Listing Presentation

Page 1

Bahman Davani | (214)457-7055 Bahman@KW.com

{AGENT PHOTO}

First We'll be Best, Then We'll be First

The Best Never Rest

prepared for: {SELLERSNAME}

compliments of: Bahman Davani Keller Williams Realty, Plano 3600 N. Preston Road Suite#100 Plano, TX 75093 Office: (972)599-7000 Fax: (972)599-7001


Date: [ENTERDATE] To: {ENTERSELLERSNAME} From: Bahman Davani Re: Your guide to selling your home Dear Homeowner, Selling your home is, perhaps, the most important financial and emotional transaction that you will make. And I want to be the real estate professional to help you to make the sale of your home as smooth and stress-free as possible!. I commit to working with you individually and taking the time to understand the unique selling points of your home and neighborhood. From listing to closing, I am committed to navigating the entire sale process for you, using my expertise to sell your home smoothly, for top price. I will actively target the types of buyers most likely to want your home. I will advise you about the home repairs and improvements that will maximize your asking price. And I will advertise your home 24 hours a day, 7 days a week. This package contains helpful information for you, including an overview of the home selling process, answers to frequently asked questions, my 14-step marketing plan and return on investment statistics for home remodeling projects. After you've had the chance to review this information, please contact me. I'd like to prepare an in-depth analysis of your unique home, compare it to other homes in the market, and recommend a personalized marketing program and pricing strategy for you. I appreciate the opportunity to earn your business.

Sincerely yours;

Keller Williams Realty, Plano 3600 N. Preston Road Suite#100, Plano, TX 75093 P (972)599-7000 F (972)599-7001 E Bahman@kw.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

Table Of Contents

A guide to selling your home: 1. It’s all about you 2. The home selling process 1. Typical home selling process, Simple flow chart 2. Typical Title company process 3. Typical closing process 3. Why do you need a REALTOR®? 4. Why Keller Williams Realty? 5. Why me? (about me) 6. What do I do for you? 7. FAQs

Appendices: A. Collect information 1. Motivation to sell questioners 2. Home information (e.g., features, sizes sq ft., etc) 3. Disclaimer about Square Footage B. Helpful staging recommendation C. List of preferred companies for related services D. Helpful moving checklist E. Arrange for an agent to assist you in your relocation F. IBS form G. Listing Agreement H. IBA form I. Pre-qualify potential buyers forms

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

it’s all about you

it’s all about you

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

it’s all about you My real estate business has been built around one guiding principle: It's all about you. Your needs Your dreams Your concerns Your questions Your finances Your time Your life My entire focus is on your complete satisfaction. In fact, I work to get the job done so well, you will want to tell your friends and associates about it. Maybe that's why over 50% of my business comes from repeat customers and referrals. Good service speaks for itself. I look forward to the opportunity to earn your business too.

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

the home selling process

the home selling process

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

the home selling process There are a lot of details to be handled when selling a home. It is my job to streamline the home sale process for you, ensuring everything is completed as quickly and efficiently as possible. This overview was designed to help you understand the various steps along the way. Preparing for Sale Conduct comparative market analysis to establish a fair market value of your home Prepare and complete the listing agreement Recommend improvements to maximize your home's value Place a lock box on your property, if needed Marketing your Home Enter listing information into the MLS Place a For Sale sign on your property Notify top local agents of this new listing Schedule your home for office tour Schedule your home for MLS tour Distribute Just Listed flyers to your neighborhood Post your home information on the Internet Schedule and hold open houses Notify all potential buyers with details of listing Arrange showings for other agents Communicating with You Contact you regularly with feedback Prepare and deliver regular progress reports to you Discuss all marketing activities with you Coordinating the Sale Pre-qualify potential buyers Present and discuss all offers with you Negotiate your transaction with the other agent Prepare and finalize the closing

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

the home selling process

continued

Other Ways I Can Help Arrange for an agent to assist you in your relocation Recommend a moving company Provide you with a helpful moving checklist Recommend preferred companies for related services I will work hard to make the sale of your home as smooth and stress-free as possible!

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

the home selling process

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

Typical Title Company Process

Courtesy of Republic Title Company.

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

Typical Closing Process

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Why do you need a REALTOR®?

Why do you need a REALTOR®?

