Serious on Flavor, Light on Serious

Spring Forward With Blue Moon Light Sky

BY DELIA SIMPSON, CRAFT BRAND MANAGER, CHOICE BRANDS, INC.

BLUE MOON HAS LONG BEEN A GATEWAY BEER FOR those wanting to dip a toe into the craft beer world. It has been seen as a middle ground between domestic lights and uber hoppy crafts and has become one of the most popular beers on the shelves as a result.

It also happens to be the perfect beer to drink during hot spring and summer days. There are few things better on a really hot and hazy summer day than cracking open a Blue Moon.

A couple of years ago, Blue Moon got into the light beer game with their LightSky line of beers. LightSky brews are lower in calories and ABV (alcohol by volume), so they can be a good alternative for those trying to stick to a healthier lifestyle.

Blue Moon LightSky, now the No. 1 light craft beer in America, is kicking off a new campaign for spring: “Serious on Flavor. Light on Serious.” The campaign steps off with a new ad that celebrates warm weather and outdoor drinking occasions. The new spot will air during college basketball’s playoff tournament and across digital channels.

The ad shows LightSky is serious about flavor without taking itself too seriously, says Rose Sokolnik, senior marketing manager for Blue Moon Brewing Company brands. It features two guys dressed up for golf, discussing the intricate flavors they pick up while sipping a LightSky Citrus Wheat (“Am I picking up a hint of citrus on the palate?”). It cuts away to reveal they are playing mini golf.

“Serious on flavor, light on serious,” a voiceover says.

“LightSky is serious where it matters, like flavor, but light on everything else,” Sokolnik says. That includes calories (95), carbs (less than 3.7g) and ABV (4%) per 12-ounce can for both its Citrus Wheat and Tropical Wheat varieties, both of which use real citrus peel to provide a noticeably refreshing finish.

For LightSky, which roared onto the scene in 2020 and has established itself as the leading light craft beer, the ad is an overture to a new generation of beer lovers, looking for something refreshing, sessionable and flavorful as the season gives way to warmer weather and more outdoor occasions..

“Belgian White is such a staple of bars and restaurants, with its signature curved glass and Valencia orange peel. But LightSky is really made to drink outside on a sunny day with friends,” she says.

For a light springtime treat, pair Blue Moon Light Sky with this delicious flatbread recipe. Hints of real tangerine peel in the beer deliciously contrast creamy Brie while complementing sweet honey and pear.

CHICKEN, BRIE AND PEAR FLATBREAD

Ingredients:

Flatbread

1 14-ounce pizza dough, thawed

1 tablespoon extra virgin olive oil

1 rotisserie chicken breast, thinly sliced

4 ounces Brie cheese, sliced

½ cup baby spinach

10 thin slices Bartlett pear

Flaked sea salt

Ground black pepper

Dressing:

2 tablespoons extra virgin olive oil

1 ½ teaspoons champagne or white wine vinegar

1 teaspoon Dijon mustard

½ teaspoon honey

Preparation:

Preheat oven to 500°F.

On a well-floured work surface, roll dough into a 14-inch circle and brush with oil. Transfer to a baking stone or sheet. Bake for 10 minutes then remove from the oven and top with chicken, Brie, spinach and pear. Return to the oven and bake until crust is golden and the cheese just begins to melt, about 5 minutes.

In a large bowl, combine olive oil, vinegar, mustard and honey. Whisk briskly until emulsified, about 1 minute.

Drizzle the dressing over the flatbread and season with a pinch of salt and pepper. Slice and serve.

Serves: 8

Prep Time: 15 minutes

Cook Time: 15 minutes

For more information on Blue Moon Light Sky and to find your favorites near you, visit bluemoonbrewingcompany.com. Be sure to like Choice Brands on Facebook and follow us on Twitter and Instagram to keep up with new product releases. Feel free to message us for information on where to find your favorite brands. Find us at facebook.com/thechoicebrands, twitter.com/choicebrandsinc, and instagram.com/choicebrands.