BWME2015 Sponsorship Brochure

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The Largest International Trade Fair for Beauty Products, Hair, Fragrances and Wellbeing in the Middle East

May 26 – 28, 2015 Dubai International Convention and Exhibition Centre, UAE

www.beautyworldME.com


Contents Introduction................................................................... 3 Types of packages...................................................... 4 1. Pre-Show Opportunities....................................... 5

1.1

Website Exposure A. Show Homepage Skyscraper Banner B. Visitor Registration Banner

1.2 Email Alerts 1.3 E-Newsletter

2. On-site Opportunities.................................... 6

2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9

Visitor Carrier Bags Visitor Bag Inserts Exhibition Lanyards Lanyard Business Card Holder Exhibition Badges Branded Pens at Registration Registration Staff T-Shirt Branding Visitor Registration Forms Route Planner

3. Area Branding & Signage.................................... 9

2

3.1 3.2 3.3 3.4

Hanging Banners Pop-Up Banners Directional Carpet Stickers Registration Area Branding

A. Registration Desk B. Branding of Writing Desks C. Branding Columns D. Branding at the Back Hall Registration Area

Bubble Lounge WASL Glass Curved Banner Convention Gate Skyscrapers Hall Gate Branding

3.5 3.6 3.7 3.8 3.9

3.10 Outdoor Hoarding - Plaza 3.11 Elevator 3.12 Entrance Banner - Exhibition Gate 3.13 Escalator 3.14 Glass Entrance - GE1 3.15 Glass Entrance - GE2 3.16 Glass Entrance - WASL 3.17 Silver Panel - SP1 3.18 Window Strip - WS1 3.19 Window Strip - WS2 3.20 Convention Gate Branding 3.21 Canopy Banner - Plaza 3.22 Welcome Sign - Metro 3.23 Column Cladding 3.24 Foyer Area (4 Columns + 1 Blue Glass) 3.25 Bridge Banner 3.26 Panoramic Banner 3.27 Grid Banner 3.28 Mezzzanine Banner 3.29 Wall Banner 3.30 Lampost Banner 3.31 Flag Pole 3.32 Tower Box 3.33 Floor Graphics 3.34 A Board 3.35 Cube Sign 3.36 Monument Sign 3.37 Outdoor Hoarding Metro 3.38 Arch Saeed Hall 1 3.39 Vertical Panels - Arena Entrance 3.40 Vertical Panels - Saeed Hall 1 Entrance 3.41 Right Angle (Lobby Entrance)

4. Special Feature...........................................49 4.1

Exclusive Featured Branding (Perfume/Cosmetic)


“Sponsorship increases the attraction of your target audience by 104%“ (Source: CEIR) Beautyworld Middle East allows your company to be involved with the event and have a high level of association and recognition within the industry. Sponsorship will enable you to raise your profile to attendees prior & during the exhibition and increase your level of exposure at the show. Sponsoring specific areas of the halls or availing of our strong marketing campaign through a vast variety of dynamic and innovative channels, provides an excellent means of generating high awareness levels. Use any of our sponsorship opportunities to firmly plant your brand into the minds of thousands of attendees

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Maximising Your Investment In order to maximise your investment at Beautyworld Middle East your sponsorship package should play an integral part in your marketing and communications strategy, both pre - and post event. Our team will be delighted to work with you to achieve this.


Types of Packages 1) Pre-Show Opportunities

Announce your participation prior to the show and provide your potential clients with more information about the products you will be showcasing during Beautyworld Middle East. The sooner you promote your presence, the higher the chances to reach more customers!

2) On-site Opportunities Build your brand recognition through direct eye-to-eye communication that allows you to expose your brands to all trade visitors. Differentiate yourself from your competitors and co-exhibitors.

3) Area Branding and Signage Your gateway to raise your brand awareness and to receive the maximum branding amongst over 35,000 industry professionals, VIPs & media.

4


Pre Show Opportunities 1.1 Website Exposure

1.2 Email Alerts

Advertising on the Beautyworld Middle East website is one of your most valuable advertising mediums providing information and accessibility to current and potential customers 24/7! The Beautyworld Middle East renowned brand assures visibility to a qualified professional audience looking for updates on show.

