The
Serving the gay, lesbian, bisexual, and transgender communities since 1971 The
Reach San Francisco’s most loyal LGBT customers The Bay Area Reporter is San Francisco’s oldest and largest local newspaper serving the lesbian, gay, bisexual and transgender communities, and the premier LGBT weekly newspaper of Northern California. Founded in 1971, the B.A.R. has grown over the past 40+ years to become one of the most influential newspapers in the San Francisco Bay Area’s diverse cosmopolitan community. Readers are loyal, passionate and supportive because they rely on the B.A.R. for consistent, quality reporting that can be found nowhere else. As the leading weekly LGBT publication, only the B.A.R. offers fresh, timely coverage of events. It is mustreading for local residents and anyone interested in San Francisco.
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t & About
The B.A.R.O isu regarded for its original writing of news, commentary, and arts and entertainment coverage that is relevant to our lives. The B.A.R. was awarded “Best Community Newspaper of 2006” by the San Francisco Bay Area Publicity Club. News editor Cynthia Laird received the “2008 Excellence in Journalism Award” by the Northern California Chapter of the National Lesbian & Gay Journalist Association. Assistant news editor Matthew Bajko was honored in 2008 by the San Francisco Peninsula Press Club for his reporting and political columns. Find us online at: eBAR.com.
Reach 120,000 affluent, active, educated readers monthly throughout San Francisco’s greater Bay Area The Bay Area Reporter reaches 120,000 readers every week and 480,000 every month. The B.A.R. is distributed in central San Francisco, and the greater Bay Area.* North Bay: San Rafael, Marin, Novato, zzzz Santa Rosa, Forestville, Guerneville, Vallejo East Bay: Berkeley, Oakland, Walnut Creek, Concord, Hayward, Fremont Peninsula & South Bay: San Mateo, Redwood City, Mountain View, Sunnyvale, Campbell, Santa Clara, San Jose, Santa Cruz *Verified Audit Circulation Annual Report 2010
The
Serving the gay, lesbian, bisexual, and transgender communities since 1971 The
Have your message seen by over 120,000 potential customers a month who are part of a diverse, vibrant community. The Bay Area Reporter is the premier LGBT newspaper of Northern California by providing fresh, timely coverage of the news, arts, entertainment, politics, and events. San Francisco is one of the world’s most influential cities affecting trends in the LGBT market. Use the publication that has been read weekly for over 40 years by San Francisco’s trend-setting community.
Bay Area Reporter reaches...
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Loyal, consistent readers:
About
Out & 64% of consumers have read 5 of the last 6 issues published More than 50% of all issues are read by more than one household member, and 33% are shared with someone outside the household or workplace Readers who are likely to purchase advertised products and services: 94% are likely to purchase items advertised by a local business, and 89% express this intention for national businesses Readers who hold assets in more forms than other U.S. adults: Readers are more likely to have a 401(k), IRA, stocks, mutual funds and money market funds Readers with a higher net worth than the average U.S. adult: A quarter (26%) of the average readers have a net worth of $500,000 or more, compared to 14% of other US adults Readers who have higher household incomes and personal incomes than other U.S. adults: 54% have household incomes of $75,000 or more, compared to 25% of other U.S. adults 38% have personal incomes of $100,000 or more, compared to 21% of other U.S. adults
(*Verified Audit Circulation Annual Report 2010) (** Community Marketing Inc.’s Annual LGBT Community Survey 2010-2011)
The
DISPLAY ADVERTISING RATES – BLACK & WHITE The
SIZE
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2-PAGE SPREAD
Out & About
FULL PAGE
1/2 PAGE HORIZONTAL
OPEN - NET 1-time rate
6 weeks
13 weeks
26 weeks
- 10%
- 15%
- 20%
1 COL. x 1" – 1.75" w x 1" h
$26.50
$23.85
$22.53
$21.20
1 COL. x 2" – 1.75" w x 2" h
