JOURNEY
SHORTFOLIO
BY BASTAAN VAN DER SLUIS
a place or condition of great happiness where everything is exactly as you would like it to be.
A JOURNEY TO PARADISE.
CONT CONTENT
TENT ABOUT
PUBLIC RELATIONS MVRDV
ACTIVITIES
DUTCH DESIGN WEEK OPENING MVRDV HOUSE SOCIAL MEDIA PROJECT VISITS PRESS REQUESTS
WHAT’S NEXT
CREATING PARADISE
CONTACT LET’S MEET
JOURNEY TO PARADISE
A B O
O U T
PUBLIC RELATIONS OFFICER 2016-2018 the profession or practice of creating and maintaining goodwill of an organization’s various publics (customers, employees, investors, suppliers, etc.), usually through publicity and other nonpaid forms of communication.
MVRDV was founded in 1993 by Winy Maas, Jacob van Rijs and Nathalie de Vries in Rotterdam, the Netherlands. The practice engages globally in providing solutions to contemporary architectural and urban issues. A highly collaborative, research-based design method involves clients, stakeholders and experts from a wide range of fields from early on in the creative process. The results are exemplary, outspoken projects, which enable our cities and landscapes to develop towards a better future.
MVRDV founders: winy maas, nathalie de vries & jacob van rijs
2,400m2 office transformation rotterdam, the netherlands 2016
45m2 rooftop extension to private residence with 120 m2 terrace rotterdam, the netherlands 2006
25,000m² mixed-use tower including 12,000m² office space, 750m² panorama restaurant with hotel, 1350m² retail and underground parking poznan, poland 2017
transformation of 938-metre section of elevated highway (9,661 m2) into public space seoul, south korea 2017
3,100m2 museum of pop, rock and youth culture roskilde, denmark 2016
100.000m2, 228 Apartments, 100 fresh market produce stalls, food related retail units, preparation and cooling space, supermarket, 1.200 parking spaces. rotterdam, the netherlands 2014
322 m2 tennis club and viewing platform amsterdam, the netherlands 2016
8.000 m² exhibition pavilion hannover, germany 2000
29m tall, 57m long, temporary installation rotterdam, the netherlands 2016
7.500 m2, 100 apartments for eldery inhabitants amsterdam, the netherlands 1997
33,700m2 library tianjin binhai, china 2017
480m2 private residence rotterdam-west, the netherlands 2016
620m2 retail and 220m2 residential amsterdam, the netherlands 2016
transformation of 300m2 shop and interiors rotterdam, the netherlands 2017
ACTIV
VITIES
DUTCH DESIGN WEEK WHAT AN HONOR!
Program: Location: Period: Client:
Installations, lectures, book launch, workshops Eindhoven (The Netherlands) October 21-29th, 2017 Dutch Design Foundation
About:
DDW The biggest design event in Northern Europe presents work and ideas of more than 2600 designers to more than 335,000 visitors from home and abroad. In more than hundred locations across the city, DDW organises and facilitates exhibitions, lectures, prize ceremonies, networking events, debates and festivities. MVRDV As one of the ambassadors for Dutch Design Week 2017 Winy Maas co-curated together with MVRDV, The Why Factory, Municipality of Eindhoven, Technical University Eindhoven, DDW, De Projectstudio and many others four interventions in Eindhoven exploring Future City Products.
w(e)go installation at marktplein
3,500 VISITORS
The future city is flexible. Have you ever dreamed of sleeping suspended high in the air? How would it feel to sleep inside a vertical hanging garden? What if your room was made of stairs? Would you dare to sleep in a room that was a billboard? Or inside a shimmering grotto? What is your dream room? In this installation, nine rooms are made to fulfil these idealistic but egoistic perspectives in a limited space. When confronted with the dreams of others, users must learn to negotiate with each other. How to defend your ideals? Users start to work with and around each other and, somehow, together create something that is even nicer. And with the surrounding intrusions and negotiations, one begins to feel that something interesting is happening ‘next door.’ Why not visit your neighbour? Thus, Ego becomes W(E)go. The (W)ego installation represents a frozen moment in the living and flexible (W)ego vision. In (W)ego a research platform from The Why Factory, future urban dwellings are capable of adapting in real time to the users’ needs. This vision is detailed in a film that plays in one of the rooms of (W)ego. (W)ego shows that evolutionary and flexible architecture is possible. That the most perfect situation can be achieved at every moment, leading to an even more optimal use of our limited urban space.
photography: ossip van duivenbode
BIG SUCCESS!
