SKINTELLECTUALISM IS HERE. ARE YOU READY? Formulations Guest writer and creator of LabAroma, Colleen Quinn continues her discussion on getting started with your very own brand in Part 2 of her article. In part one of ‘Skintellectualism is here. Are you ready? Curation & creation’ (Aroma Wisdom, Fall 2019) we looked at the big questions and the importance of the strength behind the business idea upon which your brand will be founded. We shed light on the importance of compliance, being legal and mostly understanding all the layers of building a brand outside of the fun creative work. In part two, we explore the fun innovative work behind building your brand, namely curating your formulations and all that entails.
FORMULATION CREATION The most liberating, exciting and creative part of building any skincare or wellness brand is the curative process in the laboratory. The steps through this process are clear and need to be seen individually, but considered collectively. Your formulation process starts with a product brief. This includes taking a step back from the page and, in great detail, outlining the goals of your product; the mission of the brand; the desired function and/or effect of the product; potential hero ingredients
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