$53.00
$47.70
$45.05
$42.40
1 COL. x 3" – 1.75" w x 3" h
$79.50
$71.55
$67.58
$63.60
BUSINESS CARD – 3.75" w x 2" h
$106.00
$95.40
$90.10
$84.80
2 COL. x 3" – 3.75" w x 3" h
$159.00
$143.10
$135.15
$127.20
1/10 PAGE – 3.75" w x 4" h
$212.00
$190.80
$180.20
$169.60
1/8 PAGE – 3.75" w x 5" h
$265.00
$238.50
$225.25
$212.00
1/6 PAGE – 3.75" w x 7" h
$371.00
$333.90
$315.35
$296.80
3 COL. STRIP – 5.75" w x 3" h
$238.50
$214.65
$202.73
$190.80
1/4 PAGE – 5.75" w x 7.625" h
$636.00
$572.40
$540.60
$508.80
1/3 PAGE – 5.75" w x 11" h
$874.50
$787.05
$743.33
$699.60
1/2 PAGE VER. – 7.75" w x 10"
$1060.00
$954.00
$901.00
$848.00
1/2 PAGE HOR. – 9.75" w x 7.625"
$1060.00
$954.00
$901.00
$848.00
FULL PAGE** – 9.75" w x 16" h
$1525.00
$1372.50
$1296.25
$1220.00
2-PAGE SPREAD**
$3050.00
$2745.00
$2592.50
$2440.00
**Special discounted price
FULL COLOR DISPLAY AD: add 30% to B&W 1-time net price Special Placement: add 15% to 1-time net price* Back Cover: add 10% to 1-time net price* Inside Front or INSIDE BACK: add 15% to 1-time net price* 2-PAGE Spread: no placement charge *Subject to space available basis 1/2 PAGE VERTICAL
1/3 PAGE
ARTWORK DEADLINE Deadline for ad submissions is 12 noon on Friday before publication date. Issues are published every Thursday. For advertising information, contact:
Scott Wazlowski 415.861.5019, ext. 101 s.wazlowski@ebar.com
1/4 PAGE
1/6 PAGE
FREQUENCY DISCOUNTS - NET RATE
INSERTS $85.00 net per 1000 pieces. 1000 pieces minimum. Maximum size is 8.5” x 11.” Minimum size is 4” x 6.” Limited, targeted distribution available. Reserve three weeks prior to publication date. Inserts to be delivered to press two weeks in advance of publication date.
AD PRODUCTION SPECS We prefer print-ready ads as PDF files. We also accept TIFF, EPS, and JPEG files – however, the resolution for these must be at least 300 dpi. If sending a JPEG, please save at the maximum quality setting. Shadow detail for all greyscale images should be set at an 82% black point. Highlight areas should be at a 2% white point. Image resolution is 300 dpi at 100% size. Ads can also be sent on CDs. EMAIL NEWSLETTER Upload your ad file to our weekly email newsletter, sent every Wednesday night to notify readers of the new edition and latest headlines. $50 net per ad file. Inquire about online advertising on our web site at eBAR.com.
The
The
CLASSIFIED ADVERTISING RATES – BLACK & WHITE SIZE
1 COL. x 1"
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1 COL. x 2"
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OPEN-NET
FREQUENCY DISCOUNTS - NET RATE
1-time rate
6 weeks
13 weeks
26 weeks
- 10%
- 15%
- 20%
1 COL. x 1" – 1.75" w x 1" h
$28.75
$25.88
$24.44
$23.00
1 COL. x 2" – 1.75" w x 2" h
$57.50
$51.75
$48.88
$46.00
1 COL. x 3" – 1.75" w x 3" h
$86.25
$77.63
$73.31
$69.00
BUSINESS CARD – 3.75" w x 2" h
$115.00
$103.50
$97.75
$92.00
2 COL. x 3" – 3.75" w x 3" h
$172.50
$155.25
$146.63
$138.00
2 COL. x 4" – 3.75" w x 4" h
$230.00
$207.00
$195.50
$184.00
1/8 PAGE – 3.75" w x 5" h
$287.50
$258.75
$244.38
$230.00
3 COL. STRIP – 5.75" w x 3" h
$258.75
$232.88
$219.94
$207.00
1/4 PAGE – 5.75" w x 8" h
$690.00
$621.00
$586.50
$552.00
1/2 PAGE VER. – 7.75" w x 10" h
$1150.00
$1035.00
$977.50
$920.00
1/2 PAGE HOR. – 9.75"w x 8" h
$1150.00
$1035.00
$977.50
$920.00
FULL PAGE** – 9.75" w x 16" h
$1525.00
$1372.50
$1296.25
$1220.00
**Special discounted price
1 COL. x 3"
BUSINESS CARD
FULL COLOR CLASSIFED AD: add 45% to B&W 1-time net price CLASSIFIED ARTWORK DEADLINE Deadline for ad submissions is 3 PM on Friday before publication date. Issues are published every Thursday. For advertising information, contact:
Scott Wazlowski 415.861.5019, ext. 101 s.wazlowski@ebar.com
2 COL. x 3"
2 COL. x 4"
WEB ADS (All web ads must be built to exact specs below.) SKYSCRAPER ADS: 120 pixels wide x 600 pixels high $50.00 net – static, non-Flash ads $75.00 net – animated, Flash ads SMALL STRIP ADS: 120 pixels wide x 240 pixels high $35.00 net TEASER ADS: 120 pixels wide x 75 pixels high $20.00 net 72dpi; GIF, JPEG or SWF (Flash) files only 1/4 page to full-page ad in the newspaper receives a free large strip ad.