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

Why do you need a REALTOR®? With so much information readily available online, clients sometimes ask me, "Why should we hire a real estate agent?" They wonder, and rightfully so, if they couldn't buy or sell a home through the Internet or through regular marketing and advertising channels without representation, without a real estate agent. Some do OK, many don't. So if you've wondered the same thing, here are the top 10 reasons why you might want to consider hiring a professional real estate agent, REALTOR®. As it is described earlier, there are a lot of details to be handled when selling a home. This requires: 1.experience, 2.broad knowledge of the market dynamics trends, 3.access to large real estate databases and legal forms, 4.technologies & tools, 5.art of market analysis, knowing the neighborhood and pricing it right, 6.negotiation skills, 7.marketing, 8.professional networking, 9.handling volumes of paperwork 10.time consuming and much more. This overview was designed to help you understand the various steps along the way and realize that each step by itself is a very time consuming. It is obvious that with the time needed to prepare and do all works as described above; energy, knowledge and expertise needed to sell your home effectively, you are much better of getting help with professional in the field of real estate, REALTOR®. Preparing for Sale Conduct comparative market analysis to establish a fair market value of your home. •This requires access to the data & services that have detail information about houses sold/rented or currently available/in the market and dynamic market trend in your neighborhood. This data and services are only available to registered and subscribed REALTOR®s. Prepare and complete the purchase agreement •This requires authorized use of approved legal forms and broad knowledge and understanding of the real estate transactions. Only REALTOR®s and the real estate attorneys have these.

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

Why do you need a REALTOR®? Recommend improvements to maximize your home's value. •This requires understanding of the market needs and demands, cost vs. value of repairs, etc. Place a lock box on your property, if needed Marketing your Home Enter listing information into the MLS •This data and services are only available to registered and subscribed REALTOR®s. Place a For Sale sign on your property Notify top local agents of this new listing •This data and services are only available to registered and subscribed REALTOR®s. Schedule your home for office tour Schedule your home for MLS tour •This data and services are only available to registered and subscribed REALTOR®s. Distribute Just Listed flyers to your neighborhood Post your home information on the Internet •For many of the most viewed and used websites in the real estate business, This data and services are only available to registered and subscribed REALTOR®s. (e.g., MLS (Multiple Listing Services), REALTOR.com, etc). Showing your home. Schedule and hold open houses •Without REALTOR® you need to be home during day all the time, otherwise you might miss a potential buyer. Notify all potential buyers with details of listing •This data and services are easily available to registered and subscribed REALTOR®s. Arrange showings for other agents •This data and services are only available to registered and subscribed REALTOR®s. Checking your progress and price adjustment (if necessary) Regularly, check your progress, check market again, and adjust/modify your listing (if necessary)

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

Why do you need a REALTOR®?

continued

Coordinating the Sale Pre-qualify potential buyers Present and discuss all offers with you Negotiate your transaction with the other agent •You need to know what is going on in the market around you and negotiate effectively. Prepare and finalize the closing •You need to know the detail process of selling your home, step-by-step, and where to go and what to do after each step. •Have access to the list of reliable and cost effective companies for related services and repairs.

Transaction Questions • you need to have broad knowledge and understanding of real estate transactions. Legal forms. Any questions should be referred to REALTOR®s and/or the real estate attorneys.

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

Remodeling Cost vs. Value, Dallas Ft. Worth area, 2009

Remodeling Cost vs. Value, Dallas Ft. Worth area, 2009

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


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Remodeling Cost vs. Value, Upscale, Dallas Ft. Worth area. 2009

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Remodeling Cost vs. Value, Mid Range, Dallas Ft. Worth area. 2009

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


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10 Big-Impact Low-Cost Remodeling Projects

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First We’ll Be Best, Then We’ll be First The Best Never Rest

Cost vs. Value (Remodeling)

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Knowing Your Neighborhood Market Dynamics

Knowing Your Neighborhood Market Dynamics

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


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Texas Ranks First

Don't mess with Texas: More Americans moving in Texas was a big winner in the new Census Bureau estimates, with cities such as Houston drawing new residents By Les Christie, staff writer December 23, 2009: 1:22 PM ET . http://money.cnn.com/2009/12/23/real_estate/fastest_growing_states/index.htm

NEW YORK (CNNMoney.com) -- Americans, it seems, still have a love affair with the West. Texas and Wyoming were the big winners in the Census Bureau's annual population estimates, which were released on Wednesday. In the year ended July 1, Texas added more people than any other state, and Wyoming had the highest growth rate in the nation.

