JULY EDITION 2015
Making Good Food Affordable Phase II
Sriracha Glazed Turkey Meatballs
More Reduced Prices In the December 2015 and January 2016 editions of The Scoop, we highlighted the reasons behind lower prices on over 150 items in the new Co+op Basics everyday low price program, as well as the new affordably-priced natural and organic line Cadia. This month we have equally exciting news for our budget savvy natural foods enthusiasts. Over the past 3 weeks, Basics has rolled out lower prices on hundreds of our regular priced items, too! I talked to Basics General Manager Lynnette Wirth and Grocery Buyer Seth Graham, to get the lowdown on these most recent price reductions. Where in the store are the decreases most notable? Lynnette: We have been changing prices in all categories, but the largest decrease was in the Baby section, followed by Grocery. Seth: Especially in the middle of the store, and the Grocery cooler and freezer. Are these price decreases related to the 2015 discount restructure? Lynnette: Yes. The Co-op works with very tight margins. Because of the restructure, we are now able to lower prices on the shelf- and offer an even deeper reduction on hundreds of items throughout the store, such as our house brands Field Day and Cadia. In doing this, shoppers do not have to try and figure out what the price will be after various discounts. We want to be transparent with our pricing while providing the highest quality items we can. Co-op Owners still save even more off the shelf price with Owner discounts, Owner Rewards and case purchases.
FEBRUARY 2016 EDITION
Meatballs
1 pound ground turkey 3 green onions, minced 2 tablespoons minced garlic 1 tablespoon minced ginger 1 egg, lightly beaten 1/2 cup panko breadcrumbs 2 tablespoons sriracha 1 teaspoon tamari 1/2 teaspoon ground white pepper 1 teaspoon sesame oil
Glaze
1/3 cup apricot preserves 1 to 2 tablespoons sriracha 1 1/2 tablespoons rice vinegar 1 tablespoon tamari 1 tablespoon sesame oil
Preparation 1. Preheat oven to 375°F. 2. In large bowl, combine meatball ingredients. Form mixture into small balls, using 1 to 1 1/2 tablespoons of meat per ball. Place onto a rimmed baking tray and into the oven. Bake for 10 minutes and turn. Bake for another 10 minutes until cooked through. 3. While meatballs bake, combine glaze ingredients in a small pot. Whisk and cook over medium heat for 5 minutes or until slightly thickened. To serve, toss or brush meatballs with warm
glaze.
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is used to further reduce prices on essential items and house brands. We have taken an even lower margin than suggested to save the customer money on items that most households use on a daily basis. Seth: Variable pricing means we don't have a set margin across any department or the store. In addition to the value-priced items, there are many specialty items that are local, unique, highest quality, or have other differentiating factors that allow for a higher margin. This does not mean they are excessively marked up - it just reflects the higher market value. We do not want to lower the value of those items, or give the consumer the perception that they should be low priced. With variable pricing we are able to offer a range that both makes sense and helps make staple items more affordable. “The goal of the Co-op is not to have huge profits, but rather to give customers the
February Staff Anniversaries Lauren - 2 years February 21 Jane - 26 years February 22 Sherry - 20 years February 26
Reduced Prices, continued… Seth: Yes- by restructuring our discounts for both Owners and the general public we have been able to lower prices in most areas of the store. That was part of the goal of the restructure. How were the new prices determined? Lynnette: We used industry standards for variable pricing recommended by our primary supplier, United Natural Foods, as well as Natural Cooperative Grocers. This allows us to be more competitive while still maintaining enough of a margin to be sustainable. Seth: We want our prices to be comparable with other grocers in the area, while also bringing in enough income to keep the store running successfully for our Owners. What is variable pricing? Lynnette: Variable pricing is a strategy that allows for a regular margin* on most items and a reduced margin on items that will have a higher volume. In this case, it
best prices and quality we can and still maintain our expenses…we are a business guided by the cooperative values and principles, which means we try to ensure that everything we do benefits our Owners and the wider community.” -Lynnette Wirth, Basics General Manager
Price Reduction Examples A random search found… Woodstock Organic Yellow Mustard 8oz was $3.79 - now $3.39 Bragg’s Organic Apple Cider Vinegar 16oz was $4.49 - now $3.99 Bob’s Red Mill Organic Coconut Flour was $7.59 - now $4.79 Daiya Organic Gluten & Dairy Free Cheezy Mac was $5.79 - now $4.99 Seventh Generation Kids Training Pants was $18.99 - now $13.99
*Margin = the difference between what the store pays for a product and its shelf price.