1/5 PAGE
3 COLUMN STRIP
AD PRODUCTION SPECS We prefer print-ready ads as PDF files. We also accept TIFF, EPS, and JPEG files – however, the resolution for these must be at least 300 dpi. If sending a JPEG, please save at the maximum quality setting. Shadow detail for all greyscale images should be set at an 82% black point. Highlight areas should be at a 2% white point. Image resolution is 300 dpi at 100% size. Ads can also be sent on CD. Inquire about online advertising on our web site at eBAR.com.
The
The
ONLINE WEB AD - NET RATES
LARGE SKYSCRAPER 160 X 600
SKYSCRAPER ADS $50 per 8 day posting (Static, non- Flash) $75 per 8 day posting (Animated, Flash) Large Skyscraper $70 static, $90 animated
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ut
Out & Abo SKYSCRAPER 120 X 600
ADS LEADERBOARD SQUARE ADS $150 static, $175 animated
SMALL STRIP ADS $35 per 8 day posting
TEASER ADS $20 per 8 day posting
SMALL STRIP 120 X 240
WEB AD DIMENSIONS: SKYSCRAPER ADS: 120 pixels wide x 600 pixels high
GENERAL INFORMATION 1/4 to Full Page print ads receive comp web banner ad.
LARGE SKYSCRAPER ADS: 160 pixels wide x 600 pixels high
All banner ad files should be sent as 72dpi; GIF, JPEG or SWF (Flash) files only All web ads may be linked to your website. You must provide the jump address.
SMALL STRIP ADS: 120 pixels wide x 240 pixels high
LEADERBOARDS 728 X 90
TEASER ADS: 120 pixels wide x 75 pixels high LEADERBOARD ADS: 728 pixels wide x 90 pixels high SQUARE ADS: 300 pixels wide x 250 pixels high
All web ads MUST be built to these exact specs.
TEASER 120 X 75 SQUARE 300 X 250
For advertising information, contact:
Scott Wazlowski
415.861.5019, ext. 101 • s.wazlowski@ebar.com
The
2012 Editorial – Event Calendar The
Following is a list of important and popular advertising dates for 2012. Annual events throughout the year attract thousands to San Francisco. In 2011 the LGBT Pride Parade attracted 1,000,000 attendees; the International Gay and Lesbian Film Festival (eleven days of continuous activities) sold 66,000 tickets; and attendance at various weekend events and fairs steadily increased (Lazy Bear Weekend: 35,000; Up Your Alley Fair: 10,000; Folsom Street Fair: 300,000; Castro Street Fair: 80,000; and Halloween: 50,000).
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Other popular advertising dates include functions for SF’s many well-known cultural organizations, as well as state and federal election coverage.
Out & About
Please direct advertising questions and reservations to:
Scott Wazlowski
415.861.5019, ext. 101 • s.wazlowski@ebar.com
The
2012 Editorial - Travel Section Calendar The
At least once per month we politely ask our readers to please go away. In population and spending power, the San Francisco Bay Area is the epicenter of gay culture in the U.S. The Bay Area Reporter publishes 14 travel sections annually, the most of any gay newspaper in California, perhaps the nation. Our writers travel the globe and offer expert advice for destinations, providing tips on everything from hotels to restaurants to vacation deals.
