Blumarine final paper by bbreisch

Brittany Breisch Fall 2016 Merchandising

TABLE OF CONTENTS: Executive Summary

Company Mission Statement

Company Vision Statement

Social Responsibility Partnership

Customer Profile

Customer Narrative

Inspiration Images

Brand Extension Rationale

Group Overview

Assortment/Classification Plan

Assortment Master Page

Cost Sheets

Line Sheet

Brand Identity

Retail Partner and Distribution

Production Calendar

Purchase Order

Purchase Invoice

Seasonal Sales Projections

Sales Projection Master Page

Floor Plan

Marketing Plan

Press Kit

Line Sheets-‐Retail Only

Designer Biography

Brand Manager Biography

Bibliography

Executive Summary Fall 2016 Collection As the brand manager for Blumarine, I am looking forward to the launch of our Collection for this fall. The Blumarine customer is loyal to our brand for exquisite gowns and formal wear. Most of these customers are professionals in their everyday life. A void in our design exists where professional attire and pieces that can easily be transitioned from day to night are concerned. I have worked alongside the design team to pair our modern flair and timeless beauty to fill this void. The diffusion line we have created will remain under the Blumarine name. Blumarine brings different images to mind for different people. In my mind, it is a garden full of white peonies, a walk through the Esplanade shops at Wynn Las Vegas, and a bright floral pattern on silk. I hope it stirs fond memories in you as well. The history and heritage of Blumarine is a proven success. For over 30 years, the brand has continually debuted the modern Italian woman’s dress. We hope to capture that allegiance towards our new pieces for the fall collection. Diversifying our theme and collection will keep us competitive in the marketplace. Thank you for your time, it is ever so precious. Brittany Breisch Brand Manager Blufin S.p.A

Mission Statement

Blumarine is a mix of sensations and cultural influences, a return to the past and a vision of

the future, for a modern, sexy and feminine woman.

Vision Statement

Blumarine offers an innovative and conceptual style for contemporary and cosmopolitan

women, often provocative and individual in their choices and in constant pursuit of something new and unexpected to put across. The sophistication of the materials, the tailored construction of the silhouettes and the unusual combination of styles have created an original mix of modern sensuality and non-‐conformist femininity. We are creating clothing for the modern professional woman who loves to dress.

Social Responsibility Partnership

K.I.D.S/Fashion Delivers

“Children’s industry executives founded Kids In Distressed Situations (K.I.D.S.) in 1985. In

2005 Fashion Delivers was created by adult apparel and home fashions professionals. On April 7, 2014 the two organizations merged to become K.I.D.S./Fashion Delivers, Inc., allowing us to better serve families in need and supporting our continuing efforts to aid kids and adults. We help fight poverty and tragedies through the gift of new products, including apparel, accessories, shoes, home furnishings, toys, books, school supplies and other items. Excess merchandise is donated from companies that make or market the goods, and we deliver hope and dignity to people in need through community nonprofit partners. Since 1985, over $1 billion of donated products have been distributed through our network, serving the poor and disadvantaged worldwide.

Customer Profile Region-‐ North, South, East, West City Size-‐ Up to 100,000, 100,001+ Population Density-‐ Urban or Suburban Climate-‐ Hot or Temperate Age-‐ 25-‐55 Gender-‐ Female Household size-‐ 1, 2, 3, 4 or more persons Income-‐ Over $50,001 Occupation-‐ Professional or Retired Education-‐ High school or less, some college, college graduate Culture-‐ European, American, South American Religion-‐ All Religions Race-‐ Caucasian, Hispanic, Oriental, African-‐ American Social Class-‐Upper Class, some Middle Class Marital Status-‐ Single, Married, Divorced, Widowed Psychographics-‐ Achievers, Strivers, Aware of current trends Degree of Knowledge-‐ Expert Benefits sought-‐Prestige, Standout design Attitude-‐ Positive Brand Loyalty-‐Divided, Undivided loyalty Store Loyalty-‐ Divided loyalty Usage Rate-‐ Light User Status-‐ Current user, potential user Payment Method-‐Cash, Credit Card Media Usage-‐ Books, Catalogs, Occasional TV Usage Situation-‐ Home

Customer Narrative Phyllis

She woke to the sun gleaming off of the Red Rock Mountains through her floor to ceiling

windows. She then lifted her somehow still perfect head full of hair off her crisp white sheets. Her husband had already quietly gotten out of bed, most likely trying not to wake her. She looked around the room and thanked God for yet another beautiful day in sunny Las Vegas. Today was a Saturday, and a Saturday she was determined to not let herself go into work. That did not mean her day wasn’t booked.

