April 2023 Badger Common'Tater

SOIL MOISTURE IMPACTS

GOOD THINGS HAPPEN When Many Doors Open

Matt Patoka of Patoka Farms, LLC, in Amherst, Wisconsin, says he and his daughter, Ali, shown here, were “doing some after hours irrigating.”

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On the Cover: The pivot was “just coming off a Burbank potato field into cover crop seeding” when Matt Patoka of Patoka Farms, LLC, in Amherst, Wisconsin, took the beautiful photo of his daughter, Ali, walking toward the setting sun. “The pivot is showing our new Valley GPS corner arm machine,” Matt, this issue’s interviewee, says. “The corner arm drives off satellite positioning.”

8 BADGER COMMON’TATER INTERVIEW:

The Patoka Farms, LLC potato field was a hub of activity when this photo was taken during the 2017 harvest. “We dig direct off the field for Del Monte,” says Gary Patoka, uncle of this issue’s interviewee, Matt. “A few neighbors and family members ride on the harvester (top right) to clean the dirt off the potatoes and pick out any rocks or spuds with soft spots as they go into the truck.” Patoka Farms grows 110 acres of Superior canning potatoes for Del Monte.

WPVGA Board of Directors:

President: Randy Fleishauer

Vice President: Charlie Mattek

Secretary: John Bustamante

Treasurer: Alex Okray

Directors: Mike Carter, Wendy Dykstra, Bill Guenthner, Josh Knights & J.D. Schroeder

Wisconsin Potato Industry Board:

President: Heidi Alsum-Randall

Vice President: Andy Diercks

Secretary: Bill Wysocki

Treasurer: Keith Wolter

Directors: John Bobek, John Fenske, Jim Okray, Eric Schroeder & Tom Wild

WPVGA Associate Division Board of Directors:

President: Matt Selenske

Vice President: Andy Verhasselt

Secretary: Emily Phelps

Treasurer: Paul Salm

Directors: Melissa Heise, Ethan Olson, Morgan Smolarek, Sally Suprise & Brandon Taylor

Wisconsin Seed Potato Improvement

Association Board of Directors:

President: Matt Mattek

Vice President: Jeff Suchon

Secretary/Treasurer: Clover Spacek

Directors: Charlie Husnick & Andy Schroeder

Wisconsin Potato Growers

Auxiliary Board of Directors:

President: Brittany Bula

Vice President: Datonn Hanke

Secretary/Treasurer: Heidi Schleicher

Directors: Erin Baginski, Misti Ward, Becky Wysocki & Devin Zarda

Mission Statement of the WPVGA: To advance the interests of WPVGA members through education, information, environmentally sound research, promotion, governmental action and involvement.

Mission Statement of the WPVGA Associate Division: To work in partnership with the WPVGA as product and service providers to promote mutual industry viability by integrating technology and information resources.

Badger Common’Tater is published monthly at 700 Fifth Avenue, Antigo, Wisconsin 54409

WPVGA Staff

Executive Director: Tamas Houlihan

Managing Editor: Joe Kertzman

Director of Promotions & Consumer

Education: Dana Rady

Financial Officer: Karen Rasmussen

Executive Assistant: Julie Braun

Program Assistant: Jane Guillen

WPVGA Office

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MARK YOUR Calendar

Planting Ideas

His enthusiasm was catchy. We were in Washington, D.C. for the National Potato Council (NPC) Washington Summit, and to “Stand up for Potatoes on Capitol Hill.” We had a job to do, and each of us was assigned topics to discuss with Wisconsin’s Congressional leaders that focused on issues affecting potato and vegetable growers in the state. Split into two groups of Wisconsin growers and WPVGA staff members, my group’s second meeting on Thursday, March 2, was to be with newly elected Rep. Derrick Van Orden. He made my day.

Rep. Van Orden had each of us sit at his desk and pose for a picture by NPC’s dedicated photographer for the week, Bill Schaefer, and act as if we were signing an important bill to be taken up for a vote. I tried to look semi-serious in the image above, but it was a nice lighthearted start to our meeting with Van Orden. It got better.

He told us about how he had a favorite agriculture saying by Daniel Webster that was painted above one of the doorways in the Capitol Building. He said he’d love to show it to us, but of course we were there to talk about the ag-related issues. He kept reverting back to the Daniel Webster quote until he finally blurted out, “I’ll show it to you. I’ll take you to the Capitol. You have time, don’t you?” By the looks of it, his own legislative assistant wasn’t sure he even had time that day, but Van Orden insisted, and we skipped lunch to go on an impromptu tour of the Capitol.

His enthusiasm spilled over as he showed us his favorite paintings, statues, rooms, and even a “secret stairwell” he used in the Capitol. When we finally got to Room H130, there, above the door, is this quote by Daniel Webster, dated 1840: “When tillage begins, other acts follow. The farmers therefore are the founders of human civilization.” Rep. Van Orden then had our entire group pose for a photo below the quote. For the full story on the Washington Summit and images of the visit, see the feature article herein.

Also see “Now News” for a report on the 2023 American Agriculture Appreciation Banquet, March 6, at the Holiday Inn & Convention Center in Stevens Point, and all the honorees as well as a special keynote speaker.

Please email me with your thoughts and questions. If you wish to be notified when our free online magazine is available monthly, here is the subscriber link: http://wisconsinpotatoes.com/blog-news/subscribe.

Joe Kertzman Managing Editor jkertzman@wisconsinpotatoes.com

NAME: Matt Patoka

TITLE: Part owner along with his father, Bill, and uncle, Gary Patoka

COMPANY: Patoka Farms, LLC

LOCATION: Amherst, WI

HOMETOWN: Amherst

YEARS IN PRESENT POSITION: Seven

PREVIOUS EMPLOYMENT: Bob’s Plumbing and Heating as a journeyman plumber

SCHOOLING: Amherst High School and the journeyman’s course in plumbing

ACTIVITIES/ORGANIZATIONS: Amherst Fair Board

AWARDS/HONORS: Third Place State for National Corn Growers Association Yield Contest, several Pioneer Brand

Products Outstanding Corn Yield awards, McCain 2018 Champion Field

Direct—Class A, and McCain Pursuit of Excellence in Potato Production in the CropMET Program, 1999-2003

FAMILY: Wife, Jenni, and daughter, Ali (10 years old)

HOBBIES: Hunting, fishing, and snowmobiling

Interview MATT PATOKA

By Joe Kertzman, managing editor, Badger Common’Tater

A century farm as of 2020, Patoka Farms, LLC, in Amherst, Wisconsin, has been in continuous operation at its original location for 103 years.

“We couldn’t go to State Fair to get our 100-year plaque after COVID hit,” says third-generation owner Gary Patoka. Gary, his brother, Bill, and Bill’s son, Matt—this issue’s interviewee—are the proud owners and operators of the century-old farm.

Matt’s great-grandpa and greatgrandma, Joe and Agnes Patoka, settled the land as a small dairy farm. Joe was killed in a car accident in the 1940’s. Even though Joe and Agnes’s son, Leonard, was only 16 years old at time, he and Agnes took over the farm.

“It was mainly dairy, but like everyone else in the area, they had chickens, pigs, and a few cows,” Matt says.

“My dad, Leonard, would go to the

cities peddling potatoes, and my mom, Jeanette, would have to be the one to stay home, milk the cows, and do the chores,” Gary relates. “One time a chicken hitchhiked on the truck on the way to market, and the story goes Dad sold it to a customer when he got there.”

FARM EXPANSION

Leonard, Bill, and Gary expanded the farm over the years, buying land and improving equipment. Leonard and his mother, Agnes, bought an 80-acre parcel, and then Leonard officially

, partner, Patoka Farms, LLC

Above: Matt Patoka represents the fourth generation of family members to grow potatoes and vegetables on Patoka Farms, LLC, in Amherst, Wisconsin. The beautiful aerial view of potato harvest 2020 shows the home farm at the top of the image and was taken by drone courtesy of David and Kevin Hafner of Hafner Seed Farms.

purchased the farm from his mom in 1957, expanding it from there.

In the 1960s, Leonard bought Hoffman Farm, the first irrigated cropland in the area, and the Patokas started irrigating their own crops, in 1963, laying pipe and using handheld end guns.

Leonard researched the area over the years looking for potato land, and when available, purchased it, adding more wells and land in 1966. Leonard Patoka & Sons was a dairy farm until 2002.

Today, Patoka Farms, LLC encompasses 1,020 acres plus 500 additional acres of rented land on neighboring farms, some of which the Patokas have been renting since 1979 or ’80.

“We’ve never lost a renter yet,” Bill says. “We’ve probably never made one mad enough.”

“The last chunk of land we rented, the neighbor came to us,” Gary adds. “They wanted us to rent it and knew we’d take care of it. That comes from history and word of mouth.”

Matt, you represent the fourth generation on the farm. Are you full-time? I’m full-time as of seven years ago, but even before then, I was always around here. I would come every day after work at Bob’s Plumbing and stay until 9 p.m.

I worked at Bob’s for 15 years.

At that time, we still had cattle, but I wanted to explore my opportunities off the farm.

You’ve been farming most of your life, then. Do you have any favorite memories of growing up on the farm? Yes, I’ve been here my whole life. There are many good memories. I remember, as a kid, grading potatoes at night when my Grandpa Leonard was selling potatoes throughout the state. There was always family around.

I just remember the glory days of baling hay and sweating hard.

Left: Burbank potatoes are planted, in 2019, on Patoka Farms, LLC, in Amherst, Wisconsin. The Patokas have been sourcing seed potatoes from Hafner Seed Farms for 30 years. Photo courtesy of John Schomburg, Roven Farms

Right: From left to right, Gary, Matt and Bill Patoka are the co-owners and operators of Patoka Farms, in Amherst. Matt is Bill’s son and represents the fourth generation on the farm.

Afterward, everyone got to sit down and eat watermelons on the north porch. It was the coolest spot in summer.

continued on pg. 10

How many acres of potatoes does Patoka Farms grow under contract for McCain Foods, and how many for other processing or fresh markets? We grow 115 acres of Burbank potatoes for McCain Foods, 110 acres of Superior canning potatoes for Del Monte, and 50 acres of Silverton potatoes for the Midwest Potatoes packing shed.

Del Monte is approximately a 65-day potato crop, and we also grow 300 acres of green beans for Del Monte. We harvest 175 acres of sweet corn for Nortera Foods, Inc., of Bonduel. We also raise 400 acres of field corn, 200 acres of soybeans, and 1 acre of pumpkins and watermelon.

We also grew out a few chipping stock potatoes back in the day.

What rotation are you on and with what other crops? We work on a three-year rotation, including sweet corn or field corn, green beans, and soybeans.

Are all your acres under irrigation, or partially? Between both owned and rented land, we currently have 1,090 acres under irrigation, which represents around 95 percent of our total acres in production.

What have been the biggest changes on Patoka Farms as far as irrigation and irrigation technology in recent years? We had three wells on diesel, and in a 10-year span, converted them to electric with variable drives for efficiency.

A variable drive doesn’t overuse

water, but instead only produces what the acreage needs, never going past or over its regulated pressure. If the end gun shuts off, the well slows down and holds a constant pressure without going over the regulated psi. If we have three or four pivots on one well, the variable drive will only put out so much pressure, so you save water. One pivot might be 1,200 feet long, and another 600 feet. The well is programmed to know that and won’t pump more water than what is necessary.

They’re pretty much low-pressure pivots that we re-nozzle every eight years or so. They’re outside and they’re plastic, so no matter how durable, the nozzles need to be maintained.

continued on pg. 12

Clockwise: Harvesting Superior canning potatoes for Del Monte directly off the field, in 2017, Bill’s grandsons, Riley, Jacob and Brady (from left to right in the first image), ride along on the harvester to clean the dirt off the potatoes and pick out any rocks or spuds with soft spots as they go into the truck. Photos courtesy of John Schomburg, Roven Farms

Two years ago, we purchased our first two GPS-driven corner pivots with no buried wires. The corner arms drive off satellite positioning, so they’re new and improved. Currently, out of 28 pivots, we have three of them on remote start. We run 28 pivots, 16 of the 150-series (SR) guns and six SR200 guns at the corners.

We water 100 percent of the land we own, and since we don’t have nearly as much as some of the larger operations, we even farm the corners.

When the canneries come, they give us warning to get pipe out of the way so that they don’t run over it.

What are your specific duties on the farm, Matt? I perform the bulk of the maintenance and get equal say in decisions made on the farm. I do all

planting with the corn planter, which also includes green beans, and do some irrigation.

I currently run the windrower, do fertilizer spreading, spread the cover crops, and do all the odds and ends in between.

How many family members and in what positions work Patoka Farms in Amherst? There are the three of us full time, and my uncles, Don and Mike, work part-time seasonally, or we give them a phone call and ask, “Are you doing anything?”

