The intersection of food, energy, housing, and innovation.
BAUM Revision
Kubala washatko architects
Sustainable resource Group LLC
Smithgroupjjr
Bachmann construction
ABOUT For 70 years, the Garver Feed Mill in Madison, Wisconsin served as home to food production uses ranging from sugar beet refining to dairy and poultry feed processing. Since 1997, the City of Madison has owned the vacant 55,000 square foot Mill and the 26 acres of adjoining land. In 2015, the City of Madison selected Baum Revision to preserve the Mill—an icon of the region’s food production heritage and industrial architectural legacy—and re-activate the building and grounds as a hub for Madison’s burgeoning local food industry.
THE GARVER FEED MILL PROJECT
The renovation of this iconic project as an employment hub centered on food processing is historically accurate and seems remarkably fitting for this time in history. Garver’s location, physical structure, and landmark status present an ideal facility for this use. When completed, the Garver Feed Mill will be listed as a national historic landmark. The rehabilitated building will be replete with the modern specifications necessary for a functional food production facility. The building’s tall ceilings present an ideal space for the many producers who need the height and can use vertical stacking methods to maximize their storage capacity. The building also has several dock doors providing for efficient loading for multiple users.
2
MAKING HISTORY, AGAIN.
MAKING HISTORY, AGAIN.
3
SITE PLAN
4
MAKING HISTORY, AGAIN.
MAKING HISTORY, AGAIN.
5
Community Spaces Complementing the tenant production spaces, secondary spaces will host a vibrant mix of public and educational uses/activities for the benefit of tenants and other stakeholders.
Since late 2013, Baum Revision has been working with over a dozen food production companies that have confirmed a strong leasing interest in the Garver Feed Mill, as it provides both a great location and the ideal functionality required for efficient food production.
events Garver Feed Mill will have a 3,500 square foot indoor atrium, two outdoor patios and the Garver Green (a 3/4 acre lawn) to host one-of-akind private, community and tenant events, which will benefit from the Mills unique character and desirable location.
The renovation of this iconic project as an employment hub centered on food processing is historically accurate and seems remarkably fitting for this time in history.
RETAIL
A 2,000 square foot cafe and weekly farmers market will provide locals and visitors an opportunity to taste, enjoy and bring home the best of Garver made and Driftless region food products.
Over the past decade, Madison has become home to some of the region’s and country’s most recognizable artisanal brands. Due to their success, each company has outgrown their current space. Affordable facility options for tenant relocation and expansion in the Madison area are very limited.
Office
14,000 square feet of dedicated office space for tenant producers and other related organizations will be available for rent. Activating these spaces with complementary uses will generate renewed public attention to the building’s place in local history—establishing the project as a truly quintessential Madison experience. These spaces will create special opportunities for the public to get up close with the historic features of the building and the artisans themselves.
6
MAKING HISTORY, AGAIN.
Making History, aGAIN
Garver Feed Mill's various uses are expected to draw over 50,000 visitors annually.
To overcome the cost associated with urban-based manufacturing, plans for the building leverage it's size and layout to provide tenants with more efficient stacking and loading. Most importantly, the synergies of co-locating these businesses under one roof with shared equipment, industry contacts and business services can help accelerate each employer’s growth. MAKING HISTORY, AGAIN.
7
LOCATION Contextually, the building is located adjacent to the 16-acre Olbrich Botanical Gardens, a popular tourist and local destination owned and operated jointly by the City of Madison Parks and the nonprofit Olbrich Botanical Society. The Gardens host over 250,000 visitors per year and provide educational classes, programs, and events for adults and children year-round. The site for the Garver Feed Mill is bordered by 21 acres of parkland, an urban stream that flows into the nearby Lake Monona and a primary arterial bike path that connects to the center of downtown Madison, just 3 miles away.
DESTINATION: MADISON
Our vision is to integrate the programming for the Garver Feed Mill in a manner that is both sensitive and complimentary to these surrounding rk .) P a y (O .B S h e rr amenities. In doing so, we will create both a truly special landmark as well as a world-class regional destination. 1 St
PEDESTRIAN ENTRY
ar
kw
ea
th
er
Cr
ee
k
St
Le on St .
Daw
e s S t.
Eastmorland Neighborhood
ar
kw
ea
th
er
Dr
.
STORMWATER FEATURES
DEMONSTRATION VINE YARD
VEHICULAR ENTRY
PAVILION
ECO - LODGE CLUSTER ( T YP.)
eighborhood
F a ir
Oak
s Av e.
GARVER GREEN ECO -LODGE ACCESSIBLE PARKING
ENTRY PLA ZA
DEMONSTRATION ORCHARD
COMMUNIT Y / DEMONSTRATION GARDEN Hargrove st.