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

Market Dynamics (Collin County Over $500K)

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

Market Dynamics (Collin County Basic Observation)

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

Market Dynamics (Collin County Under $300K)

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

Market Dynamics (Collin County MSI Over $500K)

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

Market Dynamics (Collin County Under $300K)

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

Plano 3rd QTR 2009

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First We’ll Be Best, Then We’ll be First The Best Never Rest

Frisco, 3rd QTR 2009

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First We’ll Be Best, Then We’ll be First The Best Never Rest

Addison, 3rd QTR 2009

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First We’ll Be Best, Then We’ll be First The Best Never Rest

why Keller Williams Realty There is a reason more and more agents are making the change to Keller Williams Realty. Here's why it matters to you: Knowledge Powerful curriculum through Keller Williams University keeps us ahead of trends, tools and advancements in the real estate industry. Speed Leading-edge technology solutions accelerate our efficiency and productivity. Teamwork Contrary to other real estate companies, Keller Williams Realty was designed to reward agents for working together – to serve clients better. Reliability Keller Williams Realty was founded on the principles of trust and honesty, emphasizing the importance of having the integrity to do the right thing and always putting the customers needs first. Success Keller Williams Realty is the fastest growing real estate company in North America. When you offer a superior level of service, the word spreads fast. As part of the Keller Williams Realty team, I look forward to providing you with a phenomenal real estate experience!

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

why Keller Williams Realty?

why Keller Williams Realty?

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

Keller Williams ranked as the No. 1 real estate franchise

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First We’ll Be Best, Then We’ll be First The Best Never Rest

Keller Williams ranked as the No. 1 real estate franchise News Release FOR IMMEDIATE RELEASE Amber Presley 512/439-8708 amber.presley@kw.com Keller Williams Realty Ranked as Top Real Estate Franchise by Industry Leader and Entrepreneur Magazine AUSTIN, TEXAS (December 21, 2009) — Keller Williams Realty joined the ranks of the top franchises in the world last week, when the company was ranked as the No. 1 real estate franchise on the 31st Annual Franchise 500 list by Entrepreneur magazine. During the same week, the company was also voted the Most Recognizable Brand of Real Estate Franchises for 2009 in an industry-wide survey for the Swanepoel TRENDS Report. “The Swanepoel TRENDS Report is a respected source for the real estate industry and beyond, as is Entrepreneur magazine, and we are excited to see our agents honored in this way for all of their hard work,” said Mark Willis, CEO, Keller Williams Realty. “We certainly wouldn’t have been included on either list without the dedication and resolve of our agents.” According to the ranking in Entrepreneur magazine, the most important criteria to determine the top franchises included financial strength and stability, as well as growth rate and size of the franchise system. The magazine also looked at the number of years the company has been in business and the length of time it’s been franchising, in addition to start-up costs and financial data. Additionally, Keller Williams Realty made an impressive showing on the overall list, placing higher than any other real estate franchise. The Swanepoel TRENDS Report is published by Stefan Swanepoel, a real estate industry speaker and insider. The survey was crafted to determine the Most Recognizable Brand for Real Estate Franchises for his report out in February 2010. The survey included votes cast by 11,000 plus real estate agents, who cast 390,000 votes to select the top 10.

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

Keller Williams ranked as the No. 1 real estate franchise

News Release FOR IMMEDIATE RELEASE Amber Presley 512/439-8708 amber.presley@kw.com Earlier in the year, Keller Williams Realty also received the highest overall satisfaction ratings from home buyers among the largest full-service real estate firms from J.D. Power and Associates for the second year in a row. “We are extremely proud that our associates and company are being recognized for our strength and stability during this time in our industry,” said Mary Tennant, president and COO, Keller Williams Realty. “We attribute our success to being in business with phenomenal people and to our core business models, which have allowed our franchises to thrive during any market.” ### About Keller Williams Realty Inc.: Founded in 1983, Keller Williams Realty Inc. is the third-largest real estate franchise operation in the United States, with 679 offices and 73,000 associates in the United States and Canada. The company, which began franchising in 1990, has an agent-centric culture that emphasizes access to leading-edge education and promotes an economic model that rewards associates as stakeholders and partners. For more information, visit Keller Williams Realty online at (www.kw.com).