After the huge success in The Netherlands the concept of the W(E)go installation travelled the world and made its appearal in China
WONDERFUL NEWS!
W(e)go has been awarded one of the Architectural Media Jury Award awards at the 7th Bi-City Biennale of Urbanism\Architecture (Shenzhen) with the theme - Cities, Grow in Difference
Since its opening on December 15th, 2017, the main venue, sub-venues and collateral exhibitions received more than 550,000 visitors
24 METERS OF SCREEN!
The Why Factory video installation at Klokgebouw
photography: ossip van duivenbode
Position: Task: Topics:
Period: About:
Project leader Oversee all MVRDV matters regarding DDW Budget control, planning, contact with client, (inter) national press relations, MVRDV design teams, external design teams, contractors, personal assistant Winy Maas, production, PR strategy, July - October (2017) After a great success of the MVRDV Office Opening Event in April 2017 Bastiaan was asked to fulfill the role of project leader where he would focus on translating ideas and request by principal Winy Maas into practical solutions and outcomes and on the other hand would strive for the best PR exposure value possible during the DDW 2017. In this dual role he had to find the balance between managing design teams (internally and externally) as well as keeping contact with for instance clients, contractors and (inter)national press. His daily tasks varied from budget control, planning, setup press agendas, implementing PR strategies, external and internal meetings, online/offline content, production, etc. To keep the overview and guide all matters in the correct direction while being faced with a very short amount of time, low budget, short amount of team members and a lot of daily changes, he always had to be alert to keep the aimed quality at the same level or higher. This asked him to be anticipative, flexible, and most of all being stress resistant, due to a certain amount of daily pressure. As a result, MVRDV and its collaborators were able to provide the DDW with a colourful installation, a book launch, a 24-metre video performance, several lectures, debates, interviews with the press and take a seat at a national television programme.
EXPERIMENTAL CONCEPTS BRANDING CAMPAIGNS & PRODUCTION PROGRESSIVE PR & MEDIA RELATIONS BRAND ACTIVATIONS & EVENTS ONLINE & OFFLINE CONTENT DIGITAL & SOCIAL MEDIA BUSINESS DEVELOPMENT DESIGN ARCHITECTURE
PROJECT MANAGEMENT INSTALLATIONS & PRODUCTIONS BRAND ACTIVATION GRAPHIC DESIGN STYLING PHOTOSHOOTS NATIONAL PR INTERNATIONAL PR PRESS RELATIONS EVENTS BRAND ACTIVATIONS CONTENT CREATION COPYWRITING DIGITAL SOCIAL MEDIA INTERIOR DESIGN
Winy Maas at Dutch television program De Wereld Draait Door (DWDD has a daily average of 1.5 million viewers per show)
A TWO DAY EVENT OPENING OUR HQ
event invitation flyer
DAY 1 GREAT NEWS!
Mayor Aboutaleb of Rotterdam
DAY 2 WHAT AN HONOUR!
together with MVRDV directors
The Wh
pr/bd strategic planning
workshop
WC m/f
public
innovation
architecture atelier Groos/NAi coats
publications sustainability
homes
models
offices
Opening MVRDV House 6 April 2017
hy Factory
mezzanine
visualization
WC m
WC f extension
economy
s
visitor event map
strategy floorplan
Position: Task: Topics: Period: About:
Project leader Lead production & planning official opening event Budget control, planning, design, artists, security, production, catering, decoration, VIP guidance, PR strategy February - April (2017) On April 6th and 7th of 2017 MVRDV hosted a twoevening event to show their new office to clients, relations, friends, family and staff. The total amount of guests for this event was in total more than 500, divided over two moments. Because of the influence that the office has on it’s hometown Rotterdam and on a national and international level, the Mayor of Rotterdam made a special exception to open MVRDV’s office during an official opening moment. This brought an extra dimension of allure and exposure with it. In December 2016 Bastiaan lead the production and planning for MVRDV’s internal Christmas event. In his role as project leader he made the annual party for more than 250 guests possible. Due to the great succes Bastiaan was asked to act as project leader for the opening of MVRDV’s new office. This is a moment where the company has to shine in its own house, the MVRDV House. Therefore everything the company stands for has to be represented. With a wide variety of exhibitions, artists and guests the stakes are high. Bastiaan’s daily tasks varied from budget control, planning, external and internal meetings, invitation, concept design, design team overview, production, assigning and managing catering/security/artists, etc. and handdling invitations of 500 guests.
