How does How does Promotional mercHandise Promotional mercHandise affect your business? affect your business?
How does Promotional mercHandise affect your business?
Promotional Products
Promotional products have proven to be one of the most effective forms of lowbudget high-impact marketing.
Here are a few ways in which promotional gifts or products enhance your business.
tangible marketing
Promotional gifts are usually tangible and portable products through which the name of your business could spread quickly.
cost-effective ď ś There is no better option than promotional gifts when it comes to costeffective marketing. ď ś Studies have shown that promotional merchandise brings the best return on investment when compared to any other marketing strategy.
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You could create a feeling of goodwill in the minds of customers which could lead to unsolicited word of mouth publicity.
ď ś Giving away a freebie always promotes a feeling of gratitude and customers tend to reciprocate to your kind gesture. ď ś Studies have shown that 52% of people who receive promotional products did business with the company.
Brand recognition is achieved when customers are repeatedly exposed to a company’s brand, logo or slogan. With promotional merchandise you could expose your brand to customers. Promotional gifts serve as a constant reminder of the brand or service to the customer. Studies have proven that 39% of people who receive promotional gifts remember the name of the company.
Improve Brand Recognition
It would also continue to advertise your business for as long as the product is in use.
Therefore, corporate gifts or promotional products can give your brand a great boost through increased brand recognition and better return on investment.
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