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

why Keller Williams Realty

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


why Keller Williams Realty

First We’ll Be Best, Then We’ll be First The Best Never Rest

the real estate attorneys

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First We’ll Be Best, Then We’ll be First The Best Never Rest

Real Estate Franchises: Most Recognizable Brands for 2009 home

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December 21, 2009

Real Estate Franchises: Most Recognizable Brands for 2009 by Stefan Swanepoel 11,000+ Agents Cast 390,000 Votes to Select the Top 10 It’s been almost 40 years since franchising entered the residential real estate industry; a move that has shaped the industry like few other concepts or strategies before or since. The impact of franchising ranks with MLS and the Internet as the top three game changing strategies in real estate since WW II. Today there are a growing number of agents questioning the value proposition of real estate franchising. They point to some of the “older models” that seem to offer little more than a brand; a brand of questioned value in today’s online world. A franchise company’s long term success (or failure) is therefore dependent upon both its model standing the test of time and its implementation systems supporting the local franchisee in successfully putting those models into operation. In the 2010 Swanepoel TRENDS Report, scheduled for publication on February 8th, 2010 — reserve a copy now at www.RETrends.com) — a whole trend is dedicated to analyzing real estate franchising. The trend discusses the changes that have occurred during the last year including bankruptcies, acquisitions, large mergers, the re-introduction of previously dormant franchise brands and the launch of several new ones. The Report details the Top 20 largest franchises based on agent count as of December 2009, inclusive of recent changes and acquisitions up and including that date. However, as an additional test RealSure (www.realsure.com), the publishers of the Swanepoel TRENDS Report and the Swanepoel SOCIAL MEDIA Report, decided that it would be interesting to compare agent count rankings with the perception and recognizability of franchise brands by the industry itself. So on Thursday December 3rd a nationwide online survey was launched to determine the “Most Recognizable Franchise Brand in Real Estate.” With real estate agents being independent contractors and fiercely loyal to their respective brand the vote quickly garnished huge attention. It went viral through various social media networks, blogs and emails encouraging agents to vote.

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Real Estate Franchises: Most Recognizable Brands for 2009

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In the end an astonishing 11,355 agents voted, casting just over 390,000 votes for 33 different real estate franchise brands making this — according to knowledge — the largest survey of its kind in the industry. The survey required real estate professionals to vote for a franchise on a scale from 0 – 5; starting from “Never heard of the brand” all the way up to “Excellent brand.” The brand’s scores in all categories were taken into consideration to determine the overall rankings. In the end there was a significant difference in the vote count between most of the top 10, thereby solidifying the placement of the brands. Although another survey can produce different results and rankings, we are confident that this is a very good reflection of the real estate brokerage industry’s current opinion and awareness of the franchise brands that serve them. The Top 10 real estate franchises, most recognized by the real estate industry as quality national brands are: Keller Williams Realty Coldwell Banker Real Estate RE/MAX International Century 21 Real Estate Prudential Real Estate Sotheby’s International Realty EXIT Realty ERA Real Estate Weichert Real Estate Affiliates Better Homes & Gardens Real Estate The franchises that made it to the Top 5 were to be expected and are also the five largest real estate franchises in the country. The Top 5 also comfortably attracted more votes than the second five on the list, strongly pointing to the industry’s own internal belief that these are the top five franchise brands that agents would like to work for. Keller Williams Realty’s surprising #1 ranking was most likely due to the strong, above average online and social media presence of their agents and the fact that during 2009 KW surpassed RE/MAX in agent count according to a widely published REAL Trends survey.. The 103-year old Coldwell Banker franchise has been the beneficiary of many NRT, Inc. acquisitions that have allowed the brand to remain at the forefront of many agents in a positive way. RE/MAX with their powerful consumer portal has also enjoyed the highest profile on national television of all the brands, thereby probably contributing to their high ranking.

