Beauty: Brow Treatments

Lamination, bespoke colouring and fluffy finishes are set to be big in brows for 2020.

Brow treatments have been big business over the last decade, with myriad professional treatments and products developed to shape and tame unruly hairs, thicken sparse brows, and help clients achieve eyebrows that frame the fame. As we enter a new decade, the thirst for beautiful brows shows no signing of stopping, with Brow Lamination just one of the latest bespoke salon treatments to hit the market. “Brow treatments are more popular than ever before - everyone wants their brows to look on point all the time,” says Natalie Piper, Business Development Manager at The Eyelash Design Company who developed the Hi Brow Lamination treatment. “Brows shape the face and accentuate features; this is why clients are looking for treatments to perfect their brows - and so they don’t have to worry about styling them into place every day. The need to streamline time spent on everyday beauty routines has pushed the development of new treatments with low maintenance results.” “The continued boom in lash and brow treatments has meant there has never been a better or more important time for salons to have a full treatment repertoire,” advise Hive of Beauty. “Indeed, according to Google’s ‘Year in Search’, Brow Lamination was one of the top ten beauty searches in 2019, with popularity of brow lamination and lash lift treatments showing no sign of slowing down in 2020.” “Every make-up consultation should include tips on how to achieve a great brow – it helps to frame the eyes and complete the look,” says Caron Lee, Brow by Mii expert. “Clients are becoming extremely passionate about brows and are keen to seek a skilled therapist to give them the results they require. If a client loves their results they’re more likely to be loyal to your salon, allowing you to entice them to try other services.” 2020 brow trends Lisa Stone, Brow Expert and Salon System Educator, believes bold brows will still be popular this year, but agrees that ‘perfect’ brows will be redefined. “Today’s current trend is big, bold, strong brows, this style has dominated 2019 and we will see it continue into 2020, but there will be a slight softening to the big, bold strong brow with a little more ‘texture’ and ‘fluffy’ less block look and more ‘natural’, enhancing colour to correct and disguise,” she says. “On the 2020 spring catwalks we spotted natural brows with soft 3D definition, described as the ‘shadow-effect brow’. While the ‘dewy brow’ also stood out on the runways, a wet-look glossy brow that calls for wax-finish formulas and generous layers of clear brow gel,” adds Caron. One of the new treatments for creating softer, fluffier yet fuller brows is of course Brow Lamination. “Brow Lamination is currently the most requested beauty treatment,” explains Natalie. “The service realigns brow hairs into shape, adding fullness and definition. This only takes around 45 - 60 minutes and is the perfect treatment for someone who has non-uniform brow arches or lack of brow shape. “It’s all about a fluffy and full brow look, although some clients opt for a smart and well-groomed natural version of this look. This is one of the reasons why Brow Lamination is proving so popular - with this treatment, brows can be brushed up to be more bold, or brushed in a more natural style.”

Demand for bespoke coloured brows is also coming to the fore, Lisa predicts. “Bold, strong brows will continue to dominate the industry whether that’s intense vivid colour, harmonising hair and brow colour together, or creating bold fashion statements or a blonde brow increasingly growing in popularity and prominent on the catwalks,” she says Ruth Atkins, Lash Expert and Salon System Educator, agrees: “For 2020 therapists are really going to be taking brow colouring to the next level by introducing an average of three tint colours together, to create a bespoke colour customisation service for their clients. By analysing the natural cool and warm tones of their clients, their hair colour, eyes and skin tone, the therapist can undertake the browista technique by RefectoCil by becoming a creative colourist for the brows.” “Brow treatments have always been a popular treatment and brow services are worth millions in our industry and are continually growing,” concludes Lisa. “These treatments and trends take your services to another level offering basic to advanced services… allowing you to be at the top of your game and have strong competition on the high street....Keeping up to date with the trends will stop you from falling behind and losing clients.”

With RefectoCil’s Custom Colour Blending technique, nine unique brow looks can be created, whether that be natural or more creative. To complement the kit, Salon System’s RefectoCil Browista Creative Colour Workshop ensures correct colour choices to suit clients’ natural colouring and features, along with blending, application and aftercare. Salon System: www.salonsystem.com

Lash eXtend BLX Lamination Brow Fix defines and volumizes brows, creating a natural, bushy look or a more defined look similar to microblading. Hairs are treated with a permanent fluid which changes the structure of the hair, to fix them in place using various techniques. BLX Lamination Brow Fix by Lash eXtend is ideal for those with stiff and untreatable or asymmetrically growing brows. Creative Academy: 01 429 5122 / www.creativeacademy.ie

Kalentin’s Brow Lamination treatment creates a fluffy yet groomed brow look inspired by the Russian catwalk. The treatment enables you to correct the symmetry of brow hair, fixing it in correct direction of growth. During the treatment, brow hairs are nourished with active ingredients of vegetable keratin, Chamomile, Hyaluronic acid and panthenol within Kalentin’s brow lamination solution, generating softer, shinier and healthier eyebrows.

NSI Hair Nail and Beauty: 01 840 9124 / www.nailandbeauty.ie

Mii Cosmetics’ Brow by Mii professional service blends an extensive range of tint colours to best match a client’s skin tone and hair colour, using staged tinting techniques to create more volume or even out the colour of brows.

In addition, their retail range offers a wide shade range to enhance natural brow colour; for example, the new Signature Brow Styler offers six shades including Auburn, ideal for redheads.

Gerrard International: www.gerrardinternational.com

Hi Brow Lamination realigns brow hairs into shape, staying in place for up to eight weeks, adding fullness and definition. During the treatment, brow hairs are secured into position using a style fixing product which straightens curved hairs and ensures symmetry, and stray hairs tidied. The treatment can be completed with an optional brow tint.

Baam Cosmetics: www.lashperfect.ie

HD Brows’ BrowSculpt treatment tailors brow lamination techniques with a HD Brows twist, taming unruly brows for up to six weeks. The treatment includes Brow Lamination, which corrects brow shape setting hairs in place, followed by Bespoke Brow Tinting using Brow Dyes to mix a custom colour. The shape of the brows is then creating using a combination of waxing, threading and tweezing, and the treatment is concluded by adding a hair stroke or two. The Beauty School: +44 (0) 2841 753 900 / www.hdbrows.ie For clients who have experienced disappointing Semi Permanent Makeup (SPMU) results on eyebrows, the Q Plus C laser platform offers successful removal. It utilises Ruby 694nm, Nd: YAG 532 and Nd: YAG 1064 laser wavelengths and multilayer techniques to remove 100% of each colour pigment present in the skin. Successful removal is achieved in four to six sessions, with skin treated gently, enabling cover up or further Semi Permanent Makeup application as soon as three months post laser removal. The Q Plus C can also be used to rectify scarring from previous microblading treatments. Advanced Esthetics Solutions: +44 (0) 29 2023 1228 / www.advancedestheticssolutions