Sons Of Kemet - PR Campaign

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PR CAMPAIGN 2018


Sons of Kemet

“I’ve worked at Verve Records for over 20 years and simply cannot recall a more thorough, creative and effective PR campaign than the one that Baxter PR orchestrated for the Sons of Kemet. The fact that the campaign culminated in a Mercury Prize nomination was no surprise after all their hard work.” Jamie Krents, Executive Vice President, Verve and Impulse!


PRESS & ONLINE










The Observer (178K) 8th April 2018













The Move Mag Spring 2018




Jazzwise March 2018




The Guardian (138k) 26th July 2018



The Guardian 26th July 2018


Culture Trip 18th September 2018


DIY Magazine 10th September 2018



Echoes December 2018



The WIRE January 2019





CRACK 25th October 2018



The Guardian 4th September 2018



Jazzwise January 2019


The Guardian (137k) 21st December 2018



The Guardian (135k) 7th December 2018



The WIRE January 2019



Clash 17th December 2018


The Quietus 18th July 2018


Vinyl Factory 7th December 2018


MusicOMH 7th December 2018


Treble 9th December 2018


The Line Of Best Fit 13th December 2018


Supreme Standards 14th December 2018


CRACK December 2018


The Line of Best Fit 3rd December 2018


The Quietus 4th December 2018


WIRE December 2018


Loud & Quiet Issue 130


All About Jazz 16th December 2018


Jazzwise Magazine March 2018



Evening Standard (857k) 15th July 2019


The Wire April 2018










The Line Of Best Fit 26th March 2018








The Quietus 25th April 2018


The Times 6th April 2018




The Telegraph 29th July 2018


The Quietus 28th March 2018





London Jazz News 15th April 2018


Crack 13th September 2018


The Guardian 26th October 2018


Music OMH 27th October 2018



The WIRE January 2019


MOJO 26th February 2018


Clash 8th March 2018



Clash 26th July 2018


Complex 26th July 2018


Jazz Journal 27th July 2018


Jazz FM 27th July 2018


London Jazz News 24th July 2018


The Jazz Mann 24th July 2018



The Arts Desk 17th August 2018




The Irish News 30th March 2018


Evening Express (22K) 31st March 2018


Music OMH 3rd April 2018


Stereogum 20th April 2018


UK Vibe 17th April 2018


Treble 5th December 2018


Treble 6th December 2018


jazzwise 4th January 2018


Vinyl Factory 12th January 2018


EZH 8th January 2018


Soho Radio 19th January 2018

Nick plays a track from the 2016 release, but plugs the 2018 release – “I believe they have a new one coming out in March” – 1:48:00


New Internationalist Magazine March 2018


Rhythm Passport 19th February 2018


All About Jazz 21st February 2018



Uncut Magazine 16th February 2018


Worldwide FM 1st March 2018



EZH 11th March 2018


Vinyl Factory 5th January 2018


Instagram 20th March 2018


Treble 26th March 2018


The Vinyl Factory 26th March 2018


EZH 27th March 2018


Worldwide FM 28th March 2018


Birmingham Live 30th March 2018


Rhythm Passport 5th April 2018


Kind Of Jazz 24th April 2018


Under The Radar 10th May 2018


TV & RADIO


BBC Two 17th September 2018


BBC Radio 6Music 18th August 2018


Evening Standard 26th July 2018

Mary Anne Hobbs (sitting in for Lauren Laverne) interviwed Sons of Kemet on BBC Radio 6Music after their Mercury Prize shortlist announcement


BBC Radio 2 8th January 2019

Sons of Kemet spot-play on Jamie Cullum


BBC Radio 1 19th August 2018


BBC Radio 3 7th April 2018


BBC Radio 6Music 17th September 2018


BBC Radio 6Music 17th March 2018


BBC Radio 6Music 17th August 2018


BBC Radio 6Music 24th March 2018


BBC Radio 6Music 12th September 2018


BBC Radio 6Music 19th September 2018


BBC Radio 6Music 25th November 2018


BBC Radio 6Music 15th April 2018

Shabaka Hutchings was interviewed by Stuart Maconie for BBC Radio 6Music’s Freakzone – 00:44:50