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First We’ll Be Best, Then We’ll be First The Best Never Rest

Real Estate Franchises: Most Recognizable Brands for 2009

Continue

Most interesting was the strong showing of Sotheby’s International Realty at #6, ahead of ERA Real Estate (a more established brand in real estate) and EXIT Realty (a more bolder promoter). The ranking was most likely attributed to the luxury homes image that many agents attach to the brand. Long standing independent and northeast-based regional Weichert REALTORS converted to a franchise seven years ago and has steadily grown. Impressively it was able to break into the top 10 as a recognizable national brand. Also surprising was the fact that newcomer Better Homes & Gardens squeezed out companies like Realty Executives, John L Scott and Windermere (both still regional players) to claim the last spot in the Top 10. This was most likely attributable to the recent news that 2,000-agent Metro Brokers switched from GMAC to BH&G as well as a few other key acquisitions. The housing market is smaller than it was three years ago, yet we have more franchisors today than we did back then. Clearly the market is over saturated and yet the franchises reflected on this list are, according to thousands of agents that work for them and for their competitors, the best of the best. At the end of the day, real estate brokers and agents want and need different kinds of support and thus different franchisors will attract different brokers and agents. For a detailed discussion on franchising, what the 7 key different types of real estate franchises are and which of the strategies currently work the best, read the 2010 Swanepoel TRENDS Report. Secure your copy at a special pre-publication discount of 34% when ordering at http://www.realestatebooks.org/items/Swanepoel_TRENDS_Report_2010.htm Survey methodology: The poll was conducted online within the United States between December 3rd and December 11th, 2009 among 11,355 real estate professionals. All surveys and polls are subject to multiple sources of error that are not possible to quantify. Especially with online polls the errors associated with wording, selection, exposure and attempts to manipulate the vote make it very difficult to guarantee results. Post-survey weighting and adjustments are made to adjust for irregularities found in the voting but we avoid using the term “margin of error” as we feel it is still misleading. Due to the very large number of real estate professionals that voted it is felt that the results closely reflect the opinion of the majority in the industry. preview 2009testimonialsorder reportsarticleshistory 1995-2008homecontactregister © 2005-2009, RealSure Inc. All Rights Reserved. Site MapTerms of Use & Privacy Policy

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why Keller Williams Realty? (Plano Brand Analysis)

Market Share Totals

Keller Williams Realty Plano

Broker Metrics® 10/05/09 MLS Area: 20 (PLANO) 12 Months Period ending October 30th, 2009

Keller Williams

Ebby Holiday

Re/Ma x

Coldwell Banker

MLS: NTREIS Date: 10/01/2008 - 09/30/2009, Type: CMS, Status: Sold, Price: All, Construction Type: All, Bedrooms: All Property Types: Residential (Condo, Farm/Ranch, Half Duplex, Single Family, Townhouse, Other) MLS Areas: 20 (Plano) Information not guaranteed. © 2009-2010 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).

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why Keller Williams Realty? Market Share (Collin County Brand) Analysis)

Keller Williams Ebby Holiday Re/Max Coldwell Banker

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why Keller Williams Realty

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


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why Keller Williams Realty

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Number of producing agents (per Brand)

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what I do for you?

what I do for you?

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

about me

Expertise With the pride of living, working and attending schools over 30 years in Plano and surrounding area including Dallas and Collin County, I am proud to serve as your Professional Real Estate Consultant in these areas, specially cities in Collin County (e.g., Plano, Allen, Frisco, McKinney, Murphy, Prosper, etc). My Commitment to You I commit to working with you individually and taking the time to understand the unique selling points of your home and neighborhood. From listing to closing, I am committed to navigating the entire sale process for you, using my expertise to sell your home smoothly, for top price. I will actively target the types of buyers most likely to want your home. I will advise you about the home repairs and improvements that will maximize your asking price. And I will advertise your home 24 hours a day, 7 days a week. How am I different from other real estate agents? •I am part of the great Keller Williams Realty Team and have full support of all staffs and its experts. •I have time, have time, have time, …., and have time for you and your Real Estate needs. •I am dedicated, full-time, honest, responsive REALTOR® working for you to exceed your expectation.