Before anything else begun the most important thing was making the bed; and not just

throwing the comforter up over the pillows. Everything in Phyllis’s house was done in a pristine manner. She cuffed the corners and pulled down the sides so they were equal in length, she fluffed the Euro pillows and made sure they stood up just so. She always made the bed. It was not an option. The wood floors were warm from the sun as she made her way over to the large dresser. She chose her walking clothes from a drawer of colorful spandex and lycra. They were form fitting on her not-‐so-‐slim figure but not tacky or too tight. The three mile walk to Starbucks was peaceful, and one of her favorite things about Saturday mornings.

When she got home her husband was outside on the back porch sound asleep in one of the

chaise lounges. Phyllis decided to shower and get ready for her day. When she was finally put together in her favorite white linen dress, and her daily assortment of jewelry, she woke her husband and they went to lunch at their favorite restaurant, Mimi’s.

(Continued…)

Their daughter was coming into town from Chicago and needed to be picked up from the

airport around two. Phyllis wanted to change in case they stayed down in the city for dinner. They went home and she ended up putting on a black Donna Karan wrap dress. When they picked up Tosha they decided to stay downtown and play a little bit over at Bellagio. Phyllis loved blackjack, especially playing with her daughter when she was in town. They won, but it took a while to build the winnings back up after the usual roller coaster of play. She suggested staying for dinner and they walked over to Olives and asked for a table outside overlooking the fountains. It was their lucky day and there was one available.

Dinner was fabulous. They watched the fountains go off six times while seated on the patio,

and they picked a spectacular pinot noir. They were all tired, especially Tosha who had just flown in and was on a time difference of two hours. The walk to the car parked in the Bellagio garage seemed endless. All three sighed as they climbed into the bright red Mercedes. The twenty-‐ minute ride home to Summerlin went by fast and soon the gates were opening and they were pulling into the driveway.

Tosha’s dad brought her suitcase in and took it to her room. Phyllis got her daughter a

glass of water and delivered a present wrapped in a big bow to her room; a tradition of sorts every time she came to visit. Phyllis left it with her and gave her a big kiss on the forehead. She left behind traces of her red YSL lipstick and Tosha knew she was home.

Phyllis put on her crazy colorful Pucci silk pajama set and unmade her perfectly made bed

from this morning. Her husband climbed into bed and gave her a kiss. Everything was right in the world. Her daughter was here and she couldn’t be happier.

Inspiration Images

Brand Extension Rationale The Blumarine client keeps their eye out for the new trends, and an upscale twist on those

shifts in style. They are loyal, and have many pieces from the same designer or brand. I believe that bringing this customer something new, in everyday sportswear that can also be taken from day to night, we are satisfying a previously unmet need of our customer. We have lingerie and evening gowns, however there is an area that lies in the center of that spectrum. Blugirl hits that center spot for our younger customers. I am aiming to build a line extension that will satisfy our more mature clients. Because of their previous brand relationship with us through evening wear, we will begin this journey a step ahead of the competition.