GARVER FEEDMILL
OBLRICH STORAGE Kessenich’s Ltd.
OLBRICH COT TAGE OUTDOOR PATIO SPACE BIKE PARKING Olbrich Park
8
MAKING HISTORY, AGAIN.
The Garver project's visionary approach to integrating entrepreneurial opportunities while creating a visitor destination is brilliant. And, the project's proximity to one of Madison's iconic attractions - Olbrich Gardens - sets the stage for the tremendous benefit to the new project, Olbrich Gardens and that section of our city.
”
- Deb Archer, President and CE0 Greater Madison Convention and Visitors Bureau
PROPOSED CIT Y OF MADISON BIKE ROUTE
STORMWATER FEATURES
LAN ER FEEDMILL//
15
“
Richard st.
WSOR Railroad Capital City Bike Trail
Olbrich Botanical Garden
0
BAUM DEVELOPMENT
40’
80’
160’
MAKING HISTORY, AGAIN.
9
“The Madison Region must find ways to leverage these foodrelated assets in innovative manners that build economic opportunities, but also maintain the region’s quality of life.” – Madison’s Food, Agriculture and Beverage Industry Cluster report, October 2014
10
MAKING HISTORY, AGAIN.
MAKING HISTORY, AGAIN.
11
Wheelhaus
Redefining a more affordable way of living Garver will include a first-of-its-kind international showcase of micro-units (150-700 sq ft) located on four acres adjacent to the Mill. These 50 different units will be the first of a series of national developments designed to define a new housing category that is more affordable, efficient, and sustainable. To be operated as a hospitality venue, this “micro-lodge� concept will showcase the best micro unit models curated from around the world. Each one will feature unique, innovative designs and/or technologies. They will also be built using best in class sustainable methods and construction materials. Throughout the site, we also intend to integrate sustainable urban agriculture and create a platform for educational programming functions.
Ideabox
Due to rising costs and stagnant wage growth, today nearly 40 million Americans are spending more than 30% of their income on housing payments, property taxes and other home expenses. The average size house in 1950 was 983 square feet and has ballooned to over 2,300 square feet, driving up utility costs and energy usage as a result. Ultimately, people spend more hours working to keep up with these expenses and commuting to work, using the most precious resource of all: time. None of this is affordable or sustainable; especially for people with low or moderate incomes. Recently, developers and cities have been exploring smaller, more affordable, sustainably built micro housing as a potential solution in urban environments. There are creative ways to implement this on a community scale and Garver is the first development designed to explore these design innovations and technologies. The goal is to create a transformational model based on the principles and values from Garver, and develop these communities in other geographies across the country.
12
MAKING HISTORY, AGAIN.
Nomad
MAKING HISTORY, AGAIN.
13
Micro-Lodging
Interior image by Minim
Guests will be invited to stay overnight and have the authentic experience of “tiny living�. Visitors can also engage in forums about new housing models, micro living designs, sustainability, and adaptability.
14
MAKING HISTORY, AGAIN.
MAKING HISTORY, AGAIN.
15
LASTING IMPACTS
Tourism
ENVIRONMENTAL Energy efficiency and renewable energy applications are particularly important to high energy consumption food-based manufacturers. The project will include a 150KW rooftop solar array and various energy saving schemes that, when combined, will help
tenants save 24% to 36% on their annual energy demands. Green spaces, restorative storm water management practices, bike-friendly amenities and demonstrative urban agriculture will all be sustainable features of the project.
Partnerships Through various partnerships with community groups, the project offers unique opportunities for meaningful collaboration to achieve impactful, locally-based solutions towards a more fair and sustainable food system. For
16
MAKING HISTORY, AGAIN.
As a world-class regional destination, travelers to the landmark Garver Feed Mill building will get a first-hand experience of what makes Madison's most successful artisan food businesses work. Garver visitors and guests of the micro-lodges will get a one-of-a kind tiny-
home experience. The opportunity to see and stay in the some of the most advanced and best designed tiny homes creates an attraction like nowhere else in the world.
Catalytic example, demonstrations of urban agriculture and tours of food processing facilities offer an ideal platform for local youth education programs to teach where food comes from and how to make healthier food choices.
The Garver property sits between two of Madison's key commercial corridors just two miles east of downtown and is situated between two of Madison's attractive, affordable residential neighborhoods. In a time of shifting
preferences for unique urban destination developments and support for local food economies, the Garver site represents a catalytic opportunity that will have positive impacts on the community for decades to come.
MAKING HISTORY, AGAIN.
