The Process of Selling a Home

Preparing for Market:

• Meet to discuss YOUR needs, goals, and timing.

• Sign contract and walkthrough the paperwork and disclosures.

• Review comparative properties that have sold recently and visit some that are currently on the market to help determine price range and what the competing properties there might be.

• Do an initial walk-through to identify work that needs to be done.

• If needed have my stage come in to give advice and if needed get some bids for full staging.

• Help schedule and over see any needed repairs and preparation.

• Manage all pre-sale inspections and reports

• Finalize pricing

• Research any unique local media advertising options.

• Discuss showing instructions for agents and open houses to fit your schedule.

Marketing:

• Schedule and oversee professional photography.

• Reserve “Featured Property” spots in printed media if available.

• Reserve media advertising spots.

• Post as a “Coming Soon” within the exclusive Golden Gate Sotheby’s International Realty Network.

• Create a database for neighborhood advertising (postcard).

• Develop an exclusive high quality property website and order a custom URL rider for the sign.

• Create a complete disclosure package and binder with area information for the house.

• Install “For Sale” sign with riders.

• Install a Realtor Lock Box and review showing instructions.

• Showcase placement on Realtor.com and virtual tours.

• Schedule Brokers’ open and showcase as “Featured Property” in the Ad-Review.

• Schedule Saturday/Sunday Open houses with extended hours.

• Create specific marketing campaigns for Target Markets.

• Launch on Sotheby’s International Realty syndication partner sites.

• Launch on Multiple Listing Service (MLS) with Open House dates.

• Promote to Golden Gate Sotheby’s International Realty agents.

• Promote with an E-Blast to San Francisco & the greater Bay Area agents. (I have over 4,000 names to work with!)

• Advertise in printed and online media - Weekend Open Guides as well as “Featured Spot Ads.”

• Internet dating of your property (reverse marketing to buyers with matching criteria).