Group Overview Fall 2016

Madame Trouser -‐ 4C21861/4C21961 Penelope Jacket – 4C32371

Ballerina Dress – 4C42851

Alba Scarf – 4C51131-‐ FRINGE ITEM

Lancashire Blouse – 4C18731

Falstaff Coat – 4C34261

Tuscany Dress – 4C41151

Winchester Dress – 4C42811/ 4C42711

Penny Skinny Pant – 4C21251

Georgia Tunic – 4C16471

Assortment of Classification for Fall 2016 1 YEAR

BLUMARINE

SEASON 2

1 2 3 4

CLASS 3 SUB 4 CLASS

2013 2014 2015 2016

A B C D

SPRING SUMMER FALL WINTER

1 2 3 4 5

TOPS BOTTOMS OUTERWEAR DRESSES ACCESSORIES

BOTTOMS 2

TOPS 1

1 2 3 4 5 6 7 8 9

POLO BUTTON DOWN T-‐SHIRT SWEATER CREW NECK V NECK HOODED LONG SLEEVE SHORT SLEEVE

1 2 3 4

LINEN KHAKI DENIM SHORTS

3 OUTERWEAR COLOR 5

4 DRESSES ACCESSORIES 5

BLAZER JACKET VEST COAT

1 LONG 2 SHORT 3 WRAP 1 SCARF

1 2 3 4 5 6 7 8 9 0

6 FABRICATION 7 SIZE

1 2 3 4

MULTI BLACK WHITE RED ORANGE YELLOW GREEN BLUE BROWN KHAKI 1 2 3 4 5 6 7 8 9 0

COTTON NYLON SILK PIQUE COTTON/POLYESTER WOOL/CASHMERE WOVEN LEATHER DENIM LINE

1 SMALL 2 MEDIUM 3 LARGE

Assortment-‐ Master Page

"Madame Trouser"

#4C21861

High Waist Flared Trouser Pant

(BLUE)

"Madame Trouser"

#4C21961

Trouser Pant High Waist Flared

(BROWN)

"Penelope Jacket"

#4C32371

Tailored Jacket with Collar

(WHITE)

"Ballerina Dress"

#4C42851

Long Sleeve Skirted Dress

"Alba Scarf"

(BLACK)

"Lancashire Blouse"

#4C51131 #4C18731

Square Printed Scarf Crossed Back V-‐Neck Long Sleeve

"Falstaff Coat"

#4C34261

Crossover Belted Coat

(BLACK)

"Tuscany Dress"

#4C41151

"Winchester Dress"

#4C42811

Long Fitted Printed Dress Length Sleeveless Square Neck Knee Dress

"Winchester Dress"

#4C42711

Length Sleeveless Square Neck Knee Dress

(GREEN)

"Penny Skinny Pant"

#4C21251

Ankle Pant Extremely Fitted

(BLACK)

"Georgia Tunic"

#4C16471

Tunic Mid Length Embellished Neckline

(RED)

(MULTI) (GREEN)

(MULTI) (BLUE)

Line Sheet Fall 2016 Delivery August 1-‐15, 2016 -‐-‐-‐ Orders Due May 1

Madame Trouser 4C21861 (Navy)/ 4C21961 (Tan) Sizes 2-‐12 $270/$595

Penelope Jacket 4C32371 (White) Sizes 2-‐12 $409/ $900

Ballerina Dress 4C42251 (Black) Sizes 2-‐12 $589/$1295

Alba Scarf Lancashire Blouse Falstaff Coat 4C51131 (Pink/Red Multi) One Size $180/$395

4C18731 (Aqua Green) Sizes S, M, L $200/$440

4C34261 (Black) Sizes 2-‐12 $1000/$2200

Tuscany Dress Winchester Dress 4C41151 (Rose Pink Multi) 4C42811 (Blue)/ Sizes S, M, L $861/$1895 4C42711 (Green) Sizes S, M, L $636/$1400

Penny Skinny Pant 4C21251 (Black) Sizes 2-‐12 $247/$595

Georgia Tunic 4C16471 (Red) Sizes S, M, L $341/ $750

Brand Identity

Feminine. Unexpected. Glamorous. Selling Appeal

Our customer is drawn to Blumarine because of the fun yet elegant designs season after

season. Made in Italy, our clothing is of the highest craftsmanship in the world. The fabrics are luxurious. The look is impeccable. Every detail is carefully accounted for to ensure our customers satisfaction. Our previous clients know this and have built a relationship with the brand. We will continue to work hard to earn their business. Quality. Heritage. Risk Taking Distinct Characteristics

