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Industry gathers for tips on collaboration over competition
Minnesota’s housing industry gathered for a night of networking, learning and business growth during Members Only, a new event series hosted by Housing First Minnesota. Over 120 members of the association gathered at the North House in Minneapolis for the industry-expert panel in April.
Mark Williams of Mark D. Williams Custom Homes, Danielle Yegge of Style & Structure and Morgan Molitor of construction2style delivered industry-specific tips for collaborating with competitors.
“The housing industry is more powerful when we lift up each other’s successes,” said Williams. “So why not celebrate other people? There are a lot of opportunities to partner with people in our industry.”
The panel continually stressed the importance of getting involved in the housing industry. They encouraged attendees to say ‘yes!’ to new opportunities — which can lead to more doors opening down the road.
“We love the Parade of Homes and make it a lot of fun,” said Yegge. “We have our entire team present at our model and make it a month-long party.”
Yegge’s biggest tips for success on the Parade of Homes are hosting events, using unique social media marketing and making the tourgoers’ experience at their homes unforgettable.
“Some people visit 20 Parade Homes in a day,” said Yegge. “They’re not going to remember yours unless you do something to make it memorable.”
All three speakers have planned events around their homes in the Parade of Homes or Artisan Home Tour to get people excited to visit.
The three speakers ended their presentation emphasizing the value of creating sharable content. One of the best ways to create buzz around your business is by posting personable stories, behind-thescenes clips, videos with your team or a favorite feature of a home.
“Celebrate with your trade partners,” said Molitor. “Tag the people you’re working with, mention your partners and create content that shows off everybody’s hard work – that way, other businesses get a shoutout and can easily reshare your post.”
