bottom
UP A CREEK, WITH A
paddle
Color: The colors of all banners can be interchangeable.
LOUISVILLE COMMUNITY
BOATHOUSE
Informational Posters
LOUISVILLE COMMUNITY
BOATHOUSE Height – 1 inch Width – 4.12 inches Opacity – 70% Placement: .5 inches from the bottom Color: The grey black color will be used majortiy of the time but other colors can be used. 8
Watermark The watermark can be used on any poster and with any color in the palette. The opactiy should be between depend on the darkness or lightness of the photograph.
Slogans for Posters
Let’s go kayaking, canoeing, sailing, rowing, etc. Get back to your roots . Up a creek, with a paddle . Row, row, row your boat . Pulling together on the river.
9
Posters Vertical Option A
All images for posters should be full bleeds.
Photograph pertaining to the boathouse.
Banner with logo and logo type set 1 inch from the bottom.
10
LOUISVILLE COMMUNITY
BOATHOUSE
Option B
This poster uses logomark over image.
Watermark of logo, opacity will be between 40% and 70%.
Banner without logo and only logo type set 1 inch from the bottom.
LOUISVILLE COMMUNITY
BOATHOUSE
11
Posters Horizontal Some posters will have slogans on them which will be used with Cubano and Lobster Two fonts. Tinted band can be put behind the type if need be with an opacity between 70% and 85%. The banner and logo can be placed lower on this poster since it is horizontal, about .5 inches from bottom.
pulling together on the river LOUISVILLE COMMUNITY
BOATHOUSE
Banner with type inside.
12
Banner with logo and logotype. Placed .5 inches from bottom.
The informational poster design has three consistent elements. • Logo watermark at the top, • Inverted shield shape with information at the bottom, and • Banner with the logo. All of the opacity on these elements is 70% Watermark logo.
Banner with type inside.
Banner with logotype. .5 in from the bottom.
13
Website: Icons and Homepage These icons are used primarily on the Louisville Community Boathouse website.
ABOUT US
WATER SPORTS
NEWS & EVENTS
GET INVOLVED
FACILITIES & SERVICES
MAPS
LOUISVILLE COMMUNITY
BOATHOUSE
ABOUT US
WATER SPORTS
GET INVOLVED
NEWS & EVENTS
MAPS
FACILITIES & SERVICES
Louisville Community Boathouse I 1501 Fulton St. Louisville, KY 40206 I 502 574 3428
LOUISVILLE COMMUNITY
BOATHOUSE
Icons in the hover state will list the different links to secondary pages.
14
HISTORY PURPOSE PARTNERS
ROWING KAYAK CANOE SUP SAILING ADAPTIVE
PROGRAMS FIELD TRIPS LESSONS CLASSES
CALENDAR NEWS PHOTOS
GUIDES PRINT MAPS RESOURCES
STORAGE ACCESSIBILITIES SAFETY WAIVERS POLICIES
Louisville Community Boathouse I 1501 Fulton St. Louisville, KY 40206 I 502 574 3428
Website: Secondary Pages
ABOUT US
PROGRAMS
FIELD TRIPS
WATER SPORTS
CLASSES
NEWS & EVENTS
GET INVOLVED
FACILITIES & SERVICES
MAPS
LESSONS
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WATER SPORTS
ABOUT US
CALENDARS NEWS CALENDAR
NEWS & EVENTS
GET INVOLVED
FACILITIES & SERVICES
ABOUT US
MAPS
PHOTOS
STORAGE
ACCESSIBILITY
WATER SPORTS
SAFETY
NEWS & EVENTS
WAIVERS
BASIC SAFETY
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• • • • • • • • • • • • • • • • • •
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WATER SPORTS
ABOUT US
MAPS
GUIDES
NONSEQUAS ES
quibusa peratur?Aliam fugit et et que velibus ciliquodi
experrum ide di blacia doloreh enient aut ium dis alit id eumqui te ime elicia dolecupta conectem assusant ute omnissiti ullab ipsaepudia si dolupta tiatium re porerum volor alitia core molorro illorio nsecusdae nis nos volo vollit, sam eatur? Ximusape pre soloriam idebist, que sunt fugiatist, exeriam estem ut et voloreptus am, nonsed quibernation et anducius rem sum velitate mi, commodi tistectur, evere cum dernatem faccatis conseque eaquisc ilibea velicia num voluptur sitat qui to etur sam que natur arit et ex experatquam, quiduci tatque por autecep tionsequi quate vel inima experestrum exerero vitatur? Qui ipsam conemolum alignatur?Xeraeped quat optassint que pel eos aceatur alit rati non corpos adi occabor ehenihi tatent vende doloreped unte volupta quis eatem fuga. Itatur? Ario. Officiet fugiti cus es asinihi llique omnim et endesti umquia volorum ima non cus qui quunt acime rehendi torum exero que la nulpa quam et inus quaspel landucit int laborrunt liquo to tem
