Sinead Linnane

CAREER CHAT WITH Business Development Manager of ALUMIER MD Sinead Linnane

Meet Sinead, a lady who has extensive experience within the beauty and aesthetic sector, winning multiple awards and who is now employed by one of Ireland’s leading medical grade skincare brands. She chats about her career, her love for her role, her passion for skincare, how she balances career and motherhood and over- all her love for her job and family life!

TELL US HOW YOU BEGAN YOUR CAREER IN BEAUTY? After leaving school I studied Business which definitely stood by me throughout my career. I then did my Beauty Therapy course in the prestigious Younique Beauty College Newry, which coincidently is one of my top accounts in my current role. I then moved on to do my teaching within the industry and after successfully completing this my career began. I started off working as an international trainer for Thalgo Cosmetics, where I won many awards including trainer of the year in the IBPA Awards 2007. I quickly moved into sales as I knew that’s definitely where my talents lay, and over the years continued to progress and win industry awards including Rep of the year 2008 in the IBPA Awards. In January 2017 I started working for Alumier MD, as Aesthetics was the next move in my career path. I started on my own in Ireland and within a year had quickly grown a successful team and brand here. I have also won company awards, one being Business Development manager of the year 2018 and 2019. WHAT’S YOUR TYPICAL DAY LIKE? I get up every morning at 6am, have breakfast with my family as this is very important to me. I then go to the gym to start my day with a healthy body and mind.This sets me up for my daily success. I start my working day about 9.30 which various from meeting current clients to presenting our brand to potential clients. Other days I could be meeting with tabloids, bloggers, other industry reps to get brand awareness out there. I can honestly say, there isn’t a day I walk out my front door and feel I am going to work. I feel I am meeting with like-minded individuals who like myself really want the best for their business and excellence and innovation within the Aesthetic industry.

WHAT DO YOU LOVE ABOUT YOUR WORK? I love the fact that I am working with the best most innovated brand out there, making a difference to peoples lives and the industry. I can safely say without any hesitance Alumier MD deliver the best results in skincare that I have ever seen in 20 years of working in this industry. WHAT MAJOR CHANGES HAVE YOU SEEN IN SKINCARE OVER THE PAST FIVE YEARS? There has been a massive move in this industry, clients want more medical treatment and instant results which is what they get with Alumier peels and homecare products. The days of paying top dollar for fluffy treatments are gone. WHAT DO YOU LOVE TO DO OUT OF WORK HOURS? I enjoy going to the gym every morning, it sets me up mentally for the day ahead. I enjoy trying out different restaurants, food and wine is a luxury I certainly enjoy. I also love to travel with my family, making memories with them is what keeps me going, I believe in living life to the full and taking every opportunity to make my life better. WHO DO YOU LOOK UP TO? WHO INSPIRES YOU? My husband inspires me, he is a businessman who certainly knows how to live life to the full and has a healthy work home life balance. He works smart alongside being a fantastic father who also puts us first. WHAT DO YOU BELIEVE HAS ADDED TO YOUR CAREER SUCCESS TO DATE? This has to be creating good working relationships between myself and my customers. Without a good relationship there is no business. There is too much competition out there and our clients deserve the best. They come first in my eyes. WE SPEAK TO SO MANY THERAPISTS WANTING TO MOVE INTO SALES, WHAT ADVICE WOULD YOU GIVE SOMEONE STARTING OUT? Concentrate on building strong customer service skills. Know what’s hot and what’s not in the industry so you can help your customers build healthy businesses. Have good time management and organisation skills as this is very much required in the field. HOW DID YOU SPEND CHRISTMAS? This Christmas we decided to take a dream holiday to Lapland, were we made some wonderful family memories. Apart from that we overindulged in food and everything Christmas which I believe is what its all about.