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2 (Front row from left) Accounting Director Jann Lamy, Founder Gabriel Garcia, Chairman of the Board of Directors Fred Garcia, Executive Assistant Sue Hill; (back row from left) Subcontractor Charlie Garcia, President Craig Carroll, Chief Executive Officer Andrew Goldberg, Chief Operating Officer Andrew Morris, and Chief Financial Officer Jonathan Woolley.
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[ GARCIA ROOFING ]
Focusing on the customer experience WITH HIS TRUCK as his office and a pager for communication, Gabriel Garcia began what would become the largest residential roofing company in Louisiana. The year was 1992 and, soon after, Hurricane Andrew would devastate the Baton Rouge area. Garcia worked tirelessly to tarp and repair much of the heavily damaged area while earning the confidence and trust of homeowners and builders alike. Joined by his brother Fred Garcia, a recent LSU graduate, the brothers’ reputation for honesty, integrity, and quality workmanship helped Garcia Roofing grow with both new and return customers. As the years went on, the brothers founded many additional companies, including Roofing Solutions in 2004 (a commercial roofing company later sold to an employee) and Louisiana Roofing Supply in 2005 (a roofing material
Chief Operating Officer Andrew Goldberg.
supplier later sold to Beacon Roofing Supply, Inc.). The original Garcia Roofing now includes more than 150 employees. Garcia Roofing focuses on the customer experience by taking a hands-on approach from start to finish. “Our
company’s core values are essential to our success,” says CEO Andrew Goldberg, “and these include integrity and trust, customer service, quality craftsmanship, great teamwork, collaboration, attitude and safety.” Garcia Roofing has long been asso-
ciated with quality, but a period of self-analysis some five years ago took the company to a whole new level. “We simply decided it was time to grow,” says Jonathan Woolley, Garcia’s chief financial officer. “We realized we were capable of more,” he adds. “We’ve been here for 30 years, so people know us locally, but we began to be more aggressive in getting our name out there.” The company grew its sales force, hired more estimators, established training programs, and opened additional offices in Baton Rouge, New Orleans, and Lafayette. The Garcia Workforce division also developed its own outdoor/indoor training and testing facility at its corporate office, so each employee’s work could be evaluated and inspected for quality. Garcia University was also established to provide leadership
CONNECT WITH US ADDRESS: 18219 Swamp Road, Prairieville, LA 70769 • PHONE: 225.756.3100 • WEBSITE: GarciaDidMyRoof.com 26
ANNUAL REPORT 2022 | AnnualReportBR.com