Blumarine keeps its standard of quality and upholds its designer heritage. It also pushes

the boundaries of an Italian designer label. Our brand uses vivid colors, shining embellishments, and striking embroidery. For the most part, our silhouettes enhance the female figure and are form fitting, in some cases to the extreme. While pushing the boundaries we remain a respected brand and can be seen on the modern woman for everything from events to resort wear. Vivid Colors. Embellishments. Embroidery. Form Fitting

32 Retail Partner

Blumarine will be carried in the Collectors department of 10 Nordstrom locations. Fall 2016 – In-‐Store Date August 2016 1. NORDSTROM Aventura – Miami, FL 2. NORDSTROM The Grove – Los Angeles, CA 3. NORDSTROM The Westchester – White Plains, NY 4. NORDSTROM Michigan Aveune – Chicago, IL 5. NORDSTROM Galleria – Dallas, TX 6. NORDSTROM Fashion Show – Las Vegas, NV 7. NORDSTROM San Francisco Centre – San Francisco, CA 8. NORDSTROM Galleria – Houston, TX 9. NORDSTROM Fashion Mall at Keystone – Indianapolis, IN 10. NORDSTROM Pentagon City-‐ Arlington, VA

Production Calendar

August 2015 -‐Research -‐Study trend reports for color and style inspiration -‐Embark on comparative shopping September 2015 -‐Fabric and color samples -‐Mood boards/narrowing down inspiration -‐Silhouette ideas October 2015 -‐Sketch -‐Prepare flats -‐Gather an overview of the product November 2015 -‐Order sample yards of fabric -‐Order other sample production materials -‐Pattern development for cutting December 2015 -‐Muslin/first and second single samples -‐Costing of the product -‐Assortment classification -‐Finalize style numbers January 2016 -‐Media looks are determined and reserved -‐Marketing planning begins -‐Line edits/final production samples -‐Line sheets are created -‐High quality photos taken -‐Preliminary marketing material to wholesale groups February 2016 *MARKET READY* -‐Runway preparations -‐Fashion week -‐Booking appointments with buyers -‐Reach out to wholesale

March 2016 -‐Showroom visits -‐Orders for our major retailers (Nordstrom) April 2016 -‐Identify best sellers -‐Looks are finalized -‐Marketing is developed -‐Place re-‐orders for fabric and materials of high selling items -‐Regional boutique market orders May 2016 -‐Orders are confirmed/changed accordingly -‐Cancel pieces that didn’t sell well -‐Notify retailers of updates in the line June 2016 -‐Specifications for the entire line are finalized -‐Tech packs in production -‐Fabric and materials delivered -‐The in house production team begins work on line July 2016 -‐Cut, Make, Trim -‐More production in house August 2016 -‐Quality inspections -‐Prepare garments to ship September 2016 RELEASE IN STORES

Purchase Order (One Store)

Total Items: 38 Total Wholesale: $17,478 Total Retail: $38,670

Invoice for Purchase Order

Seasonal Sales Projection

Introduction -‐ 4 Weeks Product Dresses Pants Jackets Coats Tops Scarves Total Maintenance -‐ 6 W eeks Product Dresses Pants Jackets Coats Tops Scarves Total Clearance -‐ 2 Weeks Product Dresses Pants Jackets Coats Tops Scarves Total

Units 12 12 4 3 4 3 38

Sold 4 2 2 1 1 0 10

On H and 8 10 2 2 3 3 0 28

Sold

On H and

6 4 0 2 2 1 15

2 6 2 0 1 2 0 13

Units

Sold

On H and

2 6 2 0 1 2 13

2 4 2 0 1 0 9

0 2 0 0 0 2 0 4

Units 8 10 2 2 3 3 28

Sales Projections – Master Page Introduction-‐ 4 Weeks Beginning-‐ 38 Items Sold-‐ 10 Items On Hand-‐ 28 Items 26% Sold in introduction phase Maintenance-‐ 6 Weeks Beginning-‐ 28 Items Sold-‐ 15 Items On Hand-‐ 13 Items 38% Sold in maintenance phase Clearance-‐ 2 Weeks Beginning-‐ 13 Items Sold-‐ 9 Items On Hand-‐ 4 Items 23% Sold in clearance phase Total Items: 38 Total Sold: 34 4 Items unsold-‐ 2 pants, 2 scarves 13% Unsold

Floor Plan

Intro-‐ In prime real estate, as the customer steps of the escalator, Blumarine is one of the first brands they see in the Collectors department at Nordstrom. Maintenance-‐ When going into maintenance, merchandise is moved to the middle of the Collectors floor. Clearance-‐ During clearance, merchandise will be grouped by brand and still in the collectors department, farther towards the back of the room on wall space.