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utdates and destinations the Bay Area Reporter’s travel The following ista&list ofothe Ab Ou section will cover in 2012. Please direct advertising questions and reservations to: Scott Wazlowski 415.861.5019, ext. 101 • s.wazlowski@ebar.com
The
Serving the gay, lesbian, bisexual, and transgender communities since 1971 The
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Out & About
BARTAB
the publication and website for the LGBT community in the San Francisco Bay Area, produced by the staff of the Bay Area Reporter.
âœś Advertising rates and information for
2012
www.bartabsf.com
Be a part of BARtab, the Bay Area’s LGBT nightlife guide from the nation’s oldest gay newspaper. Inserted once a month in the weekly edition of the Bay Area Reporter, BARtab is also available at more than 70 bars, shops, and nightclubs throughout the Bay Area. You’ll find insightful articles, celebrity interviews, vivid photos and comprehensive listings in a glossy, all color, pocket-sized magazine format. BARtab‘s hip style and continually updated website bartab sf.com will feature up-to-the-minute posts on nightly events; essential reading for LGBT men and women and their friends who enjoy local bars and dance clubs with noted DJs and live performances. Look for some of these features:
✮ Advance articles on artists performing live in local venues ✮ Diverse coverage of all communities, from bears to drag ✮ Photo page of fun, lively patrons at selected local nightspots ✮ Music reviews of CDs by local and visiting performers ✮ Comprehensive, convenient listings of Bay Area bars and nightclubs ✮ Personal playlists recommended by local DJs BARtab is edited by B.A.R.‘s Assistant Arts Editor Jim Prove nzano, who brings more than two decades of experience in all aspects of LGBT media . Formerly of LA Weekly, OUT Magazine and The Onion, B.A.R. Art Director designs BARtab‘s print and web editions.
Kurt Thomas
BARtab‘s contributors include Marques Daniels, the popula r nightlife blogger and journalist. Prolific photographers Steven Underhill, Rick Gerharter , Rich Stadmiller and newcomer Georg Lester visualize our colorful diverse nightlife community.
Wha t public other atio more n has than
40 y experears of ience?
For advertising information, contact:
Scott Wazlowski 415.861.5019 ext. 101 s.wazlowski@ebar.com
Sign to pla up now ce an ad!
Web site
Editorial and Event Calendar
BARtab‘s online presence keeps pace with a mobile readership, using applications and formats compatible with current communication platforms and social networking sites like Facebook.
BARtab covers events at nightclubs that host themed events, catered to your timed advertisement plans. Please direct advertising questions and reservations to our sales staff by calling (415) 861-5019.
BARtab showcases the newest trends and happenings in gay and gay-friendly hotspots, while keeping tabs on the classic favorites.
Annual events throughout the year attract thousands to San Francisco. The LGBT Pride Parade, the International Gay and Lesbian Film Festival, Lazy Bear Weekend, Up Your Alley Fair, Folsom Street Fair, Castro Street Fair and Halloween have special issues devoted to these bar and nightclub events.
BARtab‘s web site is dynamic and interactive. Daily updates keep our content fresh. Registered members can upload images of their own clubbing exploits. Promoters can publicize their events with updates so users have real-time information and access. Members also rate events and venues, creating an active community of savvy patrons.
photo credits: Rich Stadmiller, Steven Underhill, Rick Gerharter, Georg Lester. (People in photos are willing subjects, were not compensated, nor should be construed as endorsing any product.)
