theBeautyBook
COLOUR Without Compromise A few years ago, we were told making
the unprecedented step to third-party test
safer colour cosmetics wasn’t possible.
all of our colour products for heavy metals
With the introduction of this full line of
until we reach undetectable levels in every
products, we are proud to announce it is.
single one.
Made with an unparalleled standard for
And do they work? Beautifully. From silky-
safety, this groundbreaking collection
smooth lip shades to skin-brightening
is made without the questionable or
blushers and bronzers, all of our products
potentially harmful ingredients found in
are designed for superior performance.
many products on the market today. Our
Making safer, high-quality colour isn’t
industry-leading Ingredient Selection
easy, but we believe every woman should
Process ensures safer, high-performing
be able to show her own beauty without
colour cosmetics never before available.
compromising health or safety.
Where other brands stop short, we take
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WHAT DOES
safer
MEAN? When creating our products, we never choose and never use parabens, phthalates, formaldehyde, triclosan, sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES), synthetic fragrance, or approximately 1,500 other ingredients. Our rigorous, industry-leading Ingredient Selection Process ensures that all of our products perform beautifully without compromising safety.
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a.
c.
d.
Each timeless shade in this collection was designed to be flattering for every skin tone. These satiny powders contain porcelain flower extract, a Thai bloom known for its antioxidant benefits, to help moisturize the delicate skin around the eyes and provide a luminous effect.
e.
f.
HOW TO USE The complementary shades in each compact are designed to be blended together or worn separately. Apply with brush to eyelids and crease. SAFER WORKS We third-party test all colour products for heavy metals and bring them to market only after we achieve undetectable levels in every single one.
a. Eye Shadow Duo Peach/Bronze 2211 | $ 43
b. Eye Shadow Duo Fawn/Night 2208 | $ 43
c. Eye Shadow Duo Shell/Malt 2207 | $ 43
d. Eye Shadow Duo Pearl/Champagne 2206 | $ 43
e. Eye Shadow Duo Slipper/Slate 2210 | $ 43
f. Eye Shadow Duo Oyster/Amethyst 2209 | $ 43
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EyeSHADOW
b.
MASCARA 8 beautycounter.com #betterbeauty
Years in the making, our breakthrough Lengthening Mascara delivers dramatic length and definition without the questionable ingredients found in many mascaras on the market. It conditions lashes with organic oils and shea butter, and its spiraled brush ensures clean application without clumping. HOW TO USE Comb through from the base of the lash to the tip. Build length with additional coats. SAFER WORKS Lengthening Mascara is made without preservatives propylparaben, butylparaben, and butylated hydroxyanisole (BHA). Lengthening Mascara 2550 | $ 36
Matte Bronzer delivers a refined, natural-looking glow, plus it doubles as a matte contour. These satiny powders contain porcelain flower extract, a Thai bloom known for its antioxidant benefits, to help moisturize the skin for a radiant look. HOW TO USE Apply with a brush to forehead, cheeks, and chin. To contour, brush under cheekbones and around jawline. SAFER WORKS We third-party test all colour products for heavy metals and bring them to market only after we achieve undetectable levels in every single one. a. Matte Bronzer No. 02 2153 | $ 48 b. Matte Bronzer No. 01 2152 | $ 48
a.
b.
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BRONZER
Blush Duos deliver the perfect amount of healthy-looking, luminous colour. These satiny powders contain porcelain flower extract, a Thai bloom known for its antioxidant benefits, to help moisturize the skin. The complementary shades can be worn separately, layered, or blended together. HOW TO USE Brush lightly along cheekbones and cheeks. SAFER WORKS All of our colour products are third-party tested for heavy metals. We only proceed with shades that have achieved undetectable levels.
c.
a.
b.
PowderBlush
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a. Powder Blush Duo Bloom/Tulip 2104 | $ 49
b. Powder Blush Duo Flamingo/Apricot 2105 | $ 49
c. Powder Blush Duo Tawny/Whisper 2106 | $ 49
CreamBLUSHER 14 beautycounter.com #betterbeauty
Cream Blusher brightens cheeks with natural, dewy colour. Its smooth, non-sticky formula contains jojoba ester and carnauba wax to condition and hydrate skin. HOW TO USE Blend evenly onto cheeks for a natural-looking glow. Layer for bolder colour. SAFER WORKS All of our colour products are third-party tested for heavy metals. We only proceed with shades that have achieved undetectable levels.