Marketing Budget 10 Stores-‐ $17,478 (PO One Store) $174,780 Total Sales (wholesale) all stores $174,780 x .07 = 12,234.60 $12,234.60 Introduction – $10,240 or 83% of budget Objective-‐ Sell 40% through introduction phase. Bring brand awareness to potential customers of our new diffusion line. Strategy-‐ Hype the reintroduction of Blumarine to the US market after rebranding. Instagram posts. Launch event (Proposal on page 42). Nordstrom invites will be sent to collectors department customer book. Everyone will be needed for this phase in Marketing. The entire executive team of Blumarine and Nordstrom will be involved in some way. Tactic -‐ Instagram will be utilized once a day-‐ so as to not be annoying but put our name out there with a positive image. Large party using most of the marketing budget for introduction phase. There will be a celebrity appearance by Larsa and Scotty Pippen. A portion of the proceeds from this night will go to our charity, K.I.D.S. Fashion Delivers. We are hopeful for a “jumpstart” and for fashion followers to buy during maintenance regardless of promotions. Maintenance-‐ $1,200 or 10% of budget Objective -‐ Sell 40-‐50% through maintenance phase. Keeping merchandise out of clearance means keeping it away from markdowns. That would be ideal to avoid devaluing the label. Strategy – Give customers the feeling of “now or never” with a gift with purchase for a period of three days during maintenance. Instagram will be our social media vehicle for this phase as well. Our social media coordinator, photographer, and Nordstrom store manager will be key.

Tactic -‐ On Instagram, we will begin to regram users photos where they are wearing our clothes and give them a chance to be our look of the day. We will also send a card out to our customer book in collectors informing them of the upcoming gift with purchase event. The three-‐day gift period will be referred to as a “limited time event”. The gift will be a black and white striped wallet as that is a theme in our fall collection. The gift might not be desirable to every customer, but not many people can refuse an item that is free when they were contemplating buying something anyway. This will be the control method to guarantee potential sales. Clearance-‐ $794 or 7% of budget Objective – Sell through merchandise in-‐store. Increase Instagram followers from our look of the day campaign. Strategy – Encourage customers to buy using scarcity as a selling point. “These are the last ones” sells well and knowing they are getting a percentage off usually helps a sale as well. Continue with “look of the day” on Instagram. Our marketing coordinator, social media coordinator, and photographer will be vital to this stage. Tactic – Since the clearance period will likely be happening during December and January, a holiday/winter themed party with wine and hot chocolate and bonus reward points on clearance would bring customers in to shop our clearance section.

Proposal for Introduction Launch Party Shannon Davidson Productions

Jen Reyes, Relationship Manager

Shannon Davidson Productions Inc. 310.963.9119 ShannonProductions@gmail.com

June 10, 2016 Ms. Brittany Breisch, Brand Manager Blumarine 55 E Grand Avenue Chicago, IL, 60611 Current Situation Blumarine is looking to promote their brand through a private event including a fashion show and catering for up to 100 guests. Goals The goal of this proposal is to inform Blumarine of our plan for their event in Chicago. This will include our strategy, our services included, and the time and cost involved in our event planning and production. It will also indicate why we feel we are the best choice in their search for fashion show production in the Chicago area.

The goal of Blumarine is to bring in their target customer to shop the new fall collection.

