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13/10/2011 06:01
Ten Myths About Social Networking For Business | bestlaptopbattery.co.uk Ten Myths About Social Networking For Business | bestlaptopbattery.co.uk There is so much noise about social media, much of it not very helpful. Myths about how and why to use these networks abound, spread by networking neophytes.
Myth 1: Everybody Is On Social Media
hard, trust me, but the approach takes some time to gain momentum. For a step-by-step, easy-to-follow explanation of how to play the SEO game, read the full story to which this slideshow is attached.
Myth 2: Social News Aggregators Are Dead Why it’s perpetuated: These sites do not receive the same level of mainstream media coverage that Facebook and Twitter enjoy. Meanwhile Digg, Stumbleupon Action plan: Before you can take advantage of social news aggregators, first you have to ingratiate yourself with other users. (It’s an etiquette thing.) Start by registering for an account on Digg.com, if you don’t have one already. Write on my Facebook wall asking me to invite you into our Digg groups where we vote on each other’s Digg links. (To be clear, all of this interaction happens within the Facebook environment.) Once you are in the Digg group, vote on the articles and other content that Digg users submitted. Each time you “digg” a submission, all Digg users can see that you voted for it. The more you vote, the more likely the content you submit later will be voted on, increasing the chance it will get promoted to the “popular” section on Digg.com viewed by a big portion of Digg’s 6 million users.
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Why it’s perpetuated: Experts will show you pretty statistics on how more than 80% of people heard of a product through social media. This is a scare tactic Action plan: Even if your target demographic is not on social media, you can harness the power of the Web by making it easier for search engines like Google to find your website (known by geeks in the trade as “search engineoptimization”). This is not
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13/10/2011 06:01
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Ten Myths About Social Networking For Business | bestlaptopbattery.co.uk
quiring participants to enter on your Facebook page. Voila! Not only have you scared up more customers, you also have an instant focus group to test your cakes and other goodies.
See Also: Myth 5: You Have to Spend Hours A Day On Twitter Why it’s perpetuated: Thousands of Tweets may spark a fun conversation with hundreds of people, but your wallet may not be fatter for the effort.
Myth 6:You Have To Be On Every Social Network
Myth 3: You Can’t Do It All In-House
Why it’s perpetuated: Peer pressure. When no one knows what they’re supposed to do; they feel the need to do everything.
Myth 7:Blogging Is A Waste Of Time Why it’s perpetuated: If consultants showed you how you could do much of this work yourself, why would you hire them?
Myth 4:Social Media Is Solely A Broadcast Channel
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Why it’s perpetuated: At first blush, social media feels like a cheap and powerful bullhorn. It is, but don’t be surprised when blasting messages in one Action plan: Since the dawn of retail, sweepstakes and giveaways have been a great hook. For ideas, query [your social network of choice] + contest or sweepstakes or giveaways on Google. Maybe you’ll read about how a computer store sold more laptops by holding a contest for free iPads that required people to make their entry on the store’s Facebook page. Formulate a similar marketing campaign that fits your niche. If you have a bakery, you could hold a contest for free customized birthday cakes by re-
Why it’s perpetuated: There is so much noise on the internet, why bother blogging? Here’s why: It gives you a voice and at least a modicum of control of Action plan: Blogging is very easy. Download the WordPress blogging platform from WordPress.org. Install it on your server into a new directory (if you have Fantastico on your web server, it will load up like butter). Next, find some of the best questions your prospects have posed and write an article that responds to their inquiries. Add a question at the end encouraging people to post their comments. Share the content with your prospects, customers and on the social networks, and ask others in your network to share the content. Repeat.
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blog.bestlaptopbattery.co.uk
13/10/2011 06:01
Ten Myths About Social Networking For Business | bestlaptopbattery.co.uk
Myth 9: Social Media Can Replace Your Website Why it’s perpetuated: Social media is the new shiny red apple. It’s not going anywhere, but neither are web sites.
Myth 10: Social Media Will Replace RealLife Networking
Myth 8: You Can’t Measure Return On Investment In Social Media
Action plan: Three basic steps: track where your users are coming from; identify the actions they took on your site (making purchases, viewing a 10-page slide show, whatever); calculate the value of that activity. For a step-by-step, easy-to-follow explanation of how to calculate an ROI on your social media efforts, read the full story to which this slideshow is attached.
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Why it’s perpetuated: Many social media experts know how to use social networks to socialize, but they have little to no marketing expertise–meaning they
Why it’s perpetuated: The more new gadgets there are to play with, the more time people will spend playing with them, and the less time they will spend Action plan: People–friends, customers, vendors–still crave face-to-face communication. Get out and meet them, and use social media to help you do it. Example: Log on to LinkedIn Answers and ask your network for suggestions for scintillating discussion topics involving your industry. Based on that information, schedule a gathering to chat about those topics, drink a few beers or hopefully both. (Meetup.com makes it easy to organize these shindigs.) Invite your prospects, customers, and people on your email lists; have them test your product for free. The goodwill will go a long way.
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