SOTHEBY ’S AUCTION HOUSE
At Our Foundation… Brand Heritage In the heart of London in 1744, an exceptional auction house was founded; it thrived as it developed a revered tradition of bringing the world’s most cherished possessions to a global market. This tradition, more than two centuries old, provides authentic knowledge about art and culture comparable to none. The oldest company listed on the New York Stock Exchange (symbol: BID), Sotheby’s has a global network of 90 offices in 40 countries, and presents auctions in eight different salesrooms including New York, London, Hong Kong and Paris. Sotheby’s is now much more than an auction house: it offers collectors the resources of Sotheby’s Financial Services, the world’s only full-service art financing company, as well as private sale opportunities in more than 70 categories. Sotheby’s also has thriving retail businesses, including S|2, its Contemporary Art gallery, Sotheby’s Diamonds and Sotheby’s Wine.
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Our Unique Partnership The Sotheby’s International Realty® brand harnesses the worldwide recognition and prestige of the Sotheby’s name. The collaboration between realty and auction utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influential audience. In the global markets we serve, this relationship distinguishes our brand in a meaningful way.
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Sotheby’s Magazine | Art & Home At the heart of our partnership, the Sotheby’s International Realty® brand and Sotheby’s have entered into a literary collaboration, Sotheby’s Magazine | Art & Home. This
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large-format luxury magazine enriches readers with sophisticated content related to the art and real estate
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worlds. Sotheby’s Magazine | Art & Home features editorials showcasing the Sotheby’s International Realty network’s
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properties and also includes a property gallery, providing
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exposure opportunities to an exclusive audience.
Sotheby’s Preferred
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Sotheby’s Preferred is an enhanced edition of the magazine,
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reserved for the highest-spending, global clients
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of Sotheby’s. Each issue includes editorial features from Sotheby’s Magazine | Art & Home, and also showcases the most valuable art, jewels and collectibles being sold on the international auction market.
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Frequency: 8 times per year Circulation: 50,000
INSIDE CHATSWORTH | DAVID HOCKNEY LOOKS BACK | HAMILTON ON BROADWAY AND AT AUCTION | DECADENT VAN CLEEF & ARPELS
Sotheby’s Magazine | Art & Home
INSIDE CHATSWORTH HOUSE TOP COLLECTORS SHARE THEIR STORIES HAMILTON ON BROADWAY AND AT AUCTION
Sotheby’s Preferred Frequency: 8 times per year Circulation: 12,000 Premier Clients of Sotheby’s
STILL MAKING A SPLASH
DAVID HOCKNEY For more information contact Sky Advertising: SIRads@skyad.com | +1 212.677. 2713
DECEMBER 2016–JANUARY 2017
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ROUND HILL MANOR
One of the greatest estates in Greenwich, Connecticut, is a grand sanctum of character and elegance.
Advertorials Showcase your high profile listings in an engaging advertorial that will appear in both Sotheby’s Magazine | Art & Home and Sotheby’s Preferred. Advertorials will also appear in the online version of Art & Home. For more information contact Sky Advertising: SIRads@skyad.com | + 1 212.677.2713
Extra Copies Order extra copies of Sotheby’s magazines for your special event and local marketing.
© DUMMY COPYRIGHT FILL IN WITH REAL TEXT
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© DUMMY COPYRIGHT FILL IN WITH REAL TEXT
To obtain copies or a subscription visit access.sir.com
The sprawling 1916 residence embodies timeless style and exceptional quality.
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Customization Program Through our turnkey publishing program, Art & Home can be customized for your local marketing efforts, placing your office alongside the Sotheby’s name and content, substantiating your unique heritage. ··
Logo lockup on the cover
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Custom welcome letter within the magazine
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1,000 copy minimum
For more information about our Customization Program, contact: art.home@sothebysrealty.com
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Art & Home Digital Edition All the great editorial content found in the print edition of Art & Home – including the advertorials appearing in the print magazine – is now available online at sothebys.com/artandhome, enhanced with original videos created by Sotheby’s and Sotheby’s International Realty®. Banner advertising opportunities will be available to affiliates in 2017.
