Fiscal Year 2012 Annual Report September 1, 2011 – August 31, 2012
“I love the Discovery Museum and the variety of things for the children to do. They are never bored!” – Winter 2012 visitor
Board of Trustees Humberto A. Galleno President Karyn Y. Flynn Chair Sanjay Jain Treasurer Stephen J. Hohenrieder Secretary Executive Committee At-Large Çigdem Gencer Andrew P. Hoybach Elizabeth Rieke
Trustees L. Steven Ashley Lily S. Beischer Mark Casey Linda Kang Chong Ernest Chow John M. Dick Elizabeth Pang Fullerton Kristen Koh Goldstein John C. Kern, Jr. Donna Lorsch David MacKnight Varun Marya Ravi Mohan Melissa Norris Stephen Perkins Katherine Rothschild Mathias Schilling J. Mike Smith Kelly Steremberg Robert B. Thompson Jeana Toney Carrie Wheeler Richard Yanowitch Honorary Trustees Randi Fisher Clara Greisman Barbara Patton Judy Siebel In Memoriam Bill Patterson Susan M. Seligmann
Bay Area Discovery Museum Annual Report Fiscal Year 2012
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“This place is AWESOME and we'd recommend to everyone. Already did on Facebook.” – Summer 2012 visitor
Letter from the Chairman of the Board The 2011 – 2012 fiscal year was one of opportunity and transformation at the Bay Area Discovery Museum, especially at the institution’s leadership level. First, we were thrilled to name Karyn Flynn as Chief Executive Officer and Executive Director, following a successful four-month appointment as Interim Executive Director. Karyn’s deep understanding of the Museum, based on her many years as a Trustee, as well as her extensive business background having worked for Goldman Sachs Private Wealth Management, positioned the Museum to develop and implement quickly an effective strategic plan. A key element of that strategic plan – to launch the Center for Childhood Creativity – was realized by naming Elizabeth Rieke as the Center’s Chief Executive Officer and Executive Director. Drawing upon her extensive experience in retail, museum and product launches – including leading the re-positioning and re-opening of the California Academy of Sciences – Elizabeth led the Center’s incredible year of foundation building which you will read about later in this Report. I recently heard the story from one of our founding Trustees that she and her cohort started the Bay Area Discovery Museum because they wanted “to give children a better start in life.” Since our opening in 1987, we’ve done just that, transforming the lives of millions of families in the Bay Area and beyond. It’s an incredibly exciting time at the Museum, with recent scientific research demonstrating the significance of the early childhood period in a person’s cognitive, social and physical development. Our goal is for the children who visit the Museum today to grow into capable, resilient, innovative, and happy 21st century adults. With our new leadership team and a renewed focus on how our child-directed and play-based educational pedagogy impacts our visitors, we are proud to share our success with you in this Report. Sanjay Jain, Chairman of the Board
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“Wonderful place! Love the variety of outdoor and indoor play opportunities” – Summer 2012 visitor
Letter from the CEO and Executive Director, Bay Area Discovery Museum It’s hard to overstate how exciting 2011-2012 was at the Bay Area Discovery Museum. Having begun my relationship with the Museum as a parent of young children, deepening that relationship with six years as a Trustee, I then was thrilled to be appointed CEO & Executive Director because I know first-hand the impact the Museum has on our visitors. I believe deeply in our mission and am committed to offering the highest quality, researchbased early childhood learning experiences on-site and beyond. We have big dreams for the Museum and for the children, families, caregivers and educators we serve. Our first step in achieving our goals was to spend the year strengthening our foundation. New Strategic Plan In the months between September and December 2011, we completed a thorough evaluation of the Museum’s internal and external functions, with close focus on the visitor experience. The result of this work was a strategic plan that identified the following institutional priorities: 1. Optimize Organizational Effectiveness 2. Re-vitalize the Visitor Experience 3. Launch the Center for Childhood Creativity Executing against these priorities has guided all of our efforts over the past year and has provided alignment for the Museum, the Board of Trustees and the Discovery Council. Highlights from our progress follow. Optimize Organizational Effectiveness: New Leadership Team Over the course of the year, we built a strong senior leadership team equipped with the experience and skills needed to execute on our strategic priorities. Key hires include Brandy Vause as the new Director of Development, Amparo Leyman Pino as the new Director of Educational Content & Programming, and Rolf Neuweiler as the new CFO & Director of Finance. More information on our talented team’s extensive experience in the museum, non-profit and business sectors is available at: www.baykidsmuseum.org/about/about-us/staff/senior-leadership-team-biographies/. As an institution, we also worked to bring best practices to every function in the Museum, as well as investing our resources in developing a professional and robust group of Discovery Guides, our front line educators who interact most closely with the public.