Email alerts on your behalf can be sent out to the Beautyworld Middle East visitor database. All replies will be sent directly to your company inbox. This can be used as an opportunity to invite pre-registered visitors to your stand.

a. Show Homepage Skyscraper Banner

The Beautyworld Middle East website is the most important source for buyers as well as suppliers to obtain facts about the Middle East aftermarket industry.With the use of the leading web portals like Google & other Beautyworld Middle East shows worldwide etc – Beautyworld Middle East website attracts thousand of buyers & suppliers to the website.

USD 1,000 per 1,000 contacts USD 5,000 to the entire database

1.3 E-Newsletter

USD 7,000

Every month our team sends out an e-newsletter to a carefully selected database of over 50,000 qualified contacts. This newsletter contains overall show information. Enjoy this added exposure to thousands of prospective customers by submitting a short company profile and pictures.

b. Visitor registration Banner

USD 2,000

(Limited availability = 1)

Over 65% visitors at Beautyworld Middle East pre-register online. Here’s an excellent opportunity to ensure every visitor is aware of your presence at the show!

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(Limited availability = 1)

USD 6,000

(Editorial and logo/picture in the show newsletter)


On-site Opportunities 2.1 Visitor Carrier Bags

2.3 Exhibition Lanyards

Turn the visitors into walking adverts for your company! Distributed from all registration desks around the show, the bags that are handed out to every visitor can also contain an insert of your corporate literature. Your logo and company name will feature prominently on the bag along with the show logo.

USD 37,000 (production to be done by the organiser, artwork to be submitted by sponsor)

(Availability = 1)

2.2 Visitor Bag Inserts

USD 39,000 (production to be done by the organiser, artwork to be

submitted by sponsor)

lanyard USD 29,000 (production doneVisitor by the sponsor, artwork to be

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QTY: XXXXXX pcs

approved by the organiser)

34 cm

(Availability = 1)

20mm 15mm 30.9mm 48.1mm

40mm

47.4mm 40mm

900mm In association with:

20mm 15mm

USD 10,000

(25,000 bags to be given out)

(QTY: 35,000pcs)

* If the sponsor is responsible for the production of the lanyards, these should be supplied to Messe Frankfurt at least 3 weeks prior to the exhibition. Sponsor’s logo and stand number will be printed on the lanyard together with the Beautyworld Middle East show logo.

approved by the organiser)

You also have the option to insert any of your flyers in our exhibition bags to make sure it reaches all the visitors to the show.A successful medium to promote your presence at the show and to lead the visitors to your stand.

Avail of the exclusive rights to have your logo printed on the official show lanyards*.

It is compulsory for all attendees to wear the lanyards during the exhibition, allowing you to expose your brand to all exhibitors, visitors, VIPs and media at the show.

USD 27,000 (production done by the sponsor, artwork to be

30.9mm 48.1mm

10 cm 25.5 cm

40mm

47.4mm 40mm

size:900x20mm


On-site Opportunities 2.4 Lanyard Business Card Holder

2.6 Branded Pens at Registration

Take advantage of this opportunity for your logo to be seen on the business card holder of the exhibition badges. More than 35,000 badges with business card holders will be printed and will carry your brand all throughout the show.

Add more value to your company name and produce branded pens at all the registration desks and seminar areas throughout the show. The pens can also be given out to every visitor that attends the show.

USD 20,000

(Availability = 1)

2.5 Exhibition Badges With over 20,000 participants in 2013 this is a significant and exclusive branding opportunity. Every badge will prominently carry your logo on the front.

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USD 15,000

(Availability = 1)

USD 5,000

2.7 Registration Staff T-Shirt Branding Onsite staff at all registration areas will be equipped with t-shirts* branded with the sponsor’s logo. Sponsor’s logo will be printed on the front side of the t-shirts together with the Beautyworld Middle East logo. * The sponsor is solely responsible for the production of the staff t-shirts (3 t-shirts per staff member)

USD 4,000 per hall USD 20,000 entire show (8 Halls, over 40 staff)


On-site Opportunities 2.8 Visitor Registration Forms Create an impression right from the start by sponsoring the visitor registration forms. Every visitor is required to complete the form prior to entering the exhibition hall. The sponsoring company’s logo and stand number will feature prominently at the top right hand corner of each page.