We have a lot of family members who help at harvesttime, grandkids, and our wives, as well as neighbors who keep coming out to give a hand, from five years old on up to almost 80.

“Some grandkids will hop on the

grading line. Adelynn is six years old and going on 16,” Gary says about his granddaughter. “She’ll jump in the grading line and go to work.”

“We dig direct off the field for Del Monte,” Gary adds. “A few neighbors and family members ride on the harvester to clean the dirt off the potatoes and pick out any rocks or spuds with soft spots as they go into the truck.”

Bill’s grandchildren ride the digger,

Dryland corn is harvested at Patoka Farms. Photos courtesy of John Schomburg, Roven Farms

Left: Bill Patoka’s wife, Ann (left), and Gary Patoka’s wife, Lori (right), size and grade potatoes in 2006. “It doesn’t happen without them,” says Matt Patoka, about running the farming operation.

Right: Leonard Patoka is shown walking toward the farm’s first two-row Braco harvester that was pulled by an International Harvester Farmall 656 Hydro tractor for many years.

and he says it’s where all the grandkids started out. “We’ve been growing for McCain and Ore-Ida since 1982. We’re direct off field, and time is money,” he says.

“I’ve got a grandson, Jacob, and he helps us all the time over summer,” Bill adds.

What’s your favorite part of farming, Matt, or best part of your day?

I guess the best part is getting started in the morning, looking to what the challenges are for the day. Every day is different. The best part of the day is making sure all the pivots have made it to their destinations overnight.

Why do you enjoy farming in Amherst? The Amherst school district is one of the best parts about the area. That’s where I went, and this is where I started. This is what I know.

Left: Burbank seed potatoes are loaded into the planter, in 2019, at Patoka Farms. Photo courtesy of John Schomburg, Roven Farms.

Right: Back in the day, Bill Patoka is shown driving the tractor while family members ride the harvester and clean and sort potatoes off the field.

It’s home, the country living. We don’t know anything else but this area.

continued on pg. 14

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I’m sure it would be great to have flat land, and we know what Plover is like, but God gave us these rolling fields. If you start harvesting or planting on one end of a field, you can’t see the other end.

Are you in sandy soil where the farm

is located? I’d say it’s sandy loam, and some Rosholt loam. We have as many as three soils going across some fields … and rocks. They need water, too. Ha!

What are your biggest challenges each year? Weather, Mother Nature.

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When it rains, it pours inches at a time, six inches here, seven there. A few years back, it seemed like every time we planted the home farm, a few days later, the rain would come. Keeping the crops on top of the field and not the bottom has become a

Proudly displayed in the Patoka Farms office are grower awards the operation has earned, and model tractors and implements that represent many of the full-size versions the farm has used over the years.

challenge, with land flooding on the bottom. It’s back to those rolling fields.

How has the farm changed technologically in other areas besides irrigation in the past few years? We’ve had GPS on tractors for 12 years, and as part of an ongoing cycle, we’re constantly upgrading to better versions of display screens, tractor guidance, and GPS technology.

We typically run a separate entity screen from what the tractors provide. We work with Trimble through Vantage North Central in Plainfield. It’s a learning curve every day. We also have our own base station for the GPS.

GPS ensures the tractors stay in straight lines for efficiency in planting. It also aids in not overapplying any kind of nutrients or crop protection products because you’re not overlapping. There’s steering

accuracy within sub-inches. We’re also saving fuel because the tractors are guided right down the row. When we make that first line between points A and B at planting, we can go back in there three times and not have to steer. You can plant seed until it’s gone and not have to stop. One year, it was so wet, we planted at night when the rain had stopped. We were planting at night more than during the day, and at least once until 4 a.m. When

we were done planting, it rained again the next day.

You can’t see row markers in the dark, but because of GPS, we could continue planting.

“One reason we planted the last field at night is that we had a surprise birthday party for my mom, Jeanette, the next day. We had to get done planting,” Gary remembers.

Jeanette was 92 when she died, and Leonard was 77.

“Jeanette cultivated with a two-row cultivator,” Bill says. “Our mom was the backbone of this farm.”

Any new equipment purchases recently? We can’t find anything because of supply chain issues, but we bought a Spudnik AIRSEP Harvester in 2018, and we added another tractor to the line in 2022.

Once we bought the digger, we expanded our fleet of trucks, and we have new sizers coming for the 2023 season.

Do you have storage and trucking arms of the business? Not for potatoes. We just run our own bulk bed box trucks. That’s all we have for trucking, and we also use them for corn and soybeans.

How many seasonal workers does Patoka Farms employ? The total number is 6-8, and up to 15 at harvest. The majority is all family, including Bill and Gary’s sister, Mary, who’s retired. She comes here now and helps grade.

“The first thing she said is, ‘Things have changed since I was on the

farm,’” Gary relates.

“It’s bad when you have younger siblings who have retired, and you’re still going,” Bill adds. “There were eight of us siblings raised here on the farm, four girls and four boys. We all did our chores here.”

Is there anything you’d like to add, Matt, perhaps about your hopes for the future? We want to maintain and grow the operation and keep it as a family farm. This is actually a family farm in the truest sense of the term—everyone working here is family.

And it will remain a family farm because there’s a fifth generation waiting to get in here, too. Those would be Bill’s grandkids. There’s a gap between them, with some being older, in their 20’s, and my own daughter, Ali, is 10 years old.

Gary has grandkids who are 6, 4 and 15 months old. “The 15-monthold loves tractors, and he wants to go inside them,” Gary says. “Like a good grandpa, I bought him a peddle tractor and he loves that.”

Matt concludes that he just wants to extend appreciation to his wife, Jenni, and Gary and Bill’s wives, Lori and Ann, respectively, who have stood behind them over the years.

“It doesn’t happen without them,” he states.

The Patokas rediscovered/unearthed their first one-row mounted harvester half-buried in a field next land they own.

Digging Burbank potatoes for McCain Foods, in 2020, a 6120 Spudnik is pulled by a Case IH 310 Magnum tractor. The drone photo is courtesy of David and Kevin Hafner of Hafner Seed Farms.

Wisconsin Stands Up for Potatoes at Washington Summit

WPVGA grower members, staff, and PILI participants engage in a week of D.C. advocacy

By the National Potato Council and Joe Kertzman

During the 2023 Washington Summit, February 27-March 3, U.S. potato growers and allied partners from across the country united as an industry to fulfill the National Potato Council’s (NPC’s) mission of “Standing Up for Potatoes on Capitol Hill.”

Flying to Washington, D.C. to advocate for issues vital to the success of Wisconsin potato growers were Larry Alsum and Wendy Alsum-Dykstra from Alsum Farms & Produce; Eric Schroeder of Schroeder Brothers Farms; Mark Finnessy, Okray Family Farms; Jim Wysocki from Wysocki Family of Companies; and Tamas Houlihan and Joe Kertzman of the Wisconsin Potato & Vegetable

Growers Association (WPVGA).

The WPVGA grower members and staff met with all 10 of Wisconsin’s members of Congress and their staffs to discuss issues affecting potato and vegetable farmers and advocate on their behalf.

Additionally, Luke Schroeder of Schroeder Brothers Farms and Nicola Carey, Wysocki Family of Companies, took part in the 2023 Potato Industry Leadership Institute (PILI) class, and later joined the Washington Summit group for Congressional visits and advocacy.

The 10-day PILI program, February 22-March 3, put on by the Potato

Leadership, Education, and Advancement Foundation (Potato LEAF) provides an overview of the local and national potato industry, including challenges and issues beyond the production sector.

The PILI class enjoyed tours of local agriculture businesses while traveling through New York, Pennsylvania and Washington, D.C.

The Washington Summit provided a forum for potato industry members to discuss, define, and advocate for the policy priorities impacting their businesses and protecting their ability to farm.

Above: Representing Wisconsin in “Standing up for Potatoes on Capitol Hill” are, from left to right, Wisconsin Potato & Vegetable Growers Association Executive Director Tamas Houlihan; Wendy Alsum-Dykstra of Alsum Farms & Produce; Jim Wysocki from Wysocki Family of Companies; Larry Alsum, Alsum Farms & Produce; Luke and Eric Schroeder of Schroeder Brothers Farms; Nicola Carey, Wysocki Family of Companies; and Mark Finnessy, Okray Family Farms.

The six NPC issue paper subjects that Washington Summit attendees discussed with Congressional leaders and staff included the U.S. Potato Industry Priorities for the 2023 Farm Bill; Immigration Reform; Government Over-Regulation; Proactive Trade Policies; the Nutritional Value of Potatoes; and Investing in U.S. Potato Industry Research.

Day one, on February 27, kicked off with NPC’s first-ever virtual media roundtable, during which NPC CEO Kam Quarles, Immediate Past President of the Board Jared Balcom, and Incoming President R.J. Andrus shared the news of the Council’s groundbreaking report “Measuring the Economic Impact of the U.S. Potato Industry.”

$100.9 BILLION IMPACT

A dozen industry news editors and reporters were provided with

highlights of the comprehensive analysis of the potato industry’s $100.9 billion economic contribution to the U.S. economy.

That evening at the Annual Meeting

of Voting Delegates and Awards

Dinner, 2022 NPC President Balcom passed the gavel to incoming President Andrus.

continued

PIKE

In U.S. Secretary of Agriculture Tom Vilsack’s address to the industry, he praised potato growers for their significant contribution in providing America with nutritious, delicious potatoes, while supporting rural communities and the entire economy. Image courtesy of National Potato Council/Bill Schaefer Photography

Wisconsin Stands Up for Potatoes at Washington Summit. . . continued from pg. 19

Balcom also presented the annual President’s Awards to Washington state grower and former NPC President Ed Schneider; Chris Voigt and Matt Harris of the Washington State Potato Commission; and Balcom’s wife, Kellee Balcom.

Matt Lantz, vice president for global access at Bryant Christie, Inc., received the Golden Potato Award for his decades-long effort to open foreign markets for U.S. potatoes.

The Packer’s Amy Sowder presented Maine potato grower and former NPC President Dominic LaJoie with

the magazine’s 2023 Potato Person of the Year Award, which honors a potato industry member who has shown extraordinary leadership and commitment to the industry.

Throughout the next day, February 28, members of the NPC Finance, Legislative Affairs, Environmental Affairs, Grower Outreach, Industry Research, and Trade Affairs committees met to report on and discuss the status of issues facing the potato industry.

During lunch, Washington Summit attendees were briefed by Bill

Left: From left to right, Joe Kertzman, Larry Alsum, U.S. Rep. Glenn Grothman from Wisconsin’s 6th Congressional District, and Wendy Alsum-Dykstra pose outside of Rep. Grothman’s office after meeting with him to discuss issues important to the state’s growers.

Right: In meeting with U.S. Rep. Derrick Van Orden (right) of Wisconsin’s 3rd Congressional District in his office, he had each of the potato industry representatives pose with a pen at his desk as if signing a bill in to law. Larry Alsum (left) of Alsum Farms & Produce was happy to oblige.

Knudson, product marketing economist at the Michigan State University Product Center, on a

As part of the 2023 Potato Industry Leadership Institute (PILI), Nicola Carey of Wysocki Family of Companies in Bancroft, Wisconsin, participates in “Presentation Skills: Putting them to Work” with Laurie Richards. PILI participants each picked a topic from the six National Potato Council priority papers distributed before the Washington Summit and took turns presenting to the group. This gave PILI participants feedback on their presentation styles and practice for when they would “Stand Up for Potatoes on Capitol Hill” in the following days. Carey presented on reforming immigration programs and policy. Image courtesy of National Potato Council/ Bill Schaefer Photography

report his team conducted on behalf of NPC to measure the $100.9 billion economic impact of the potato industry on the U.S. economy.

On Wednesday morning, March 1, business began earlier than expected with the arrival of Secretary of Agriculture Tom Vilsack, who praised potato growers for their significant contribution in providing America with nutritious, delicious potatoes, while supporting rural communities and the entire U.S. economy.

Prior to Vilsack’s remarks, Balcom presented the Secretary with a Golden Potato Award to thank him for his leadership over two administrations in helping open the full Mexican market to fresh U.S. potatoes, a victory decades in the making.

INDUSTRY MESSAGING

The Wednesday morning sessions also included a live Eye on Potatoes podcast recording with host Lane Nordlund, Washington State Potato continued on pg. 22

“When tillage begins, other acts follow. The farmers therefore are the founders of human civilization.”

– Daniel Webster, 1840

Wisconsin Stands Up for Potatoes at Washington Summit. . . continued from pg. 21

Commission Executive Director Chris Voigt, and Phil Gusmano, vice president of Better Made Snack Foods in Detroit, Michigan, on the topic of communicating the potato industry’s message to urban Members of Congress.