Cream Blusher Hibiscus 2123 | $ 46
Cream Blusher Umber 2124 | $ 46
Cream Blusher Hibiscus | 2123
Cream Blusher Umber | 2124
Cream Blusher Caramel | 2125
Cream Blusher Caramel 2125 | $ 46
Sheer Lipstick Twig | 2061
Sheer Lipstick Coral | 2062
Each silky formula delivers a wash of colour that can easily be layered for deeper coverage and smooth shine. Leaves lips feeling soft and hydrated. Sheer Lipstick Currant | 2063
Sheer Lipstick Plum | 2064
HOW TO USE Apply in layers for bolder colour. SAFER WORKS Sheer Lipsticks get their soft feel from jojoba esters and other plant-based ingredients, and their light fragrance from real vanilla. 2060-2068 | $ 38
Sheer Lipstick Rose | 2065
Sheer Lipstick Nude | 2066
Sheer Lipstick Raisin | 2067
Sheer Lipstick Scarlet | 2068
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SheerLIPSTICK
Sheer Lipstick Petal | 2060
LipGLOSS
Lip Gloss Ruby 2021 | $ 36
Lip Gloss Peony 2018 | $ 36
Lip Gloss Sienna 2019 | $ 36
Lip Gloss Buff 2017 | $ 36
Moisturizing Lip Gloss goes on smoothly with no sticky feeling. Its unique teardrop applicator delivers the perfect amount of sheer colour and subtle shine. HOW TO USE Lip Gloss looks amazing worn separately, but even better layered over Sheer Lipstick. SAFER WORKS Some lip glosses are made with butylated hydroxytoluene (BHT), which has been linked to cancer. We never choose and never use BHT when creating our products.
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Lip Gloss Opal 2022 | $ 36
TintSKIN
PORCELAIN | 2310
GOLDEN | 2314
LINEN | 2311
TAN | 2315
SAND | 2312
CHESTNUT | 2316
Tint Skin Hydrating Foundation is a lightweight, creamy formula that goes on seamlessly and blends effortlessly to cover imperfections and even skin tone. HOW TO USE Use daily, separately or over a moisturizer. Apply evenly with your fingertip or a brush. Layer for additional coverage. SAFER WORKS Tint Skin Hydrating Foundation is not created with polyethylene glycols (PEGs), common product thickeners that have been known to contain carcinogens. 2310-2317 | $ 51
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HONEY | 2313
MOCHA | 2317
c.
d.
e.
a.
Formulated with knotgrass extract, our easy-to-use Concealer Pen helps reduce the appearance of fine lines, dark circles, and redness, making skin look firmer and brighter. HOW TO USE Press the click pen button to fill brush tip, and use brush or fingertip to apply concealer. Pat lightly with ring finger to blend. Wear alone or over foundation. SAFER WORKS Concealer Pen is created without BHT, a common preservative linked to cancer and hormone disruption.
a. Fair 2405 | $ 40
e. Light 2406 | $ 40
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d. Medium 1 2407 | $ 40
c. Medium 2 2408 | $ 40
b. Dark 2409 | $ 40
ConcealerPEN
b.
BRUSHwork
SAFER WORKS All of our brushes are made from soft, animal hair-free taklon bristles. Soft and smooth, taklon is an allergy and cruelty-free alternative to animal hair.
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Angled for contouring, this brush pairs best with Blush Duos or Matte Bronzer to create cheek and jaw definition. HOW TO USE Gently blend blush into cheekbones. To contour, apply bronzer in a sweeping motion below the apples of cheeks and around jawline. Angled Blush Brush 2914 | $ 44
Perfect for covering imperfections and defining eyes, it also doubles as a lip brush.
Designed to easily blend lighter Eye Shadow Duo shades over eyelids.
HOW TO USE Fill brush head with product and apply small amounts as desired.
HOW TO USE Apply Eye Shadow all over eyelids or to brow bones for subtle highlights.
Precision Brush 2912 | $ 29
All Over Eye Brush 2915 | $ 31
Shaped for contouring and precise application, this brush seamlessly blends darker Eye Duo shades into eye creases.
Designed to be used with Tint Skin or Touchup Skin Concealer Pen, this flathead brush is perfect for greater coverage.
HOW TO USE After using All Over Eye brush to apply lighter shade to eyelids, use Crease Eye Brush to apply darker shade to eye creases.
HOW TO USE Dispense a small amount of product into the palm of your hand, coat brush with product, and apply in a gentle circular motion.
Crease Eye Brush 2913 | $ 31
Flat Complexion Brush 2911 | $ 41
This luxurious all-purpose brush is designed to lightly apply blush, bronzer, or finishing powder. SAFER WORKS All of our brushes are made from soft, animal hair-free taklon bristles. Soft and smooth, taklon is an allergy and cruelty-free alternative to animal hair.
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MATTIFYING
Powder Brush 2916 | $ 47
This delicate powder blends invisibly into all skin types to set makeup, absorb shine, and reduce the appearance of pores and fine lines. It leaves skin feeling smooth with a natural, even finish. SAFER WORKS All of our colour products are thirdparty tested for heavy metals. We only proceed with undetectable levels. Mattifying Powder 2601 | $ 45
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