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‘Sotheby’s Selects’ E-Newsletter Sotheby’s Selects is a weekly email newsletter featuring the best auction content including videos, slideshows and articles. It is sent to a global audience of 200,000 including Sotheby’s Preferred clients. Frequency: Weekly (52 Weeks) Circulation: 200,000 global recipients, averaging a 22% open rate For more information contact Sky Advertising: SIRads@skyad.com | +1 212.677. 2713
Regional Newsletters Sotheby’s regional newsletters offer an opportunity to reach Sotheby’s clients located in specific markets with inlanguage content that is focused on regional events. Frequency and Circulation:
Italy: 4x per year / 3,150 recipients France: 10x per year / 11,000 recipients Netherlands: 4x per year / 2,800 recipients Germany: 4x per year / 3,600 recipients Belgium (French & Dutch): 4x per year / 3,500 recipients Middle East : 4x per year / 1,600 recipients Austria: 4x per year / 2,000 recipients India: Coming Soon For more information contact Sky Advertising: SIRads@skyad.com | + 1 212.677.2713
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sothebys.com Every month, more than two million affluent, motivated visitors come to sothebys.com looking for information on art, jewels, wine, automobiles and other luxury items. Now, Sotheby’s International Realty® affiliates may advertise to the affluent clients visiting sothebys.com. A new series of geo-targeted home page brand ads was launched on the home page of sothebys.com. The ad units promote each affiliate’s logo, paired with inspiring images from the Moments campaign. Geo-targeting allows a segment of sothebys.com visitors to be presented with a home page ad unit specific to a participating affiliate which then drives traffic to the affiliate’s website. To inquire about the sothebys.com homepage banner ads, please email: marketing@sothebysrealty.com
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Location Pages sothebys.com location pages serve as the front door for collectors in one of the 40 cities served by the auction house. With content about local collections, gatherings and Sotheby’s events, these pages attract affluent collectors wishing to become part of the Sotheby’s world. Monthly rates for advertising placements: Office Pages
Hong Kong | $1,500 usd Geneva | $1,000 usd Milan | $1,000 usd Paris | $1,000 usd Zurich | $700 usd New York | $2,500 usd London | $1,500 usd Consultant Pages
Asia & Pacific - 13 Markets: $700 usd/page Europe - 30 Markets: $700 usd/page Latin America - 6 Markets: $700 usd/page Middle East & N. Africa - 4 Markets: $700 usd/page N. America -12 Markets: $700 usd/page UK & Ireland - 7 Markets: $700 usd/page For more information contact Sky Advertising: SIRads@skyad.com | +1 212.677. 2713
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Confidential This marketing piece showcases a selection of unique and exceptional homes not available to the general market. Confidential is an electronic brochure which features eight to 10 one-of-a-kind properties from around the world. It is promoted through a password-protected section of
Largest Munich sothebys.com where Parkland only their elite, in 11,000 Preferred
MUNICH, GERMANY Clients can gain access. Sotheby’s clients are members theofPreferred Program by invitation-only based Herzogpark in Munichof is one the top addresses in Germany. With utmost care, the on 13,000-square-meter plot has been perfectly positioned on a beautifully landscaped park. Various areas invite you to purchases or on the total value of one’s art collection.dream, Thiswith two tranquil pools, a place under the trees, or the tranquil brook that murmurs over the plot. Harmony was the vision of the architect; the is a discreet, bespoke, early audience house boasts an exceptional living space of abouthand-selected, 800-square-meters with access noble materials, spacious rooms and a pronounced environment to showcase art. Originally built in 1954, the home has been meticulously maintained, with a and the newsletter cannot be forwarded to others. recently executed extensive renovation project that has kept the property on the cutting edge of home technology and environmental standards. Frequency and distribution:
Price Suggestion: Price Upon Request
Quarterly: 11,000 There is no cost to participate in this program, however, spaces are limited and selection is based on homes deemed as most relevant at each period, while maintaining a balance
A C ONFIDENTIAL P ROPERTY C OLLECTION presented by
between the markets/lifestyles offered each quarter. ·· How to participate: Each quarter, an email is sent to the marketing contact at each company, soliciting submissions. ·· Submissions will be requested in March 2017, June 2017, September 2017 and December 2017.
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Events The Premier Sponsorship Program offers affiliates the opportunity to benefit from direct exposure to Sotheby’s Auction House clients at selected sales around the world, with a designated Sotheby’s International Realty® desk strategically positioned in highly trafficked areas, invitations to private receptions and branded marketing collateral. In addition to this signature program, a variety of custom events throughout the year are available to our affiliates at Sotheby’s discretion, including valuation days, traveling exhibitions and more. To inquire about event and sponsorships, please email: auction@sothebysrealty.com
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the inner workings of how auctions function, presenting
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Sotheby’s Wine List Sotheby’s Wine is both a retail wine merchant and auctioneer, with a store in the lobby of Sotheby’s headquarters in New York at 72nd St. and York Ave. as well as a retail website. In the retail business, the same exacting standards are applied that have been used in the traditional auction business, with a focus on sourcing excellent wines in pristine condition and from impeccable sources. For Sotheby’s International Realty® affiliates, Sotheby’s Wine offers an opportunity to leverage the Sotheby’s brand name in a most tactile way, whether entertaining with Sotheby’s Champagne, or gifting clients with a unique bottle from their vast range in the stunning Sotheby’s Wine packaging.
Sotheby’s Champagne Sotheby’s Champagne is a Non-Vintage made from 100% Grand Cru Chardonnay and cultivated on 21 hectares of Grand Cru vineyards in Chouilly, France. Its delightfully light and elegant flavor makes it versatile and suitable for any occasion – a fantastic closing gift. Please contact eli.rodriguez@sothebys.com with order queries.
____ Sotheby’s Wine Retail is unable to ship to: Alabama, Alaska, Arizona, Arkansas, Delaware, Georgia, Hawaii, Illinois, Indiana, Kansas, Kentucky, Maine, Maryland, Massachusetts, Michigan, Mississippi, Nevada, North Carolina, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, and Virginia, and our website will not accept orders with shipping addresses to these states. Buyers from these states must either ship to an address in another state, or collect their wines from the Sotheby’s store, in which case New York Sales Tax is applicable.
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Presence at the Auction House The Sotheby’s International Realty® desk supports the network with a physical presence at Sotheby’s headquarters in New York. The desk serves as the first point of contact for auction house clientele and employees and acts as a bridge between our offices around the world and this key audience. An eGallery and brochure wall display properties from the Global Distribution Network at the desk, with similar displays emulated at Sotheby’s auction houses worldwide.
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Realty to Auction Referrals The Auction Consignment Referral Program is a valuable tool for sales associates to realize the direct connection the Sotheby’s International Realty® network has with Sotheby’s clients. Designed to ensure a continuity of service in the auction consignment process, the program offers the incentive of a referral fee (10% of Sotheby’s commission for a sale price in excess of $100,000 usd). Please reference access.sir.com for the referral form and protocol or email auctionreferrals@sothebysrealty.com
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AUCTION TO REALTY Auction to Realty Referrals The Auction to Realty Referral Program connects Sotheby’s clients to the Sotheby’s International Realty® network, offering a unique business development opportunity for our affiliates to access this global, high-net-worth community. These special opportunities carry a 30% referral fee on the referred side.
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COVER PROPERTY LOCATED IN FRANCE © MMXVII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.