USD 15,000

(Availability = 1)

2.9 Route Planner The route planner is distributed free of charge to all visitors at each entrance point and information desks. The Route planner sponsorship offers the most direct access to the visitors by clearly highlighting your stand on the entire exhibition floor plan.

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USD 25,000

(Availability = 1)


Area Branding and Signage 3.1 Hanging Banners

3.3 Directional Carpet Stickers

Hanging banners can be placed inside the exhibition hall for extra exposure at the show. Size of the banner can be 3m x 1m per banner. A powerful source of branding to interact with the Beautyworld Middle East visitors!

These highly visible stickers can be placed either on the aisles throughout the exhibition floor to act as directional signage to your stand (maximum 50cmx50cm).

* Artwork is to be provided by the sponsor company. Permission subject to approval and availability.

USD 2,500 per banner

3.2 Pop-Up Banners Pop-Up Banners can be positioned in prominent areas throughout the show subject to organizer’s approval. Sponsor Company is responsible for the production of the banners.

USD 2,000 per banner near the Hall entrance USD 3,000 per banner near the concourse

USD 1,500 per sticker

3.4 Registration Area Branding Create an impression right from the entrance! * Every entrance occupies 2 registration desks, 2 writing desks and 4 columns.

a. Registration Desk

Make sure your branding greets all attendees to the exhibition. Branding the registration area is a highly visible marketing tool as it‘s mandatory for all visitors to register and pass through the registration desk to enter the exhibition halls. The cost is per desk, not registration area. Sponsors must supply artwork 2 months before the event. Beautyworld Middle East will be responsible for the production.

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USD 3,000 per desk


Area Branding and Signage b. Branding of Writing Desks

The area between the entrance/exit and directly behind the registration area can be branded with an exhibitor.

*Sponsor is restricted to one area of this branding and must produce their own banner.

USD 3,000 per hall

c. Branding Columns

USD 1,500 per column

d. Branding at the Back Hall Registration Area

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The area between the entrance/exit and directly behind the registration area can be branded with an exhibitor.

*Sponsor is restricted to one area of this branding and must produce their own banner.

USD 7,000 per hall


Area Branding and Signage 3.5 Bubble Lounge

Specifications

A centrally located site that offers advertisers an incomparable opportunity to reach the entire venue audience through impressive domination of the concourse.

Quantity : 1

This strategic site is in a high traffic zone.

Reference : BL Size

: W 7760(cm) x H 610(cm)

Type

: Banner

USD 45,000 QTY: 52 panels Min. panels to be taken 15 (USD 1000 per panel)

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Area Branding and Signage

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3.6 Wasl Glass

Specifications

Maximize your impact by placing your brand at one of DICEC’s most visible location. Situated at the main exhibition gate entrance, this is a signature site that targets all incoming visitors, directing them to your stand.

Quantity : 1 Reference : CB - M Size

: W 4400(cm) x H 1050(cm)

Type

: Banner

USD 30,000


Area Branding and Signage

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3.7 Curved Banner

Specifications

Maximize your impact by placing your brand at one of DICEC’s most visible location. Situated at the main Exhibition Gate Entrance, this is a signature site that targets all incoming visitors, directing them to your stand.

Quantity : 1 Reference : OH - M Size

: 12m width x 3m height

Type

: Banner on aluminium frame

USD 40,000


Area Branding and Signage 3.8 Convention Gate Skycrapers Two Spectacular Display banners at the convention gate, highly exposed to the main road &traffic incoming from the open car park

Specifications Quantity : 2 Reference : CGS : W 680(cm) x H 600(cm) Front/Back Size Sides W140(cm) x H600(cm) Type

: Banner

USD 17,000 per banner

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Area Branding and Signage 3.9 Hall Gate Branding

Specifications

This impactful site is a major opportunity for the exhibitors targeting to associate their names with the Exhibition.

Quantity : 2

Covering the front side of the Sheikh Saeed Hall entrance & Plaza, your branding will be the first to be seen for the visitors entering to the show.

