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Our trade catalogue.
Bring our crafted beers and ciders to your customers. Welcome to the Bath Ales trade catalogue. Within these pages you will find details of our carefully crafted range of distinctive ales and ciders, as well as information on available sales support and POS materials. For more information on us, our beers and our pub estate, please visit our website at www.bathales.com. You can also follow us on Twitter and Facebook, or read our blog for regular consumer updates. To order or to set up an account, please call us on 0117 947 4797 or contact your area sales manager. We look forward to working with you.
Mark Harding, Sales Director, Bath Ales
A brewery for those who know... ...and those who don’t.
“Traditional brewing techniques blended with cutting-edge technology. Local breweries don’t get much better than this. Bath Ales enjoys a rapidly growing reputation - and rapidly growing sales.” Our carefully crafted ales are popular with real ale and craft beer buffs through to drinkers who traditionally plump for lager and other beverages, such as women and twenty-somethings.This wide appeal has driven our sales and attracted interest from a diverse range of trade customers, from pubs and bars to hotels and restaurants, and from independent shops to off-licences and major supermarkets, as well as our growing export business. Originally set up in 1995 by three ale-loving friends (two brewers and a publican), we have grown steadily over the years to become a well loved regional brewer. We punch above our weight on a national and international scale, while still retaining the nimbleness of a start-up micro-brewery. It may well be a cliché but our driving aim has always been to strive for quality above all else, and we find that sales follow on naturally from this. = 1,000 barrels (240,000 pints)
1995
2000
2005
2010
2014
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Our cask ales.
Quintessentially English and brewed in the West Country. Auburn, chestnut brown Spicy hop, malt, toffee Sweet/bitter balance
Firkin
Kilderkin
GEM1
GEM2 n/a
5039035000155
Gem (4.1% vol) is our premium amber ale. It’s an exceptional best bitter with a rich aroma of hops and malt, and a long, deep, bitter-sweet finish. Dark mahogany Smokey, butterscotch, oaky Dry, astringent, roasted
Firkin
Kilderkin
BARNS1
BARNS2 n/a
5039035001053
Barnsey (4.5% vol) is our distinctive dark bitter. It’s a full-bodied dark ale, rich in fruit and with hints of chocolate. Complex but deeply satisfying. Golden Citrus fruit, zesty Crisp, bitter
Firkin
Kilderkin
SPA1
SPA2 n/a
5039035000148
Special Pale Ale (3.7% vol) boasts a wonderful golden colour and prominent citrus aroma. It’s dry without harshness, light and crisp.
Our cask conditioned ales offer consumers the complete package when it comes to great tasting beer. Expertly kept and displayed with our contemporary and appealing branding. We have an extensive range of pump clips, point of sale material and merchandise available (please refer to page 13). We also have our own knowledgeable technical services team on hand to help with installation and maintenance. Bath Ales aim to create fantastic beers that satisfy connoisseurs yet remain accessible to those discovering craft ale for the first time - and we strive for a quality experience in every pint, in every pub.
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Our seasonal cask ales. Specially crafted for the occasion.
Golden Straw Honey, lemon, orange Tropical fruits, zesty, spicy
Firkin GOLDH1 5039035000810
Golden Hare (4.4% vol) is our full-flavoured light ale. Bursting with flavour and brimming with condition, it’s a crisp and flavoursome golden ale. Light amber Summer fruits, spicy Malty, full, dry finish
Firkin SUMMERH1 5039035000988
Summer’s Hare (3.9% vol) is our brilliant light and hoppy beer. It has a full malt flavour with a fruity bitterness - the perfect ale for a summer’s evening. Copper red Hoppy, zesty Bitter, fruity
Firkin FOREST1 5039035001077
Forest Hare (3.9% vol) is our outstanding autumnal ale. It’s crisp and dry with heavy hints of autumn fruits and a fresh, heady aroma. Dark ruby Coffee, liquorice Bitter-sweet, chocolate
Firkin FES1 5039035000186
Festivity (5.0% vol) is our specially crafted porter. It’s a wonderful, old-style brew with hints of rum mingling with coffee and vanilla flavours. Chestnut, brown Caramel, hints of toffee Dry, bitter hints of caramel
Firkin RH1 5039035000193
Rare Hare (5.2% vol) is our elusive strong premium ale. It’s supremely smooth, full in flavour and appreciably dry and clean on the palate.
