hartley press
easy-to-use quote & file upload process.
exhale
magazine.
runsmart academy
a sustainable mag.
interactive print site
athletic identity logo & apparel.
321.615.5733 bdemers @ flagler.edu
sydney la fair
packaging sensualizing reds sexy wine bottles & vitalizing whites.
mother earth
O’Connor
fresh talent & sweet excperts.
Newsletter
freestyle battle
showcasing a new service.
web video portfolio
puravida videos a contraversial seminar.
bra nd of destinat ion
promoting a freestyle battle & product.
polaris marina
decking out the battlegrounds
not your typical marina..
web & print
Greener Gadgets.
interactive portfolio information architecture wit flare.
I worked very hard on this portfolio. There were sleepless nights, gallons of coffee, and red, itchy eyes. I would like to thank aspirin, starbucks, & visine for giving me the support I needed to tap into my creative genius.
hope you like.
hartley press overview
hartley press is the leading printing press in jacksonville.
challenge
hartley already had a identity their clients knew. Although they had a website, they did not have a web presence.
easy-to -use quote & file upload process. solution
An updated logo & website. The logo was updated with a new typeface still based on the original design. The site was rebuilt with an step-by-step file upload process that helped clients with calculating costs, selecting paper & specialty services.
overview
Rubber Color teamed up with five of big BMX names for a freestyle battle to promote their new line of colored bike tires.
challenge
To create a desire for colored bike tires within the BMX freestyle scene.
simaltaneos promotion of an event & product.
solution
Decking out the Battlegrounds.
Inspired by the 80’s the color palette is loud and bright. The Comic illustrations are messy and rebellious, inspired by the brands angsty target audience.
sponsored by:
RUBBER COLOR
overview
From the makers of ID came a new magazine based on zero footprint. A magazine that appealed to the treehugger.
challenge
To create a new experience of the over saturated green movement .
exhale creativity & sustainability magazine
ity 1
Creativ Sustainabil
A Breathe of Fresh Typeface
Aug 21
Dear Creative,
Start a pot of tea for your ink and Sit
E x h a l e i s y o u r b r e a t h e o f f r e s h a i r.
back in your nice and comfy cardboard
Networks across the globe are exploding
c h a i r. C l o s e y o u r e y e s . Ve r y g o o d .
with inventions to keep the globe beauti-
Ta k e a d e e p b r e a t h e .
ful. It open windows in architectural,int
Inhale.
. .
e r i o r, l a n d s c a p e , g r a p h i c , a n d t e x t i l e d e signs. Our goal is to take inspiration to the far reaches of the world where trash heaps are called home. Open your mind and your heart.
Exhale. Now open up the window to sustainable thinking and fill your lungs with some fresh designs. With Exhale comes a new hue of environment. We are setting the standards in blue design. We give you the knowledge t o g r o w a n d p l a y.
Exhale is pleased to introduce the widest range of inspiration.
Keep it clean,
1
Editors note
25
Oops-a-Daisee
Friendly little eco thingamajigs.
We all make mistakes.
Creatives Talk
Toolbox
Insight from the masters.
How to play clean.
22
Next Time Around
11
GreenNet
A network of green products.
Interview with CEO Ron Dembo.
Zero Footprint
A preview of what’s to come.
Creating a typeface from Keyrings.
A breathe of Fresh Typeface
19
10
Nick Nack
26
3 21
Table of Contents
2
breathe between the lines. solution
Exhale was inspired by the zero footprint theory. The idea of leaving the least amount of waste behind. This was accomplished in two unique approaches. An original typeface was created called oxygen. Combined with an airy color palette, the cover of exhale floats off the page. Circle cuts were scattered translating the light as air identity . Using these two approaches lifted the magazine. It transformed crowded articles into refreshing and spacious.
greener gadgets design competition overview
The Greener Gadgets Design Competition was full of new & exciting green inventions .
challenge
To create a following for next years greener gadget competition in the design community..
an earth-friendly newsletter. solution
By using recycled paper and tea inks the greener gadget newsletter put it’s inventions to work.
brand & apparel.
overview
A new brand of shoes that can go anywhere.
challenge
Creating an identity for a new brand that could be used for apparel & shoes.
Triathlon
triathlon lemon lime rubber 51856
order no. 3562
SIZE
M9 W8 US $49.99 CA $54.99
triathlon
51856
LL rubber
3562
runsmart.com
athletic identity
solution
an identity that would communicate smarter way of exercising.
showcasing a new service:
puravida videos
overview
Surfer & videographer Dustin Estes combined work and play. He found a niche in video production: vacation surf videos in Costa Rica.
challenge
an identity that would communicate the “work hard, play hard� attitude he and his crew lived by.
wave breaking DVD packaging.
solution
On the island locals had a saying “Puravida� meaning pure life. The cool waters of the ocean inspired the color pallete. Puravida transform into the still frames of a wave breaking to represent motion. The logo is reflected, inspired by the crystal clear waters of Costa Rica.
challenge
To develope an identity that communicates a safe destination for travelers of all sorts to drop anchor and unwind.
polaris marina
The North Poles’ marina is a prestine destination where all types of vessels converge.
branding an destination
overview
m a r i n a
m a r i n a
a nautical refreshed
solution
Inspired by the north star and where all sailors look to for guidance Polaris marina was derived. The definition of an marina is where all vessels converge. Repeating the front of the ship in into a star shape communicates the polar star as well as attraction to the marina. The color palette ius inspired by the treditional nautical colors.
O’Connor
Capturing one womans life work.
overview
The University of California Seminar sought to attract fresh talent to explore the morality & ethics in Flannery O’Connors’ short stories.
challenge
start a buzz and spark curiosity about O’Connors’ work in the community.
Fresh Talent & Sweet Excerpts
solution
The poster acted as a “soap box” for the seminar. A compilation of O’Connor’s contravesial writing and suggestive imagery sparked discussion and curiosity about the Seminar.
mother earth
packaging a sexy vineyard.
overview
An old vineyard in the heart of Lodi CA is sufficated by it’s old design and needs to be repotted into a new desig n that can thrive and grow from local to international.
challenge
Lodi wants an identity that will deliver the beauty Lodi’s vineyard to housewives internationally. Because of the language barrier of international distribution, It needs to communicate without words.
Sensual Reds & Vitalizing Whites.
solution
Absorbing the the Lodi vineyard, Mother Earth is like a womon; Delicate yet tantalizing. They are naturally beautiful. The wine shines through to give life to the sketches. They invite woman to to transform from housewive to exotic goddess.
sydney la’fair
overview
a model you recently moved from spain to the united states needed to find her niche in the ever local artist scene.
challenge
To create and identity for sydney to grow with but also represented her unique roots in spain.
interactive portfolio
solution
Inspired by the elegant tapestries in Spain and her beautiful red red hair Sydney la fair was created. The lock of hair in her logo was translated into the information architecture of her interactive portfolio.