Photo: Elk River Guiding Company
20 15 Fres hwater Fishin g Tou ris m Sym posium
ta bl e of
F re shwater fis hing is o ne o f BC’s pio n e e ri ng t ouris m se cto rs and has b ee n a k ey ec onomic d rive r for rural c om m u n i ties acros s t he prov ince s ince t he e a rly 1900’s.
Contents 01
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Introduction What is the Freshwater Fishing Tourism Symposium? When and Where will it be taking place?
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Event Schedule Agenda for the two day event. Day 1 Theme (Industry Stakeholders) and Day 2 (Tourism Marketing)
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Presentation Topics A quick summary of the events discussion topics and presentations.
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Presenter Biographies Learn a bit more about the backgrounds of the broad range of presenters a this event.
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Who Should Attend The event is for anyone with an interest in growing freshwater fishing tourism in BC.
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Event Sponsors Meet the key supporters of the freshwater fishing tourism sector.
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Registration Information Space is limited so please R.S.V.P for this free event. Dinner Tickets will be available for purchase in advance and at the event.
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F r es h wat e r Fis h in g Tou r is m Sy mp os iu m
Freshwater Fi shi ng To uri sm S ym po si um
W o r king togeth er to gr o w the Fresh water Fis hing Touri sm Se ctor Freshwater fishing is one of BC’s pioneering tourism sectors and has been a key economic driver for rural communities across the province since the early 1900’s. The first fishing lodge in the Kamloops region dates back to 1905 and by the 1920’s lodges had opened at numerous lakes across the interior. The decades that followed saw visitors from around the world flock to the region to catch the legendary Kamloops Trout. Today, freshwater fishing tourism is a significant portion of the overall freshwater recreational fishing economy. According to the Freshwater Fisheries Society of BC “in 2010 the direct economic impact of freshwater fishing as a whole was $546 million, contributing $164 million in value added GDP, and almost $94 million in wages and benefits. When we add indirect and induced impacts, including $55 million in tax revenues, the total impact of freshwater fishing came to $957 million in expenditures, GDP, salaries and wages and employment of 5,000 person years.” The 2015 Freshwater Fishing Tourism Symposium is an opportunity for stakeholders to gather and discuss how we can work together to grow the freshwater fishing tourism sector. The symposium’s overlying focus will be on tourism but will also feature a diverse set of topics ranging from habitat conservation and fisheries research to tourism marketing and online reputation management. We look forward to meeting all of you at the event. Matt Jennings Executive Director BC Fishing Resorts and Outfitters Association
When and Where:
Host Venue:
Dates:
Hotel 540 (Rivers Banquet Room) Phone: 250.372.2281 Email: reservations@hotel540.ca Web: www.hotel540.ca Location: 540 Victoria Street
November 5th and 6th, 2015
Location:
Kamloops, British Columbia
Please Quote “Fishing Tourism Symposium” to receive event accommodation rates starting at $104. Reservations must be made before October 14th to guarantee availability.
