BANANA REPUBLIC IS BACK IN KUWAIT!

Al Yasra Fashions has relaunched Banana Republic in Kuwait at the Avenues, with an enthusiastic vision that celebrates culture, adventure and new experiences

By bazaar Staff

If, like us, you’ve been missing Banana Republic’s sleek and minimalist with a strong sense of classics, then you’re going to be just as excited as we were to learn that the American apparel and accessories brand Banana Republic reopened its doors at the Avenues Mall with a full assortment of Banana Republic’s ready to wear designs inspired by the brand’s explorer spirit, perfect for everyday dressing. We can’t wait to fill our closets with timeless yet stylish outfits that can take us on adventures whether we’re traveling, attending business meetings or just hanging out with friends.

On April 14, Al Yasra Fashions hosted an event at the Avenues Mall store to mark the launch of the newest collection, featuring a palette of warm neutral colors that evoke the art of the American southwest. The collection celebrates the spirit of adventure, combining vintage expressions with modern design to set the spring style tone. Prior to the event, the brand invited six local Influencers on a journey to recreate the campaign locally through visits to landmarks in Kuwait featuring the country’s rich heritage, architecture, landscape and culture.

Founded in 1978 by two California creatives, Banana Republic is rooted in the idea of thoughtful design and redefines luxury to create timeless, modern, and versatile wardrobe staples. Inspired to find extraordinary horizons and have new adventures together, Banana Republic continues to immerse customers in authentic and sophisticated personalized experiences supporting its vision and heritage through designs crafted from the highest quality materials for limitless style.

“We’re thrilled to bring Banana Republic to Kuwait in partnership with Gap Inc. The brand ethos, design and style resonate well with the Kuwait community, and we look forward to bringing the spirit of adventure to our customers by providing them with an exceptional shopping and brand experience in our store and online.”

Mohammed Nada, Al Yasra Fashions, Managing Director- Fashion & Footwear

The new collection celebrates the beauty of simplicity with timeless designs that combine western details with contemporary tailoring. This season explores styles that reference the gradient tones of red rock canyons and the durable textures of premium fabrics. We see suits tailored in a rich interwoven fabric that combines all-weather wool and beautiful, breathable linen.

Luxurious Italian wool enhances a crisp tailoring design that defines structured elegance, while delicate silks evoke the green notes of spring in softly finished dresses. Visions of indigo inspire a new collection of sophisticated looks that embrace premium denim and beyond. With vegan leather trim and a relaxed, straight cut for an effortlessly cool fit, the brand’s jeans are engineered from the finest materials and reflect the enduring nature of the desert with designs made to stand the test of time.

Customers, fans and adventurers can engage with the brand on the Banana Republic Kuwait’s Instagram page @bananarepublic.kw and follow along to see #BRKuwait content go live throughout the coming months. Shoppers at The Avenues can also request to get a customized fit of their outfits through the stores tailoring service. The latest collections will also be available online on https://bananarepublic.com.kw.