Continued on page 5 Bay Area Discovery Museum CEO Karyn Flynn
Bay Area Discovery Museum Annual Report Fiscal Year 2012
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“This workshop is practical! Thank you. I loved having “homework” because it took (what I know about how children learn) and made me practice it — to see as a child sees, to wonder, feel and smell ... I’m energized and ready to implement." - Connections educator participant
Letter from the CEO and Executive Director, Bay Area Discovery Museum Re-vitalize the Visitor Experience In 2011-2012, we realized substantial growth in the role of the Museum as a vehicle for informal education. Using a combination of early childhood research and visitor/member feedback, we developed a robust plan which creates an impactful educational experience for young children and families on-site. •
On-site Programming: We significantly increased the amount of daily, on-site programming – including drop-in and pop-up activities – such as Art Lab, and through partnerships with the National Park Service, local artists and even a professional hula-hooper.
•
Not-A-School: We piloted the Museum’s first creative enrichment drop-off program, Not-A-School. This program is geared for children ages 2.9 – 6 and provides an opportunity to explore the arts, the sciences and the environment through play and guided inquiry. Not-A-School is a unique opportunity for us to draw on the Museum’s educational philosophy which allows children and adults to construct learning together.
•
Connections Outreach Program: Our flagship outreach program, Connections, served a record 1,700 children from San Francisco, Marin and Contra Costa counties through a total of 9,000 site visits. Through Connections, we partner with subsidized preschools from throughout the Bay Area to encourage interdisciplinary early learning with an emphasis on STEM education through multiple visits to the Museum and curriculum support for teachers.
•
Professional Development: Working with our Connections partners, in summer 2012 we piloted a professional development program for 20 pre-school teachers working in underserved schools. Through generous support from a new donor, we provided a year-long professional development program that focuses on integrating scientific inquiry into art, literacy and math instruction.
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Free Admissions and Open Door Access: As a public institution, we are committed to ensuring that the Museum is accessible by all children and families, regardless of their personal resources. In fact, access for all is one of our most important goals. In 2011-2012, we continued to reach out to children and families from communities where resources are scarce and educational opportunities limited. Through Museum access programs such as Open Door Access, monthly Free First Wednesdays, Library Membership Passes, Community Organizations Initiative and other admission discounts, the Museum served 45,000 children and their families with free or reduced admission. Continued on page 6
Bay Area Discovery Museum Annual Report Fiscal Year 2012
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"One of the best parties we have ever been to (and we have been to a TON) :) I liked how there were so many choices and everything was contained.“ – Bounceapalooza Birthday Party participant
Letter from the CEO and Executive Director, Bay Area Discovery Museum Center for Childhood Creativity At our Creativity Forum luncheon in March 2012, we announced the launch of the Center for Childhood Creativity. With Elizabeth Rieke named as CEO & Executive Director, we made tremendous progress in piloting the CCC’s first professional development programs in summer 2012. The goal of the Center is to raise national awareness about the growing creativity deficit in young children and its implications. To that end, we will work directly with parents and educators to provide knowledge and tools for cultivating creative minds. More information on the CCC is detailed later in this Report. Financial Summary Of course, our effectiveness in achieving our goals depends on the financial security of our organization. I’m pleased to share the following overview of our robust 2011 – 2012 financial summary: –
Contributed revenue was up 20%
–
Visitor Revenue (membership and paid admits) was up 15%
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Number of summer campers was up 23%
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Visitorship stayed steady at approximately 300,000
–
Birthday party revenue increased by 43%
Thank you to our visitors, members and donors who supported the Museum through their patronage and generosity. We rely on your continued investment to achieve our goals and we are grateful for all that you contribute. Looking Ahead Last year was one of many transitions and a chance to lay the foundation for the exciting work ahead. We continue to pledge our commitment to your children, our community and the future of creativity and look forward to partnering with you to expand our reach and impact in 2012-2013. In the meantime, when you next visit the Museum, stop by and say hello. We love hearing your ideas.
