Social Media Marketing Blunders You Should Avoid At All Costs In the art of web marketing, social media is perhaps the newest player involved. It’s defined as “a social instrument of communication”. But because the term is broadly defined, social media perhaps covers a wide array of websites, of which the common denominator is that people are able to interact with the website, as well as interact with other site visitors. Since social media marketing is a crucial aspect of web marketing, here’s a look at the common social media blunders that you should avoid, at all costs. Lack Of Strategy Kills With social media being a literal newcomer in the field of web marketing, it wouldn’t be much of a surprise to know that only 20% of businesses agree that their social media campaigns are effective, or mature. Users of Facebook, Instagram, Pinterest, Twitter and others are flooded with a lot of information and data every day. That's why if a business doesn’t have a coherent strategy, they’ll never be able to work their way over the clutter and deliver the right message to their chosen audience. According to online marketing veterans, a coherent social media strategy should have a definite, clear-cut and measurable goal. It also has a clear media policy, along with a wellplanned content calendar with definite end goals in mind. Lack of Interaction with Followers Social media users and followers always expect a certain level of receptiveness from the businesses that enter and engage with them. Thus, if you have a social media strategy, you should tirelessly respond to posts or comments, thank customers for commenting or sending feedback, as well as address all types of complaints. Through this approach, customers feel more attached to your brand. While not every comment on Facebook, Twitter, Instagram, Google+ and other social media formats require a response, the social media and Internet marketing experts should regularly answer comments, share opinions and build trust and comradeship with their targeted audience. Wrong Images Posted A good social media strategy always employs images, videos, written content and other stuff. This enables businesses maintain customer’s interest and effectively engage with them.
According to Zabisco, a London-based “user experience” and website design consultancy firm, 40% of people online respond better to visual information as compared to plain text. Take a look at Facebook. On average, photos get 50% more reactions or impressions, as well as likes and comments. So, if you want to optimize your Facebook social media strategy, you’ll need to use the right image size. This means that for an average FB post, you need to upload a 1,200 x 1,200 pixel image. Facebook advertisements however, have a different set of rules or guidelines for businesses to follow. Excluding Prices & Product Descriptions (Especially On Pinterest) If your social media campaign includes Pinterest, posting or “pinning” images may not be enough. The use of rich pins which include a complete description of the item or product and the price is highly recommended. In describing the pins, you’ll need to use terms that people are actually searching for, and it should be as definitive and detailed as possible. According to social media experts, rich pins with prices and good descriptions often get 36% more Likes and “re-pins”, as compared to regular pins which don’t have any descriptions. In summary, a social media campaign is just like any other Internet marketing Australia endeavor. It needs to be continually monitored, updated, tracked and engaged. By doing so, the business will be able to feel its full effect, whether it’s an expansion of your customer base, or an increase in sales.