EXPERIMENTAL CONCEPTS ART DIRECTING CAMPAIGNS & PRODUCTION BRAND ACTIVATIONS & EVENTS SCENOGRAPHY & EMOTION BUSINESS DEVELOPMENT DESIGN ARCHITECTURE URBAN PLANNING
PROJECT MANAGEMENT INSTALLATIONS & PRODUCTIONS BRAND ACTIVATION GRAPHIC DESIGN VISUAL MERCHANDISING STYLING PHOTOSHOOTS EVENTS BRAND ACTIVATIONS CONTENT CREATION DIGITAL INTERIOR DESIGN
impressions of the opening event
SOCIAL
L MEDIA
DUTCH DESIGN WEEK
YES! WE WON!
photography: daria scagliola & stijn brakkee
Position: Task: Topics: Period: About:
Project leader Win Public Choice Award DDW 2016 Planning, PR strategy, data analist, vote collector, exhibition designer, research, campaign September - October (2016) Thirty-two nominees competing for an award, but only one can win. How do you stand out from the rest to eventually become the winner, while you don’t have full control over the outcome? In the weeks before and during the Dutch Design Week voting could be done digitally or at the special initiated Award exhibition show. With 8 different groups of disciplines a huge variety of competition visitors had to make a choice which one they liked best. All nominees were free to influence the digital part by gathering as much votes as possible, through the social media platform Facebook. Bastiaan designed a small exhibition, which was part of the nominee assignments, where visitors could see, feel and learn about the bricks through video, samples and photography. By doing research on the other 31 nominees and keeping daily reports about the voting during 8 weeks the MVRDV team was very much aware of the current conditions. Together with a PR strategy and an active campaign a place in the top 3 was almost certain. Because of a final pull on votes in the past 24 hours MVRDV managed to obtain the first place. Winning such an award is of importance to clients and future clients. In this way it shows that our work is also appreciated by the many others. On the other hand, this prize means a lot to us as well seeing that we like to design for future cities and its inhabitants.
CAMPAIGNS & PRODUCTION PROGRESSIVE PR BRAND ACTIVATIONS & EVENTS ONLINE & OFFLINE CONTENT DIGITAL & SOCIAL MEDIA RESEARCH DESIGN
PROJECT MANAGEMENT INSTALLATIONS & PRODUCTIONS BRAND ACTIVATION GRAPHIC DESIGN NATIONAL PR INTERNATIONAL PR EVENTS BRAND ACTIVATIONS CONTENT CREATION DIGITAL SOCIAL MEDIA
Left to right: Gijs Rikken, Jacob van Rijs & Winy Maas, receiving the Public Choice Award 2016
AWESOME!
390%
using instagram data to improve strategies
UNBELIEVABLE!
using Instagram as an recruitment tool
Position: Task: Topics: Period:
Instagram specialist Bring MVRDV Instagram to next level Planning, PR strategy, data analist, research, recruitment July - May (2016-2018)
About:
As a social media platform Instagram is a tool to express in a higly visual and direct way. For artists and brands this can be a perfect way to show their work and services. In June 2016 Bastiaan proposed the idea to singlehandedly start taking over the MVRDV account and provide followers with more content. In his eyes the account had even more potential than it already showed and to keep up with the competition improvements had to be made. Non the less because MVRDV already focused and worked on being a highly visual company. Therefore, Instagram should not be forgotten. Before starting to post in the account Bastiaan did a 4 weeks research about the history of the account, MVRDV on itself and the competitors worldwide and their Instagram accounts. Due to the research he learned what the strengths and weaknesses were and how to implement improvements and innovations better and more efficient. With this knowledge he was able to form a strategy and set monthly and quarterly goals. Apart from the research and posting it was of great importance to him to monitor data on a daily and weekly bases. Seeing in numbers what the account for MVRDV and its competitors did make him more aware of his own actions and the responses of others. In a period of 18 months he was able to bring the account from 56,000 to 276,000 organic followers. Because of this success MVRDV started to invest their HR matters more into social media regarding recruitment. Special strategies were designed for this.