Museum CEO Karyn Flynn, Center for Childhood Creativity CEO Elizabeth Rieke, Creativity Forum speaker Tina Seelig
Karyn Flynn CEO & Executive Director, Bay Area Discovery Museum
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“Participating in the creativity immersion workshop has inspired me to put new approaches into action in my classroom…” - participating third grade teacher
Letter from the CEO and Executive Director, Center for Childhood Creativity For over three years, the Bay Area Discovery Museum explored the idea of extending its reach and impact before officially launching the Center for Childhood Creativity at Creativity Forum in March 2012. The CCC builds on the Museum's child-centered, hands-on, constructivist approach as a foundation for all we do. Our services provide parents and the larger educational community with tools to cultivate deeper learning in the classroom and at home. We rely on extensive research in early childhood learning and development to back up the incredible work we do here at the Museum. In this way, the Museum is not only incubating the CCC, but also serving as a lab for our research platform. 2011-2012 was a year of foundation building for the CCC, adding a full-time CEO & Executive Director, extending our family of supporters, creating the beginnings of several long-term academic partnerships, dipping a toe in the advocacy waters and making a very big splash with our educational programs. These programs were the primary area of focus for me especially, and we are off to a tremendous start with our K - 4 professional development pilot. In summer 2012, we partnered with four schools and trained 60 teachers from grades K - 4 in our three-day “Creativity Immersion” program, bringing the best of new research in brain science to the classroom. Teachers learned the components and value of creative thinking, and received tools and strategies for developing engaging classroom curriculum focused on empowering a child’s whole brain to participate in learning. These schools continued with a year-long support program of monthly trainings focused on application and advancing teaching practices. The addition of the CCC to the Museum's portfolio allows us to expand our demographic reach to older children – we train teachers up through fourth grade, to access educational funding sources that previously overlooked the Museum and to extend our impact into the adult community through parents and teachers – reaching far more children than we can on-site.
Teacher at Center for Childhood Creativity workshop
We look forward to a productive and impactful 2013 and hope you will continue to follow our progress. Elizabeth Rieke CEO & Executive Director, Center for Childhood Creativity
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Financials Revenue
Revenue
Contributed contributions
$
1,532,288
in-kind
$
178,328
special events, net
$
424,255
membership dues
$
844,318
admission fees
$
857,001
program fees
$
554,453
facility rentals
$
19,854
store sales, net cost of goods sold
$
212,003
cafe sales, net
$
44,508
investment income, net
$
11,665
$
4,678,673
Earned
Total Revenues & Support
contributed earned
Expenses Expenses program services
$
3,147,173
management and general
$
510,801
fundraising
$
482,834
membership and marketing
$
603,337
Total Expenses
$
4,744,145
change in net assets
$
(65,472)
net assets, beginning of year
$
11,343,171
net assets, end of year
$
11,277,699
program services
supporting services
Bay Area Discovery Museum Annual Report Fiscal Year 2012
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We gratefully acknowledge our fiscal year 2012 Museum donors. This list reflects gifts received from September 1, 2011 to August 29, 2012. Thank you for your support!