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F r es h wat e r Fis h in g Tou r is m Sy mp os iu m
Sc hed ule Day 1 ( nov 5t h) T h e m e : I ndu stry S tak eh olders
Freshwater Fi shi ng To uri sm S ym po si um
Sc h ed u l e Day 2 ( n ov 6 t h) T h e me : T ou ri s m M a rk e t i n g
1 3: 30-13:45
W e l c om e , I nt r o d u c ti o n s, an d S u m m i t Ov erv i ew
08: 30-09: 30
O ffi c i al B C FROA AGM ( B C FROA M embers O n ly )
1 3: 45-14:15
F r e s hwa t e r F i sh i n g T o u r i sm I n d u stry Up date
09: 30-10: 30
Onl i ne R ep u tati on Manag em ent Part 1
10: 30-10: 45
Networki ng Break
10: 45-11: 15
Onl i ne R ep u tati on Manag em ent Part 2
Speaker: Matt Jennings, Executive Director, BC Fishing Resorts and Outfitters Association
1 4: 15-15:00
D e v e l opi ng t he “ B est Fr esh wat er Fi sh er i es i n N or t h A m e r ic a”
Speaker: Andrew Wilson, CEO, Freshwater Fisheries Society
1 5: 00-15:15
N e t w or k i ng B r eak
1 5: 15-16:00
I nv e s t i ng i n H a b i tat, S t ewar d sh i p, an d C o n serva ti on Speaker: Brian Springinotic, CEO, Habitat Conservation Trust Foundation
1 6: 00-16:45
F or e s t ry P r a c t i c es an d th ei r ef f e c t s o n N at u r e B a s e d Tou r i s m Speaker: Evan Loveless, Executive Director, Wilderness Tourism Association of BC
1 6: 45-17:30
Freshwater Fishing Tourism Social Media Case Studies
11: 15-12: 00
1 7: 30-18:00
L oc a l Wi ne Ta sti n g ( K am l o o p s W i n e T r ai l )
1 8: 00-22:00
E v e ni ng So ci a l ( D i n n er )
Leverag i ng the “Su p er Natu ral B ri ti sh Co lumbia” Brand Speaker: KIm Hood, Manager, Marketing Co-Op Programs ,Destination BC
12: 00-12: 30
LUNCH & Keynote ( The In creas i ng Need fo r S t ro n g Tou ri s m Indu s try Advo ca cy ) Lunch and Keynote Speaker Walt Judas, CEO Tourism Industry Association of BC
P r ov i n c i a l R ec r eat i o n Fi sh i n g Issu es Speaker: Mike Ramsay, Fisheries Manager, Ministry of Forest, Lands & Natural Resources Operations.
Speaker: Daniel Edward Craig, Owner and Founder of Reknown an Online Reputation Management Agency and Destination BC’s Social Media Consultant
12: 30-13: 30
2016-18 Fres hwater Fi s hi ng Tou ri s m Sect o r Marketi ng Pl an and Fu ndi ng Ap p l icat io n
13: 30
Symp os i u m W rap u p
08 F r es h wat e r Fis h in g Tou r is m Sy mp os iu m
P r esenta tio ns Da y 1 ( nov 5t h ) T h e m e : T o uri sm I ssues
09 Freshwater Fi shi ng To uri sm S ym po si um
P r esen tat i o n s Day 2 ( n ov 6th) T h e me : T ou ri s m M a rk e t i n g
D e v e lopi ng t he “ B est F r esh water F i sh er i es i n N or t h A m e r ica” ( FFSB C )
O nl i ne R ep u tati on M anag ement Part 1 (Des ti nati on BC )
The Freshwater Fisheries Society of BC is now receiving 100% of the revenues generated by BC freshwater fishing licenses. Learn how this increase in funding will be allocated and how these changes affect the freshwater fishing tourism sector. Speaker: Andrew Wilson, CEO, Freshwater Fisheries Society
Growing small rural tourism businesses in the age of social media. Learn how to respond and react to all forms of online publicity to better manage your online reputation. Speaker: Daniel Edward Craig, Owner and Founder of Reknown an Online Reputation Management Agency and Destination BC’s Social Media Consultant
I nv e s t i ng i n H a b i tat, S t ewar d sh i p, an d Cons e rva t i on ( H C TF ) The Habitat Conservation Trust Foundation invests roughly $3 million annually in fisheries related conservation,stewardship, and education programs. Find out how are these projects positively impact tourism stakeholders. Speaker: Brian Springinotic, CEO, Habitat Conservation Trust Foundation (HCTF)
F or e s t ry P r a c t i c es an d th ei r ef f e c ts o n N atu r e B a s e d T ou r i s m ( WTA ) Decades of relaxed forestry practices are starting to have a negative impact on freshwater fishing tourism operations across the province. Poor consultation with tourism operators, lack of implementation of Visual Quality Objectives (VQO), and a failure to manage the cumulative impacts of forestry on watersheds are just a few of the main issues. Find out what steps are being taken to address the concerns of nature based tourism businesses. Speaker: Evan Loveless, Executive Director, Wilderness Tourism Association of BC (WTA)
