BEARING NEWS GOES GREEN

To ensure that BearingNews and Motion+Drives magazines are doing their part to protect the environment, the parent company, iMotion Media, has developed a strategy to offset the carbon footprint of its printed magazines. The twofold approach includes a fully supported tree planting campaign in conjunction with each newly released edition, and the use of recycled paper in the printing process.

Sustainability is no longer just a buzzword. Members of the global community have become increasingly aware of human impact on the environment. As a result, a massive movement is driving private sector companies to responsibly manage their environmental, economic, and social resources to safeguard the well-being of future generations.

The term ‘sustainability’ encompasses a large swath of efficiency objectives that aim to go beyond the thresholds of carbon neutrality. Companies must fulfill further economic and social obligations by devising less wasteful practices. When discussing the printing of magazines, there is long-term value achieved by responsibly implementing environmentally friendly solutions associated with the use of paper. The paper industry has focused its efforts on the sustainability of raw materials, processes, and products. Highlighted within the industry’s strategy is the promotion of sustainable forestry practices and responsibly harvesting renewable raw materials. Tree planting is considered one of the most effective ways to combat global warming, as forests naturally reduce atmospheric carbon dioxide (CO2) by removing it from the air through photosynthesis. In line with this strategy, iMotion Media has adopted ‘tree planting for

reforestation’ as the most effective method to reduce the carbon footprint associated with the printing and distribution of Bearing News and Motion+Drives magazines. In careful coordination with the release of each printed edition, a tree planting campaign will be launched to help restore forests and offset the use of natural wood materials used in paper production. In addition, iMotion Media is supporting the use of recycled paper in the printing process to reduce dependence on new materials. It will also continue to promote the currently available digital magazine options.

Thanks to the use of recycled paper and certified companies dedicated to carefully managing wood harvesting, there has been a decline in global deforestation. And while there are positives to both recycled paper and the responsible production of new paper, recycled material contributes significantly more to global social and economic sustainability goals.

iMotion Media is happy to be a part of a forward-thinking movement with ambitions for a greener future. Through its broad reach within the Bearing, Power Transmission, and Motion Control Industries, iMotion Media intends to create an infectious optimism that will compound progress towards greater sustainability.