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Our keg beers.
Where modern dispense meets traditional quality. Dark ruby brown Coffee, roasted, chocolate Sweet, smooth, chocolate
Keg (30l) KEGDS1 n/a
Dark Side (4.0% vol) is our superbly smooth English stout. It has a roasted barley aroma, a deep, dark colour and a smooth, dry taste. Auburn, chestnut brown Spicy hop, malt, toffee Sweet/bitter balance
Keg (30l) KEGG1 n/a
Gem (4.1% vol) is our premium amber ale. It’s an exceptional best bitter with a rich aroma of hops and malt, and a long, deep, bitter-sweet finish.
Keg is often the preferred method of dispense for stout, so is a natural choice for Dark Side, but keg Gem is also a great solution for those wanting to offer craft ales without the capacity to sustain cask volume. Easier to maintain than casks and with a longer shelf-life, kegs allow you to keep a far greater range for far longer. After the beer has finished fermentation and has been conditioned, it is chilled and sterile filtered to remove the yeast, thus allowing it to be kept longer, increasing your selling period. Keg beer is also a convenient option if you have limited, or no cellar storage space as it is dispensed upright, or if you are less experienced in keeping cask beer but are still determined to serve great drinks. Our in-house technical services team will of course assist with the install and maintenance. The modern dispense, slightly cooler, more carbonated taste and the fact that it often appears in bar-type settings, has resulted in various reports that keg beer appeals largely to younger drinkers. Whilst this may be true of many brands, we have found that demand for keg Gem is across the board; young and old, male and female.
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Our ciders.
Decide on a cider that’s bound to be better. Bounders (4.5% vol) is our lively, refreshing cider. It’s made from Somerset cider apples, is crisp and clean, and has a mellow fruitiness and a light-golden colour.
Keg (11 Gallons)
Bounders (4.5% vol) is also available in bottles. The same crisp and clean taste, mellow fruitiness and lightgolden colour that our customers know and love.
Case (12 x 500ml Bottles)
Bounders Traditional (6.0% vol) is our take on an older style of cider. It’s still, medium dry, and refreshing, and comes in 20 litre boxes, perfect for behind the bar.
CIDER0.5 n/a
CIDER0.6 5039035000872
Box (20l) CIDER0.4 5039035001091
In 2007 we commissioned our own state-of-the-art bottling plant, housed in dedicated premises just round the corner from our brewery and head offices. Built to the highest specifications and using some of the very latest digital and technical innovations, it can handle as many as 2,700 bottles per hour and is capable of runs of between 10 and 150 barrels (15240 hectolitres), sterilising, carbonating, filling and labeling in concurrent processes. Our cutting-edge bottling plant enables us to control and manage the process from start to finish, and to produce our own bottled range - ensuring premium quality and consistency at every stage. But this is too good to keep just to ourselves our approach to standards also means that more than 25 craft breweries nationwide trust us to provide contract bottling and labeling services for them.
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Our bottled ales.
A distinctively diverse range. Auburn copper Liquorice, smokey, fruity Tropical fruits, hoppy, fresh
Case (12 x 500ml Bottles) GEM7 5039035000032
Gem (4.8% vol) is our premium amber ale. It’s an exceptional best bitter with a rich aroma of hops and malt, and a long, deep, bitter-sweet finish. Dark mahogany Smokey, butterscotch, oaky Dry, astringent, roasted
Case (12 x 500ml Bottles) BARNSBOTT1 5039035001039
Barnsey (4.5% vol) is our distinctive dark bitter. It’s a full-bodied dark ale, rich in fruit and with hints of chocolate. Complex but deeply satisfying. Golden yellow Malty, hoppy, light fruits Citrus, grapefruit, dry
Case (12 x 500ml Bottles) WH8 5039035000209
Wild Hare (5.0% vol) is our impeccable pale ale. It’s very down-to-earth, with a fresh-citrus, hoppy aroma and a dry, bitter finish. Dark ruby brown Coffee, roasted, chocolate Sweet, smooth, chocolate
Case (12 x 500ml Bottles) DARKSC1 5039035000469
Dark Side (4.0% vol) is our superbly smooth English stout. It has a roasted barley aroma, a deep, dark colour and a smooth, dry taste. Golden Straw Honey, lemon, orange Tropical fruits, zesty, spicy
Case (12 x 500ml Bottles) GOLDB1 5039035000797
Golden Hare (4.4% vol) is our full-flavoured light ale. Bursting with flavour and brimming with condition, it’s a crisp and flavoursome golden ale.
