S P EC I A L A DV E R TI S I N G S EC T I O N
[ OCTAGON MEDIA ] Exceeding client expectations MARANDA WHITE and her team at Octagon Media believe in delivering remarkable results to each and every one of their clients. In 2012, White launched Octagon Media as a media-buying firm, later expanding to a full-service agency offering services such as event management, public relations, digital marketing, graphic design, radio and television advertising. With 23 years of experience under her belt having worked for local and national advertising agencies—including McCann-Erickson Worldwide and Peter Mayer Advertising—founder and CEO White’s mission is to provide service to accounts of all sizes with the commitment of successfully achieving positive results. Her advertising business continues to evolve by exceeding client expectations, generating efficient and effective marketing campaigns. However, there is a lot that comes with marketing outside of making cold calls and sending emails. “It’s not that simple,” White says. “There is a
process and there’s a lot of analytics to consider.” “Clients come to me with a goal or objective,” she adds. “They’re trying to increase sales or get their message heard or build brand awareness. I love
helping people. What I enjoy most is the strategy part of it all—determining the target audience, understanding the way media is consumed and placing ads with various media outlets.” She and her staff of 10 have more
than 100 years of combined experience in the industry. Their niche of having access to in-house media-buying software sets them apart from other local agencies. When developing a campaign, Octagon Media staffers refer to an acronym, SAM, which stands for strategy, advertising and marketing. Before conceptualizing a campaign, research comes first. Data is compiled and used to guide decisions in building a strategy and creating a plan of execution. Then that plan is implemented. Upon completion, post analysis provides the overall result, and clients walk away thoroughly impressed. “Ninety-nine percent of the time, we have overachieved what our clients anticipated, and that is our goal,” White says. “As a business owner, our clients are great at running their businesses. But our agency wants to be able to assist them by taking the advertising and marketing off their plate so they can focus on what they do best.”
CONNECT WITH US TOP EXECUTIVE: Maranda White, Owner/CEO ADDRESS: 4626 Sherwood Common Blvd., Suite 202, Baton Rouge, LA 70816 • PHONE: 225.663.6878 • WEBSITE: octagonmedia8.com AnnualReportBR.com | ANNUAL REPORT 2022
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