Thank You for Your Support Innovator’s Circle and Discovery Circle Donors Innovator’s Circle and Discovery Circle are the Museum’s leadership donor programs for individuals with gifts starting at $10,000 and $1,000, respectively. Innovator’s Circle Trailblazer ($25,000 or more) Mark* and Carrie Casey Dana and Robert Emery Nora Gibson and William Hudson Donna and Cargill MacMillan Liza and John MacMillan Liebe Patterson Katherine* and James Rothschild Navigator ($15,000 to $24,999) Elizabeth* and Richard Fullerton Educator ($10,000 to $14,999) Anonymous Julie and Steve Ashley* Lily* and Thomas Beischer Linda* and Joseph Chong Anita Demas and Rob Thompson* Doris Fisher Gwen Hinze and Ernest Chow* David and Fumiko Hoeft Heather and Sanjay Jain* Jay* and Katie Kern David* and Kristin MacKnight Rashmi and Varun Marya Christy and Ravi Mohan* Eve Niquette and Charles Pohl Stephen* and Lynn Perkins Wendy and Richard Yanowitch*
Discovery Circle Inspirer ($7,500 to $9,999) Victoria Hoyt Dick and John Dick* Çigdem Gencer* Kristen* Koh Goldstein and Mark Goldstein Inventor ($5,000 to $7,499) Vicki and Phil Barret Jackie and Ken Broad Cathy and Sandy Dean Margaret Haas Chris Hellman Andrew* and Capucine Hoybach Susan and William Oberndorf Mai Anh Phan and Kent Radspinner Penelope Sullivan Carrie Wheeler* and Kit Codik Lareina Yee and Humberto Galleno* Connector ($2,500 to $4,999) Anonymous Kirby and Jeff Burke Amy and Drew Curby Daphne and Mike Dickson Randi and Robert Fisher Laura and John Fisher Alicia and Philip Hammarskjold Sabrina and Mick Hellman Kathryn and Stephen Hohenrieder* Hank Holland Ann and John Iannuccillo Kathleen and Chris Jackson Wendy and Carl Kawaja Erin and Jeff Lager Michael Linn and Cheryl Frank
Donna and David Lorsch Betsy and Ed McDermott Melissa Norris* and Alexander Cobb Eva and Bill Price Britt and Greg Ryan Soo and Raj Venkatesan Julia Wong and Roger Kuo Builder ($1,000 to $2,499) Jasmine and Walter Bachtiger Jennifer and Brian Bank Liat and Chris Bishko Dawn Boyce Grace and Tony Brettkelly Julie Chaiken Celeste Chung and Jeff Yasuda Danielle Diedrick Sarah and Jason DiLullo Jessica and Michael Eisler Jacqueline and Christian Erdman Megan and John Esrey Diana Farrell and Scott Pearson Suzanne and Elliott Felson Claire and Jeff Fluhr Karyn* and Geoff Flynn Wendy and Alexander Fraser Sarah Friar and David Riley Cathy and Matt Frymier Kimberly Fullerton and Stephen Johnson Bella and Launce Gamble Jill Kitazaki Garvens and Derek Garvens Beth and James Gassel Eirini Geraki and Alex Moukas Adrea and Daniel Goldberg Jay Grant and Craig Zodikoff Jane and Wyatt Gruber
Bay Area Discovery Museum Annual Report Fiscal Year 2012
Holly Hagens and Todd Sisitsky Cynthia and Rocky Ho Jennifer and Sam Hocking Leah and Galen Hoskin Lucinda and Todd Johns Mary Jane and Megan Jones Debbie and Scott Kay Kate and John Krehbiel Leesa Miao and Martin Romo Gila and John Millar Ann Ferrell and Steve Millham Jessica and Jason Moment Anna and Mason Morfit Ann and David Peterson Anne Marie and Wylie Peterson Kristina and Amir Razmara Amy Metzler Ritter and Gordon Ritter Laura Roche Erica and Bryan Schultz Susan and Michael Schwartz Maria Shim and Nick Fox J. Michael Smith* and Christopher Wallis Lisa and Jeff Smith Laura and Greg Spivy Elizabeth and Andrew Spokes Annette and Paul Venables Cynthia and Graham Weaver Rory and Jamie Weinstein Andrina and Ken Welter Lisa and Greg Wendt Julie Anne and Tanner Wickes Sarah Wigglesworth and Asiff Hirji Tina and Gary Wolk Jennifer Yen and Ken Horne Kay Yun and Andre Neumann-Loreck
* 2011-12 Board Member
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We gratefully acknowledge our fiscal year 2012 Museum donors. This list reflects gifts received from September 1, 2011 to August 29, 2012. Thank you for your support!