omers Reach San Francisco s most loyal LGBT cust
’
t local newspaper and The Bay Area Reporter is San Francisco’s oldest and larges communities, and the ender transg and web site serving the lesbian, gay, bisexual d in 1971, the B.A.R. Founde nia. Califor premier LGBT weekly newspaper of Northern influential information most the of one e has grown over the past 40 years to becom community. politan cosmo e sources for the San Francisco Bay Area’s divers the B.A.R. offers fresh, As the leading LGBT news and entertainment publisher, only nts and anyone interested reside local for g timely coverage of events. It is must-readin by adding lively tion reputa g es-lon in San Francisco. BARtab expands that decad coverage of the Bay Area nightlife scene. ly throughout Reach about 480,000 affluent, active, informed readers month San Francisco’s greater Bay Area. 480,000 every month.** The B.A.R. is read by nearly 120,000 people every week and and the greater Bay sco Franci San l The B.A.R. and BARtab are distributed in centra ville, Guerneville, Forest Rosa, Santa , Area; in the North Bay: San Rafael, Marin, Novato rd, Fremont; Haywa rd, Conco Creek, t Walnu Vallejo; in the East Bay: Berkeley, Oakland, View, ain Mount City, od Redwo and in the Peninsula and South Bay: San Mateo, Sunnyvale, Campbell, Santa Clara, San Jose.* mers have read 5 of the last The B.A.R. reaches loyal, consistent readers: 64% of consu by more than one household read are 6 issues published. More than 50% of all issues hold or workplace. ** house the e outsid member and 33% are shared with someone services: 94% are likely to Readers are likely to purchase advertised products and express this intention for 89% and ss purchase items advertised by a local busine tial cities affecting trends in influen most of national businesses. San Francisco is one the LGBT market. ation to With this strong foundation, BARtab brings nightlife inform you. for unities local readers and expands promotional opport Dist r is con ibution firm
Verifie ed by Circuld Audit ation. F
or infor more the a mation or nnu pleas al report, e our A contact dv Depar ertising t (415) ment at 861-5 019.
(*Verified Audit Circulation Annual Report 2010) (** Community Marketing Inc.’s Annual LGBT Community Survey 2010-2011)
Print Ad NET Rates & Specs Full page sizes include .25” for Bleed. Please keep all informtion within the live area.
FULL PAGE-color: 5.25 x8.25 - $740 (includes online ad) HALF PAGE VERTICAL-color: 2.25”w x 7.75” h - $380 HALF PAGE HORIZONTAL-color: 4.625”w x 3.75”h - $380 QUARTER PAGE-color: 4.625”w x 2”h - $200 FULL PAGE 5.25” X 8.25”
1/2 PAGE V 2.25” X 7.75”
**5% frequency discount for 3 consecutive issues **10% frequency discount for 6 consecutive issues **Add 10% for special placement: page 2 or 3; center or back pages. Flattened pdf or jpg files; 300 dpi resolution; CMYK color process
Print Ad sizes
LAYOUT SPECS: TRIM: 5”X 8” • LIVE AREA: 4.625”X 7.75” • BLEED: 5.25”X 8.25”
Online Ad NET Rates & Specs Large Skyscraper Ads $70 per 8 day posting (Static, non-Flash) $90 per 8 day posting (Animated, Flash)
Skyscraper Ads 1/2 PAGE H 4.625” X 3.75”
1/4 PAGE 4.625” X 2”
$50 per 8 day posting (Static, non-Flash) $75 per 8 day posting (Animated, Flash)
Small Strip Ads
online Ad sizes
$35 per 8 day posting
#1 i San F n the ranc isco Bay for Com Area petitive rates. Greatest print ru n. Largest readers hip. Most loy al custo mers.
70,00 visits a0 online month.
Teaser Ads LARGE SKYSCRAPER 160 X 600
$20 per 8 day posting
online ad Sizes... SKYSCRAPER 120 X 600
SMALL STRIP 120 X 240 TEASER 120 X 75
Large Skyscraper Ads:160 pixels wide x 600 pixels high - $70-$90 Skyscraper Ads: 120 pixels wide x 600 pixels high - $50-$75 Small Strip Ads: 120 pixels wide x 240 pixels high - $35 Teaser Ads: 120 pixels wide x 75 pixels high - $20 Leaderboard Ads: 728 pixels wide x 90 pixels high Square Ads: 300 pixels wide x 250 pixels high
online ad Specs... LEADERBOARDS 728 X 90
All banner ad files should be sent as 72 dpi; RGB color; GIF, JPG or SWF (Flash) files only. All web ads may be linked to your website. You must provide the URL. All web ads MUST be built to these exact specs.
SQUARE 300 X 250
Advertised and sponsored events will get twice the visibility with print and web ad specials.
AD SIZES FOR BARTAB
LIVE AREA: 4.625” x 7.75” TRIM: 5”x 8”
FULL PAGE: (W/BLEED)
5.25” x 8.25”
1/2 PAGE Vertical:
2.25” x 7.75”
1/2 PAGE Horizontal:
1/4 PAGE:
4.625” x 3.75”
4.625” x 2”