P r ov i n c i a l R e c r eati o n al F i sh er i es I ssu es ( FLNRO ) The Province of British Columbia has an abundance of freshwater fishing opportunities. Managing these fisheries is the responsibility of the Ministry Forests, Lands & Natural Resource Operations (FLNRO). Find out what the priority issues are for FLNRO and its stakeholders. Speaker: Mike Ramsay, Fisheries Manager, Ministry Forests, Lands & Natural Resource Operations (FLNRO)
L everag i ng the “Su p er Natu ral Bri ti sh Co lumbia” Brand ( Des ti nati on BC ) Destination BC recently launched a refresh of it’s iconic “Super Natural British Columbia” brand and has restructured its sector funding programs. Find out how these changes affect the freshwater fishing tourism sector? Speaker: Kim Hood, Manager, Marketing Co-Op Programs
T he I n c reas i ng N eed for S trong T ou rism I n dust ry Advo cacy ( TIABC ) Many feel the tourism industry does not get the recognition it deserves. Find out how the Tourism Industry Association of BC plans to raise awareness for one of BC’s largest industries. Speaker: Walt Judas, CEO, Tourism Industry Association of BC (TIABC)
2016-18 F res hwater F i s hi ng T ou ri s m S e c t o r Marketi ng Pl an and Fu ndi ng Ap p l icat io n Learn more about the proposed new fishing sector marketing plan and funding application. This will be a chance for all in attendance to ask questions and give their feedback. Speaker: Matt Jennings, Executive Director, BC Fishing Resorts and Outfitters Association
010 F r es h wat e r Fis h in g Tou r is m Sy mp os iu m
P r esenter B i ogr a phi e s T h e m e : T o uri sm I ssues
011 Freshwater Fi shi ng To uri sm S ym po si um
P r esen t er B i o g r ap h i es T h e me : T ou ri s m M a rk e t i n g
A nd r e w W i l s on , P r esi d en t F r e s hwa t e r F i s h er i es S o c i ety o f B C
Dani el Edward C rai g, Soci al Medi a C on sultan t Des ti nati on BC
Andrew Wilson became the Freshwater Fisheries Society President in 2015 and is an ex-officio member of the Societies Board of Directors. Andrew left government in 2014 to become Vice President, Sport Fishing Division, with the Society. Prior to that he held the position of Director, Fish and Wildlife Branch, for the Province for three years and spent five years as the Provincial Fisheries Manager.
In his twenty-year career Daniel Edward Craig has worked for a variety of hotels and tourism entities, in positions ranging from director of sales & marketing to vice president. Under his leadership as general manager, Opus Hotel in Vancouver was voted one of the World’s Best 100 Hotels by readers of Condé Nast Traveler and launched the first-ever hotel blog, attracting a worldwide following. Today, as founder of Reknown, he is a leading authority in online reputation management in the tourism industry.
B r i a n S pr i ngi no ti c, C EO H a b i ta t Cons e rvati o n T r u st F o u n dat i o n
K i m H ood, M anag er of M arketi ng C o-op P ro grams Des ti nati on BC
Brian Springinotic joined the Habitat Conservation Trust Foundation in 2004, becoming Executive Director in 2005. Since joining the Foundation, he has led the organization through a transition from government agency to the current status as an independent not for profit charitable foundation. Prior to joining the Foundation, Brian started his working career in the forest industry and then moved on to a career with the provincial government, including several years in the conservation land management field as well as protected area policy, planning and management work. He has a degree in Resource Geography from UVIC as well as an Education degree from UBC.
E va n L ov e l e s s W i ld e r ne s s T ou r i sm A sso c i ati o n o f B C Evan is the Executive Director of the Wilderness Tourism Association of BC. He has more than 20 years experience as a professional consultant in the areas of tourism, recreation, and resource planning and development, and has worked with several small businesses, communities, organizations, and governments. Evan has a deep passion and aptitude for the outdoors, wilderness conservation and stewardship, and business sustainability. When not working, Evan spends time traveling and adventuring with his Family.
M i k e R a m s a y, F i sh er i es M an ag er F or e s t s, L a nd s & N atu r al R eso u r c e O p er ati o n s Mike has been working in fisheries management in British Columbia for over 20 years. Prior to his current role as Fisheries Manager, he was the Fish and Wildlife Section Head for the Cariboo Region. Mike has a Bachelor of Science from the University of Victoria and Master of Aquaculture from Simon Fraser University.
