The National Citizen Survey™ Key Findings December 16, 2015
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About The NCS Community Livability Residents
– Community Characteristics – Governance – Participation
Private sector
Communities
are partnerships among...
Communitybased organizations
Government
2
Facets of Community Livability
Safety
Mobility Quality of Community Overall
Natural Environment
Built Environment
Economy
Recreation and Wellness
Education and Enrichment
Community Engagement
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The NCS & Martinez 1st time conducting The NCS Random sample of 1,400 households – 391 completed surveys; 28% response rate – ±5% margin of error Open-ended question
Online option
Demographic comparisons
Presentation
Custom benchmarks 4
National Benchmark Comparisons
5
2015 National Benchmark Comparisons
6
received higher ratings
103
received similar ratings
24
received lower ratings
6
Key Focus Areas Legend Higher than national benchmark Similar to national benchmark Lower than national benchmark
Â
Educa tion and
Built
Safety
Environ ment
Natural
Enrich ment
Recreati on and Wellness
Environ ment
Mobilit y
Most important
Econo my
Commun ity Engage ment
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Key Finding #1
Residents enjoy high quality of life
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Overall Quality of Life Ratings Overall Quality of Life in Martinez Excellent 18%
Poor 2%
Good 60%
Martinez as a Place to Live
Fair 20% Excellent 26%
Good 61%
Poor 1% Fair 12%
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Positive Quality of Life
Majority excelle Neighborhoods nt or Place to raise kids good Place to retire
Overall appearance
10
Quality of Life Remain in Martinez (86%)
Recommend Martinez (89%)
Percent very likely or somewhat likely
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Key Finding #2
Safety is a top priority
Safety 12
Overall Feeling of Safety Good 54%
Fair 25%
Excellent 15% Poor 6%
13
Safety Services Fire
94%
Ambulance/EMS
92%
Police
80%
Fire prevention Crime prevention Emergency preparedness
67% 54% 50% Comparison to benchmark: Higher Similar Lower
Percent excellent or good 14
Feelings of Safety At least 4 in 5 felt safe:
in neighborhoods in downtown/
commercial areas
15 15
Key Finding #3
Economy is a top priority
Econom y 16
Aspects of Economy Place to work
55%
Place to visit
50%
Business and services
46%
Cost of living
41%
Overall economic health
37%
Shopping opportunities
31%
Vibrant downtown area
23%
Employment opportunities
22%
Comparison to benchmark: Higher Similar Lower
Percent excellent or good 17
Special Topics
18
Best Use of Historic Train Depot Building 24%
Restaurant/retail use
21%
Historic Artifacts
16%
Community Arts
14%
Toy Train Museum
12%
nnex to the Martinez Historical Society Museum Joe DiMaggio Museum to house Joltin’ Joe Boat Italian Hertiage Museum
10% 3%
19
Information Sources Percent postive
Minor Source
Major Source
91%
City website City newsletter
83%
Word-of-mouth
82% 72%
Local media outlets Social communications
66%
City Council or other public meetings
65%
Local cable channel Talking with City officials
55% 51%
20
New Revenue Source for City Roads Strongl y s upport 16% Strongl y oppos e 29%
Somewha t s upport 34% Somewhat oppos e 21%
21
Type of Tax Preferred Parcel tax 19%
No preference 37%
Sales tax 43%
22
In Their Own Words Economic development/b usiness
What are the top three City issues you would like the City to focus on in the next two years?
Roads/ traffic/ transit
Safety
“Attract more businesses and restaurants.:”
“Fix streets.”
“Homelessness Downtown.”
“Revitalize Downtown”
“Parking downtown. Synchronize lights.”
“Safety, more police officers to patrol streets/parks.” 23
Conclusions Positive quality of life Economy and Safety are top priorities Residents want improvements to roads and transportation but funding is a challenge
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The National Citizen Survey™ Key Findings December 16, 2015
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