New & Returning Groceries Wild Flour Bakery Fresh Bagels Tofurky Slow Roasted Chick’n Strips Koji Dairy Free Fermented Yogurt Drinks Four Elements Bagged Teas Justea Loose Leaf Teas Bulk Rishi Ruby Oolong Tea Dennis Farms Maple Sugar Mediterranean Organic White Fig Preserves Fiordifrutta Organic Pear Spread Cadia Almondmilks Bob’s Red Mill Teff Ringhand’s Beer Mustard Lea & Perrins Worcestershire Sauce Genuine Bavarian Breads
Wellness
Essential Living Foods Superfoods Smoothie Mix, Wild Protein, Coco Gogo Energy Elixir, Organic Superfood Diet Elixir Life-flo Boswellia Cream, Body Oils Cynarol Artichoke Leaf Extract Heritage Store Muscle Treat Massage Oil for Circulation Simplers Botanicals Organic Breath Essences Garden of Life Raw Protein & Greens
General Merchandise
Loose Tooth Eco-Toys Treasure Keeper Tooth Fairy Pillows
Share Your Co-op Benefits for a Day Guest Passes are available at Customer Service. Active Co-op Owners are welcome to pick up 2 for 2016. Guests can use them to get YOUR Co-op benefits on a shopping trip ANY DAY...including Super Tuesday or Owner Sale day! Thank you for helping to spread the word about Cooperation.
Have Spring Seed Packet Requests? We’re putting together our first 2016 seed order now, to arrive in March! Email Courtney at produce@basicshealth.com or stop by the Produce counter to put in a request for your favorite heirloom fruit, vegetable and herb seeds. seedsavers.org
Remember your Local & Organic Wines for Valentine’s Day!
February Events February Super Tuesday Sale
Co-op Explorer Story Hour
Join us in the Basics kids play area for a free story and snack time the first Basics Co-op Owners enjoy 5+10% Saturday of each month, beginning in off regular-priced items storewide, February! Books and activities will the first Tuesday of the month! Not yet a Co-op Owner? Come in and get focus on health, nutrition and to know us – enjoy free samples and environmental stewardship. Appropriate for kids ages 3-10. live demos from vendors and 10-11am Saturday, February 6 community partners throughout the store. Save 5% on regular-priced Essential Oil Love Potions items. Excludes Shizen Sushi, Loon Lake Deli, consignment, party platters Find out how to use pure essential & gift boxes/baskets, alcohol. oils in homemade bath and massage 6am-8pm Tuesday, February 2 blends. Get expert tips and learn a simple massage technique with Jenn Sawyer, Licensed Massage Therapist The Mediterranean Diet at Paull Chiropractic at River’s Edge, Greek Cuisine Learn how to make vegetarian Greek Janesville. Leave with your own custom creation, just in time for style Spinach Pie and Melomakarona dessert with Vasileios Stamatakos of Valentine’s Day! Free, please Paeleon Olive Oil and Products. Enjoy pre-register at Customer Service. a sample of each. Please pre-register 10:30am-12pm Saturday, February 13 at Basics Customer Service, $15/
person. 5:30-7:30pm Friday, February 5
Wellness Wednesdays: Nutritional Supplementation for Weight Loss Learn about the various types of nutritional supplements that can kick-start and aid in healthy weight loss. Join Deb Cyrel, CNC BHN certified holistic nutrition consultant. Free, please pre-register. 6-7pm Wednesday, February 17
Shopping the Co-op on a Budget Are you a penny-pincher, a bargain hunter, or just looking to serve up healthy food on a tight budget? Co-op shopping can meet your need to eat for cheap! Join us for a store tour with a focus on saving money at your Co-op. Also pick up simple recipes, coupons and pointers to help you start saving right away! Please pre-register for this free class + store tour. Meets in front Lounge. 6-7pm Tuesday, February 23
Please register for classes at least 24 hours in advance. Call (608) 754-3925 or sign up at Customer Service.
Basics Co-op Board of Directors Jim Hutchinson
S. David Roang
Jose Cabrera
Dr. Carrie Kaiser
S.A. Welch
Please mail all Board correspondence to: Basics Board c/o Basics Cooperative, 1711 Lodge Drive Janesville, WI 53545 Letters to the Board will be opened at the next scheduled meeting.
Basics General Manager Lynnette Wirth gm@basicshealth.com
Connect With Us! Basics Cooperative 1711 Lodge Drive Janesville, WI 53545 (608) 754-3925 www.basicshealth.com Scoop newsletter questions or comments? Amber Glass, basics4amber@gmail.com