During the general sessions, Randy Russell, president of the Russell

Group, and NPC CEO Quarles discussed “Potato Leadership in the 2023 Farm Bill Process.”

Senate Agriculture Committee senior professional staff member, Katherine Thomas, presented “Navigating the Complex World of Nutrition Regulation.”

Charlie Cook, renowned political analyst and founder of the Cook Political Report, gave the keynote lunch address, sponsored by Syngenta.

Cook provided attendees with his unique analysis of the issues, trends, and events that are shaping today’s political environment, specifically

U.S. Rep. Derrick Van Orden was so enthusiastic about meeting with Washington Summit attendees from Wisconsin that he took them on an impromptu tour of the Capitol Building and had them pose under his favorite agricultural saying by Daniel Webster. Painted over the door of Room H130 is an 1840 quote by Webster, “When Tillage Begins, Other Acts Follow. The Farmers Therefore are the Founders of Human Civilization.” Gathered below the saying are, from left to right, Joe Kertzman and Tamas Houlihan of the WPVGA; Nicola Carey, Wysocki Family of Companies; Wendy Alsum-Dykstra from Alsum Farms & Produce; Luke Schroeder, Schroeder Brothers Farms; Larry Alsum of Alsum Farms & Produce; Mark Finnessy, Okray Family Farms; Eric Schroeder of Schroeder Brothers Farms; and Jim Wysocki of Wysocki Family of Companies.

emphasizing past and upcoming presidential elections.

On Wednesday afternoon at the Dirksen Senate Office Building, Members of Congress joined the group to address their priorities and hear from Washington Summit attendees on their policy concerns. Speakers included Rep. Dan Kildee (D-Mich.); Parish Braden, Republican staff director of the House Agriculture Committee; Sen. John Boozman (R-Ark.), ranking member of the Senate Agriculture, Nutrition and

Left: From left to right, Luke Radford (Rupert, Idaho); Luke Schroeder of Schroeder Brothers Farms, Antigo, Wisconsin; Danny Deprey (Mars Hill, Maine); and Ben De Jonge (Manhattan, Montana) take part in the Insta Pot Challenge during which 2023 Potato Industry Leadership Institute (PILI) participants showed off their cooking skills. Image courtesy of National Potato Council/Bill Schaefer Photography

Right: With power in numbers, WPVGA staff and grower members “Standing Up for Potatoes on Capitol Hill” during the Washington Summit included, from left to right, Joe Kertzman, Jim Wysocki, Nicola Carey, Larry Alsum, Tamas Houlihan, Wendy Alsum-Dykstra, and Mark Finnessy. Image courtesy of National Potato Council/Bill Schaefer Photography

Forestry Committee; and Sen. Angus King (I-Maine).

On Wednesday and Thursday, Washington Summit attendees from Wisconsin and all major potato

producing states took to Capitol Hill to meet with dozens of Congressional Members and staff to advocate for the potato industry’s policy priorities. Meetings ended by noon on Friday

Grow Potatoes to Reduce Nitrate Leaching

Consumers and retailers demand crops raised using innovative and regenerative agricultural practices

By Guolong Liang, outreach specialist, UW-Madison Extension Ag Water Quality Program

Nitrate (NO3–), a form of Nitrogen (N), is a key nutrient input that fuels current agriculture. It is directly available for plant uptake, but nitrate can also be leached through the soil

into groundwater.

Nitrate leaching occurs more easily in Central Wisconsin because of coarsetextured soils and types of crops commonly grown in the area, which

generally receive large amounts of nitrogen.

Soil nitrate can easily be lost to groundwater, particularly after heavy rainfalls. In Wisconsin, most residents rely on groundwater as their primary water supply.

High nitrate concentrations in drinking water can present increased health risks. Therefore, it is important to find ways to utilize N sources in agriculture efficiently and protect water quality and public health.

Above: Seek creative ways to apply nitrogen (N) fertilizer closer and more concentrated in the hills to increase N uptake in potatoes while reducing leaching in the furrows. Photo courtesy of Guolong Liang, UW-Madison Extension Ag Water Quality Program

Inset photo: Guolong Liang, outreach specialist, UW-Madison Ag Water Quality Program, gave his presentation “Estimating Nitrogen Leaching: A Step to Improve Water Quality and Nitrogen Use Efficiency” at the 2023 Grower Education Conference & Industry Show, Stevens Point, Wisconsin.

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The Central Sands is one of the most nitrate-susceptible regions in Wisconsin. In Portage County, the most intensive vegetable production area in the Central Sands, 24% of private wells show nitrate levels exceeding the drinking water standard of 10 milligrams/liter.

NITROGEN APPLICATION

One of the dominant N inputs in an agroecosystem is commercial nitrogen fertilizer. In the Central Sands, the seasonal N recommendation for potatoes (Russet Burbank) ranges from 145 to 250 lbs. per acre depending on yield goals.

However, high N input on sandy soils poses risks for nitrate leaching in vegetable production fields.

Significant reductions of nitrogen leaching are key to reducing nitrate levels in groundwater. Nitrogen management practices are an important part of these reductions. What are some opportunities to reduce overall impacts on water quality? This article provides strategies to decrease N leaching in potato production systems and highlights some of the current University of Wisconsin (UW) research efforts to further

1. Apply nitrogen use efficiency strategies to meet potato needs and prevent N over-application;

Right Time, and Right Placement.

Plant and experiment with cover crops to minimize fall and spring N leaching.

Not all N fertilizer is taken up by potato plants during the growing season. Shrestha et al. (2010) pointed out that the risk of nitrate leaching in a potato field is the highest late in the growing season after kill. After vine kill, potato tubers’ ability to uptake N decreases as it reaches full maturity.

2. Plant and experiment with cover crops to minimize fall/spring nitrate leaching; and

Right Rate: To determine the correct N rate, test and account for all N sources, which may include irrigation water and credits from previous crops.

According to Figure 1, in August and September, the potato crop uses very little N from the soil, meaning unused nitrogen combined with precipitation leads to the peak nitrogen leaching risk period.

3. Diversify crop rotation to reduce overall N input.

Improved nitrogen use efficiency either means growing the same amount with less nitrogen or growing more with the same amount of

Right Time: Of total season N application rates, apply 25–30% at emergence, 50–60% at midtuberization, and 10–25% at tuberization plus three weeks.

Establish a cover crop as soon as possible after potato harvesting to realize more growing degree for the cover crop and capture leftover N during the fall and the following spring.

An additional benefit of establishing cover crops in the off seasons is enhanced soil health and reduced wind erosion, with living biomass contributing to these benefits for more of the year.

The basic considerations to deliver nitrogen efficiently boil down to the “4 R’s:” Right Source, Right Rate,

Right Placement: Seek creative ways to apply N fertilizer closer and more concentrated in the hills to increase N uptake in potatoes while reducing N

Researchers are experimenting with inter-seeding cover crops between potato rows within the growing season to capture unused soil N.

The goals are to manage the competition between the inter -seeded crop and potatoes, and to find right species or mix of species that minimally competes with or pot entially even enhances potato

Figure 1. This visual shows seasonal rainfall pattern, soil moisture, frozen soil, evapotranspiration, uptake, and their cumulative effect on relative leaching potential in the north Central Sands. (Shrestha et al., 2010)

Figure 1: This visual shows seasonal rainfall pattern, soil moisture, frozen soil, evapotranspiration, N uptake, and their cumulative effect on relative leaching potential in the north Central Sands. (Shrestha et al., 2010)

Badger Common'Tater

Grow Potatoes to Reduce Nitrate Leaching. . . continued from pg. 25

leaching in the furrows.

Plant and experiment with cover crops to minimize fall and spring N leaching.

Not all N fertilizer is taken up by potato plants during the growing season. Shrestha et al. (2010) pointed out that the risk of nitrate leaching

in a potato field is the highest late in the growing season after vine kill. After vine kill, potato tubers’ ability to uptake N decreases as it reaches full maturity.

According to Figure 1, in August and September, the potato crop uses very little N from the soil, meaning unused

nitrogen combined with precipitation leads to the peak nitrogen leaching risk period.

Establish a cover crop as soon as possible after potato harvesting to realize more growing degree days for the cover crop and capture leftover N during the fall and the following spring.

An additional benefit of establishing cover crops in the off seasons is enhanced soil health and reduced wind erosion, with living biomass contributing to these benefits for more of the year.

Researchers are experimenting with inter-seeding cover crops between potato rows within the growing season to capture unused soil N.

Improved nitrogen use efficiency either means growing the same amount with less nitrogen or growing more with the same amount of nitrogen.

The goals are to manage the competition between the interseeded crop and potatoes, and to find the right species or mix of species that minimally competes with or potentially even enhances potato health and quality.

Above: In the Central Sands, the seasonal N recommendation for potatoes (Russet Burbank) ranges from 145 to 250 lbs. per acre depending on yield goals. Photo courtesy of Guolong Liang, UW-Madison Extension Ag Water Quality Program

Photo courtesy of Guolong Liang, UW-Madison Extension Ag Water Quality Program

Guolong Liang checks the moisture level of a dark red kidney bean field at the Hancock Agricultural Research Station.

CROP ROTATION

Diversify and extend crop rotations to reduce overall N leaching. Although most potato growers in the Central Sands implement a three-year crop rotation (two crops between) involving potatoes, over 20% of potatoes in the area return within two years of previous planting. (Heineman & Kucharik, 2022)

Common rotational crops currently used are corn, sweet corn, and snap beans. To reduce overall N input, choose rotational crops with lower N requirements, such as alfalfa, peas, or beans.

On top of choosing low-N rotational crops, extend the years between each potato crop. Consider a site prep year where a biofumigant such as mustard or millet is grown. Benefits include reduced soilborne pathogen loads and increased soil carbon.

With consumer and retailer demand for crops that are grown using innovative and regenerative agricultural practices, strategies like these need to be explored further. These strategies decrease weed and disease pressure and add carbon, in addition to other benefits that extend throughout the rotation.

If benefits to water quality can be quantified and reductions in nitrate leaching are shown to be significant enough, the potential for growers to be rewarded for these practices by retailers and consumers is going to be much greater.

UW researchers are working on the management of nitrogen in the Central Sands agroecosystem to refine these recommendations and seek new strategies.

• Dr. Matt Ruark from the UWMadison Department of Soil Science is conducting on-farm trials monitoring crop N uptake under different N rates.

“The basic considerations to deliver nitrogen efficiently boil down to the ‘4 R’s:’ Right Source, Right Rate, Right Time, and Right Placement.”

– Guolong Liang, UW-Madison Extension Ag Water Quality Program

Grow Potatoes to Reduce Nitrate Leaching. . . continued from pg. 27

• Dr. Yi Wang, UW Department of Horticulture, is now developing a remote sensing-based tool to monitor site-specific variation of potato N status to support in-season nutrient application decisions with the help of precision agriculture.

• Dr. Jed Colquhoun from the Department of Horticulture is also investigating innovative ways to incorporate cover crops into the potato agroecosystem.

• At UW-Madison, Dr. Chris Kucharik and Ph.D. candidate Tracy Campbell from the Department of Agronomy are quantifying variability of nitrate in irrigation water applied to potato fields in the Central Sands.

• Dr. Jingyi Huang, Department of Soil Science, is developing low-cost nitrate sensors with potential to

gather in-season fluctuations in nitrate levels at the root zone and groundwater.

• At UW-Stevens Point, Kevin Masarik from the Center for Watershed Science and Education is measuring nitrate leaching under potato rotations in the Central Sands and developing a Nitrogen Budget Calculator for field-specific nitrate leaching estimation.

Reduction of nitrogen leaching requires refining the current nitrogen management. Research in the Central Sands is important to understand nitrogen leaching dynamics and to refine existing and find new nitrogen reduction strategies.

References

Shrestha, Raj K., Leslie R. Cooperband, and Ann E. MacGuidwin. “Strategies to Reduce

WITH

Nitrate Leaching into Groundwater in Potato Grown in Sandy Soils: Case Study from North Central USA.” American Journal of Potato Research 87, no. 3 (June 2010): 229–44. https://doi.org/10.1007/s12230-0109131-x.

Heineman, Emily Marrs, and Christopher J. Kucharik. “Characterizing Dominant Field-Scale Cropping Sequences for a Potato and Vegetable Growing Region in Central Wisconsin.” Land 11, no. 2 (February 11, 2022): 273. https://doi. org/10.3390/land11020273.

Kucharik, Christopher J. and Tracy Campbell, “Improving Water and Nitrogen Use Efficiency Under Changing Weather Variability in The Central Sands,” Groundwater Research Report, WR18R001 (2020).