BBC Radio 2 13th February 2018

“Impulse records have recently been revived and what a great band – it makes so much sense if you think about the history of Impulse records; of course they should have Sons Of Kemet on their label” – Jamie Cullum, 00:53:17 Jamie plugs Your Queen Is A Reptile at 00:53:24 and again after the spot play at 00:59:29


Jazz FM 19th February 2018


Jazz FM 19th February 2018


BBC Radio 6Music 24th February 2018

“Their sound just keeps getting better”


BBC Radio 6Music 26th February 2018


BBC Radio 3 28th February 2018

1:08:29 – 1:15:38 “Now the jazz scene is of course alive and living and well in London, especially in the form of the amazing Shabaka Hutchings. Now let me tell you that legendary impulse! label, who released signficant records back in the day by John Coltrane, Alice Coltrane, Pharoah Sanders amongst a few others. Well, they’ve had the brilliant idea of signing Shabaka Hutchings and all of his projects, and all of his mighty works to come too, and they’re starting with his new album with the Sons of Kemet, it’s called ‘Your Queen Is A Reptile’; it comes out the end of March, and from it this is My Queen, My Queen Is Angela Davis.”


BBC Radio 6Music 3rd March 2018

Gilles Peterson premiered “My Queen Is Albertina Sisulu”


Jazz FM 5th March 2018


BBC Radio 6 Music 6th March 2018

1:52:00 – 1:57:25 “Next is this from the new album from Sons of Kemet”


BBC Radio 6Music 7th March 2018


BBC Radio 1 9th March 2018


BBC Radio 6Music 8th March 2018


NTS 27th March 2018

‘My Queen Is Nanny Of The Maroons’ was played between the times of

53:00 - 59.09


BBC Radio 6Music 11th March 2018


BBC Radio 3 10th March 2018

Julian Joseph opens the show with “My Queen Is Harriet Tubman”, mentioning Shabaka’s signing to impulse! Records and plugging the album release date at 01:03 and 07:00


NTS Radio 27th February 2018


BBC Radio 3 16th March 2018


BBC Radio Scotland 1st April 2018

The album ‘Your Queen Is A Reptile’ was plugged alongside playing the track ‘Your Queen Is Mamie Phipps Clark’ between the times of 0:13:40 – 0:17:47


BBC Radio 6Music 3rd April 2018

Sons Of Kemet’s album Your Queen Is A Reptile was plugged alongside My Queen Is Angela Davis being played between the times of 02:02:13 – 2:08:58.


BBC Radio 6Music 14th April 2018


BBC Radio 2 17th April 2018

Jamie Cullum plugs Sons Of Kemet’s gig at Total Refreshment Centre at 37:23 on BBC Radio 2.


BBC Radio 6 Music 1st May 2018

Your Queen Is A Reptile was plugged on BBC Radio 6 Music between the times of 1:00:00 – 1:06:41 with Gilles Peterson and Lauren Laverne.


BBC Radio 6Music 14th May 2018


BBC Radio 6Music 1st June 2018


BBC Radio Scotland 27th June 2018


BBC Radio 6Music 3rd July 2018


BBC Radio 6Music 17th July 2018


BBC Radio 6Music 20th July 2018

Gilles Peterson chooses Sons Of Kemet Your Queen Is A Reptile as one of his recommended albums so far in 2018


BBC Radio 3 22nd September 2018

Interview and session with Sons of Kemet from 42:00


BBC Radio Scotland 15th October 2018


BBC Radio 6Music 20th October 2018


BBC Radio 6Music 12th December 2018

Sons Of Kemet Your Queen Is A Reptile feature as BBC Radio 6Music’s Album Of The Day – 1:48:08



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