17
About Baum Revision Baum Revision, LLC was formed through a mission to build a portfolio of signature projects in urban environments that represent the principals' commitment to social responsibility, preservation, and sustainability. We take a triple bottom line approach by focusing not only on the financial return on investment, but also by taking great pride in contributing positively to the communities in which we work and by protecting the environment through sustainable development. We believe that making economically, socially and environmentally responsible decisions are vital to the assets in which we invest, the communities where we invest and ultimately, to our success as a company. We want every project to have a positive impact on the community and world at large, and hope to bring new vibrancy to forgotten structures. Our portfolio today represents a capitalization of approximately $143MM and includes all asset classes located throughout the United States totaling over one million square feet across approximately 40 projects. Our experienced and talented executive team has over 50 years of collective real estate investment and development practice. This acumen, knowledge and creativity allow us to execute development projects that others deem unfeasible and achieve superior riskadjusted returns over the long-term. We enjoy working with like-minded tenants and partners that have a continual goal of creating enduring and unique assets.
18
MAKING HISTORY, AGAIN.
MEET OUR TEAM David Baum - Principal, Baum Revision David Baum is a leading figure in the nation’s real estate development and retail leasing communities. Since cofounding Baum Development, LLC in 1989 and Baum Realty Group, Inc. in 1991, David has cultivated the business from a start-up company into an award-winning commercial and residential development firm and a leading retail brokerage firm. Baum Realty Group (www. baumrealtygroup.com) is a leading national brokerage firm representing 66 retailers along with commercial property owners and investors.
Bryant moroder - Principal, Sustainable Resource
Group LLC
Bryant Moroder is the Founder and Principal of Sustainable Resource Group LLC where he has worked with various for-profit, non-profit and municipal entities since 2010. Through the lens of sensible sustainability, Bryant has spent his entire career working with and for organizations, clients and partners to deliver effective and efficient outcomes. Bryant’s area of focus includes development, renewable energy, and building strategic partnerships that create lasting results through economically viable and earth-friendly solutions.
Martha dePlazaola Abbott - Principal in
Charge, SmithGroupJJR
Martha dePlazaola Abbott is Principal and Workplace Studio Leader for SmithGroupJJR’s Phoenix office. During her more than 24 years practicing architecture, Martha has built a diverse portfolio of commercial, municipal, government, institutional, public, civic, and entertainment project types ranging in size up to over 800,000 sf. Martha has managed and been involved in many high profile and award winning projects in which her ability to foster relationships and gain trust and the commitment of clients and team members has been instrumental in her success as a project leader.
Anne Bilsbarrow - Historic Preservation Specialist,
SmithGroupJJR
Anne’s preservation experience spans over 25 years, and includes the restoration of Arizona State University’s “Old Main”, the conversion of the Phoenix Union High School Campus for the new University of Arizona Medical School, and extensive work with LaPosada, a historic railroad hotel in Winslow Arizona. In addition
to developing architectural documents, she has also written National Register nominations, and developed maintenance plans for historic properties. She serves on the Historic Preservation Commission for Tempe Arizona; the body that reviews all proposed changes or additions to historic properties in that city, and volunteers with the Tempe Preservation Foundation.
Allen Washatko - Principal Architect, The Kubala
Washatko Architects
As Co-founder and Principal of The Kubala Washatko Architects, Inc., Allen brings a wealth and breadth of experience to all phases of a project, from early client contact and contract negotiations through design implementation and project follow-up. Mr. Washatko works closely with clients utilizing a participatory process to develop solutions that are not only sympathetic to the site, client needs and surrounding community, but also responsible to the budget, schedule and vision. Throughout the firm’s nearly 30-year history TKWA has received over 80 state and national awards for design, including the AIA Wisconsin Firm Award.
Shilpa sankaran - Principal, Alpha Group LLC Shilpa is a social entrepreneur who has provided communications, strategy, and business advisory services for socially responsible and clean tech firms. Prior to founding Alpha, Shilpa co-founded ZETA Communities, a manufacturer of zero energy and sustainable modular buildings. ZETA’s flagship project was Smartspace, a 22unit micro apartment building in San Francisco’s South of Market neighborhood. Shilpa is also the Executive Director of the Net-Zero Energy Coalition (NZEC).
Allan C. Bachmann - Chief Executive Officer,
Bachmann Construction
Al Bachmann is the Chief Executive Officer of Bachmann Construction Company, Inc., and has contributed to the success of the organization for more than 35 years. He is part of the second generation of family members that are active in the day-to-day executive management of the company and is on the Board of Directors, serving as Board Chairman.
MAKING HISTORY, AGAIN.
19