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Zimpel Honored at American Ag Appreciation Banquet

T H Agri-Chemicals president lands Outstanding Contribution to Agriculture Award

The annual American Agriculture Appreciation Banquet is the premier Portage County event honoring agriculture and agri-businesses, 4-H leaders and youth, and FFA high school seniors. Each year at least one agri-business scholarship is presented to a high school senior pursuing a career in agriculture.

A showcase of the Portage County Business Council, the 2023 American Ag Appreciation Banquet was held March 6, 2023, at the Holiday Inn Hotel & Convention Center, in Stevens Point.

Sponsors included Del Monte Foods, Inc., the Food + Farm Exploration Center, and the Wisconsin Potato & Vegetable

Growers Association (WPVGA).

Following a social hour, Portage County Business Council President Michael Witte welcomed guests to the banquet and gave an invocation before dinner.

The master of ceremonies, Portage County Ag Agent Ken Schroeder, introduced this year’s keynote speaker, WPVGA Executive Director Tamas Houlihan.

Schroeder took to the stage to say a few words about Houlihan’s career, which spans 37 years, including 27 as editor of the Badger Common’Tater, and 10 as the 13th WPVGA executive director, beginning in 2014.

Houlihan presented a history of the WPVGA, founded in 1948, how the

Right: Wisconsin Potato & Vegetable Growers Association (WPVGA) Executive Director Tamas Houlihan, who was the keynote speaker for the Ag Appreciation Banquet, gave a brief history of the WPVGA and delved into some of the Association’s successful projects and partnerships.

non-profit association is funded through an 8 cent/hundredweight assessment on potatoes, and its focus on research, education, government affairs, and promotions.

The WPVGA, Houlihan noted, includes 110 grower members and 183 Associate Division members, as well as a large, active Auxiliary.

“When I started 37 years ago, our membership included 250 farms, but after a lot of consolidation, the number of farms is down, but the total acreage remains the same,” he said.

Left: During the 2023 American Agriculture Appreciation Banquet, Portage County Ag Agent Ken Schroeder (left) presented Robert Zimpel of T H Agri-Chemicals (right) with the Outstanding Contribution to Agriculture Award.

WATER, WATER, WATER

Houlihan discussed the WPVGA’s three main environmental initiatives: water, water, and water, and how the association and growers are constantly trying to improve on water quality and quantity through research, best practices, and good stewardship.

He delved into some of WPVGA’s

successful projects and partnerships, including the Little Plover River Watershed Enhancement Project,

CONNECT

Wisconsin Institute for Sustainable Agriculture (WISA) monitoring wells,

MOSINEE WAUSAU THORP ANTIGO WAUPACA

Above: Wisconsin Rep. Katrina Shankland (left) and Sen. Patrick Testin (right) presented Robert Zimpel (second from right) with a Citation of Commendation for his contributions to agriculture and his philanthropic work. The trio poses with the evening’s 4-H and FFA Award winners, who are, from left to right starting next to Katrina, Sara Hintz (4-H Agriculture Leader of the Year Award); Cody Kaminski (4-H Leadership in Agriculture Award); Brooke Mallek (Outstanding FFA Senior Award and Agri-Business Scholarship recipient); Jacob Gibbs (Outstanding FFA Senior Award); and Jalyn Yenter (Outstanding FFA Senior Award).

Eddy Covariance Flux Tower research on evapotranspiration, producer-led watershed protection grants, and the Healthy Grown program.

During the awards ceremony, plaques and a scholarship were presented to students and agribusiness leaders in the categories of 4-H Agriculture Leader of the Year, 4-H Leadership in Agriculture (Youth), Outstanding FFA Seniors, Agri-Business Scholarship, and the Outstanding Contribution to Agriculture Award.

A highlight was the Outstanding Contribution to Agriculture Award presentation to WPVGA Associate Division member Robert Zimpel, president of T H Agri-Chemicals, Inc., incorporated June 1, 1982.

Schroeder presented the award to Zimpel, noting his outstanding commitment and contributions to the Wisconsin agribusiness community as

American Agriculture Awards

4-H Agriculture Leader Award – Sara Hintz

4-H Leadership in Agriculture (Youth) – Cody Kaminski

Outstanding FFA Senior Awards – Jacob Gibbs, Amherst High School; Jalyn Yenter, Rosholt High School; and Brooke Mallek, Stevens Point Area Senior High School

Agri-Business Scholarship Recipient – Brooke Mallek

2023 Outstanding Contribution to Agriculture Award –Robert L. Zimpel, president of T H Agri-Chemicals, Inc.

a businessman and philanthropist.

Having grown up on a small dairy farm in southwestern Wisconsin, Zimpel learned early on the challenges of agriculture in rural Wisconsin and worked his way up from loading trucks to working for crop protection companies and eventually becoming president of the independently owned T H Agri-

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agriculture is the finest profession there is,” Zimpel stated in company literature distributed at the banquet. “There is no better feeling than to bring in the harvest and enjoy the fruits of our labor!”

“We believe a grower should be rewarded for his or her hard work and for giving Americans the lowestpriced food in the world,” he added.

T H Agri-Chemicals carries a full line of crop protection products for row crops and specialty crops such as potatoes, carrots, onions, mint, pumpkins, cranberries, Christmas trees, apples, tobacco, and ginseng, to name a few.

The company includes an 11,000 square-foot bulk facility with storage for 50,000 gallons of crop protection products.

“We certainly appreciate the support we have received over the years,” Zimpel stated.

Wisconsin Sen. Patrick Testin and Rep. Katrina Shankland also presented Zimpel with a Citation of Commendation for his contributions to agriculture and his philanthropic work.

Zimpel, whose impact on agriculture in Wisconsin will be felt for generations to come, said he was humbled and honored to receive the Outstanding Contribution to Agriculture Award on behalf of himself, T H Agri-Chemicals, and his family.

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FEATURES

Roberts Irrigation Named Top 10 Reinke Dealer

Plover company lands Diamond Pride award for performance over the last year

Reinke Manufacturing, a global leader in irrigation systems and precision irrigation technology, has recognized Roberts Irrigation as a Top 10 Dealership for total sales in the United States and Canada.

Located in Plover, Wisconsin, Roberts Irrigation was also named as one of the top dealerships in the northcentral territory. The dealership earned Reinke’s Diamond Pride award for performance over the last year.

“Reinke is honored to work with Roberts Irrigation to help them serve the growers in their area,” said Chris Roth, Reinke president. “We’re proud to award their efforts and appreciate their dedication as we continue to develop and implement precision irrigation equipment and technology to help growers increase yields and profitability.”

Reinke dealerships from across the

United States and Canada come together annually for the company’s sales convention and recognition of hard work and commitment to serve growers.

The Reinke Pride awards are determined as part of an incentive program that distinguishes superior achievement levels according to an evaluation based on a dealership’s exterior and interior housekeeping and maintenance, indoor and outdoor displays, safety, retail environment, merchandising, professionalism, promotions, event participation, and market share.

With hundreds of dealers in more than 40 countries, Reinke Manufacturing is the world's largest privately held manufacturer of center pivot and lateral move irrigation systems.

Family owned since 1954 and

headquartered in Deshler, Nebraska, Reinke develops products and technology designed to increase agriculture production while providing labor savings and environmental efficiencies.

Reinke is a continued leader in industry advancements as the first to incorporate GPS, satellite-based communications, and touchscreen panel capabilities into mechanized irrigation system management.

For more information on Reinke or to locate a dealership, visit www.Reinke. com.

Above: Reinke Manufacturing President Chris Roth (left) congratulates, from left to right, Barry Graham, Chase Parr, Luke Abbrederis, John Herman, and Vernon Hinnenkamp of Roberts Irrigation on being named a Top 10 Dealership for total sales in the United States and Canada.

UW Farm and Industry Short Course Returns

Sixteen-week residential program hosted by UW-River Falls on its campus

The University of Wisconsin (UW) system’s oldest training program in the agricultural sector, the Farm and Industry Short Course, will be returning in fall 2023 with the traditional 16-week residential program hosted by UW-River Falls on its campus in collaboration with UWMadison and UW-Platteville.

UW-Madison will also continue its longstanding commitment to farmer education, now offering an expanded array of different types of flexible training options to meet the needs of today’s agricultural industry.

The Farm and Industry Short Course began on the UW-Madison campus, in 1885, as a way for scientists to share their findings with farmers during the dormant winter season so new practices could be applied in the following growing season.

The program has gone through many changes over the past 137 years. Meanwhile, agricultural programming has grown significantly at two UW System campuses: UW-River Falls and UW-Platteville.

All three campuses currently offer active agricultural education and applied research programs, with multiple experimental farms serving as living laboratories and hands-on classrooms.

The Farm and Industry Short Course was last offered at UW-Madison in the 2021-’22 academic year. The program will return for the 2023-’24 academic year, offered at UW-River Falls.

Input has been sought from farmers, alumni and other dairy industry representatives who confirmed the need for a training program that is hands-on, credit-bearing, taught by a world-class faculty, and driven through discoveries made by Wisconsin’s agricultural scientists.

ARRAY OF POSSIBILITIES

“The expertise of faculty and professors teaching the specific courses opens your eyes to a range of possibilities you may not have considered,” says dairy farmer Paul Lippert of Grass Ridge Farm, a Farm and Industry Short Course graduate.

“Living and learning with others who are as passionate as you are significant benefits of the residential short course program. The camaraderie and relationships I built as a student have stayed with me throughout my career,” he says.

The UW-River Falls College of Agriculture, Food and Environmental Science (CAFES)—well known nationally for outstanding education in a broad range of agricultural fields with expertise in dairy science, animal science, plant and earth sciences, ag business, ag engineering, and food science—is positioned to meet the needs articulated by these dairy industry leaders.

“UW-River Falls is excited to develop a residential program to train today and tomorrow’s agricultural

continued on pg. 36

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workforce, in a perfect complement to our other student-centered, hands-on educational offerings,” says Dean Olson, interim dean of CAFES.

“The Farm and Industry Short Course has provided valuable instruction and networking opportunities for decades of students, and we are ready to host the next generation of farm owners, managers, and service providers,” Olson says.

“While at UWRF, short course participants will both benefit from our partnership with UW-Platteville and UW-Madison, and find mentors, develop networks and create friendships on campus that will serve them their entire careers,” he adds.

The Farm and Industry Short Course at UW-River Falls will include an opportunity for students to participate in additional educational programs at UW-Platteville and UWMadison.

COURSE VALUE

“We have long understood the value of the Farm and Industry Short Course to the state’s agriculture industry,” says Charles Steiner,

interim dean of the UW-Platteville College of Business, Industry, Life Science and Agriculture.

“UW-Platteville is excited to partner on this new collaborative vision for the Short Course hosted by UWRiver Falls,” Steiner remarks. Short Course students will benefit from unique features of each campus during the full program, such as the automatic milking systems in use at the Platteville campus.”

“The Dairy Innovation Hub has helped our campuses reinforce our partnership in research; now we are reinforcing it into the training and professional development area as well as with expanded offerings to meet the diverse needs of today’s workforce,” he concludes.

“As the historical home for the Farm and Industry Short Course, we are very pleased to partner with our sister campuses to expand the overall training opportunities for Wisconsin farmers,” says Glenda Gillaspy, dean of the UW-Madison College of Agricultural and Life Sciences.

“Much has changed about farming

and the world since the first Short Course students came to Madison,” Gillaspy remarks. “Today, by working together, we can serve more people and better leverage the unique features of each campus.”

The Farm and Industry Short Course at UW-River Falls (UWRF) will start October 30 and run through March 15, 2024. The inaugural class will be limited to a cohort of 24 students.

A special tuition and housing rate will be offered to the 24 students that make up this inaugural class and interested students should plan to apply before June 1.

ACADEMIC CREDITS

Students will live in the UWRF residence halls and earn academic credits from UWRF, experiencing the supportive environment of a welcoming campus community where lifelong relationships and lasting mentorships are created.

Classes will be taught by UWRF faculty during the first semester (eight-week period). During the winter term (more commonly known as J-Term), programming is envisioned as a collaborative effort between UWRF, UW-Platteville and UW-Madison to expose participants to unique characteristics of each campus.

Students would then take classes for the first half of the spring 2024 semester at UWRF. A total of 2024 transcript-able credits will be earned by the students in the first year, credits that may be applied to a degree program at UWRF or elsewhere.

Students will have the opportunity to take courses for one or two years. The first year will focus on the critical, fundamental aspects of dairy farm operations with heavy emphasis on managing the animal. The second year will continue to focus on animal management with additional emphasis on managing operations of

the whole farm.

To learn more about the Farm and Industry Short Course program at UWRF, visit https://www.uwrf.edu/ Academics/FISC, call 715-425-3704, or email Steve Kelm at steven.kelm@ uwrf.edu.

Continuing its century-long tradition of farmer education, UW-Madison is expanding its offerings of Short Course programs.