Once their customer is in the door, they aim to wow them with the looks on the runway. Blumarine wants their customer to be impressed and in awe of the décor and the lighting, the makeup and the hair, and the champagne and wine selections. Of course, the overall goal of the

event is to begin the season with booming sales and encourage the early adopters of the fashion line to use word of mouth and social media to bring more attention to the brand. Proposed Methodology Preparation Review the Blumarine looks prepared for the show, including hair and makeup Discuss color scheme, lighting, beverages, and appropriate music for the event Reserve our security and valet team for the determined date Cast the models Send out custom invitations Order champagne and wine, hors d’oeuvres Plan set up times and layout with Nordstrom Michigan Avenue staff Day of Event Prepare the model’s hair and makeup at Red Door Salon Set up/Technical team will arrive at Nordstrom and curtain off the event area designated by Nordstrom Runway, lighting, sound, and customer seating set up Interior team will arrive at Nordstrom and decorate with floral arrangements Refreshment team will arrive at Nordstrom with “Beverages and Bites” and arrange draped tables where they will be serving the attendees Models will arrive at Nordstrom and begin touch ups and complete look tweaks Security and Valet teams will arrive at Nordstrom and go to their specified locations Nordstrom associates and brand representatives from Blumarine will go through a run-‐through of the looks with music and lighting

From the moment guests arrive at Nordstrom, everything will be taken care of for them.

Valets will park guest’s cars and guests will enter through the Grand street doors, which are closest to the Collectors area of the store. Guests will be greeted at the curtain and taken to their seat. After the runway show, attendees will get the opportunity to browse the fall collection and work with stylists from both Nordstrom and Blumarine. Time and Cost This planning process should begin no later than a month from the desired date of the event. The more time we have, the more we are able to prepare and use our creative skills. The main costs will include: Invitations Hair & Makeup (5 faces) Models (5 models) Rental Equipment (lights, speakers, runway, chairs, etc.) Floral Food and Beverage Security (4 guards) Valet Cost: Team Labor: Total Cost: Nordstrom sponsored Invitations Rental Equipment (lights, speakers, runway, chairs, etc.) Security (4 guards) Total (Nordstrom): Total (Blumarine):

$350 $500 $2000 $2200 $750 $890 $540 $1100 $8,330 $5,000 $13,330 $350 $2200 $540 $3,090 $10,240

45 Qualifications We are a full service event management and production firm that has been in operation for 25 years. We have experience in many different areas of the fashion industry and believe this gives us a unique perspective, especially for our high-‐end brands. In the past year we have had successful in-‐store events similar to yours for St. John in Neiman Marcus, and Theory in Saks Fifth Avenue. We will take care of everything for your event from model casting to security. During planning, Shannon Davidson will work with Blumarine and Nordstrom representatives to keep everyone on the same page in regards to brand identity through our design. We also welcome any additional input you may have. This event is about your brand and the message you are intending to convey. It is our responsibility to make the process as simple, fun, and effective for your company.

Choosing Shannon Davidson Productions for your fashion show would put the above

preparation in motion. We are very happy with the plan we have created. However, we welcome your ideas and any budget concerns you have. We are willing to work with you on every aspect of this event. The opportunity to work with such a great brand as Blumarine is fun and exciting for us. We look forward to hearing from you. Jen Reyes Relationship Manager Shannon Davidson Productions Inc.

Sample Advertisements

PRESS KIT

Press Release For Immediate Release

August 15, 2016

Blumarine Celebrates Fall Collection with Larsa and Scotty Pippen Chicago Nordstrom to Host Private Runway and Fitting Event September 15, 2016

Blumarine, the high-‐end Italian women’s apparel company, is returning to the U.S. market through Nordstrom after a year-‐long break to rebrand. They will be featured in the Collectors section of ten Nordstrom locations throughout the U.S. Nordstrom Michigan Avenue in Chicago, which will carry the brand, has partnered with Blumarine to host a launch event on September 15 at 7pm in the Collectors area of the Michigan Avenue store. The guest list includes some of Chicago’s most notable athletes and entertainers such as Larsa and Scotty Pippen. Other guests include Nordstrom level four cardholders and current fashion bloggers. There will be a fashion show with looks from the fall 2016 collection. Jamie Reese, a designer from Blumarine, says “As a company, we have all been looking forward to returning to the U.S. market. We have loyal customers here, and we know they are going to be pleased with our Fall 2016 collection.” Wine, champagne, and small bites will be served. After the fashion show, stylists from Blumarine and Nordstrom will be available to fit guests with the pieces best suited for them. This event is a production of Shannon Davidson Productions of Chicago, IL. In the past year, they have done similar collection launch events for St. John in Neiman Marcus and Theory in Saks Fifth Avenue. For more information about the September 15 private event, please contact… Brittany Breisch Brand Manager Blumarine Bbreisch@Blumarine.nordstrom.com (630) 890-‐7716 ###