CAMPAIGNS & PRODUCTION PROGRESSIVE PR BRAND ACTIVATIONS & EVENTS ONLINE & OFFLINE CONTENT DIGITAL & SOCIAL MEDIA RESEARCH DESIGN
PROJECT MANAGEMENT INSTALLATIONS & PRODUCTIONS BRAND ACTIVATION GRAPHIC DESIGN NATIONAL PR INTERNATIONAL PR EVENTS BRAND ACTIVATIONS CONTENT CREATION DIGITAL SOCIAL MEDIA
annual message for best liked project posts
P R E
E S S
photography: ossip van duivenbode
press clippings
photography: ossip van duivenbode
2 MILLION!
photography: ossip van duivenbode
th hightial arts
ng them sting in licity.
organize ists are m. The em how spitality
of extra ’s future
Press Tour Writing about the Skygarden project? Yes! Writing about Seoul and other hotspots? Yes! The city has bloomed into a cultural capital with highprofile architecture, top museums and an influential arts scene. Inviting international journalists means providing them with opportunities for story writing and investing in getting the most out of potential project and publicity. MVRDV proposes to the Seoul Government to organize so called ‘press tours’ during which journalists are introduced to the city’s identity and program. The journalists presence should be used to show them how fantastic seoul is. In terms of culture, food, hospitality and innovation. In this way the city marketing will receive a lot of extra exposure which will make a big impact in the city’s future developments.
EVERY JOURNALIST LEAVES WITH 5 STORIES clipping from PR Press Package proposal for client to increase exposure
PR WORKS FOR ROTTERDAM
PR AROUND MARKTHAL LED TO 9 MILLION VISITORS IN 2015 OF WHICH 4.5 MILLION* TOURISTS, AN INCREASE OF 1185%! photography: ossip van duivenbode
Position: Task: Topics: Period: About:
Press Officer Assisting on project opening in South-Korea, writing Press Proposal Planning, PR strategy, proposal writing, relations with international and national press, tours, copywriting March - May (2017) Located in the heart of Seoul, a true plant village has been realised on a former inner city highway in an ever-changing urban area accommodating the biggest variety of Korean plant species and transforming it into a public 983-metre long park gathering 50 families of plants including trees, shrubs and flowers displayed in 645 tree pots, collecting around 228 species and subspecies. With the long expectation of Seoullo 7017 Skygarden to be opened MVRDV wanted to bring extra attention to this special project. To be able to do so MVRDV proposed a Press Package to the client in which they were informed about the high potential PR value of the project and the low investment requirements. In this Press Package MVRDV described the possible actions taking place during the event, like for instance a official cutting ribbon ceremony with artists and children, live music and fireworks. On the other hand, more important in a broader perspective, was the intention to invite international press to be present during this event so they could write instantly about the project, the usage of it by the visitors and the value for the city. During this process Bastiaan had written the Press Proposal and was present during the opening in Korea to make sure the photoshoots for the project were possible to take place, guide international press for several days through the city and provide content for social media.
PROGRESSIVE PR & MEDIA RELATIONS BRAND ACTIVATIONS & EVENTS DIGITAL & SOCIAL MEDIA ARCHITECTURE URBAN PLANNING
GRAPHIC DESIGN STYLING PHOTOSHOOTS NATIONAL PR INTERNATIONAL PR EVENTS CONTENT CREATION COPYWRITING SOCIAL MEDIA
huge amounts of people visiting the project at day of opening
MARKET HALL
DIDDEN VILLAGE
The Market Hall is a sustainable combination of food, leisure, living and parking, fully integrated to celebrate and enhance the synergetic possibilities of the different functions.
Situated on top of an existing monumental house and atelier, the bedrooms are conceived as separate houses, optimizing the privacy of every member of the family. The houses are distributed in such a way that a series of plazas, streets and alleys appear as a mini-village on top of the building, a kind of heaven for its inhabitants.
YEAR
2014 PROGRAM
100.000m2, 228 Apartments, 100 fresh market produce stalls, food related retail units, preparation and cooling space, supermarket, 1.200 parking spaces.
YEAR
LOCATION
45m2 rooftop extension to private residence with 120 m2 terrace.