FACILITIES & SERVICES
PRINT MAPS
WATER QUALITY
Project Win (Waterway’s Improvement Now) maintains a website to inform the public of current conditions.www.msdlouky.org/projectwin/ They use a three color code system: Green = conditions are normal Yellow = somewhere in Metro Louisville there are water quality problems Red = due to heavy rains, the streams are more polluted
FACILITIES & SERVICES
GET INVOLVED
MAPS
Maps
File A Float Plan Wear your lifejacket Assess your boat’s flotation needs Carry a spare paddle Always dress for the unexpected flip Wear a hat or helmet Carry a compass and chart or map Have a Bilge Pump and/or Bailer Sunscreen Drinking water & snacks Light / signal (for low light conditions) Wear proper footwear UV eye protection Drybag with extra clothing Wear appropriate clothing First Aid kit with matches Small repair kit with duct tape VHS Radio and GPS Locator
Six SAILING LINE
Mile
Island SAILING
LINE
South Fork Beargrass Creek
Follow recognized safety procedures: wear a life jacket, watch the weather, and don’t paddle alone. Avoid going into the commercial boat channel on the Ohio and do not paddle while the river is in flood stage. Water Quality: Beargrass Creek is an urban stream, and as with all urban streams it is polluted. The MSD
NEWS & EVENTS
RESOURCES
Facilities & Services
News & Events
OPTATUS ET VOLUPTIIS
GET INVOLVED
POICIES
0
1,000
2,000
4,000 FEET
SCALE: 1” = 2,000’
Key Louisville Community Boathouse Marina
Railway Bridge
Can Buoy
Road Bridge
Nun Buoy
Coast Guard Station
Sailing Line
Junction Buoy
Launching Ramp
Restricted Area
Hazard Buoy
Match lines refer to the Army Corp. of Engineers navigation charts
15
Brochure: Front and Back
THE OHIO RIVER
0
1,000
2
SCALE: 1” = 2,000’
I–65
ne
h li
tc
Ma
#
85
George Rogers Clark Memorial Bridge
JEFFERSONVILL
I–65 Bridge Big Four Pedestrian Bridge W Market St. E Market St. Utica Pike SAILING LINE
I–65
South Fork Beargrass Creek I–71
Riv I–71
LOUISVILLE
CONTACT US www.louisvilleky.gov/MetroParks/outdoors/boathouse E-Mail: community.boathouse@louisville.gov www.facebook.com/LouisvilleCommunityBoathouse Twitter: @LouBoathouse
OUr location Louisville Community Boathouse 1501 Fulton Street Louisville, KY, 40206 (Waterfront Park -Yellow Parking Lot on River Road)
16
Brochure: Spreads
About
the Boathouse
The Place for Paddlesports Metro Louisville has over 130 miles of rivers and streams for paddlesports and sailing. There are over 25 boat launch sites available for exploration by individuals and families; it is a true gateway to our region’s natural areas.
Facilities for safely storing canoes and kayaks are available, allowing participants to arrive at the boathouse by public transportation, bicycle or car for your downtown adventures. One of the largest events is the Mayor’s hike bike and paddle that occurs annually on Labor Day and Memorial Day. Visit the Louisville Community Boathouse facebook page for instructional and racing opportunities.
From the Community Boathouse dock, paddlers have direct access to Louisville’s waterfront and Beargrass Creek. The Beargrass Creek and Ohio River Confluence is one of the region’s best birding spots. Caution must be exercised while paddling from the boathouse, as the Ohio River is a major Commercial transportation corridor, the channel is well marked.
CONTACT US
The Community Boathouse is Louisville’s center for paddlesport instruction, promoting safety and paddlesport racing in our community.
www.facebook.com/LouisvilleCommunityBoathouse Twitter: @LouBoathouse louisvilleky.gov/MetroParks/outdoors/boathouse E-Mail: community.boathouse@louisville.gov
17
The Louisville Community Boathouse identity was a poject for our Design for Public Issues class. Professor: Leslie Friesen Designers: Amy Pinney Brianne Veigl Ashley Dunn Khoa Ho Katie Kuhens Will Crase Kendall Herdelin Jayme Trondle Sarah Klensch For more information contact: leslie.friesen@louisville.edu