FMCG Packaging Designers in Melbourne
Fast moving consumer goods (FMCGs) are goods that generally have a short shelf life, due to high consumer demand or because they deteriorate quickly. Some FMCGs, such as meats, fruit and vegetables, dairy products and baked goods are highly perishable. Other goods such as alcohol, toiletries, pre-packaged foods, soft drinks and cleaning products generally have high turnover rates.
Though the profit margin made on FMCG products is relatively small, they are generally sold in large quantities; thus, the cumulative profit on such products can be substantial. FMCG is probably the most classic case of low margin and high volume business. The look of a FMCG is extremely important in order to attract customers to the product and beat out industry competition. Attractive, clean and stylish branding is essential when selling a fast moving good. Good branding is one that draws the customer in, teaches them about the product and highlights the quality of it. The packaging on the good can be the difference between the customer purchasing the product or not.
Services: Planning: Innovation partnering and new product development Research: Stimulus testing and audits for categories, brands, consumers and products Design: Create, evolve and activate brands, packaging and POS material Production: Supervision and finished artwork
For more details, please visit: www.b-branddesign.com.au