Dominee Jan Scharpstraat 298, 3011 GZ
2006 PROGRAM
TIME
LOCATION
10:00-20:00h (monday till saturday) 12:00-18:00h (sunday & public holidays)
Beatrijsstraat 71, 3021 RC Rotterdam (private residence, non-accessible)
GROOS CONCEPT STORE
MVRDV HOUSE
Groos has moved to a bigger and more dynamic 300m2 space at the historic Het Industriegebouw. The new stores’ identity designed by MVRDV restoring the existing facade and interior to its original industrial roots.
MVRDV’s 2,400 m2 interior renovation for their new offices, with 200 work spaces, had at its core the idea to capture and enhance their DNA in what is now called the MVRDV House.
YEAR
YEAR
2017
2016
PROGRAM
PROGRAM
Transformation of 300m2 shop and interiors.
2,400m2 office transformation
LOCATION
LOCATION
Achterklooster 13, 3011 RA Rotterdam (next to The MVRDV House)
Achterklooster 7, 3011 RA Rotterdam (you are always welcome)
MVRDV project visits Rotterdam, NL
BOOK MOUNTAIN Taking the form of a mountain of books on the town’s market square, Spijkenisse’s new library is both an advertisement and an invitation for reading. Stacking the building’s various functions produces its pyramidal form, which in turn, is wrapped in 480 meters of bookshelves and reading spaces. The building is a benchmark of sustainable technologies. The adjacent Library Quarter consisting of 42 social housing units, parking and public spaces was also designed by MVRDV. YEAR
2012 PROGRAM
9,300 m2 library and public facilities, including a chess club and environmental education centre, as well as retail space and offices. LOCATION
Markt 40, 3201 Spijkenisse (public library, accessible)
ABOUT MVRDV MVRDV was founded in 1993 by Winy Maas, Jacob van Rijs and Nathalie de Vries in Rotterdam, the Netherlands. The practice engages globally in providing solutions to contemporary architectural and urban issues. A highly collaborative, research-based design method involves clients, stakeholders and experts from a wide range of fields from early on in the creative process. The results are exemplary, outspoken projects, which enable our cities and landscapes to develop towards a better future.
SILODAM
WOZOCO
A mixed program of housing, offices, work spaces, commercial spaces and public spaces are arranged in a 20 meter deep and ten-story-high urban envelope. The apartments differ vastly in size, price and organization, which appeals to a changing demography and the desire for individuality.
The client wanted 100 units for elderly people with a gallery-type circulation. At the first meeting, a half joking solution whereby the houses that would not fit inside the gallery block were glued to the outer side of the volume drew attention. The client saw the potential and so MVRDV made it work.
YEAR 2003 PROGRAM 19,500m2 housing, 165 dwellings
YEAR 1997 PROGRAM 7.500m2, 100 apartments
PARKRAND
CRYSTAL HOUSES
The program is split into five towers connected with a patio which forms a lifted semi-public area that overlooks and enlarges the surrounding park. The park building is seen to continue the optimistic tradition that characterizes the history of these post war modernist neighbourhoods.
The entirely transparent faรงade uses glass bricks, glass windows frames and glass architraves in a way to evoke the vernacular of the area with the goal to maintain the character of the site without compromising the historical ensemble.
YEAR 2016 PROGRAM 35.000m2, 240 apartments
YEAR 2016 PROGRAM 620m2 retail & 220m2 residential
MVRDV project visits Amsterdam, NL
LLOYD HOTEL Built in the 1920’s as a hotel for emigrants, later becoming a prison, before reinstating it as a hotel. In order to open up the claustrophobic interior and create a communal area, a void was carved through the volume. The hotel appeals to a wide range of guests in a series of 0 to 5 star hotel rooms. YEAR 2004 PROGRAM 8.300m2 hotel and cultural embasy
ABOUT MVRDV
THE COUCH An attempt to minimise the use of valuable playing space by combining the clubhouse typology, a long low strip opened up to views of the courts on one side and the waters. With that of a sports tribune or grandstand, perfectly angled for centre-court viewing. YEAR 2016 PROGRAM 322m2 tennis club & viewing platform
MVRDV was founded in 1993 by Winy Maas, Jacob van Rijs and Nathalie de Vries in Rotterdam, the Netherlands. The practice engages globally in providing solutions to contemporary architectural and urban issues. A highly collaborative, research-based design method involves clients, stakeholders and experts from a wide range of fields from early on in the creative process. The results are exemplary, outspoken projects, which enable our cities and landscapes to develop towards a better future.