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Light auburn Ginger, lemon, spicy Ginger, bitter, sweet
Case (12 x 500ml Bottles) GINGEB1 5039035000919
Ginger Hare (3.9% vol) is our satisfyingly spicy ale. It’s a full-bodied beer with a lingering spiciness created by blending malt, hops and root ginger. Mixed Case Our 4x3 case features four of our most popular ales and contains three bottles of each: • Gem • Wild Hare • Barnsey • Dark Side
Case (12 x 500ml Bottles) MIXC1 5039035000476
Our seasonal bottled ales. Catch them while you can.
Dark ruby Coffee, liquorice Bitter-sweet, chocolate
Case (12 x 500ml Bottles) FES7B 5039035000087
Festivity (5.0% vol) is our specially crafted porter. It’s a wonderful, old-style brew with hints of rum mingling with coffee and vanilla flavours. Available from November to January.
Chestnut, brown Caramel, hints of toffee Dry, bitter hints of caramel
Case (12 x 500ml Bottles) RH7 5039035000858
Rare Hare (5.2% vol) is our elusive strong premium ale. It’s supremely smooth, full in flavour and appreciably dry and clean on the palate. Available irregularly - please contact us.
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Microcasks, boxes and gift packs. Pour perfect pints at home.
Auburn, chestnut brown Spicy hop, malt, toffee Sweet/bitter balance
Microcask (5l) Beer Box (20l) GEM6
GEM4 n/a
5039035000124
Gem (4.1% vol) is our premium amber ale. It’s an exceptional best bitter with a rich aroma of hops and malt, and a long, deep, bitter-sweet finish. Dark mahogany Smokey, butterscotch, oaky Dry, astringent, roasted
Microcask (5l) Beer Box (20l) BARNS3
BARNS2.1 n/a
5039035000131
Barnsey (4.5% vol) is our distinctive dark bitter. It’s a full-bodied dark ale, rich in fruit and with hints of chocolate. Complex but deeply satisfying. Golden Citrus fruit, zesty Crisp, bitter
Microcask (5l) Beer Box (20l) SPA6
SPA4 n/a
5039035000131
Special Pale Ale (3.7% vol) boasts a wonderful golden colour and prominent citrus aroma. It’s dry without harshness, light and crisp. Gift Pack Choose between our Classic Gift Pack containing 3 x 500ml bottles of Gem plus an etched Bath Ales pint glass, or ourVariety Gift Pack containing 4 x 500ml bottles of our year-round ales: • Gem • Wild Hare • Barnsey • Dark Side
Goblet Gift Pack Two bottles of our flagship brew Gem and a specially commissioned Bath Ales etched glass goblet.
Classic Pack
Variety Pack
MIXG01
MIX4B
5039035000049
5039035000063
Gift Pack (3 x 500ml Bottles) GOBL1 5039035000957
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Point of sale, staffwear and merchandise. Spreading the word to your customers.
Bath Ales Pint Glasses The perfect way to serve our ales, and look stylish on the bar and on the table. Available straight-sided or in a goblet style, and etched with our beloved hare.
Straight (x48) Goblet (x12) POS2 n/a
POS2.5 n/a
Bounders Cider Glasses Designed specially for our lively, refreshing cider. Available in pint or half pint sizes. Somerset apples never tasted so good.
