THE INDUSTRY SOURCE MAGAZINE • July/Aug 2012 by TNG Worldwide

THE INDUSTRY SOURCE MAGAZINE JUL • AUG 2012

GREEN &

glamorous p. 22

HOT

Nail & Hair

TRENDS p. 24

SALE Now p. 64

JUST IN

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ÂŠ2012 Creative Nail Design, Inc. ShellacTrade_TNG_Sprd.indd 1

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THE

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YOUR HANDS Nail Professionals are the pulse of CND. That’s why we are committed to remaining a 100% professional brand. Like Susan, with the CND Shellac system, you too can give your clients the power to get on with their lives.

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On Like Polish. Wears Like Gel. Off in Minutes. No Nail Damage*. (Really!) Go to cnd.com/cndshellaclayering to learn more about Susan and additional tips, tricks and layering combinations.

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“Everybody wants to have healthy, shiny-looking hair—and, if you can do it with less risk of allergies and without PPD and harsh chemicals, that’s a good thing.” – Jaci Munoz, colorist at Trio Wabash in Chicago

Sold exclusively in fine Kemon salons. Distributor locations — kemonusa.com Kemon technical information — kemon.com North America Master Distributor — tng worldwide

HEALTHY HAIR for a Healthy Body Perfect Color The Healthy Way Your hair is an essential part of a healthy lifestyle. Like eating right and exercising, how you take care of your hair has a signiﬁcant impact on your total well-being. NaYo hair color with organic calendula and ﬂax and natural yogurt extract offers women the freedom to enjoy healthy hair. Nourishing and innovative, NaYo luxurious hair color NaYo is hypoallergenic and dermatologist approved. Its rich, pre-measured crème developer creates a creamy texture that applies to hair effortlessly, delivering unmatched quality. Using NaYo brings wellness to the salon and ensures a healthier lifestyle for your clients. The science and innovation of NaYo • PPD and ammonia free • 100% odorless • Lifts up to 4/5 levels • 100% gray coverage • Total uniformity of the tone from roots to ends • Soft, manageable, shiny hair • Full complement of education and marketing materials

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FEAT URES

July/August 2012

HOW TO BE A ONE STOP SHOP

Getting the chance to visit the salon or spa is one of the very few or only windows of “me” time that your clients get, and often they’ll take the opportunity to cross as many items off their to-do list within one visit as possible. That’s why add on services have never been more popular.

22 GREEN AND GLAMOROUS

Beauty must be more than skin deep in a salon or spa! And what’s more beautiful than helping the environment while serving clients?

T HE BEAUTY BOOK FALL 2012 ESSENT IALS

Check out these hot products from our THE BEAUTY BOOK Fall 2012 and be on the lookout for your copy for much more!

SEAL THE DEAL OPI Pure Lacquer Nail Apps 54 From edgy to creative, flirty, fun, whimsical or artistic, nails say a lot Amanda Slater, Editor editor@theindustrysourcemag.com Design Staff: Shelly Schroeder, Senior Designer Adriana Lagrou, Designer Mackenzie Morlock, Designer Susan Stevens, Designer Jen Boley, Advertising

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AWARD WINNING LUXURY

When Gayle Fulbright and Letty Skinner set out to design their dream salon, they enlisted the help of THE INDUSTRY SOURCE Salon and Spa Design Center Designer Leslie McGwire – and the end result exceeded their every expectation.

USING TWITTER FOR SALON MARKETING

If companies like L’Oréal, Schwarzkopf, Wella, Goldwell and KMS are using Twitter, why aren’t you? Now an extensively vital and popular marketing tool, Twitter is a necessary part of salon and spa marketing plans – or at least it should be.

theindustrysource.com Cover Photo: OPI Contributors: Francis Featherby, The Purity Salon Team, John Massers, Nick Smith, Samantha Stewart, The VGO Fashion Team © 2012 tng worldwide. All rights reserved.

Become a fan of THE INDUSTRY SOURCE

THE INDUSTRY SOURCE

July/August 2012

The views and opinions in the articles herein are not to be taken as official expressions of the publishers, unless so stated. The publishers do not warrant, either expressly or by implication, the factual accuracy of the articles herein, nor do they so warrant any views or opinions offered by the authors of said articles. No part of this publication may be reproduced in any form or by any means, including photocopying, or utilized by any information storage and retrieval system without written permission from The Industry Source. Prices subject to change without notice. Not responsible for typographical or misrepresented items in catalog.