SILODAM
PARKRAND CENTRAL STATION
LLOYD HOTEL
CRYSTAL HOUSES
TRAVEL INFO
WOZOCO
SILODAM
PARKRAND
WOZOCO
LOCATION
LOCATION
LOCATION
Zandzeggestraat 1 1087 SC Amsterdam private residential housing non accessible
Doctor H. Colijnstraat 666, 1067 CP Amsterdam private residential housing non accessible
Ookmeerweg 1 1069 AH Amste private resident non accessible
duration: 11 minutes transport: bus transport changes: 0 bus stop: CS IJ-side
duration: 41 minutes transport: bus transport changes: 0 bus stop: Haarlemmerplein
duration: 19 min transport: bus transport chang bus stop: Jacob
PUBLIC TRANSPORT (FROM CENTRAL STATION)
PUBLIC TRANSPORT (FROM SILODAM)
PUBLIC TRANSP (FROM PARKRAN
CRYSTAL HOUSES
LLOYD HOTEL
THE COUCH
LOCATION
LOCATION
LOCATION
Pieter Cornelisz Hooftstraat 94, 1071 CA Amsterdam luxury brand shop (Chanel) accessible
Oostelijke Handelskade 34, 1019 BN Amsterdam hotel accessible (hotel lobby)
Zandzeggestraa 1087 SC Amste tennis club accessible
duration: 35 minutes transport: bus + tram transport changes: 1 bus stop: Bullepad
duration: 26 minutes transport: tram transport changes: 0 bus stop: Leidseplein
duration: 24 mi transport: tram transport chang bus stop: Rietla
PUBLIC TRANSPORT (FROM WOZOCO)
PUBLIC TRANSPORT (FROM CRYSTAL HOUSES)
MVRDV project visits Amsterdam, NL
PUBLIC TRANSP (FROM CRYSTAL
L
PORT ND)
nutes
CONTACT
1 erdam tial housing
THE COUCH
ges: 0 b Cabeliaustraat
at 1, erdam
PORT L HOUSES)
inutes m ges: 0 andpark
ROTTERDAM
t:+31 (0)10 477 2860 e. office@mvrdv.com Achterklooster 7 3011 RA Rotterdam NL
SHANGHAI
t:+86 21 6288 0609 e. china@mvrdv.com 4I/4F Building 1, Anken Air No. 181, Lane 465, Zhenning Road 200050 Shanghai, CN
Position: Task: Topics: Period: About:
Press Officer Arranging/guiding tours, film crews and photography Planning, proposal writing, relations with international and national press, relations with clients, film crews, photographers, guiding May - April (2016-2018) In the past 25 years MVRDV has been able to realize a lot of projects, nationally and internationally. In The Netherlands alone this number exceeds above the twenty-five. To inform relations, (potential) clients and press about MVRDV’s work and its value it is by far the best way to show these in real-life. In Amsterdam and Rotterdam MVRDV holds over more than 6 projects per city which can be seen from the outside and sometimes even from the inside with a guided tour or due to the good relations with residents. As Press Officer Bastiaan took care of arranging and guiding many of these tours, varying from high-class clients such as Pellegrino (CEO group) and Dolce & Gabbana to CEO’s and other form of clients from countries and cities all over the world. For instance, Middle-East, Indonesia, Japan, Taiwan, Australia, Canada, Germany, China, The Netherlands, and many more. Visiting De Markthal in Rotterdam was almost a weekly event. Requests from press and others were also arranged. For instance, a visit to a project in China by a Dutch television crew would mean that Bastiaan would assist in getting visas and talk with external parties in China to make the filming extra efficient. Filming and photographing MVRDV projects in The Netherlands has been taking place multiple times. Preparation for this takes a different angle due to the longer duration of visits and with film crews also a bigger amount of crew being present.
CAMPAIGNS & PRODUCTION PROGRESSIVE PR & MEDIA RELATIONS DIGITAL & SOCIAL MEDIA RESEARCH BUSINESS DEVELOPMENT ARCHITECTURE URBAN PLANNING
PROJECT MANAGEMENT GRAPHIC DESIGN STYLING PHOTOSHOOTS NATIONAL PR INTERNATIONAL PR EVENTS SOCIAL MEDIA
while visiting project Parkrand in Amsterdam
photography: ossip van duivenbode
press clippings
photography: ossip van duivenbode
LIBRARY OPENED!