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Reference : HGB2 & HGB3 Size

: W 270(cm) x H 900(cm)

Type

: Flex Banner

USD 9,000 per banner


Area Branding and Signage 3.10 Outdoor Hoarding - Plaza

Specifications

Maximize your impact by placing your brand at one of DICEC’s most visible location. Situated at the main Exhibition Gate Entrance, this is a signature site that targets all incoming visitors, directing them to your stand.

Quantity : 1 Reference : OH Size

: W 2500(cm) x H 1100(cm) each face

Type

: Banner

USD 50,000

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Area Branding and Signage

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3.11 Elevator

Specifications

These two spectacular displays grab the attention of all visitors walking in the concourse, as well as of visitors coming from the multi -storey parking, and the main & rear gate. These high impact sites leave a lasting impression on the target audience before entering the halls.

Quantity : 2 Reference : EV Size

: W 189(cm) X H1076 (cm) W 244(cm) X H1076 (cm)

Type

: Banner Wrap

USD 7,000


Area Branding and Signage 3.12 Entrance Banner Exhibition Gate These spectacular display banners stand out from its surroundings, and are strategically positioned at the Lobby of the Exhibition center to guarantee exceptional domination & reach.

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Specifications Quantity : 4 Reference : EB1 – EB4 Size

: W 285(cm) x H 600(cm)

Type

: Banners

USD 3,000


Area Branding and Signage 3.13 Escalator

Specifications

Wrapped with a vinyl sticker, the escalator bottom and side area is a eye-catching site situated in a high traffic zone at the Exhibition center.

Quantity : 2 Reference : ES Size : Side - W 756 (cm) X H120 (cm) Base - W 244 (cm) X H1076 (cm) Type

: Vinyl Sticker

USD 6,000

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Area Branding and Signage 3.14 Glass Entrance - GE1

Specifications

Covering the Front Side of the Glass, your branding will be the first to be seen by all the visitors entering the Exhibition center.

Quantity : 1

This offer a great opportunity for the exhibitors aiming to associate their names with the exhibition.

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Reference : GE1 Size

: W 960(cm) x H 450(cm)

Type

: Glass wrapping see thru

USD 14,000


Area Branding and Signage 3.15 Glass Entrance - GE2

Specifications

Covering the Front Side of the Glass, your branding will be the first to be seen by all the visitors entering the Exhibition center.

Quantity : 1

This offer a great opportunity for the exhibitors aiming to associate their names with the exhibition.

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Reference : GE2 Size

: W 1205(cm) x H 408(cm)

Type

: Glass wrapping See thru

USD 14,000


Area Branding and Signage 3.16 Glass Entrance - WASL

Specifications

This is an outdoor location on the Wasl Glass. This is a prime location with high visibility as it is at the drop off point and the Entrance area to the Venue.

Quantity : 1 Reference : GE4 Size

: 4m-height x 36m-width

Type

: Vinyl Sticker

USD 20,000

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Area Branding and Signage 3.17 Silver Panel - SP1

Specifications

One of the most strategic sites in the venue, located at the concourse for high exposure & reach.

Quantity : 1

This site is a must for exhibitors aiming to book any media with a long exposition time.

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Reference : SP1, SP2 Size

: SP1 - W 672(cm) x H 590(cm)

Type

: Banner

USD 6,000


Area Branding and Signage 3.18 Window Strip - WS1

Specifications

Strategically positioned at the main exhibition entrance, this huge site provides high exposure & visibility due to its unique location.

Quantity : 2 Reference : WS Size

: WS1 - W 2700(cm) x H 210(cm)

Type

: Vinyl Sticker

USD 9,000

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Area Branding and Signage 3.19 Window Strip - WS2

Specifications

Strategically positioned at the main exhibition entrance, this huge site provides high exposure & visibility due to its unique location.

Quantity : 1 Reference : WS Size

: WS1 - W 645(cm) x H 320(cm)

Type

: Vinyl Sticker

USD 5,000

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Area Branding and Signage 3.20 Convention Gate Branding This impactful site is a major opportunity for the exhibitors targeting to associate their names with the exhibition. Covering the Front Side of the Glass, your branding will be the first to be seen for the visitors entering to the exhibition center.

