PACKAGING WAY F I N D I NG
BAD MOUTH GWIZ
W E B I NT E R FAC E
MARTINI’S
ILLUSTRATIONS
TAINTED BAIT
IDENTITY
TATER FARMS
AD DESIGN W E B I NT E R FAC E IDENTITY EDITORIAL
TESLA VICTORIA & ALBERT SIMPLE MACHINE SCROUNGE
BAD MOUTH PACKAGING
Bad Mouth Dental Hygiene products offer a refreshing break from the monotony of daily tooth care rituals, however, they certainly aren’t for the weak. They’re harsh, sarcastic and hold nothing back when it comes to attacking offensive breath. The packaging is set to mimic the appearance of medicine packaged in an early 1900’s apothecary, when amputation and drastic measures were a logical means of saving a life. Bad Mouth offers no sympathy for it’s strategy, if you can’t handle the pain then don’t open your mouth to complain.
G.W.I.Z SIGNAGE
Gulf Coast Wonder and Imagination Zone is an interactive
children’s science museum in which all
interior and exterior visuals play a part in the education of impressionable young children. The museum is an environment within itself and the brand must consistently stimulate the world of imagination that is GWIZ. This suggested navigational system evokes a fun, childish appeal while maintaining legibility to children. The visitor is greeted with bright colorful signage that carries throughout until the moment they depart.
MARTINI’S
W E B I NT E R FAC E Martini’s
Restaurant
and
Lounge
is
a
high
end
establishment with sophisticated elements including live entertainment, fine cuisine, and high class vintage interior decor. This unique and individualized web interface honors the restaurant’s particular, yet inviting ideals and evokes a sense of comfort that invites the customer to pay a visit. The website visually conveys every aspect of the restaurant while physical navigation remains uncomplicated. Consistency is notable throughout the website and the restaurant itself, creating an experience while visiting the two.
TAINTED BAIT ILLUSTRATIONS
Tainted Bait is a creative group that develops absurd and offensive illustrations. The visuals appeal largely to young adults aged eighteen through thirty-five who themselves spend quite a bit of time contemplating and exploring the absurdities hidden in every day life. These individuals are cultured and accepting of the many ideas that go unheard. Tainted Bate illustrations provide visuals that encourage these ideas to surface and others to develop. The illustrations can be applied as stickers, posters, vinyls and other merchandise, and is intended to be displayed proudly.
TATER FARMS IDENTITY
Tater Farms is a family owned farm that sells sod grass to large commercial businesses such as Lowe’s, Home Depot, and several home owner organizations. They are notorious for their quality service and the identity conveys a sense of natural and home grown qualities that are consistent with the company’s ideals. The visuals are contemporary and unconventional so as to differentiate Tater Farms from competing organizations and display and individualized identity that allows the personality of the company to show through.
TESLA
AD DESIGN Tesla Motors is a high end vehicle manufacturer, producing cars that release zero gasoline emissions. It is imperative for Tesla to communicate the positive impact their cars have on the environment. The target audience includes thirty to fifty year old, family oriented, socially conscious, environmentally conscious, high status individuals with at least $150,000 per year in salary. These people see themselves as technologists, forward thinking, and worry about their impact in the environments they live in. This ad campaign illustrates the clear divide between the positive and negative effects our decisions can have on the environment we live in. In this case, that decision begins with Tesla.
VICTORIA & ALBERT W E B I NT E R FAC E
The Victoria and Albert Museum houses many works of art from various periods and styles. This content heavy research website is an extension of the original. Strict guidelines have been met in order to remain consistent with the original site. The website is easily accessible and provides enough information about the highlighted artist so the visitor has no need to search further for more information. Precision and clarity are vital in the organization of the website as it follows a specific system in displaying information. Visuals take inspiration from the establishment’s interior to remain consistent throughout.
SIMPLE MACHINE IDENTITY
Simple Machine is an all natural cafe and frozen yogurt bar owned by a former engineer. The company seeked a re-brand from St. Augustine based design firm, We Are Charette, through which the logo and illustrations were conceptualized. The logo and identity are centered around a concept that the customer’s food is carefully engineered to cater to each person’s individual tastes, and needs. Simple Machine’s target market includes health conscious individuals that are frequently on the go and have taste for good food. The ingredients are one hundred percent all natural and go through a strict selection process to ensure as much. Customized illustrations of these ingredients are applied throughout the identity to communicate the company’s carefully crafted menu items.
SCROUNGE EDITORIAL
Scrounge is a lookbook that houses a variety of illustrative collages that are centered around a particular theme. This edition concentrates heavily on the Quentin Tarantino film, “Pulp Fiction.� Scrounge appeals to a young adult audience that makes a conscious effort to stimulate their minds and remain cultured. These individuals have an eye for visuals and often indulge in their creative tendencies in their free time. Scrounge encourages thought, analysis, creativity and in some cases, confusion.