Tianjin Binhai Library's exposure was highest on day 7 Volume
Reach
75
150M
50
100M
25
50M
Reach
Volume
Media Exposure - October 10, 2017 to November 29, 2017
N
N
N
N
N
N
24
29 ov
ov
19 ov
9
4
14 ov
ov
ov
30 ct O
25 ct O
20 ct O
15 ct O
10 ct O
TOP PUBLICATIONS
Positive
TONALITY
Negative
80 搜狐公众平台 - 文 化
33 60
品略
25
搜狐公众平台 - 旅 游
20
40 20 0
最新新闻网
18 -20 29 ov N 24 ov N 19 ov N 14 ov N 9 ov N 4 ov N 30 ct O
digital data report
25 ct O 20 ct O
12
15 ct O 10 ct O
Designboom
article writing
Position: Task: Topics: Period: About:
Press Officer Handling all requests coming through the PR Mailbox Relations with international and national press, relations with clients, (ghost) writing texts November - April (2017-2018) The PR department receives a lot of press requests on a daily base due to the rising star of the company on an international level. Due to the opening of new projects and entering new markets this amount keeps growing as we speak. To deal with the growing demand of requests in the PR Mailbox Bastiaan was asked to assist and use his talent of ‘fixer under high pressure situations’. This meant that he was put in charge of all communications and had to handle every single email coming in. Together with his team he was able to provide the service of ‘response within 24-28 hours’. The amount of ‘unread mails’ was normally around the 250 emails per week, due to Bastiaan’s work attitude and new designed and implemented strategy, this amount never exceeded above the 25 per month.
100 REQUESTS P/D!
PROGRESSIVE PR & MEDIA RELATIONS ONLINE & OFFLINE CONTENT DIGITAL & SOCIAL MEDIA DESIGN ARCHITECTURE URBAN PLANNING
GRAPHIC DESIGN NATIONAL PR INTERNATIONAL PR CONTENT CREATION COPYWRITING DIGITAL SOCIAL MEDIA
WHAT’S
S NEXT?
A JOURNEY TO PARADISE.
a person who imagines how something could be made and draws plans for it.
the profession or practice of creating and maintaining goodwill of an organization’s various publics (customers, employees, investors, suppliers, etc.), usually through publicity and other nonpaid forms of communication.
the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
BRAND STRATEGY BRAND REPOSITIONING EXPERIMENTAL CONCEPTS BRANDING & ART DIRECTING CAMPAIGNS & PRODUCTION PROGRESSIVE PR & MEDIA RELATIONS BRAND ACTIVATIONS & EVENTS ONLINE & OFFLINE CONTENT DIGITAL & SOCIAL MEDIA SCENOGRAPHY & EMOTION RESEARCH RETAIL INTERIOR DESIGN BUSINESS DEVELOPMENT DESIGN ARCHITECTURE URBAN PLANNING FASHION
PROJECT MANAGEMENT INSTALLATIONS & PRODUCTIONS BRAND ACTIVATION GRAPHIC DESIGN VISUAL MERCHANDISING STYLING PHOTOSHOOTS NATIONAL PR INTERNATIONAL PR EVENTS BRAND ACTIVATIONS CONTENT CREATION COPYWRITING DIGITAL SOCIAL MEDIA INTERIOR DESIGN RETAIL ACTIVATIONS PERSONAL BRANDING
a place or condition of great happiness where everything is exactly as you would like it to be.
Forming my personal pallet with the focus to not become an expert on one topic, but rather knowing a lot about many things and become an expert in bringing people and initiatives together to make great things possible. Wanting to stimulate and improve talented artists and let businesses become more successful. Most of the time they know exactly what their talents are, but sometimes they just need some extra assistants in design, management, sales or branding. Because I seem to be aware of many things and know what design means, how precious and sensitive it can be, I’m able to implement a strategy around it which can help bringing it to next levels and make people more aware of talents and innovations.
LET’S bastiaan van der sluis louis pregerkade 388 3071 az rotterdam the netherlands +31 (0) 6 5335 0483 bastiaanvdsluis@hotmail.com
MEET
BASTIAAN VAN DER SLUIS