Pint (x12)
Half Pint(x12)
POS12.1 n/a
POS12.2 n/a
Bar Runners & Bar Towels Soak it up in style with our branded range of bar runners.These are very popular with our on-trade clients.
Bar Runner
Bar Towel
Varies n/a
POS3 n/a
Pumpclips Essential when presenting your ales at the pump, pumpclips provide your customers with instant brand recognition. Available in premium and temporary versions.
Temporary Clip Premium Clip Free n/a n/a
Varies n/a
Over the years, we have developed a wide range of merchandise designed to appeal to all. From unifying staffware such as t-shirts and aprons, to keyrings, beanie hats and mugs for customers - our merchandise has a great following by those who regularly or occasionally enjoy Bath Ales beer. Our t-shirts are very popular indeed, with a range of colours and sizes available, including toddlers, ladies skinny fit and larger sizes. We also stock hoodies and polo shirts to complete your Bath Ales look. We’ve even collaborated with local producers such as the Upton Cheyney Chilli Company to create a range of products - Brimstone and Firecore, two flavour-packed sauces containing Gem and Bounders, Ghost Hare, our spicy porter and Harebanero, our spicy still cider. Please contact your sales area manager to discuss the full range available and pricing options.
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Our pub estate.
Go West, this and more we’ll do. The Bath Ales pub estate currently consists of twelve pubs scattered around Bristol, Bath, Oxford and Cirencester. From innovative concept bars to city centre, street-corner boozers, to picturesque countryside pubs; all Bath Ales establishments are clearly recogniseable and tastefully decorated allowing each pub’s individuality to shine through. The emphasis lies on offering something special for locals, visitors, drinkers and foodies alike - a great range of top-quality beers, wines, spirits and soft drinks, scrumptious seasonal menus and our Loyal Hare Force loyalty card. We care passionately about knowing where food comes from, how it is produced and making sure our menus are seasonal to use the ingredients at their best.We continue to strive in serving the best quality local and British produce and are dedicated supporters of British farming and sustainable fishing. We understand beer in all its diversity and we understand the challenges and opportunities that drinking establishments face. As with everything we do, our focus with our pubs is on quality and individuality - characteristics that we hope are evident in the surroundings, the service, the sumptuous food, and, of course, the superb beers you’ll find in each establishment.
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Beerd 157-159 St Michael's Hill Cotham Bristol BS2 8DB
Colston St. Bar & Kitchen Colston Hall Colston Street Bristol BS1 5AR
Tel: 0117 974 3567 Email: beerd@bathales.co.uk
Tel: 0117 204 7131 Email: colstonstbar@bathales.co.uk
Gordito Colston Hall Colston Street Bristol BS1 5AR
The Grapes 7 George Street Oxford OX1 2AT
Tel: 0117 204 7130 Email: gordito@bathales.co.uk
Tel: 01865 793 380 Email: grapes@bathales.co.uk
Graze Bath 9 Brunel Square Bath BA1 1SX
Graze Bristol 63 Queen Square Bristol BS1 4JZ
Tel: 01225 429 392 Email: grazebath@bathales.co.uk
Tel: 0117 927 6706 Email: graze@bathales.co.uk
Graze Cirencester 3 Gosditch Street Cirencester GL7 2AG
The Hare on The Hill 41 Thomas Street North Kingsdown Bristol BS2 8LX
Tel: 01285 658 957 Email: grazeciren@bathales.co.uk
Tel: 0117 908 1982 Email: harehill@bathales.co.uk
The Hop Pole 7 Albion Buildings Upper Bristol Road Bath BA1 3AR
The Salamander 3 John Street Bath BA1 2JL
Tel: 01225 446 327 Email: hoppole@bathales.co.uk
Tel: 01225 428 889 Email: salamander@bathales.co.uk
The Swan Bath Road Swineford BS30 6LN
The Wellington Gloucester Road Horfield Bristol BS7 8UR.
