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FORD NEEDED TO OFFER A “YOUTH CAR”—SOMETHING STYLISH YET AFFORDABLE
The Mustang’s style had been influenced by low-slung British roadsters such as the MGB and the Sunbeam Alpine, and Ford’s product offered a comparable elongated hood and a chopped rear deck. The Mustang could seat a family of four (okay, so it offered only a token back seat) and it was affordable, priced at $2,368 for the basic models. To lower costs, Mustangs were built on the same platform as Ford’s boring old Falcon, which lent its engine—and a host of other items—to the new vehicle. Customers could choose from a list of 50 different options.
Mustangs graced the covers of Newsweek and Time. Assembly plants ran 24-hour shifts and still couldn’t keep up with the demand. By 1966, 1 million Mustangs had found their way into the garages of enchanted owners. Not since the 1928 Model A had Ford hammered such a sales home run.
Yet for a long time, Iacocca kept silent about something: The Mustang couldn’t be too idiosyncratic.
“The American public doesn’t [really want] a sports car,” he said. “It wants one that looks like a sports car.” T coverage
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