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Specifications Quantity : 2 Reference : CGB Size

: W 2800(cm) x H 530(cm)

Type

: Glass Wrapping See thru

USD 22,000


Area Branding and Signage

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3.21 Canopy Banner - Plaza

Specifications

This impactful site is a major opportunity for the exhibitors targeting to associate their names with the Exhibition.

Quantity : 1 Size

: H 900(cm) x W 500 (cm)

Covering the front side of the entrance & Plaza, your branding will be the first to be seen for the visitors entering to the exhibition center.

Type

: Vinyl Sticker

Reference : CB4

USD 9,000


Area Branding and Signage 3.22 Welcome Sign - Metro

Specifications

First to be seen when coming out of the DWTC metro station, very large is size and visible for all incoming visitors using the metro.

Quantity : 1 Reference : WSM Size

: W 1200 (cm) x H 600 (cm)

Type

: Vinyl Sticker

USD 15,000

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Area Branding and Signage 3.23 Column Cladding

Specifications

Positioned at the link area to Sheikh Saeed Halls, this dynamic eye catching network of four columns is sure to be noticed by the entire audience.

Quantity : 8 Reference : CCS Size

: W 248 (cm) x H 284(cm)

Type

: Banner

USD 1,500 per column

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Area Branding and Signage 3.24 Foyer Area (4 Columns + 1 Blue Glass) Very exclusive branding opportunity at the hall entrance, visible for all the visitors entering to the hall.

Specifications Quantity

: 4 UNITS PER HALL FOYER

Reference : TBC Size

: TBC

Type

: Banner

USD 13,000

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Area Branding and Signage 3.25 Bridge Banner

Specifications

Placed at the entrance of the exhibition center for high visibility, these are the perfect sites for advertisers aiming to deliver mass reach messages.

Quantity : 4 Reference : BB Size

: W 1550(cm) x H 110(cm)

Type

: Banner

USD 4,000 per banner

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Area Branding and Signage 3.26 Panoramic Banner

Specifications

Placed at the entrance of the exhibition center for high visibility, these are the perfect site for advertisers aiming to deliver mass reach messages.

Quantity : 1 Reference : BB5 Size

: W 1550(cm) x H 110(cm)

Type

: Banner

USD 8,000 per banner

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Area Branding and Signage 3.27 Grid Banner

Specifications

This exclusive network of sites are situated in the concourse area, right on top of halls entrances.

Quantity : 32

Targeted directly at visitors entering the halls, these sites provide a “supersite� location in the heart of the Exhibition center.

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Reference : GB Size

: W 330(cm) x H 545(cm)

Type

: Banner

USD 3,500 per banner


Area Branding and Signage

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3.28 Mezzanine Banner

Specifications

The large size of this site is designed for creative and high impact campaigns exhibitor.

Quantity : 23

Located in the concourse, on top of each hall gate, this network of banners also offers the opportunity to direct visitors to your stand.

Size

: W 800(cm) x H 180(cm)

Type

: Banner

Reference : MGB

USD 3,000 per banner


Area Branding and Signage 3.29 Wall Banner

Specifications

Tactically located in the Concourse on the two sides of the bubble lounge & the entrances of Sheikh Rashid Hall, these banners have high visibility across the concourse.

Quantity : 2 Reference : WB Size

: W 300(cm) x H 800(cm)

Type

: Banner

USD 5,000 per banner

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Area Branding and Signage 3.30 Lampost Banner

Specifications

This network of exclusive outdoor sites ensures reaching the entire flow of cars getting in to the Multi Storey Parking, Ibis Hotel & Main Exhibition Gate.

Quantity : 28 Reference : LB Size

: W 70(cm) x H 280(cm)

Type

: Banner

USD 2,200

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Area Branding and Signage 3.31 Flag Pole

Specifications

A network of Stand Alone Flags placed in the “drop of� area of the main exhibition gate.

Quantity

: Minimum network of 30

Reference : FP Size

: W 100(cm) x H 400(cm)

Type

: Flag

USD 1,500 per unit

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Area Branding and Signage 3.32 Tower Box

Specifications

Four sided structure that guarantees maximum impact on receptive entrance of Sheikh Saeed Hall & strategic position front to the outlets.