Kim joined Destination BC in August 2013 as Manager, Market Development for Europe and S. Pacific. In August, 2015, she joined the Destination Development & Co-Op Marketing group as the Manager, Marketing Co-Op Programs. Prior to working at Destination BC, Kim worked for Tourism Whistler, Fairmont Hotels and Resorts, Delta Hotels and Resorts and the Squamish Chamber of Commerce. Kim is from Vancouver originally, has a B.A from UBC and an M.B.A from Royal Roads University. She is looking forward to her new role working with the sectors and communities on the new Co-Op Program.
Walt J u das, CEO Tou ri s m Indu s try As s oci ati on of B C
Vancouver native Walt Judas is the CEO of the Tourism Industry Association of BC (TIABC). TIABC advocates for the interests of British Columbia’s $13 billion+ tourism economy. As a not-for-profit trade association, TIABC works collaboratively with its members - private sector tourism businesses, industry associations and destination marketing organizations - to ensure the best working environment for a competitive tourism industry. Walt was formerly vice president, Marketing Communications, Member Services & Sport for Tourism Vancouver.
M att J enni ng s, E xe c u ti ve D i re c tor BC Fi s hi ng Res orts and Ou tfi tters A s so ciat io n Matt grew up in the small town of Little Fort, BC on the “Fishing Hwy 24”. Fly Fishing has been in his blood since day one as his father, Steve Jennings, has guided and owned fly shops in the Interior for over 25 years. Matt graduated with Majors in Marketing and Economics from Thompson River University in 2006 and has studied international and sports economic is Manchester, England. Matt has been working with the BCFROA since 2012.
012 F r es h wat e r Fis h in g Tou r is m Sy mp os iu m
W ho S hould A t t end
The Freshwater Fishing Tourism Symposium is an event for anyone with an interest in growing freshwater fishing tourism in BC.
013 Freshwater Fi shi ng To uri sm S ym po si um
Sy m p o si u m S pon s ors a n d E x h i bi tor s
Suggested Attendees: • Fishing Resorts Owners and Angling Guides • Regional Tourism Associations • Destination Marketing Organizations (DMO’s) • Related Tourism Sector Associations • Regional Districts, Municipalities, and First Nations • Provincial Government Representatives (MLA’s, Ministers, and Ministry Staff) • Fishing Industry Representatives (Tackle, Boat, and Outdoors Product Dealers) • Fishing Media Companies (Magazines, TV Shows, Web and Social Media) • Fish and Wildlife Conservation Organizations • Post Secondary Institutions (Tourism Program Faculty and Students)
Photo: Mike McPhee
Northbridge Insurance is the underwriter for the BCFROA’s Industry leading insurance program. The BCFROA insurance program offers coverages and extensions designed specifically for needs of fishing resorts and angling guides. Many of these coverages are exclusive to the program and not offered by any other insurance provider. Yamaha is an industry leading manufacturer of outboard engines, power equipment, ATV’s, and snowmobiles. Yamaha has extensive network of authorized dealers across the province. Contact your local dealer to learn more about their resort program. The Anglers Atlas produces 9 regional fishing magazines in British Columbia. All BCFROA members receive a complimentary business listing in each of these publications. In 2015 the Anglers Atlas started producing fishing magazines in Alberta, Saskatchewan, and Ontario.
H ost V e nu e
HOTEL 540
540 Victoria Street Kamloops, BC BCFROA phone 250-374-6836 BCFROA E mai l matt@bcfroa.ca web sit e bcfroa.ca/symposium
R e gi s t r a t i on If you are interested in attending The freshwater fishing tourism symposium please RSVP by October 23RD, 2015. *Please contact Hotel 540 directly to make Hotel Reservations. Rooms be booked before October 14th to guarantee availability. .
Event Fees: Symposium No Charge (coffee breaks and lunch included) Evening Social Wine Tasting and Appies - No charge Dinner Tickets available for purchase