Thank You for Your Support Grandparent Circle Donors Grandparent Circle is a donor group just for grandparents, with gifts starting at $500. $1,000 or more Jessica and John Fullerton Dr. and Mrs. Humberto Galleno Roberta and Rick Intrater Marcia and Michael Rubenstein Betty and Jack Schafer Diane Wilsey Barbara Wilson $500 to $999 Monene and Richard Bradley Sisi and Bert Damner John and Tawnie Farmer Jansie Farris Corinne Hedrick Sandra and Charles Hobson Sarah and Albert Irato Nini and Garrett Lion Jeania Malaise Janet and Clyde Ostler Keelin Pohl Regina and John Scully Patricia and William Wilson Marya and Bruce Wintroub Mary and Robert Yee Cheryl and Stephen Young
Δ In-kind donations. The Museum gratefully acknowledges all in-kind event donations by corporations and inkind donations by individuals and corporations to the Bay Area Discovery Museum of $500 and above.
Foundation and Corporate Donors We gratefully acknowledge all Museum foundation and corporate donors of $1,000 or more. Event sponsors listed separately. $100,000 or more ScholarShare Investment Board Wells Fargo Bank $50,000 to $99,999 Anonymous The Horace W. Goldsmith Foundation Mimi and Peter Haas Fund William G. Irwin Charity Foundation 25,000 to $49,999 The Bernard Osher Foundation JPMorgan Chase Foundation Marin Community Foundation San Francisco Foundation $10,000 to $24,999 Fullerton Family Foundation Gap Inc. James Family Foundation Thomas J. Long Foundation $1,000 to $9,999 Anonymous Capital Group Companies The Good Night Foundation Gymboree Δ Kreitzberg Family Foundation Lisa and Douglas Goldman Fund Nothing Bundt Cakes Δ Pillsbury Winthrop Shaw Pittman Δ Pottery Barn Kids Δ Southern Marin Mothers Club Tacolicious Δ
Event Supporters We gratefully acknowledge all Museum event donors of $1,000 or more. Goblin Jamboree, October 15 & 16, 2011 Individual Supporters Song Detoc and Laurent Detoc Gwen Hinze and Ernest Chow* Lisa and David Meaney Christy and Ravi Mohan* Jeana Toney* and Boris Putanec Julia Wong and Roger Kuo Corporate Sponsors Wells Fargo Discovery Forum, March 7, 2012 Host Committee Anonymous (2) Jackie and Ken Broad Carrie and Mark Casey* Linda* and Joseph Chong Nina and Casper de Clercq Grace and James Dignan Dana and Robert Emery Jacqueline and Christian Erdman Suzanne and Elliott Felson Elizabeth* and Richard Fullerton Cynthia and John Gunn Gwen Hinze and Ernest Chow* Fumiko and David Hoeft Keiko and Gerald Horkan Rebecca and Alfred Lin Kristin and David MacKnight* Leigh and Bill Matthes Marie and William McGlashan
Bay Area Discovery Museum Annual Report Fiscal Year 2012
Christy and Ravi Mohan* Eve Niquette and Charles Pohl Angela Nomellini and Kenneth E. Olivier Eva and Bill Price Katherine* and James Rothschild Diana and Steven Strandberg Carrie Wheeler* and Kit Codik Julia Wong and Roger Kuo Lareina Yee and Humberto Galleno* Jennifer Yen and Ken Horne Table Sponsors Julie and Steve Ashley* Lily* and Thomas Beischer Jennifer and Chris Brahm Anita Demas and Rob Thompson* Danielle Diedrick Çigdem Gencer* Kathryn and Stephen Hohenrieder* Capucine and Andrew Hoybach* Heather and Sanjay Jain* Donna* and David Lorsch Rashmi and Varun Marya* Kelly and Mark McKane Anna and Mason Morfit Melissa Norris* and Alexander Cobb Lisa and John Pritzker Kristina and Amir Razmara Merritt Richmond and Fred Chung J. Michael Smith* and Christopher Wallis Wendy and Richard Yanowitch* Corporate Sponsors Dodge & Cox Texas Pacific Group (TPG Capital, L.P.) UrbanSitter Wells Fargo * 2011-12 Board Member
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We gratefully acknowledge our fiscal year 2012 Museum donors. This list reflects gifts received from September 1, 2011 to August 29, 2012. Thank you for your support!
