Most Neutral Vodka

Marsala Beverage Introduces NÜTRL Vodka Seltzer

IN LATE JANUARY, MARSALA BEVERAGE CONTINUED THEIR spree on innovation rollouts with the introduction of NÜTRL Vodka Seltzer to Northeast Louisiana. You’re probably thinking, “Another seltzer?” but hear us out. NÜTRL is vodka-based and made with just three ingredients: vodka, seltzer and real fruit juice.

NÜTRL Vodka Seltzer is a tasty, sessionable beverage that is unpretentious and uncomplicated. The gluten-free drink, which recently launched in the U.S., boasts a simple and straightforward recipe: real vodka, real juice and real seltzer, nothing else. NÜTRL is available in five flavors cranberry, lemonade, pineapple, raspberry, and watermelon and contains 4.5% alcohol inside a 355mL can, with no added sugar. In total, each can contains only 100 calories and 2.4g of sugar.

Cranberry: NÜTRL Cranberry Vodka Seltzer is sure to be a crowd favorite each season. NÜTRL Cranberry is a refreshingly light, tasty, easy drinking, low calorie cocktail that is simple, clean and uncomplicated. Made with real vodka, real juice and sparkling water. It features four flavors: cranberry, cran orange, cran apple & cran grapefruit.

Lemonade: NÜTRL Lemonade Vodka Seltzer is made with simple ingredients like vodka, seltzer, real lemon juice and cane sugar. It combines the slightly sweet and pleasantly tart taste of lemonade with the light and refreshing taste of vodka seltzer. At just 100 calories and gluten free, NÜTRL Lemonade Vodka Seltzer is so simply delicious it will put you in a summer mindset all year-round. It is available in the flowing flavors: classic lemonade, blackberry lemonade, peach lemonade and strawberry lemonade.

Pineapple: NÜTRL Vodka Seltzer Pineapple is a refreshing light, low calories pineapple seltzer. For pineapple lovers, NÜTRL pineapple is gluten free, has no added sugars, uses natural flavors, all with just 100 calories.

Raspberry: NÜTRL Vodka Seltzer Raspberry is a light and tasty drink with a zing of raspberry. Relax and sip away as you enjoy a gluten free seltzer with natural flavors and added sugar. Oh, and it’s only 100 calories.

Watermelon: NÜTRL Vodka Seltzer Watermelon is your new favorite simple and tasty watermelon seltzer. NÜTRL Watermelon is gluten free, with no added sugar with all natural flavore and only 100 calories.

Anheuser-Busch is one of the largest companies in the beer market.

As ready-to-drink beverages have become the fastest-growing alcohol category in the U.S., the company is looking to expand its stake in the alcohol business with its newest addition to the category. In the last year alone, more than 181 seltzers were introduced in the increasingly saturated product category. However, with each new addition to the seltzer market, the category continues to adapt to consumer preferences. Now it’s getting into the hard liquor game by way of the rapidly expanding ready-to-drink segment.

A bit more about that base spirit: Nütrl Vodka is corn-based and quadruple distilled in the Midwest—although it originally started out of an eponymous distillery in Delta, British Columbia. The initial formula involved purification through a 76-step process. And it’s this elaborate methodology which results in an especially neutral liquor. Hence the name...get it? The people of Canada certainly did, where it is already the best-selling canned vodka cocktail in the country.

Anheuser-Busch is among the biggest names in beer, worldwide and as previously mentioned, Ready-To-Drink beverages (RTDs) are the fastest growing alcohol category in the US. And yet they still account for less than 3% of domestic spirits volume. In other words: this is just the beginning. And with Nütrl, Anheuser-Busch sees space for separation through simplicity.

One thing you shouldn’t question about NÜTRL, is that it provides an ideal blank canvas upon which fizzy water and fruit can shine. To wit, Nütrl Vodka Seltzer, canned at 4.5% ABV, is equally refreshing and sessionable. Available in variety 6-packs, it’s quite likely that you’d find yourself wanting to sample several flavors in one sitting.

From a marketing perspective, Nütrl is more noteworthy for what it lacks than for what it lends. Namely: loudness. Missing are any sort of flashy packaging flourishes or high-profile endorsements, which we’ve come to expect from the hard seltzer space these days. Presumably, the play here is that the next wave of hard seltzer consumers are responsible adults that don’t necessarily want to go “hard” at all. On the contrary, they just want something easy to drink amongst friends, that also fades easily into the background; a beverage that facilitates conversation without being a part of that conversation. If indeed that is the working model, Nütrl is well-positioned to make a splash. A reactionary product for folks who ever feel overwhelmed or even intimidated by all the craft beer and whiskey talk of the day.

This magnificent, costumed, beaded and feathered carnival is rich with tradition and is all about having a good time. These fun events can be found right here in the Twin Cities. Updated information about each krewe’s events can be found through their Facebook pages @TwinCitiesKreweOfJanus and @krewederiviere This year we are happy to share what