Quantity : 8

A perfect branding to target the visitors coming from the Dubai World Trade Centre Metro Station.

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Reference : TB Size

: W 100(cm) x H 240(cm)

Type

: Banner

USD 3,000


Area Branding and Signage 3.33 Floor Graphics

Specifications

Foot prints, Arrows, Three dimensional sticker material, logo stickers; various ideas to direct more visitors to your stand using floor sticker application.

Quantity : Variable Reference : FG Size

: Per square meter

Type

: Floor Sticker

USD 350 per sqm

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Area Branding and Signage 3.34 A Board

Specifications

Double Sided A board Structure that guarantees maximum impact on receptive location & strategic entrances. The benefits of this option are: Outdoor use Easy Movable Site.

Quantity : Variable Reference : AB Size

: W 120(cm) x H 240(cm)

Type

: Free standing Board

USD 1,250 per unit

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Area Branding and Signage 3.35 Cube Sign

Specifications

Customized Cube sign placed in the concourse and strategic areas in the venue. Each cube has 6 faces for branding.

Quantity

This is an exceptional concept that can be distributed at the entrance areas tithe Venue as well as within the concourses.

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: network 8 units

Reference : CS Size

: TBC

Type

: Free standing units

USD 2,500


Area Branding and Signage 3.36 Monument Sign

Specifications

Spectacular Display banner at the back of the Arena, highly exposed to the Sheikh Zayed Road

Quantity : 1 Reference : MS Size

: TBC

Type

: Banner

USD 9,000

(production of the monument sign to be done by the sponsor)

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Area Branding and Signage 3.37 Outdoor Hoarding Metro

Specifications

This site has a huge impact and high visibility is a major opportunity for the exhibitors targeting to associate their names with the exhibition. This media wraps the 4 sides and is located at the drop off point for visitors entering the Venue from the Convention Entrance.

Quantity : 1 Reference : OH - M Size

: 12m width x 3m height

Type

: banner on aluminum frame

USD 15,000 (production of the monument sign to be done by the sponsor)

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Area Branding and Signage 3.38 Arch Saeed Hall 1

Specifications

A unique branding option at the main doors to the hall will allow you to cement your brand name with the event. The arch is an effective media to maximize your campaign impact.

Quantity : 1 Reference : ARCS/ARCA Size

: Customized

Type

: Vinyl banner on wooden frame

USD 18,000

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Area Branding and Signage 3.39 Vertical Panels Arena Entrance Distinctive branding panels in the foyer area of the hall that creates coherent and reinforced connections between your brand and the audience.

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Specifications Quantity : 4 Reference : VP9-12 Type

: Vinyl banner on wooden frame

USD 4,000


Area Branding and Signage 3.40 Vertical PanelsSaeed Hall 1 Entrance Distinctive branding panels in the foyer area of the hall that creates coherent and reinforced connections between your brand and the audience.

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Specifications Quantity : 4 Reference : VP5-8 Type

: Vinyl banner on wooden frame

USD 4,000


Area Branding and Signage 3.41 Right Angle (Lobby Entrance) A two sided display strategically positioned at the Lobby of the Exhibition center to guarantee exceptional domination & reach.

Specifications Quantity : 1 Reference : RA Size

: W 398(cm) x H 240(cm)

Type

: Vinyl Banner

USD 5,000

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Special Feature 4.1 Exclusive Featured Branding (Perfume/Cosmetic) Enhance your brand through this exclusive opportunity. A customized design will be created and strategically placed in the traffic spots targeting the maximum flow of visitors. Make your products come alive with this latest branding experience.

49

Specifications Quantity : 1 Size

USD TBC

: Customised


Contact us now For further information or to have tailor-made packages to suit your requirements and budgets Ravi Ramchandni Sponsorship Manager Tel. +971 4 3894562 Mobile: +971 50 558 3036 ravi.ramchandni@uae.messefrankfurt.com Arthur Tolentino Head of Sponsorship Tel. +971 4 3894567 Mobile: + 971 50 65 48 992 Email: arthur.tolentino@uae.messefrankfurt.com


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