The growing array of short courses for working professionals will include flexible training programs with digital badges certifying mastery of specific skills and content aimed at helping specific agricultural sectors learn about new technologies and management practices. For example:

• UW-Madison: Ag Forward, Jan. 16-19, 2024 – A flexible five-day, in-person intensive professional development training for farmers,

farm managers, ag professionals, and other current practitioners interested in applying the latest research findings in agricultural production and/or management. Dairy is the topic for the 2024 program.

• UW-Madison: Turfgrass Apprenticeship Program, Nov. 2023-Feb. 2024 – A 12-week, inperson educational boot camp for professionals in the turfgrass industry, followed by a field-based apprenticeship at a golf course, athletic complex, or other turf facility.

• UW-Madison: Spanish for the Dairy Industry, February and September each year – A two-class online series for dairy farm owners, managers, employees and other ag professionals who interact with Spanish-speaking personnel.

Participants can grow their Spanish language skills while learning important technical vocabulary for communicating in Spanish on a dairy farm or in the dairy industry. Each class is four weeks long, offering level 1 and level 2 language instruction. UW-Madison plans to develop additional courses for those interested in professional development and skills-building in specific areas of agricultural production, food processing and distribution, and natural resource management.

These courses may include organic agriculture, agricultural business management, and conservation planning.

For more information about the UWMadison offerings, visit https://fisc. cals.wisc.edu/

Seed Piece

Growers Form Wisconsin Potato Coalition

New public-private partnership will improve seed potato production in state

The University of Wisconsin-Madison has a new partner to improve the efficiency of seed potato production at the Lelah Starks Elite Foundation Seed Potato Farm, in Rhinelander, Wisconsin.

The farm, part of the university’s Wisconsin Seed Potato Certification Program, produces early generation seed potatoes for the state’s producers and other farmers for a fee.

This fall, a group of four seed potato growers, including Eagle River Seed Farm, Baginski Farms, Schroeder Brothers Farms, and J.W. Mattek & Sons, formed the Wisconsin Potato

Coalition (WPC) to assume operations of planting, growing, and harvesting seed at the Lelah Starks Farm for crop year 2023 and beyond.

The growers have decades of production and business experience between them.

Under the new arrangement, the private WPC will manage the approximately 100 acres of early

generation seed potatoes along with several hundred acres of rotational crops.

The WPC’s goal is to provide clean, early-generation foundation seed to the Wisconsin potato industry. University scientists and inspectors with the Wisconsin Seed Potato Certification Program will continue to utilize their expertise in plant pathogens, disease management and diagnostics to perform the early steps in the seed potato production process and to oversee overall testing and certification for the program.

Scientists and Wisconsin Potato Coalition members will continue to partner on research at the Lelah Starks Farm, and the university will continue to manage the onsite greenhouses, including production of mini tubers.

STRENGTHS OF PARTNERS

“This new public-private partnership capitalizes on the strengths of both partners,” says Amanda Gevens, professor and extension specialist in the plant pathology department and the current administrative director of the certification program.

As outlined in the Wisconsin Administrative Code, the cooperative certification program between the Department of Agriculture, Trade, and Consumer Protection and the University of Wisconsin requires the university to certify seed potatoes based on their cleanliness and varietal type.

Scientists in the Department of Plant Pathology at the College of Agricultural and Life Sciences oversee the program and ensure an adequate supply of high-quality seed potatoes for Wisconsin’s $350 million potato industry.

“Our coalition is excited to provide this service for the Wisconsin industry,” says Kevin Schleicher, director of WPC and director of sales for Wysocki Family of Companies. “Local potato farms are strongly positioned in the national potato industry when we have a clean, quality source for early generation seed in Wisconsin.”

The WPC will contract with seed potato customers each winter to determine the quantity and varieties of seed potatoes to cultivate at the Lelah Starks Farm. The coalition will then plant, raise, harvest, and store

the certified seed potatoes. Scientists and the coalition members will continue to partner on research at the farm, and the university will continue to manage the onsite greenhouses, including production of mini tubers.

The 1,000-acre Lelah Starks Farm includes roughly 400 tillable acres

surrounding a 40-acre spring-fed lake. It is a good location for seed potato production due to the presence of fertile sandy loam soil, isolation from adjacent potato farms, and the area’s harsh winter temperatures, which kill many plant pathogens.

Approximately 100 acres of potatoes are grown in rotation each year.

Scientists in the Department of Plant Pathology at the College of Agricultural and Life Sciences oversee the Wisconsin Seed Potato Certification Program and ensure an adequate supply of high-quality seed potatoes for Wisconsin’s $350 million potato industry.

Badger Beat

Tool Assists in Potato Nitrogen

Precision Management

Proper management of nitrogen fertilizer can influence the crop’s ability to produce large tubers

By Yi Wang and Trevor Crosby, University of Wisconsin-Madison Department of Horticulture

Nitrogen is one of the key inputs that growers must manage to maximize crop productivity and profitability. Proper management of nitrogen fertilizer can influence the crop’s ability to produce large tubers, to achieve optimal canopy, and to resist common biotic and abiotic stresses.

With growers’ interest in adopting new technologies to maximize resource use efficiency and increase precision in crop management, the technology of agricultural remote sensing (RS) has developed fast in recent years.

By avoiding contact with the crops, RS allows for data collection that is less invasive and destructive than traditional field sampling methods such as petiole nitrate (N) analysis. RS in agriculture generally uses the relationship that a leaf or canopy

spectral signature has with biological traits of the plants to estimate or predict growth status of the plants. Hyperspectral imagery collects continuous measurements of spectral data from a wide range of narrow bands across the electromagnetic spectrum.

Partial Least Squares Regression (PLSR) utilizes weighted predictor components to model the relationship between predictor variables and a response variable. A key feature of PLSR is that it

uses latent variables to explain the effects of correlated independent variables, causing it to perform well in situations where multicollinearity is high.

Multicollinearity is an issue that occurs when two or more independent variables in a multiple regression model are highly correlated, resulting in a raised or lowered standard error within the coefficients of the model, and ultimately leading to models that are overfitted and difficult to accurately interpret.

Multicollinearity is a critical concern when developing predictive models based on hyperspectral reflectance because the number of observations, which are based on

Yi Wang gives an update on precision agriculture for vegetable crops at the 2022 Hancock Agricultural Research Station Field Day.

Table 1 shows different nitrogen treatments imposed in the study.

field measurements, is considerably less than the number of initial wavelengths, resulting in a high correlation between the independent variables of the model.

For this reason, PLSR has been used to avoid overfitting while accurately predicting traits from canopy-level hyperspectral imagery across several studies, including traits associated with plant nitrogen status, yield and quality.

In 2020 and 2021, we conducted a field study at the University of Wisconsin Hancock Agricultural Research Station to develop predictive models using hyperspectral data as well as a variety of in-season and at-harvest field measurements.

The methods developed and tuned throughout this study will allow crop growers to make more informed nitrogen management decisions by understanding the spatiotemporal

variations of their fields, which can reduce unnecessary use of nitrogen fertilizer while still optimizing crop yield and quality.

Our study design consisted of four nitrogen application treatments, each treatment with varied fertilizer application amounts and timings.

In 2020, only Russet Burbank was grown, and in 2021 both Russet Burbank and Soraya (a yellow fresh market variety) were included in the study.

treatments imposed in the study. Pairs of imaging dates and in-season ground-truthing data collection dates are shown in Table 2.

Ground-truthing data includes petiole nitrate-N, total N% in whole leaf, total N% in the entire canopy, total N% in the tubers, leaf area index, immediate tuber yield (in-season), immediate tuber specific gravity (inseason), final yield, final marketable yield, final tuber N uptake, and final specific gravity.

Table 1 shows different nitrogen

Table 2 Shown are days after emergence (DAE) for in-season field measurements and image collection in the 2020 and 2021 seasons. continued on pg. 42

used (R

= 0.05), possibly due to the featured small canopy size of this fresh market variety.

Badger Beat. . . continued from pg. 41

IN-SEASON PREDICTIONS

AT-HARVEST PREDICTIONS

yield consistently had R2 higher than 0.6, which was a threshold for good model performance.

Figure 1. R2 of PLSR (Partial Least Squares Regression) models are derived from in-season field spectral data.

Above: Figure 1: R2 of PLSR (Partial Least Squares Regression) models are derived from in-season field measurement and spectral data. *Data not available.

Figure 1. R2 of PLSR (Partial Least Squares Regression) models are derived from in-season field spectral data.

*Data not available.

*Data not available.

Figure 1. R2 of PLSR (Partial Least Squares Regression) models are derived from in-season field spectral data.

R2 for models built using final harvest data are shown in Figure 2. In all cases, models predicting total yield using inseason imaging data were poor (R2 = 0.15-0.18), while models predicting marketable yield performed very well (R2 = 0.77-0.78).

*Data not available.

R2 values for all PLSR models derived from in-season ground-truthing data are reported in Figure 1. In many cases, the models created using the Russet Burbank data outperformed models created using the Soraya data or models created from both varieties.

AT-HARVEST PREDICTIONS

Total yield size profiles for Russet Burbank plots in 2019 are shown in Figure 3. There was an abnormally high occurrence of small, unmarketable tubers in this year.

Predictions of total N% in whole leaf and immediate in-season tuber

In comparison, predictions of leaf area index (LAI) were generally weaker, particularly when data from Soraya alone was used (R2 = 0.05), possibly due to the featured small canopy size of this fresh market variety.

This impacted the total yield predictions, but not predictions of marketable yield. Models predicting nitrogen removal performed moderately well (R2 = 0.44-0.52), and models for specific gravity generated good predictions (R2 = 0.61-0.74).

R2 for models built using final harvest data are shown in Figure 2. In all cases, models predicting total yield using in-season imaging data were poor (R2 = 0.15-0.18), while models predicting marketable yield performed very well (R2 = 0.77-0.78).

Total yield size profiles for Russet Burbank plots in 2019 are shown in Figure 3. There was an abnormally high occurrence of small, unmarketable tubers in this year.

This impacted the total yield predictions, but not predictions of marketable yield. Models predicting nitrogen removal performed moderately well (R2 = 0.44-0.52), and models for specific gravity generated good predictions (R2 = 0.61-0.74).

Summary of the study so far:

53 DAE 57 DAE 80 DAE

• Multi-year models provided accurate predictions for some in-season potato traits, including

Figure 2. R2 of PLSR models is derived from at-harvest ground truthing data and mid-season spectral data. Days after emergence (DAE) labels indicate average DAE between the two imaging dates across the two years.

Figure 2: R2 of PLSR models is derived from at-harvest ground truthing data and mid-season spectral data. Days after emergence (DAE) labels indicate average DAE between the two imaging dates across the two years.

Summary of the study so far:

plant N status indicated by whole leaf total N%, and immediate yield; and

• Multi-year models provided accurate predictions for some in-season potato traits, including plant

status indicated by whole leaf total N%, and immediate yield; and

• Mid-season spectral signature can

be used to predict final marketable yield and quality. For total yield, accuracy of prediction could be influenced by varying growing conditions across years.

• Mid-season spectral signature can be used to predict final marketable yield and quality. For total yield, accuracy of prediction could be influenced by varying growing conditions across years.

We Support Wisconsin Farmers

Figure 3. Shown are total yield size profiles of Russet Burbank in 2019.

N

Figure 3: Shown are total yield size profiles of Russet Burbank in 2019.

Trever Crosby presents “Using Hyperspectral Remote Sensing for Potato Nitrogen Management,” February 7, at the 2023 Grower Education Conference & Industry Show, Stevens Point, Wisconsin.

Soil Moisture Impacts the Speed of Nematodes

Greenhouse experiment finds that decreased moisture can hinder nematode migration toward roots

By Agronomy, Crop, and Soil Science Societies

Did you know one of the oldest lifeforms on Earth can be found in your backyard? Soil nematodes have been thriving in habitats around the world for at least 400 million years. Even though they are only 1/500inch wide and 1/20-inch long, these worm-like animals are an important part in almost every ecosystem.

Soil nematodes are grouped by what they eat. They can eat a diet of bacteria, fungi, plants, and more.

While most nematodes are good for the soil, the nematodes that eat plants are a concern to farmers around the world. These nefarious roundworms are referred to as plantparasitic nematodes.

Plant-parasitic nematodes are unwelcome guests in agricultural soils. They attack plants at their roots and use the plant as a food source to support their own reproduction and growth.

This microscopic image is of a second stage juvenile Meloidogyne ethiopica, a highly aggressive plant-parasitic species of nematode concerning to many farms in Chile and other countries. A recent study provides the basis for farmers to control irrigation rates and reduce the harm nematodes cause to crops. Photo courtesy of Sebastián González-Bernal

By stealing the plant’s resources to grow and multiply, nematodes cause yellowing, stunting, wilting, and declines in yield.

