My Experience at Work for You

Preparation: Seeing your home through the eyes of a buyer is key and the first impression is critical. With my sellers I have proven how having your disclosures and reports ready and the house looking its best reaps huge returns. If needed, I can bring in my stager for ideas or a bid, and I can recommend the most cost effective repairs or improvements to make prior to selling. I can then help provide resources and monitor/manage the process. With most buyers starting search online, it is CRITICAL to have professional photos and the house looking its best to get that important first impression that draws the buyer in. I have had great success with sellers in all price and budget ranges, whether it is just cleaning or full preparation. My experience in different markets will help in discussing budgets and where you will get the biggest return for your time and investment in the current market.

Communication & Paperwork: Your sale is my priority and I will be in constant communication and always available in a timely manner. My organizational skills and support ensures that all paperwork is handled timely and professionally. You will ALWAYS be able to know where we are in the process. You have important decisions to make, from preparation to pricing, and it is my responsibility to ensure you have all the information necessary to make good decisions.

Marketing: My marketing is NOT just putting in ads and waiting for buyers to come, it is my promise to aggressively promote your home to agents and buyers looking in the area as well as those who may not know they are looking! I use the normal channels as well as targeted and unique advertising opportunities to showcase your home and any unique features (architecture, lot, location, nearby employers...). Throughout the years I have collected and maintained contacts throughout the greater Bay Area real estate and advertising community. All of this, along with Sotheby’s International Realty’s unparalleled marketing partners enables me to provide maximum exposure which translates to an optimum price.

Closing: The art of negotiation is a skill acquired over time and my years of experience are invaluable in negotiating for you the best price and terms. I feel I really know the ins and outs of the legal documents and I know what to look for and what to avoid. I have many traditional and creative ways to ensure a successful transaction. Marketing is just part of the sales process. I am here to help you assess the market, strengths of each offer, negotiate the best terms and do my best to ensure that your transaction will close in a timely manner.