Line Sheet Fall 2016 In-‐Store Date – August 15, 2016

Madame Trouser 4C21861 (Navy)/ 4C21961 (Tan) Sizes 2-‐12 $595

Penelope Jacket 4C32371 (White) Sizes 2-‐12 $900

Ballerina Dress 4C42251 (Black) Sizes 2-‐12 $1295

Alba Scarf Lancashire Blouse Falstaff Coat 4C51131 (Pink/Red Multi) One Size $395

4C18731 (Aqua Green) Sizes S, M, L $440

4C34261 (Black) Sizes 2-‐12 $2200

Tuscany Dress Winchester Dress 4C41151 (Rose Pink Multi) 4C42811 (Blue)/ Sizes S, M, L $1895 4C42711 (Green) Sizes S, M, L $1400

Penny Skinny Pant 4C21251 (Black) Sizes 2-‐12 $595

Georgia Tunic 4C16471 (Red) Sizes S, M, L $750

Recent Press

Petra Nemcova dons leggy Blumarine mini-dress and Miu Miu boots to launch her charity candle collection in Chicago By CASSIE CARPENTER FOR MAILONLINE PUBLISHED: 02:47 EST, 21 November 2014 | UPDATED: 05:09 EST, 21 November 2014

Petra Němcová made a leggy appearance at Neiman Marcus in Chicago Thursday to launch her Be The Light candles. The 35-year-old philanthropist took the plunge in a holiday green mini-dress from Blumarine's fall/winter collection. The Czech beauty lengthened her already towering 5ft10in figure in brown leather lace-up Miu Miu boots.

How to Get the Fresh-Faced Glow at Blumarine WOMEN'S FASHION BY CHIARA DA COL SEPTEMBER 19, 2014 3:50 PM September 19, 2014 3:50 pm

Gabriel Bouys/Agence France-Presse — Getty Images This morning in Milan, fresh-faced models stepped into Blumarine’s spring 2015 collection of garden-party frocks, skirts and coats (no pants in sight!). Sure, they had just gotten a good night’s sleep. But the makeup artist Tom Pecheux helped enhance their bright and even complexions with a mix of skin-care products, foundation, concealer, blush and bronzer. “The inspiration is youth,” he said, explaining that he aimed to create the “superfresh and young girl that acts like a woman.” On the runway, models’ eyes were wide and bright thanks to a bit of shimmer on the inside corner of the eye, some gloss on the brushed eyebrows and the absence of dark mascara. The finishing touch was the sexy and easy-to-pull-off-in-real-life hairstyle that seems to be dominating runways this season: relaxed waves, parted down the middle.

Designer Biography

ANNA MOLINARI

Her nickname sums her up perfectly: the queen of roses, on account of her fondness for these

magical and sensual flowers which represent the image of the Blumarine label and symbolically embody its ideal of femininity. Anna Molinari’s world is one of seduction and charm, great vitality and a spontaneous sense of fun. Slim built, mild mannered yet energetic, the blond designer in three decades of creativity has conquered the fashion world. She loves travelling and being surrounded by modern objects and antiques, as well as painting and music. Fashion however is her greatest passion. (Blumarine Designer Page)

Brand Manager Biography

BRITTANY BREISCH Brittany has been interested in fashion for her entire life. Her father is the President and

CEO of her family’s bank and her mother is a CPA so she was constantly surrounded by day-‐to-‐day business knowledge. In school, she realized her talent with numbers paired well with the fashion industry and found her niche. Always aiming for understated elegance, her personal aesthetic involves timeless pieces that can build upon each other for years to come. Brittany is inspired from outdoor settings and interior décor. Her other interests include her three dogs, baking, and hairstyling.

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