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CONTENTS HOT ST UFF

How to be a One Stop Shop

Catering to Male Clients

The Most Successful Salons

Green and Glamorous

INNOVATE Trending Now in Wedding Hair

Trending Now in Nails

Trending Now in Hair

The Colors of Fall

Trending Now in Spa

Have You Heard the Buzz?

THE BEAUTY BOOK Fall Preview

Snap Shot

Top Five Popsicle Pedicures

Seal the Deal With OPI Pure Lacquer Nail Apps

JUST IN New Products

IMAGE Salon and Spa Design Trends

Dress for the Career You Want

Award Winning Luxury

54 CONNECT 56

Get Mobile!

Using Twitter for Salon and Spa Marketing

Build a Better Business with Salon and Spa Software

RESULTS

THE INDUSTRY SOURCE

Ad Index

July/August Promotions

Closeouts

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56 12

July/August 2012

Weâ&#x20AC;&#x2122;ve Moved!

Choose You with ACS and TNG

stronger

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JULY/AUGUST PROMOTIONAL PRICE

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Message from the CEO

love summer. I love the long days and the long nights. I love running in shorts and jumping into a swimming pool afterwards. I love grilling fresh fish, veggies and pizza. I love that schools are closed and there are no school busses on the road. And I love that the summer months go by slower since so many people are on vacation and it’s more relaxed than any other time of the year.

However, while it’s certainly summer at THE INDUSTRY SOURCE, there is nothing but lots of work going on. First off, we just moved our corporate headquarters in Farmington Hills, MI to our new 175,000 sq. ft. building in New Hudson, MI. Finally our entire team is together, and this will mean even greater customer success for you. We are also in the process of building our new corporate store that will also house TheAcademy and furniture showroom. The new store will be located in the space formerly occupied by Players in Farmington Hills, MI, just a mile away from our previous location. This beautiful space will incorporate the complete selection from THE BEAUTY BOOK and fuse together education and ideas like never before. The planned opening is Wednesday, August 1. Speaking of THE BEAUTY BOOK, the all-new fall edition is out and is, once again, packed with all the newest industry offerings. Some changes that you will notice are reduced or eliminated shipping fees for bulky items, no pricing for electrical items and furniture (you must login to theindustrysource.com for the most current prices) and the launch of the all new Cuccio Veneer and Lacquer lines. I would like to offer George Schaffer, CEO and Founder of OPI, a big thumbs up for the being the honorary chairman at this year’s City of Hope event in Las Vegas. George has personally pledged to Larry Gaynor match up to $2.5 million. And speaking of charity events, our Beauty Buzz event is coming up quickly (see pages 34 – 35 for details). Tickets are now available at Ticketmaster and at MotorCity Casino Hotel box office. And what would summer be without a little UV protection? black 15in1 Miracle Hair Treatment has earned the Good Housekeeping Seal (GHS), and one of the 15 benefits is 100% UV protection. Now with the GHS, it’s no wonder that black 15in1 is the number one professional hair brand on both Facebook and Twitter. Have a fabulous summer and be sure to stop by one of our upcoming events and new store opening celebration.

Larry Gaynor, President & CEO, tng worldwide

Founded in 1985, tng worldwide is the worldwide leader in providing professional products to the salon, spa, tanning and hospitality industry. tng worldwide is a company that is defined by a mission of 100% customer success.

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THE INDUSTRY SOURCE

July/August 2012

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HOT STUFF

How to be a

ONE STOP SHOP

et’s face it – our lives are busy. This reality has made one stop shops more popular than ever. Think about it – when you’re in a rush and you need to run several errands, would you prefer to visit a grocery store, a department store and a drugstore? Or would you prefer to be able to pick up what you need from all of those places in one spot? Most people choose the second option – which is evident by the fact that convenience stores seem to be thriving in a time when many specialty stores are not. Now, consider the fact that the kinds of people described above are the same people that are your clients. Often they’re so busy that getting the chance to visit the salon or spa is one of the very few or only windows of “me” time that they get, and often they’ll take the opportunity to cross as many items off their to-do list within one visit as possible. That’s why, while being a specialty shop might have its appeal, add on services have never been more popular – and they could end up adding a substantial amount to your bottom line! So, if you do hair, it can be a good idea to also have nail techs working out of your salon. What better way to one stop shop is there than to get a mani/pedi after a cut and color? Or if you work out of a nail

