Raise One to Freedom

Bud Light Supports Folds of Honor

BUDWEISER, AMERICA’S BEER SINCE 1876, IS TAKING time this summer to offer a simple taste of freedom. With the Budweiser and Bud Light Camo Aluminum bottles, there is a sense of pride in country and service. Although the beer brand has long stood beside valiant servicemen, these bottles look to do more than just invite drinkers to ponder the words on the bottles. As Budweiser shares on the bottle, “Here’s to the freedom that unites all Americans. It is the foundation that our country’s strength is built upon. To commemorate this, we have replaced our iconic Budweiser name with Freedom so we can all toast to the value we hold so dear. This Bud’s for freedom. This Bud’s for you.”

Available now through the summer, Budweiser is committing to donate $1 to Folds of Honor for every Freedom case told. That charitable organization benefits spouses and children of both America’s fallen and disabled service-members. Looking at these camo bottles; the design is more than just a logo swap. It combines iconic imagery with phrases that capture patriotic messages. From stars and stripes to a bald eagle, those symbols have a special meaning for many servicemen. While the red, white and blue might fly high, people coming together in a community is equally important. The words on the bottles serve as a reminder of the sacrifices made. Freedom is not always free but the reminder to “Let It Ring” denotes that it is worth the effort. Although simplistic, having those bottles in the cooler this summer can be a reminder to appreciate what freedom can and should be.

Since 2011 Budweiser & Anheuser-Busch Wholesalers have donated over $17 million allowing the Folds of Honor to award approximately 3,400 life changing scholarships.

About Budweiser

Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.

About Folds Of Honor

Folds of Honor is a 501(C)(3) nonprofit organization that provides educational scholarships to families of military men and women who have fallen or been disabled in combat while serving in the United States armed forces. Our educational scholarships support private education tuition and tutoring for children in grades K-12, as well as higher education tuition assistance for spouses and dependents. Founded in 2007 by Major Dan Rooney, an F-16 fighter pilot in the Oklahoma Air National Guard who served three tours of duty in Iraq, Folds of Honor is proud to have awarded more than 24,500 scholarships in all 50 states, as well as Guam, Puerto Rico and the Virgin Islands, including more than 4,500 in 2019 alone. For more information or to donate in support of a Folds of Honor scholarship, visit www.foldsofhonor.org.

About The American Red Cross

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or cruzrojaamericana.org, or visit us on Twitter at @RedCross.

Locally, Marsala Beverage employs about 100 full-time employees. Marsala Beverage, LP is the largest malt beverage, wine/spirits, and non-alcoholic distributor in Northeast Louisiana. Their success is based on the fact that they never lose sight of delivering what is really important – quality products, timely service and a genuine concern for our customers’ needs. Annually, they deliver over 2.4 million cases of beverages to over 700 retail accounts.

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