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

about me Experience In addition to the Real Estate Business; I have 23 years of hands-on and Managerial experiences in a $multi-billion Telecommunication industry, 6 years experience in website design & development (webmaster), and many years of experiences in Computer Technology and IT. Technology Optimize your home's Internet presence by posting it on local and global MLS systems and adding multiple photographs and creative descriptions. Additionally, I post your listing to 10 other top real estate consumer websites available 24 hours a day. These are: •Trulia, Homescape, Front Door, Keller Williams, truila Mobil, cyberhomes, Zillow.com, Google, Yahoo, AOL, and my own website (BahmanDavani.com). Communication I am available 18 hours a day (6 AM- 12 AM) everyday, by phone, email or text messaging. I prefer communicating and sending/receiving documents/offers/etc via email. Clients for Life My entire focus is on your complete satisfaction. In fact, I work to get the job done so well, you will want to tell your friends and associates about it. Maybe that's why over 50% of my business comes from repeat customers and referrals. Good service speaks for itself. I look forward to the opportunity to earn your business too Membership Professional real estate organization memberships include: • Greater Dallas Association of Realtors • Collin County Association of Realtors • Texas Association of Realtors • National Association of Realtors • Multiple Listing Service (MLS) Personal/Hobbies •I am a soccer fanatic; coach, referee, and player for more than 50 years in local, university, and National level. Currently, playing in 4 indoor teams and 1 outdoor team. •Play Table Tennis and chess. •Love traveling.

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

what I do for you All real estate agents will claim they can sell your house...

I promise to sell your house at the maximum price, with minimum hassle. Selling a home successfully requires experience, time and resources. Experience From pinpointing an optimal asking price to writing a purchase agreement and negotiating terms of sale, real estate transactions are a science. Time Selling a home involves hours of open houses, phone calls and paperwork that you shouldn't have to worry about. I will take care of it all for you. Resources Yard signs, brochures, ads, direct mail and Internet technology. Keeping your home in front of potential buyers requires marketing 24 hours a day, 7 days a week.

82% of home sales are the result of agent connections Source: National Association of REALTORS®

Selling your home can be a daunting task. I work hard so my clients can enjoy having their homes sold worry-free and profitably. I would love the opportunity to earn your business.

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

What do I do for you? the home selling process There are a lot of details to be handled when selling a home. It is my job to streamline the home sale process for you, ensuring everything is completed as quickly and efficiently as possible. This overview was designed to help you understand the various steps along the way. Preparing for Sale Conduct comparative market analysis to establish a fair market value of your home Prepare and complete the listing agreement Recommend improvements to maximize your home's value Place a lock box on your property, if needed Marketing your Home Enter listing information into the MLS Enter listing information into another 10 top real estate websites Place a For Sale sign on your property Notify top local agents of this new listing Schedule your home for office tour Schedule your home for MLS tour Distribute Just Listed flyers to your neighborhood Post your home information on the Internet Schedule and hold open houses Notify all potential buyers with details of listing Arrange showings for other agents Communicating with You Contact you regularly with feedback Prepare and deliver regular progress reports to you Discuss all marketing activities with you Coordinating the Sale Pre-qualify potential buyers Present and discuss all offers with you Negotiate your transaction with the other agent Prepare and finalize the closing

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

What do I do for you? the home selling process

continued

Other Ways I Can Help Arrange for an agent to assist you in your relocation Recommend a moving company Provide you with a helpful moving checklist Recommend preferred companies for related services I will work hard to make the sale of your home as smooth and stress-free as possible!

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

about me (I market them on the top real estate websites.)

Bahman Davani Website

Trulia Mobile Keller Williams® Website 1. Add more photos

2. Add open house info. 3. Spread the word to your clients!

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

What is Trulia?

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

End of “about me”

Click here to go back to the next section (last slide reviewed) if you desire or continue next slide by clicking anywhere else

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

frequently asked questions

frequently asked questions

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

frequently asked questions Are there things we should do to our home to help ensure the maximum price? Yes. There is a benefit to making sure your home looks its best prior to offering it for sale. There are also small remodeling jobs that will pay off at resale. I can advise you about specific improvements that will increase your home's marketability and value. How often will you advertise our property? I don't just list homes; I market them. I will make sure your home is marketed to potential buyers around the clock, 24 hours a day, 7 days a week. I will customize a marketing plan to reach the types of buyers most likely to purchase your home. I know how to maximize the power of the Internet for my clients, while also using traditional methods including newspaper ads, brochures, yard signs and direct mail. Will you be present at all showings? At open houses I, or a member of my team, will be there. For showings, potential buyers will bring their own agents to see your home. Most buyers prefer only their own agents be present when evaluating a prospective new home. What if another agent tells us they can get us more for the house? Some agents will quote a higher listing price just to get your business, but an overpriced house will not sell. If you choose to work with me, I will conduct a comparative market analysis prior to recommending an asking price for your home. I will explain how I arrived at the price, but ultimately the decision is up to you. I will offer my professional opinion on how the market will value your home. Do we have any responsibilities during the marketing of our home? Your primary job during the sale of your home is to keep it neat and clean for showings and open houses. A large part of a home's appeal involves staging, which is everything from furniture placement to home fragrance. I will advise you on how to stage your home well, giving you easy tips and quick fixes to maximize your home's appeal. What happens once we get an offer? I will help you consider each offer and negotiate the best deal for you. Once you've accepted an offer, I will guide you through the entire closing process and ensure everything proceeds smoothly.

