THIS HERITAGELOCATION IN SYDNEY PROVIDES
PORTFOLIOINDESIGN 115
ADYNAMIC SPACE FOR AN EXPANDING COMPANY
WORDS PATRICIA MELlON PHOTOGRAPHY RICHARD GLOVER
I HTEAIOA DISICNEA BATE I SMART LOCAnON IVDNlYIAUI PROJECTWHYBIN\TBWA\TfQUILA
. .[Y)OI,a.AGiil~b~pat~
from theopen pl.wl offioe b)'ttoJe:;w screens a•ovtThe~bro)l'lt~i»t •now~~1rctercen«~l
o•1110s n EAg,.we bta,k~ area
L
POATFOLIOINDESIGN 117
dvtnirin& aaeney, Whyb4n\TBWA, re~ntly expanded t hetr eldstlng a-ear:tw space in
A
Pyrmc:vll tO a new •hlrd lew.l ~~~ :t,IIQ\1.~ t he oompany to lr.clude thdt dts'tal media
oompont-nt, TeqWb..Tbe de$!gn, by B:lte; ~u rt, pa~
hom:age roboth the herlt agebuildJngandlhe Whybtn\ 1'8WA\TtqWiabn.nd.
Thedeslgnbrtef caUtd fora space t hat rdlecuthe agene)·'r cre:uive na2.urt, 2-nd thus the l:a.rge office sp:ace wu to ~ optn plan. Wbybtn\TBWA\'ftc\W)a•s expan$IOn up to zlle zlltrd lev¢1
to bring
I
T$WA,
'
th~
wu pv-t of :1 move
uadklontl ad..,erdslng arm, Whybin\
lc>g~hc with
dJgiuJ 28~cy. Teq_u.lla. Tlw.J,
the newspac~ had to encoung~ commuNcatlon Uld
en.g:agement b~ ,.,·een ~alt. ..Wlt h offteugiOOally,lt wulmponiUil tbu there be a common zhn::l.d and. II degr«ofrtcogn!ticm 1b:1t thJ'
lun«hn'tBWAoffiee,tut settn a local context," says pro}eclleader &renton Smith. ''8Mr~g tltl-.: In mind,
obvious Sydl'ley metaphors wtre quickly dhmtssN;
-
u wm ~ertotyp!cal medJl koru: zlat ca.n t i!'Vt'nly reduce t he lifespan of an office tn ow:." Instead. the dmgn.ers Jooltd tO the l:cUdlnJJ': barit~e and the brand Itself for lroplradon. The :he, a :trlldng 19'"Ceatu.ry W1.rehoute, b the oldffi wool baJ.lertn Sydney. An Impressive saVItooth ro<>f a,nd a.mple ~tun.l llght male k l unique ::min.g foranoffic~. Theclltm a:nd the dnign t~un wert kun tO prew\IC u ma,ny of the herizage Items u pos::lbae a:nd the ftnal ftt oot m.ll'l.a-.gt-t to l.nttrtWl.ne hbtorlc :111tfaaswit h zbeconzempora.ry finbhn: noec~:111y fo r a fast ptcf'dftnn. T he bu.lidlng hJ.; two maln cntunccs, wblell eM~ be confw!r.g for vl.s!1ort. I n addition, Whybln\ 1'8WA were alrtady octupylllg the first two doors;
so the ehal~nae waszo creve tlowbetwetm the three le•,.els and mUe h easy to mo-'e from one zone to ~her in a eobtre:nt way. ''A fe:ttu.rt red cup~ wu introduced at ground leoJel a:nd at th~ rom.mon lobby t o en:tble cllenls to find tl:lt!r way lo 1lu! lift core and proceed to the third floor where the red cupet conz.l rw~," ::ayt Smith. ''Thb providt!i llll l!uUy navig.abltoroote." An open pl:tn lzyou.r ......u Smp«t:tN, u wu uansparency. ·'tt wu essential for thecreattvn lObe •;bible to the c:l!enu;"'::ll)':: S:nlllt. In older to ketp the space openyetdefmtd, blaclt stained timber rods were hu.ng from th.l!bl!ws. The br!dai:QCllled for poc:km of soda! acdvhy, and so infonnal break 0\I.U were introdu.oed. " h was!mporu.nt tb:u llttcukuru.ndtbe pnsonalky of the bushless were capiured as warm, 2.pprc»dt ablt.~ners:~rlc, n ·.... and open,'"''~ Smb h. 'fhlt homay amb$e:nce was relnforet>d whh the 2.ddh1on d domettlo: furniture. Ntw a.nd ::eooncl lu.nd he:ms were lwul¢cked to ensure that the atmosphere wu not like zlut of a c:onv~~ o ftlet. h ems, :.uch as Wee vintage Rosewood credenzas, work to lift t he rooms 2nd&!·~ the t'it ow a rhnt.lt'S edge. ''l lblnk Wl! now have a spaoe that makHpeople ftf:l beun," says CFO Adrhn P.M!l Tbete !itn~ i mena a.re c::hoed by ll postdve respoMefrom bot h Sia.ff tlld cl$e:na.
PrA!rltia He~ i:a.Spbeey
batt~JfrccliVI U writtf'
011 al'tltitttt 111't lVIII IItt(glt.
WHYBIN\TBWA\ TEQUILA BR&NTON SMITH ASSOCIATE DIRECTOR. BATES SMART
OUIGNU SJu!sSr!Urt P llO.J(C: 1' OtUCTOR PhQpW.Wl P RO.Jf(: T llAOl R 8re'lton SrrM
INT(Rl OR DUICONlRt. ().)/\) Tofl'fC. Hertle CM>".ft\"'Z MECHANICAl&llECTRICAl ENCINUR'MiP 8U 1'-0tNC CEA.TI~IUI StcVeW<IIOOI'l 3 PMI.ner$; HERIJACE COHSUlTAHr Oly~
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