NEMATODE MOVEMENT

Understanding the movement of nematodes through the soil is important to helping farmers protect their crops. How fast do they move? How far can they travel? How does soil moisture affect their movement? Answers to these questions could help prevent crop damage and losses.

Sebastián González Bernal is a researcher at Pontificia Universidad Católica de Valparaíso, in Chile. He studies a type of nematode called Meloidogyne ethiopica. This is a highly aggressive plant-parasitic nematode species.

González Bernal’s team examined the speed of Meloidogyne ethiopica under different soil moisture conditions.

This study was published in Agronomy Journal, a publication

Researchers studied how soil moisture affects the speed at which nematodes can migrate toward tomato roots, which can help farmers make water management decisions. Photo courtesy of Sebastián González-Bernal

of the American Society of Agronomy. Using tomato plants, the researchers set up an experiment. The plantparasitic nematodes were placed into the ground at different soil moisture levels and multiple distances from the plant roots.

The researchers then monitored a microscopic race to see how long it would take for the nematodes to reach the tomato plant roots.

The nematodes were given up to 26 days to reach the finish line.

SPEED OF MIGRATION

“Knowing the speed of nematode migration has enormous applications for farmers because they can control damage to plants by managing irrigation frequency,” González Bernal explains.

Nematodes in the driest soil were the slowest, showing little to no movement. This indicates that nematodes can’t travel as quickly in soils with less moisture, which is useful information for farmers.

“Damage to plants could be controlled through proper management of the frequency of irrigation,” González Bernal says.

Most of the nematodes did not move at all or moved so slowly that the researchers weren’t able to detect their speed. The slow speed is good news.

According to González Bernal, this implies that, unless the roots were close to the nematodes, they will not be infected.

González Bernal is excited about this research and its overall importance to agriculture.

“By studying the basic biological behavior of nematodes, we have found a possible management solution for farmers/producers that benefits the plants and their root systems,” he concludes.

Three- to four-week-old tomato plants were grown as part of the experiment. At this stage, the tomato plants have optimal root systems that attract the hungry nematodes. Photo courtesy of Sebastián González-Bernal

These four rows of soil containers were used during the experiment to evaluate speed of plant-parasitic nematodes. The nematodes were placed into the soil at four different locations in the soil container. The distance from the inoculum to the top of the container and time of migration generated the multiple distances that were evaluated in this experiment. Photo courtesy of Sebastián González-Bernal

“The researchers monitored a microscopic race to see how long it would take for the nematodes to reach the tomato plant roots.”

– Agronomy, Crop, and Soil Science Societies

New Products

KestrelMet Improves Irrigation and IPM Efficiency

6000 AG weather station is an on-site monitoring solution for farmers and farm managers

With costs for farming supplies continuing to rise, including pesticides and fertilizer, it is critical for growers to have access to hyperlocal weather data that can help them maximize crop management decisions, irrigation efficiency, and yield.

A new tool available for the 2023 season, the KestrelMet™ 6000 AG weather station provides farmers with a simple, cost-effective way to manage risk, create management timelines and achieve better irrigation efficiency.

“The KestrelMet 6000 AG weather station is an on-site monitoring solution for farmers and agricultural operation managers who want an affordable option [for] easy access to their data without complex sensor, power and communication configuration decisions,” says Eric Rollins, KestrelMet agricultural sales manager.

“With hardware and subscriptions that cost less than half of what other leading companies charge,” Rollins adds, “the KestrelMet 6000 AG delivers the lowest total cost of ownership for a cellular weather station.”

The KestrelMet 6000 AG weather station was developed in close cooperation with farmers and leading organizations in integrated pest management, resulting in a rugged unit designed to provide farmers access to localized, live, continuous weather data they can use to optimize irrigation and production on a field-by-field basis.

ACCURATE WEATHER

“Most farms are miles away from the nearest weather station, which is typically located near urban areas or airports, making it difficult to get the most accurate conditions for their locations,” Rollins says. “Combine this with hundreds or thousands of acres to manage, and accurate weather data becomes critical to their profitability.”

Featuring cellular data transmission, the KestrelMet 6000 AG weather station gives farmers an on-farm tool that lets them view data on the KestrelMet cloud within minutes,

accessible on any mobile device. Equipped with an integrated cellular modem, high-power photovoltaic panel, battery and intelligent power management, the KestrelMet 6000 AG requires no external power source or Wi-Fi connectivity.

Easily deployable and remote, the KestrelMet 6000 AG weather station arrives preassembled for fast setup and frustration-free installation. It

Above: New Hampshire farmer Doug Morin says the KestrelMet 6000 AG weather station is easy to install and provides access to real-time information from his orchard.

includes a low-cost cellular plan, with the first year free, to connect the station to the online monitoring dashboard or the app.

Starting at $1,299, the KestrelMet 6000 AG can be customized with additional sensors to monitor soil moisture, soil temperature, leaf wetness and solar irradiance.

Measurements include:

• Temperature

• Relative humidity

• Wind speed

• Wind direction

• Dew point

• Barometric pressure

• Rainfall

• Leaf wetness ($149)

• Solar irradiance ($199)

• Soil sensor array — Watermark™ sensors at three different depths ($599)

“With the new KestrelMet 6000 AG, we wanted to provide a simple,

comprehensive weather station that is affordable, easy to deploy and integrates seamlessly into a farmer’s existing smart farming solutions,” Rollins states. “It gives farmers with irrigation more control over their data, so they can produce more with less.”

For more information about features or to order the KestrelMet 6000 AG weather station, please visit https:// kestrelmet.com/agriculture-weatherstations.

FarmHQ Offers iOS Smartphone App

Remotely monitor hard-hose reels and electric or combustion-powered irrigation

Farm technology company FarmHQ (www.codafarmtech.com) announces that its FarmHQ smartphone app for remotely monitoring and controlling irrigation equipment to lower costs and simplify operations is now available in the Apple App Store. Since 2020, FarmHQ has been a web-based software solution for customers to use on any browser on any desktop, tablet, and smartphone. Now, it’s available on iOS and will be available in the Google Play store in the coming months.

The FarmHQ app allows farmers to monitor and control their irrigation equipment from anywhere in the world to lower costs and reduce stress.

The app pairs with the FarmHQ TC-3 bolt-on cellular device, which can be retrofitted to any hard-hose irrigation reel, flow meter, and electric or combustion-powered water pump that is powering an irrigation system. Under typical irrigation conditions, FarmHQ saves approximately 500,000 gallons of water and reduces farmers’ labor and input costs by $2,000 to $5,000 per device, per irrigation season.

soil microbial food activates the microbes responsible for your soil’s health and crop productivity. By promoting active carbon in the soil, PhycoTerra® improves soil aggregation and increases water availability your potato crop needs There’s giant potential already in your soil.

SMARTPHONE APP

“The FarmHQ web app was an important first step in helping our customers simplify their irrigation operations,” he says, “and we heard from them that a native smartphone app would make using FarmHQ even easier.”

“Using our new iOS app,” Wallace continues, “a farmer can skip that late-night trip to the field to check on their irrigation equipment and do it from their phone from anywhere. This native app will help us bring FarmHQ to farms around the world, providing a new, practical way for farmers to watch and control their irrigation.”

The native iOS version of the FarmHQ app supports all of the functionality of the original web-based version, and is organized to be easier to use with a single hand.

The home screen displays current device activity, overlaid onto a map of the farm and its fields. The “Devices” screen allows users to manage their fleet of FarmHQretrofitted equipment.

The “Fields” screen enables users to manage their fields and view historical irrigation data. The “Support” screen links to technical support documentation, currently hosted on the company’s browserbased app.

Farmers can easily install the FarmHQ device on equipment of any make, model, and age to establish remote monitoring and control for their existing irrigation equipment.

VITAL INFORMATION

When installed on irrigation reels, FarmHQ constantly monitors all vital information directly from a smartphone or computer, including reel and sprinkler cart location, cart distance, speed, progress, run completion time

estimate, and estimated flow and application rate.

FarmHQ can automatically shut down any FarmHQ-equipped pump when the traveler stops moving or pressure goes outside of normal range; remotely shut down a reel at any time from the FarmHQ app; and allow farmers to create custom automations based on sensor inputs to perform actions on other FarmHQ equipment.

FarmHQ also provides detailed recordkeeping, including estimated water application totals for all fields and total water usage estimates.

FarmHQ can turn any electric or combustion-powered irrigation pump into a smart pump and gives farmers new ways to control their pumps, including from their phone and based on a timer or schedule

set in the FarmHQ app.

Farmers can also monitor and record a variety of signals for their pumps, including pressure, flow rate, switch monitoring, GPS location, and set thresholds.

FarmHQ works anywhere a smartphone does and is being used on farms in 20 states and provinces in the United States, Canada, and Mexico.

FarmHQ devices are currently available to farms across North America for direct purchase and via the company’s network of irrigation equipment dealer partners. To learn more and receive a quote, visit www.codafarmtech.com.

Above: The FarmHQ TC-3 device can be retrofitted onto any hard-hose irrigation reel or water pump.

Potatoes USA News

Export Value Increases for all U.S. Potatoes

With international markets across the globe showing solid signs of recovery, it’s no surprise that the value of U.S. potato exports was up for all potato types between July and December 2022, as compared with the same six months in 2021.

During this time, the volume of U.S. shipments was also up for frozen and dehydrated potatoes, but down slightly for fresh potatoes.

U.S. frozen potato export volume was up 0.6%, while the value of frozen exports was up further by 25% compared to the same six months in 2021. The significant increase in value over volume, present for all potato categories, represents inflation and price increases across the globe.

A few major export markets saw decreases in U.S. frozen potato shipment volume over the six months, including China (-50%), Vietnam (-38%), and Myanmar (-42%).

However, many markets saw significant volume increases during this time. U.S. frozen exports increased in the Gulf Cooperation Council (GCC) region (+28%), Malaysia (+28%), and Thailand (+26%).

U.S. fresh potato exports, including table-stock potatoes and chipping

potatoes for processing, decreased in volume during these six months compared to the year prior.

The volume of U.S. fresh shipments was down -8%, but the value was up by 13%, again reflecting higher prices.

EXPORTS TO MEXICO

Now that the United States can ship fresh potatoes beyond the 26-kilometer border region in Mexico, there was a significant increase in volume (+20%) and value (+56%) for exports to the market.

Fresh shipments also increased by volume to Central America (+37%), South Korea (+40%), and The Philippines (+64%). However, volume was down in several markets, such as Canada (-28%), Japan (-48%), and Taiwan (-10%).

U.S. dehydrated potato exports for the July-December 2022 period were up 16% by volume and 29% by value. Although, a few markets saw decreases in U.S. dehydrated shipments over the six months, including China (-13%) and South Korea (-17%).

Reports from South Korea indicate that this decrease represents the significantly high U.S. dehydrated exports to the market in 2021, though buyers are maintaining confidence in U.S. supply.

The large increase in U.S. dehydrated potato shipments globally was led by increased shipments to several markets. Dehydrated potato exports to Canada and Mexico increased by 19%, Japan by 16%, and Malaysia by 79%.

While some international markets still report a tight supply of U.S. potatoes, the situation seems to be improving in many countries. In South Korea, for example, foodservice operators are maintaining a consistent supply and are looking to launch new products and run promotions for U.S. potatoes. In most markets, retailers and foodservice operators are back to business as usual, and tourism is returning. However, price increases affect these markets and often lead to increased costs for the end consumer.

Questions on the trade figures, international trade leads, and Potatoes USA international marketing programs should be directed to Tiffany@PotatoesUSA.com.

Trade Data Monitor compiles these figures. Potatoes USA accepts no liability for the content of these reports or for the consequences of any actions taken based on any information contained herein.

When Many Doors Open Central Door Solutions embraces opportunities big and small

By Anthony Brass Reprinted with permission from Garage, Shed and Carport Builder magazine

The motto “Where Personality Opens Doors and Character Keeps Them Open” has been on the Central Door Solutions web page and in its television commercials for some time now.

Whether it’s large commercial door projects, solutions for potato and vegetable growers, or smaller, residential installs, the garage door company has kept on finding “solutions,” and they work for customers successfully because of the words the company representatives live and work by. “I came across that comment 10 years ago,” says Chris Brooks, current co-owner and general sales manager. “I changed it a little bit to fit our door world. But I think it speaks volumes to who we are and what

our vision is: When you call Central Door somebody is gonna answer the phone.”

“When you’re looking for something, someone’s going to call you back,” Brooks adds. “When you have a problem after the fact, we’re going to go out of our way to make sure it’s taken care of.”

The company started up in 2004 through current co-owner Bruce Woyak and a couple other individuals, all with experience in the overhead door industry. Two of them, including Woyak, previously worked for Lakeland Overhead Door. One later went on to TW Masters Overhead Doors.