Tel: 0117 932 3101 Email: swan@bathales.co.uk
Tel: 0117 951 3022 Email: wellington@bathales.co.uk
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Beerd is the bombastic brewery born out of the eponymous destination Craft Beer & Pizza Bar in St. Michael's Hill, Bristol, and an obsessive love for the worldwide phenomenon that is beer. Beerd brews are unmistakeably Bristolian but international at heart - mixing up traditional British brewing techniques with global trends, unconventional ingredients, and unusual brewing methods. Our resident mad professor Shane O’Beirne, flocculent and Galway-born, concocts a medley of off-the-wall brews in his East Bristol laboratory. There are some decidedly challenging taste profiles in Beerd's ever-evolving brewing calendar, ranging from extreme-hopped IPAs to Munich-style Dunkels and from super-strength Hefeweizens to Scottish 80 shillings. The bristling Beerd brewers are on a never-ending quest for the most distinctive and interesting pint, with a multitude of maverick and experimental brews in the works - spend too much time tweaking those whiskers and you'll miss them!
monterey - 3.9% CALIFORNIA PALE ALE
RAZOR - 5.9% INDIA PALE ALE
VIGILANTE - 4.5% AMERICAN PALE ALE
silvertip - 4.7% new zealand pale ale
A sun-soaked pale ale lazing away under a gentle pine fragrance, before heading down to Monterey Bay where the party's at - grab some of that tropical cocktail aroma, then let your tongue return to bask under the pines and enjoy a quick sharp bitter finish.
Sit back in our creaky leather seat and let the pale barber freshen you up with his full-bodied Razor blade. Lather up with nosey passion fruit, cut, then finish off with honey and bitter orange astringent. Something for the weekend, sir?
Fighting for the people, the pale-faced Vigilante strives to right the wrongs of the corrupt establishment with its own brand of Amarillo hop honour. Armed with nothing but quick grapefruit wits and citrus integrity, justice will surely prevail.
The fruity, fresh winds of the pale New Zealand mountains invigorate and revitalise, easing the ascent to the summit of Silvertip. Take in the Nelson Sauvin hop aroma on the breeze, before descending into the white wine vineyards below.
A full bodied IPA. An aroma of passion fruit, subtle honey flavours mingle with the hoppiness, then a long, bitter, orange-tinged finish.
A refreshing citrusy strawcoloured American Pale Ale brewed using Amarillo hops to give massive grapefruit flavours and aromas with a crisp finish.
A refreshing pale ale using popular New Zealand hops to give it a fruity aroma and a flavour that has hints of white wine. It is easy to drink and has a fresh quick bitter finish.
A West Coast style pale ale brewed with American-sourced hops. Pine and tropical fruits on the nose, more pine on the tongue followed by a quick, sharp, bitter finish.
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Availability.
A guide to what’s brewing. This table highlights the availability of our core range of beers and ciders as well as our seasonal and occasional ales. Availability is subject to change, so for full up-to-date information and to discuss our range in more detail please contact your area sales manager. Allergen Information All our ales are made with wheat and barley malt which contain gluten. Bounders Cider contains sulphites.
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Legendary. Since we established Bath Ales in 1995, we’ve come a long way. We were recently described as the “cherished, award-winning brewers of some of the country’s best beers”. These include Gem, our premium amber ale; Wild Hare, our impeccable pale ale; and Festivity, our wonderful winter rum porter. Each one is the result of our passion for great beer, our fastidious selection of the best hops and barley malt, and the skill, patience and uncompromising approach of our brewers. Across Bristol and Bath, we also manage a growing estate of pubs serving some of the region’s best food. To critical acclaim, each of our pubs has undergone understated refurbishment, and our design approach has created the atmosphere and simplicity of an earlier age. While each pub serves its own menu of food, they all source their ingredients as locally as possible. This helps to reduce food miles, support local growers and producers, and ensure that everything is as fresh - and therefore as tasty - as possible. At the end of the day, we like to make great beer that’s accessible and attractive to everyone - from the biggest bitter buff to the most ardent lager lover. We also like to make our pubs friendly venues whether you’re a local or not-so-local, a drinker or a foodie, with friends or with your family. Not only does our growth and popularity suggest that people like what we do, but it also gives credence to our philosophy of being a brewery for those who know... ...and those who don’t.