Reasons Why High Page Rank Backlinks are a Must
Backlinks connect one website to another in the form of linking, and they are also dubbed as incoming links or inlinks by most SEO professionals. Building backlinks is one of the most integral part of an SEO campaign, as Google view backlinks as recommendation "votes" for a certain piece of content. The logic goes like this - if a website has a lot of people linking to it, it can only mean that the website has relevant, high quality contents on it. If the content is relevant and of good quality, Google would want to rank it higher on its SERPs. However, not all backlinks are created equal, as backlinks originating from websites with high PR (high page rank backlinks) are usually more valuable than those that originate from lower PR websites.
Benefits Let's face it. While there are a good number of authoritative websites that could offer great value to their viewers, there are also a lot of crappy websites out there on the Internet. The way Google differentiates these websites are by assigning Page Rank (PR) to every web pages available on the web. PR is measured on the scale of 0-10, being 10 the most authoritative web pages of all. That said, if you get a "vote" from an authoritative website, it's as though you're getting a recommendation from a famous food critic if you're running a restaurant. Therefore, getting only a handful of high page rank backlinks is much better than getting thousands backlinks from websites with low PR.
Besides its SEO benefits, high PR websites are usually swarmed by tremendous amount of traffics. If you could get a backlink on these websites, it's only natural that traffics from these high PR websites would be channeled to your website as well. More traffics means more sales!
Sourcing for quality backlinks In order to get high page rank backlinks, there are several options that you can consider. An effective SEO campaign would try to get backlinks from multiple sources. Therefore, a
combination of what I'll be suggesting later on would be ideal for a successful SEO campaign.
1. One of the easiest ways to get high page rank backlinks is simply by paying for them. Many private blog networks have multiple websites with PR higher than 5. You can just approach the network's owner and purchase a few links back to your website. These blog network owners are often seen to lurk around Internet Marketing forums, such as Warrior Forum. If you're active in the forum, these private blog network owners wouldn't be too hard to spot.
2. The next thing you could do is to guest blog at authoritative websites that are operating in your niche. For example, if you're in the weight loss niche, you may want to contact the webmaster of bodybuilding.com and offer to write him a high quality content for him to post on his website (with a link back to your website towards the end of the content). Most webmasters would be more than happy to accept your proposal because writing high quality contents is one of the most time consuming part of running a website. If you could offer them a helping hand, they wouldn't mind helping you back by giving you a high page rank backlink.
3. Lastly, you can consider creating your own private blog network using high PR domains. The downside of this approach is that these domains aren't easy to identify and of course, they are costly to purchase. You can see many of these domains being sold in domain auction platforms such as GoDaddy Auction and Sedo. However, the tricky part is that you've got to win the auction in order to get the domain that you want, and winning an auction requires an entirely different set of skills - bidding skills.
Ultimately, the determinant factor of whether any high PR websites is willing to link to your website is the quality of your web content. If your contents add tremendous values to their readers, there will be plenty of webmasters lining up to accept your proposal, and give you the backlink that you want. On the contrary, if you develop web contents that are substandard, getting high page rank backlinks to your website would be an extremely challenging task to achieve.