In 2009, one partner left, then Chris Brooks came aboard, in 2010, in the sales department. His role would

eventually become co-owner and partner. Another of the original three subsequently departed, leaving Bruce and Chris as partners and sole owners in 2014.

FORMER EMPLOYERS

“We went back and bought out TW Masters, which was my previous employer,” Brooks says. Central Door Solutions’ business prowess and growth opportunity didn’t stop there. “We [then] came to an agreement to purchase Lakeland Overhead Door, which was Bruce’s previous employer, and they were the biggest overhead door company in the ’80s and ’90s,” he relates.

Brooks says it’s coincidental and not the norm when two minds come together, with each purchasing the companies of their former employers within the industry.

When Brooks started, he says there were only three installers and one office manager.

“We did $650,000 [in 2010] at that time in revenue. In 2021, we did over $4 million in revenue and employed 24 people,” he details.

GO BIG OR GO HOME

Located in the relatively small populous of Plover, Wisconsin, Central Door Solutions does both residential and commercial business in a broad area, including all of Wisconsin and the Upper Peninsula of Michigan.

Brooks says they often work out of a New Berlin office for larger commercial projects, an increasing concentration of work for them.

The company was recently awarded with larger high-profile projects for their services, including the Camp Randall Stadium renovations in Madison as well as work at the Kohl Center at the University of WisconsinMadison.

“These are pretty significant jobs we feel fortunate enough to have been able to work out,” Brooks says. Another large project they are ready to work on is the new, state-of-theart Delta Dental building in Stevens Point.

Brooks says the company is moving in a direction on the commercial side where they are working on many custom and high-profile projects, but still do a high number of residential jobs where a customer needs a 16x7foot garage door.

DOOR SUPPLIERS

The door manufacturers that Central Door Solutions sources are Clopay, Raynor Overhead Door, and Midland Garage Door. The main door supplier they use is Clopay. Brooks says they offer a great line of products that are diverse, with several color options.

“Their commercial options are greater than any other and their warranties, how they stand behind their product, are second to none,” he notes.

Central Door has attained Clopay’s “Master Authorized Dealer” status for seven straight years. Brooks acknowledges that it’s because they look for growth and improvement.

“We’re constantly adjusting how we do things internally and how we handle things in the outside sales world. As we’ve grown, we’ve been

able to attain more equipment, and have the capability to do jobs that at this point a lot of others can’t do,” Brooks remarks.

“That opens up some markets for us that we continue to grow in, and without losing what we’ve built the company on, we’ve been able to expand into,” he says.

“Other areas [too], whether government projects or municipalities or even getting heavy into hollow-

metal entry doors, high-speed doors is a big one for us, and we’ve done a number of airplane hangar doors in recent years,” Brooks relates.

GETTING A FOOT IN THE DOOR

Why Central Door Solutions chooses and installs the products it uses—a diverse array with varying materials and speeds for different applications and uses—is to maintain a client base and grow their list.

continued on pg. 54

The custom boathouse door is a full-glass hydraulic door that extends outward when open. Midland Door Solutions supplied the door, and Central Door Solutions installed it in the client’s boathouse.

“The high-speed doors travel up to 96 inches per second, which is the true speed of the door and responsiveness,” Brooks explains. “A lot of people don’t realize these are out there.”

Brooks adds that in the blink of an eye, these doors are opening overhead and already 8 feet in the air.

“We’ve actually developed, internally, a high-speed sectional door that runs at 24 inches per second, which is very strong in that section of overhead door world,” he states. “We’ve got some county garages and food processors that utilize these.”

“That way, it gives you a strong R-value [thermal resistance], rather than with some other high-speed products [where] the R-value is not quite as strong,” Brooks says. “Instead of being an R-value of 4, now you’re looking at an R-value of somewhere around 18 1/2.”

Residential clients want the thermal R-value, or the resistance to heat flow loss or transfer, incorporated into their work. But the customers need to know that what they choose or plan to install must work with several factors already in place in their garage and its walls.

Brooks says this is extremely important and stresses choosing what’s best for customers and answering questions beforehand, especially in a cold-weather region.

“What kind of insulation in the garage are they using to begin with?” he asks. “If they’re putting an R-31 or 28 in the walls, it doesn’t make a lot of sense to install 16x7- and 9x7-foot doors with R-values of 6 in the wall. Essentially you have one wall with 6 1/2 and the rest of the garage is a value of R-19 or whatever it may be.”

DOOR CHOICE

Brooks also stresses determining

door choice based on the use of the garage and its space.

“You have to work with it, and it depends on what the use is,” Brooks says. “Are there living quarters above the areas? Is it something they’re going to heat all the time or when they’re only working out there? It’s important to us to make sure we’re giving the customer the best door for the application without overspending.”

The fire-proof doors Central Door Solutions installs are also popular. These National Fire Protection Association (NFPA)-tested, designed products work on firewalls at food processing plants or paper mills and workshops.

“Sometimes they need a larger opening to get products through or just a service parts counter that needs a window-sized fire door,” Brooks says. “These doors will activate upon smoke detectors or heat detection and will drop on a governed speed — they’re not just going to drop immediately on somebody being in the opening.”

“They’re designed to hold a fire back for whatever it may be, whether it’s a 90-hour rating or a 3-hour rating,” he states.

Brooks and company pride themselves on performing many custom door projects for several clients who turn to them for customized projects not just out of personal or company preference, but as a necessity.

“A boathouse door we did is a full-

When Many Doors Open. . . continued from pg. 53

Central Door Solutions customized an “invisible” door for a residential carport in Plover, Wisconsin, with drywall built on the inside of the overhead door.

glass hydraulic door—essentially the whole wall on the boat house extends out,” Brooks relates.

The impressive custom work prompted the door manufacturer supplying the component to post and profile the project on its website for marketing.

INVISIBLE DOORS

Three years ago, Central Door Solutions completed a large, custom car barn in Plover with a client who wanted the overhead doors to be “invisible.”

“We put these doors in and designed them to go straight up, but they literally had to have a wall built on the inside of the overhead doors,” Brooks explains. “They are drywalled and have wainscoting on the bottom. So, other than about a 3/8inch gap on each side of the door, it looks like a complete straight wall.”

Brooks’ client required precise, custom work done, as there are rare,

continued on pg. 56

Potatoes:

“The

One of Central Door Solutions’ newest and proudest projects is a glass hydraulic door installed at the Food + Farm Exploration Center in Plover, Wisconsin. Wide and tall enough for big tractors and implements to pass through for display on the showroom floor, it’s the largest glass hydraulic door that the manufacturer—Midland Door Solutions—makes.

expensive cars parked inside the car barn including Model T and Model A Fords, and others.

“[These projects] are the kinds of things we are able to do. Quite frankly we designed and ‘evolved’ these doors,” he notes.

“We are able to produce these, and they are functioning at a level they should be. We designed all these doors,” Brooks says proudly.

“We’ve done a number of airplane hangar doors in recent years, including a recent Waupaca Foundry install for a new jet that the factory bought,” he adds. “Those tend to be very high-end, involved projects.”

Work on the Rhinelander Hodag Dome is another unusual large-scale job. “We did all the fire doors and concession rolling grills and overhead doors there,” Brooks notes.

He says the company’s growth is due

to experience and performing custom projects where there’s a limited number of workers available for these specific types of jobs.

When it comes to residential work, why the company is where it’s at today is through recognizing the needs and issues facing the homeowner who wants a new garage door, as well as the wants of the supplier and builder.

SUPPLY & DEMAND

“I think availability is the number one issue right now. Getting products is a huge struggle with supply chain issues,” Brooks relays. “With the number of dealerships and the size that we are, and the inventory that we hold, we are able to maintain supply.”

The Central Door Solutions showroom and product choices are other key factors for the company’s growth.

Yeska Bros. Farms LLC Wild Rose, WI

Contact: Ken 920-572-2209

Potato Trucks

1989 RD 688ST Mack 24’ Logan

Potato Box w/hand rolled tarp

1997 RD 688S Mack 24’ LL Potat Box w/EZ tarp

1992 RD688S Mack 24’ Potato box w/hand rolled tarp

1994 CH 613 Mack 24’ Logan

Potato box w/EZ tarp

1990 CH613 Mack 24’ LL Potato Box w/EZ tarp

1998 RD 688S Mack 24’ LL Potato Box w/EZ tarp

1999 RD 688S Mack 24’ LL Potato Box w/EZ tarp

1995 GMC Semi Tractor

Semi Trailers

1999 Great Dane 165 48’ Belt

Bottom Refer

2010 LL Model 958 32’ Potato Box

Trailer w/EZ Tarp

1998 LL Model 849 32’ Potato Box

Trailer w/ EZ Tarp

Potato Equipment

Milestone 60” Seed Cutter

Milestone Barrel Duster

2021 Spudnik 9060 6 row hiller w/Sunco Props

• Dan 920-572-1956

Spudnik 30” Bin Piler w/remote

Lockwood 30” Bin Piler

Milestone 96” Reve Air

Logan 938 4 Row Windrower

Seed Elevator 20’ gas powered

Portable Lockwood

air head Ford 6-cylinder gas motor

Spudnik Dirt Eliminator

Elevator on Wheels

36” W by 20”L, 3 phase electric motor

Flat elevator

30” W by 26” L, 3 phase electric motor

Tractors

2021 Case IH 250 CVT, 450 hrs

2014 Case IH 235 CVT, 6501 hrs

Sprayer

2019 Case IH 4440 Patriot

Sprayer 120’ Wanka booms, 888 hrs

Tillage Equipment

2018 Wil Rich, 36’ Soil Finisher

Spring Drag and Rolling Baskets

Brillion Disc Ripper

Land Commander 11 - 18’

Brillion Plow Packer

• Randy 920-572-1957

Trucks

1982 IH Diesel Tandem Automatic, 3208 Cat Engine w/20’ Potato Box

1989 IH 1989 Single Axle, 5 Speed, Diesel 7.3L w/20’ Lockwood Potato Box

1982 Ford 8000 Diesel 3208 Cat Motor Automatic w/16’ Box

1989 Ford L8000 Single Axle, 6 speed Dieselw/ 18’ Lockwood Potato Box

1995 Freightliner FL60 Automatic, Diesel, Single Axle, Cumming Engine 5.9 w/16’ Potato Box

1996 Ford L8000 Single Axle, 6 Speed Diesel Cumming Engine w/16’ Box

1994 GMC TopKick Single Axle, Gas, 366 Motor, Automatic w/18’ Lockwood Potato Box

1989 IH Tandem 8 speed Diesel, L110 Cummings Engine w/20’ Dalman Potato Box

1983 GMC Tandem Axle, 429 Gas Automatic w/20’ Tesco Potato Box

1987 IH Single Axle Automatic 466 Diesel w/16’ Box

Finally, Brooks and Woyak fall back on their aforementioned motto and apply that to every residential customer, creating a word-of- mouth scenario.

“I think credibility is a big one. When they come to us, and a product is installed, they know what they are getting for their money,” Brooks remarks.

On the commercial side, for who a company chooses, Brooks considers competitive bid a salient factor.

“Following that is financial stability, then capability of following through on a large-level project that will be on display to the public,” he stresses.

DIVERSE STAFF

Brooks says they have a diverse staff of electricians, fabricators, certified welders, and mechanics, which enables them to develop, design and follow through on a customer’s vision.

“A customer calls us, we show up, and they point at the side of a building and say, ‘I would like to have overhead doors here, or we have equipment we need to get in here. What can we do?” he says.

“We can show up, cut a hole in the side of the building, frame it out, trim it out, install the door and have everything operational turnkey without them having to hire anyone else,” he continues.

Brooks says another final point for residential customers and garage door installers is a routine maintenance regimen. He says homeowners should practice more, but don’t do enough.

“We treat our garage doors like we do refrigerators—you come home and expect them to work every time you press a button,” Brooks says. “We tend to not take time to lubricate, double-check spring tension, service the door annually, and check cables. In our climate, the cables have a tendency to rust.”

Marketplace Powered by Wisconsin Potatoes Events Set for 2023

By Dana Rady, WPVGA Director of Promotions and Consumer Education

This time of year can be challenging, when spring pokes through on certain days teasing 40 or 50-plus-degree temperatures, the sun blazing, and turning one’s mind to summer days on the water.

The next day, those warm thoughts are shattered as the temperatures drop back to freezing (or lower), the wind blowing, and you’re plowing another 6 inches of the dreaded white stuff.

This back and forth of Mother Nature as she struggles to make up her mind can be daunting after several months of winter. But brighter days are indeed ahead.

If you’re participating in one of the Wisconsin Potato & Vegetable Growers Association (WPVGA) “Powered by Wisconsin Potatoes” events, you have more to look forward to as you train and prepare for your big day!