Thank You for Your Support Playdate Gala, May 12, 2012 Individual Supporters $10,000 or more Gwen Hinze and Ernest Chow* James Family Foundation Elisabeth and Scott Roberts Jeana Toney* and Boris Putanec Lareina Yee and Humberto Galleno* $5,000 to $9,999 Anonymous Julie and Steve Ashley* Lily* and Thomas Beischer Stephanie and Lawrence Carullo Carrie and Mark Casey* Anita Demas and Rob Thompson* Victoria Hoyt Dick and John Dick* Jackie and Todd Forrest Karyn* and Geoff Flynn Elizabeth* and Richard Fullerton Kristen Koh Goldstein* and Mark Goldstein Fumiko and David Hoeft Kathryn and Stephen Hohenrieder* Kristin and David MacKnight* Melissa Norris* and Alexander Cobb Katherine* and James Rothschild Carla Rummo and Paul Williams Amy Schoew Carrie Wheeler* and Kit Codik Wendy and Richard Yanowitch*
Δ In-kind donations. The Museum gratefully acknowledges all in-kind event donations by corporations and inkind donations by individuals and corporations to the Bay Area Discovery Museum of $500 and above.
$1,000 to $4,999 Laura and Neil Alford Vicki and Phil Barret Michelle and Michael Berolzheimer Mari-Frances and Chris Bentvelzen Linda* and Joseph Chong Shannon and Thatcher Davis Megan and Michael Gardner Çigdem Gencer* Nora Gibson and William Hudson Heather and Bill Hilliard Cynthia and Rocky Ho Hank Holland Capucine and Andrew Hoybach* Heather and Sanjay Jain* Caroline and David Jeske Naomi and Jeremiah Lane Rebecca and Christopher Lien Jenny and Franklin Loffer Miriam and Drew Manning Rashmi and Varun Marya* Paulina and Libor Michalek Laurel and Tyler Newby Kendra and Ben Reichenau Elizabeth* and Kurt Rieke Stefanie Rosenberg and Chris Gross Tara and Mike Schon Carin and Eugene Smit Tang Yew Tan and Celine Teoh Sara and Scott Thomas Cindy and Ryan Willson Amelia and Keith Wolff
Corporate Sponsors $10,000 to $19,999 Capital Group Companies JPMorgan Chase & Co. Ohana Real Estate Investors – Montage Deer Valley Δ Texas Pacific Group (TPG Capital, L.P.) Wells Fargo $5,000 to $9,999 Alaska Airlines Δ Bluestar Ranges Δ Dodge & Cox Ernst & Young Gallery Golf Club Δ Goldman Sachs & Co. Heather Hillard Design LLC Δ KPMG LLP McKinsey & Co. Ryan Associates Δ Sutro Architects Δ UrbanSitter
Bay Area Discovery Museum Annual Report Fiscal Year 2012
$1,000 to $4,999 Alexis Hotel Δ Athleta Store, Strawberry Village Δ Barbara Butler Artist-Builder Inc. Δ Bay Club Gateway Δ Canlis Restaurant Δ Cavallo Point Δ Ernst & Young Δ Ferrari of San Francisco Δ Fox Marble & Granite Δ Metro Eighteen Δ New York Palace Hotel Δ Peter Olivetti Photography Δ Plum District Δ Post Ranch Inn Δ Quince Restaurant Δ
* 2011-12 Board Member
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