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

Owners Request Information

Owners Request Information. Please Fill it Out

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

Owners Information

Seller#1 Full Name as it appears on Title: First

Middle

Last

Spouse Full Name as it appears on Title: First Middle Last Are you the sole owner of your home? Yes ____ No ____ If not, who else is on title? Full Name: ___________________________________________________________ Address: ----------------------------------------- ---------------------------------------------------------------Email#1: ----------------------------------------- ---------------------------------------------------------------Email#2: ----------------------------------------- ---------------------------------------------------------------Home phone:

work #1

Cell#1 ------------------------

Home phone#2:

work #2

Cell#2 ------------------------

What methods you would prefer to be contacted? 1. -------------- 2. --------------3. -----------What times are best? ________________________________

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

Motivation WARNING: At the beginning of the initial meeting with owners: Warn the owners that if they hire me as their REALTOR ®, confidential information (as defined by state law) provided by them will be preserved. However, if they don’t hire me, I could disclose that information to buyers that I am representing (if any). For more information please see REALTOR® CODE OF ETHICS: Standard of Practice 1-9. •Are you already working with an agent? Yes___ No____ If yes, have you signed an agreement? Yes___ No____ •Why are you moving? _____________________________ •Where are you moving to? _________________________ •How soon do you need to sell your home? ________________ •Will you be receiving any corporate relocation assistance? Yes___ No____ •On a scale of 1 to 10, with 10 being extremely urgent, how motivated are you to sell your home? _________ •What will happen if your home does not sell in the required amount of time?

____________________________________________________________

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

Features and Conditions

ABOUT YOUR HOME Tell me a little about your home. What do you like most about your home? What fixtures do you like to keep from the home after sell? Rate your home on a scale of 1 to 10. _____ What would make it a 10? _________________________________________________ How many years have you owned the home? _________ Have you done any update or work on the home recently? List them. _______________ ---------------------------------------------------------------------------------------------------------------------Did a Realtor help you to purchase this home? Who?

FINANCIALS •How much do you think your house would sell for today? •How much do you owe on your mortgage? 1st_________2nd______________ •Are you up-to-date on payments? Yes ____ No___ (how much?) •Is there any lien on the house? Yes ____ No___ (how much?) •Do you own other real estate (investment, 2nd home)? Yes ____ No___

CONDITION OF THE HOUSE With the permission of the sellers, walk through the house and jot down the condition of the property, positive features, things that need to be modified, and a brief summary of number of beds, baths, car garage, square footage, etc.

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

Tracking and set up Appointment

TRACKING How did you hear about our team? __________________________________ What are the three things you expect from a Realtor? A. ______________________ B. ________________________C. ______________________ Are you setting other appointments? When and with who? __________________________ SET THE APPOINTMENT "Let's set an appointment to meet so we can find out exactly what you want. This appointment should last about thirty minutes to an hour. We'll go through the home-selling process and talk about your expectations and your goals." I’ll bring a CMA (Comparative Market Analysis) for your neighborhood too. Would ________________ be better for you? On ___________ OR on _________________ APPOINTMENT DATE: ______________________________ Time: _______________________ Leave a copy of IBS and Listing presentation for their review. Encourage them to read and ask questions on next appointment. Provide the link to my website for other information. TIP: Build in a price reduction option up front. At the listing, get sellers to sign an agreement to lower the price by pre-approved percentages if the property hasn’t sold in 30, 60, or 90 days. Roberts generally asks for a 3 percent reduction after 30 days, but alters the time and percentage based on market conditions. —Ralph Roberts, Ralph Roberts Real Estate, Warren, Mich. http://www.realtor.org/toolkits/list19

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


First We’ll Be Best, Then We’ll be First The Best Never Rest

Any Questions?

Please write down any questions or concerns you might have. We will discuss and answer these questions on our next meeting.

Bahman Davani • (214)457-7055 Bahman@KW.com • http://www.BahmanDavani.com


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