Events in the 2023 Powered by Wisconsin Potatoes lineup:

• CrazyLegs Classic – Saturday, April 29

• Pardeeville Triathlon – Saturday, July 8

• MK Splash-n-Dash – Saturday, August 6

• Antigo Tater Trot – Saturday, August 12

• Waupaca Area Triathlon – Saturday, August 19

• Silver Lake Triathlon – Date to be determined

The longstanding Stevens Point-based Walk Wisconsin activity marked its final year in 2022. The annual event that encouraged Portage County to stay active was a staple in the community since its inception, in 2005.

While this specific event is no more, the motivation for Wisconsinites to continue walking and living active and healthy lifestyles is still there in the community.

The WPVGA is emailing reminders for each event to all those currently on the Powered by Wisconsin Potatoes email list. If you are not on the list and would like to be, please contact

the WPVGA office at 715-623-7683 or email wpvga@wisconsinpotatoes.com.

WPVGA will cover the registrations of anyone in the Wisconsin potato industry. Just be sure to wear your Powered by Wisconsin Potatoes shirt or contact WPVGA if you don’t have one.

And if you have a favorite image from one of this year’s events, email it to WPVGA Director of Promotions Dana Rady at drady@wisconsinpotatoes. com.

Thank you for helping us spread the word of all the healthful benefits that Wisconsin potatoes naturally provide. 2023 is going to be a great year!

The montage of images represents highlights from 2022 WPVGA “Powered by Wisconsin Potatoes” events.

Eyes on Associates

By WPVGA Associate Div. President Matt Selenske, Allied Coop’s Pest Pros Division

I now manage Pest Pros, a division of Allied Cooperative, and consider many of you as close friends and extended family. I am looking forward to carrying on all the business that the Associate Division Board conducts throughout the year.

Julie Cartwright, my predecessor, wrote in last month’s column about the Grower Education Conference & Industry Show, and some of the interactions she had during the event. I also thought the Industry Show went very well. It always feels like the kick-off to a new crop year.

I have the survey results from show exhibitors, and there are far more positive comments than negative. Out of the 55 surveys collected, 45 rated the show a 4 or higher on a scale of 1 to 5. Only two exhibitors rated it 2 or lower.

In our March board meeting, we will do a little deeper dive into the comments from the surveys and see what adjustments to make for next year.

I thought the Wednesday evening Awards Banquet was well attended. I heard some positive feedback from quite a few people about the entertainment. Greg Peterson of Peterson Farm Brothers was very

entertaining and insightful. The highlight of the banquet for me was when my friend and mentor, Randy Van Haren, was inducted into the Wisconsin Potato & Vegetable Growers Association (WPVGA) Hall of Fame.

SILENT AUCTION

The WPVGA Associate Division raised $1,885 for the Avis M. Wysocki Memorial Scholarship through a silent auction. Thanks to all those who donated, participated, and won. I was there at the end of bidding, and some of those rounds of golf went down to the wire!

Speaking of scholarships, the Associate Division and the Wisconsin Potato Growers Auxiliary will award several scholarships totaling $8,885 to post-secondary students whose immediate families are members of or work for members of the WPVGA or any one of its subsidiaries.

The students will be evaluated by academics, community involvement, and agricultural emphasis. The top candidate will be awarded the Avis M. Wysocki Memorial Scholarship, and last year we gave out eight scholarships in total.

The deadline for scholarship

applications is May 1, 2023. Students can find the application online at www.wisconsinpotatoes.com or by calling the WPVGA office at 715-6237683.

I would like to thank all our show sponsors this year. We were able to maintain similar sponsorship dollars as in 2022. With everyone’s help, we can continue to make the WPVGA Industry Show a premier event.

Hopefully as you’re reading this, you are headed to the field in a week, day, or an hour to get some spuds in the ground. April in Wisconsin can be a challenging time, but everyone always makes it through. Good luck and be safe.

Matt Selenske

WPVGA Associate Division President

Eugene Mancl (left) of Ron’s Refrigeration visits with potato grower John E. Bushman from Bushman & Associates at the 2023 Industry Show. Out of the 55 surveys collected from show exhibitors, 45 rated the event a 4 or higher on a scale of 1 to 5.

Hello, everyone. My name is Matt Selenske, and I am the new president of the WPVGA Associate Division. I have been involved with the potato industry nearly all my life.

Scholarships Now Available

The WPVGA Associate Division and Wisconsin Potato Growers Auxiliary are pleased to inform you of scholarships totaling over $8,000, available to students attending post-secondary institutions. Several scholarships will be awarded to students with WPVGA ties based on the number of applicants and their merits. The top candidate among all applicants will be awarded the Avis M. Wysocki Memorial Scholarship. This scholarship was established in 2016 to honor Avis, who was a founding member of the Wisconsin Potato Growers Auxiliary and an integral part of the Wisconsin potato industry.

The scholarships detailed above can be used to defray educational expenses and are open to students in undergraduate and post-graduate programs. Applicants must be residents of Wisconsin and are eligible to reapply in subsequent years regardless if they have been previously awarded a scholarship.

The selection of scholarship winners will be based on the following criteria:

• Applicant or applicant’s immediate family must be, or be employed by, WPVGA or a WPVGA grower or Associate Division member.

• Merit – e.g. G.P.A., extra-curricular activities, etc.

• Other information provided in the application

Applications can be obtained online at www.wisconsinpotatoes.com or by calling the WPVGA office at (715) 623-7683

If you have any questions, please call the WPVGA office and ask for Julie Braun. PLEASE

• The applicant must attend an accredited school of higher education (includes technical college) as a full-time graduate or undergraduate student.

• The applicant must meet the entry requirements of the selected accredited school of higher education (grade point average, etc.).

Some of the information requested in the application may be considered personal or confidential. You may choose not to provide such information; however, the selection committee making decisions requests information on your financial status since Associate Division and Auxiliary scholarships may be partially based on financial need. You are encouraged to complete the scholarship application form in a professional manner. Applications must be properly completed and typed. Hand-written applications will not be considered. Remember, the application will be the only representation of you that the selection committee has a chance to see.

Applications can be obtained online at www.wisconsinpotatoes.com or by calling the WPVGA office at 715-623-7683. If you have any questions, please call the WPVGA office and ask for Julie.

NPC News

R.J. Andrus Elected NPC President

Full Executive Committee installed during Washington Summit

The National Potato Council (NPC) installed its 2023 roster of Executive Committee members during the organization’s annual Washington Summit, February 27-March 3.

During the Annual Meeting of the Voting Delegates, R.J. Andrus of Idaho Falls, Idaho, was elected to serve as the Council’s president for the next 12 months.

Andrus is a third-generation farmer and an owner of TBR Farms located in Hamer, Idaho. He has served on the Executive Committee since 2019, in roles including vice president of grower outreach and industry research, and, most recently, as vice president of legislative affairs.

A 2006 graduate of the Potato

Industry Leadership Institute, now run by the Potato Leadership, Education, and Advancement Foundation (Potato LEAF), Andrus serves as vice-chairman of the Potato LEAF Board.

The full Executive Committee roster includes:

• R.J. Andrus, Idaho Falls, Idaho –president

• Bob Mattive, Monte Vista, Colorado – first vice president and vice president, environmental affairs

• Dean Gibson, Paul, Idaho – vice president, legislative affairs

• T.J. Hall, Hoople, North Dakota –vice president, grower outreach and industry research

• Ben Sklarczyk, Johannesburg, Michigan – vice president, finance

• Ted Tschirky, Pasco, Washington –vice president, trade affairs

The Council’s 2022 president, Jared Balcom of Pasco, Washington, will continue to serve on the Executive Committee as the immediate past president.

As a grower-led organization, NPC is managed by an Executive Committee and Board of Directors, which oversee its operations and provide guidance on policy activities.

Board members are appointed by the Executive Committee from recommendations submitted by state potato grower organizations and hold office for one calendar year.

For complete lists of Executive Committee and Board of Directors members, visit https://www. nationalpotatocouncil.org/who-weare/grower-leadership/.

The full National Potato Council (NPC) Executive Committee roster is, from left to right, Ben Sklarczyk (vice president, finance); Ted Tschirky (vice president, trade affairs); Jared Balcom (immediate past president); R.J. Andrus (president); Dean Gibson (vice president, legislative affairs); Bob Mattive (first vice president and vice president of environmental affairs); and T.J. Hall (vice president, grower outreach and industry research).

R.J. Andrus of Idaho Falls, Idaho, was elected to serve as the NPC president for the next 12 months.

Ali's Kitchen

Sauerkraut Potato Salad is Zesty!

Delicious, warm German-style potato salad pairs well with brats or barbecue chicken

Column and photos by Ali Carter, Wisconsin Potato Growers Auxiliary

I have another potato salad for you this month! I grew up with creamy, mayonnaise-based potato salads, and I still enjoy the traditional Midwest version.

Every once in a while, it’s nice to put away the mayonnaise and lean

into tangy vinegar and mustard. My husband and children are wideeyed with surprise that I’d write that sentence. My love affair with mayo is well documented within the Carter household.

continued on pg. 62

INGREDIENTS:

Sauerkraut Potato Salad

• 3 lbs. russet potatoes, cut into 2-inch pieces

• 5 slices of bacon

• ½ medium-sized onion (white or yellow), sliced into strips

• 1 Tbsp. yellow mustard

• 1 Tbsp. Dijon mustard

• ¼ cup apple cider vinegar

• 2 Tbsp. white vinegar

• ¼ cup fresh parsley, finely chopped

• 2 cloves garlic, minced

• 2 tsp. salt

• ½ tsp. black pepper

• ½ cup sauerkraut

This is my version of a German potato salad. It is a delicious, warm, potato salad that pairs perfectly alongside grilled bratwursts or barbecue chicken. Or, if you’re like me, enjoy a bowlful of this salad while in your favorite rocking chair soaking up some sunshine, and call it dinner!

The recipe below takes about 35 minutes to whip up. It will serve approximately eight people but can easily be doubled to feed a larger crew.

DIRECTIONS

Place the potatoes in a large pot and cover with water. Bring the water to a boil and cook until the potatoes are just fork-tender, about 8 minutes.

Meanwhile, fry the bacon in a skillet over medium heat until crisp. Transfer the cooked bacon to a paper towellined plate and set aside.

Discard all but 2 tablespoons of the bacon fat from your skillet. Add the onion to the bacon fat and cook over medium heat, stirring until just tender.

In a bowl, whisk together the mustards, apple cider vinegar, distilled white vinegar, parsley, garlic, salt, and pepper. Set aside.

When the potatoes are done, drain well and place into a large serving bowl.

Pour the mustard sauce over the potatoes, add the sauerkraut and onions, and crumble the bacon into the mixture. Toss everything together gently until all is well combined. Serve immediately while warm. Enjoy!

Friday, June 16, 2023

Bass Lake Country Club

W10650 Bass Lake Road

Deerbrook, WI 54424

Deadline for sponsorship commitments to be included in June Badger Common'Tater: May 5, 2023*

DINNER SPONSOR $2,500

• Company name/logo on two banners placed in prominent areas

• Company name/logo on dinner ticket & one beverage cart

• Company name and logo in Badger Common'Tater

• Verbal recognition and name on sign at event

• Registration and dinner for four golfers

LUNCH SPONSOR $2,000

• Company name/logo on one banner and lunch ticket

• Company name/logo on one beverage cart

• Company name/logo in Badger Common'Tater

• Verbal recognition and name on sign at event

• Registration and dinner for four golfers

GOLDRUSH SPONSOR $1,500

• Company name/logo on one banner

• Company name/logo in Badger Common'Tater

• Verbal recognition and name on sign at event

• Registration and dinner for two golfers

CONTACT KAREN RASMUSSEN for more details (715) 623-7683

Make checks payable to WSPIA

*We WILL accept sponsors after this date.

MAIL PAYMENT TO: WSPIA, P.O. Box 173 Antigo, WI 54409

SILVERTON SPONSOR $1,000

BUSHMAN’S RIVERSIDE RANCH

• Company name/logo on one banner

• Company name/logo in Badger Common'Tater

• Verbal recognition and name on sign at event

• Registration and dinner for one golfer

SUPERIOR SPONSOR $500

• Company name/logo on one banner

• Company name/logo in Badger Common'Tater

• Verbal recognition and name on sign at event

OCCUPIED HOLE SPONSOR $300

• Company name on hole sign

• Rights to occupy a hole on the course and provide giveaways*

*If alcohol is being served, it must be purchased through the golf course

• Verbal recognition and name on sign at event

BASIC HOLE SPONSOR $200

• Company name on hole sign

• Verbal recognition and name on sign at event

Since 1998, this tournament raised over $166,000, which was donated to Wisconsin potato research

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