THE INDUSTRY SOURCE

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salon, you might want to consider having a makeup artist working out of your salon (what better way to service women who are getting ready for special events ranging from prom to weddings?). Likewise, other great add-on services include eyebrow waxing, a makeup refreshing station, false eyelash application and a mini-massage station. However, the key to successful add-on services is to either become an expert at the additional services or hire experts who can handle those parts of your business. And, since first impressions are everything, it’s key that these services are presented as an extension of your business’ expertise – that way clients won’t worry that they will be paying for an eyebrow wax, for instance, that will leave them with pencil thin eyebrows or a lack-luster manicure or massage. Consider dedicating an entire area in your business’ space to the additional service or services, which will give clients the impression that you perform the service often and will put their minds at ease. Being a one stop shop is both easier and more popular than ever. Start adding to your bottom line today! s WRITTEN BY AMANDA SLATER

July/August 2012

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HOT STUFF Catering to

MALE CLIENTS Why cheaper isn’t always better

n general, men need haircuts often. And, not to stereotype, but, to many men, a haircut is a haircut, so why pay more than you have to? It’s this type of logic that draws far too many men into the cheaply-priced and, unfortunately, often under-skilled clipper cut shops that dot the landscape of virtually every city.

We all know that receiving a poor haircut can cause a considerable amount of distress to our lives, as our hair is one of the first things everyone notices when they see us. In light of this, you must start asking your potential male clients why they would risk one of their most valuable physical features to save a few dollars when they could visit a salon instead and get the royal treatment. If that’s not something that has ever crossed your potential male clients’ minds, perhaps you need to draw attention to the following:

Salon services shouldn’t just be about necessity. They should also be about luxury. When arriving at a salon, one should expect premium customer service in a relaxing environment. Some salons offer beverages and magazines to their patrons during their wait. And let’s not forget the wonderful experience of getting a shampoo and set. We tend to forget that our heads deserve a massage, and it’s something that clients should receive with a good salon service. With expert hands and great products, a salon shampoo will leave clients feeling relaxed during their cut and all day afterwards.

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July/August 2012

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Individualized service produces a better result.

Don’t leave special occasions to chance.

It’s key to emphasize the importance of working with a professional who doesn’t see a client as “just another haircut,” but actually invests the time to get to know clients, their lifestyles and what it is that they’re looking for. That way, the stylist can help them decide between a low maintenance cut that might be perfect for a busy go-getter or a high fashion style that would suit those living the glamorous life or a casual, yet versatile, do for those who like to change it up. These little things can help you give clients just what they want when it comes to their haircut – nothing more and nothing less.

If you are going to attend a formal event, trust no one but the best. A professional can give male clients a subtle style to enhance the texture of their hair or a classic look to complete their formal wear. If a client is satisfied with his hair style but need advice on what styling products to use or what treatments are best for his hair texture, a hair stylist can offer tried and true advice. Many of the finest hair and skin products are only available in salons – not in drugstores or supermarkets. Lastly, salons offer blow dry services for those who aren’t as talented with a blow dryer and brush – which helps clients to leave feeling confident and looking fabulous.

Experience and training matters. Salon stylists are highly trained individuals who typically have studied their craft and continuously attend additional training courses to stay on top of trends, new products and technology. They often have high level training and attend private workshops not available to hairdressers at discount hair cutters. The stylists in an upscale salon are typically separate from the colorists, who are specially trained individuals that only deal with chemical processing. Hair coloring is an art that includes understanding everything from skin tones and eye colors to what best suits the face. A colorist will always be able to offer the finest advice on how blonde a client can go or if they should cover up the grey that’s been sneaking up on them (and, if so, how?). Thus, clients won’t have to worry about how their color or highlights will turn out because they can trust that they are in the hands of a professional.

Stay current. Good salons are knowledgeable about men’s hair – whether it be just a trim or a high fashion men’s hair cut. A new trend in hair care is men’s hair salons that offer a masculine environment with salon services that won’t be found at a barber shop. With service like this, you’ll find that once a man discovers what he’s been missing out on, he won’t be going back to those cheap cut places. s WRITTEN BY SAMANTHA STEWART

ABOUT THE AUTHOR: Samantha Stewart is a Canadian writer who loves fitness, health, hot tubs and investments. She has written several works on health, relationships, fitness, investment advice and asset protection. To check out more of her work, visit www.ontariooakville.ca.

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HOT STUFF

The Most

SUCCESSFUL

Salons

ust like many industries, the salon business is highly competitive. However, the salon industry is also very fragmented â&#x20AC;&#x201C; meaning that there are many small competitors and only a small number of large companies. According to research analysts, there are over 70,000 salon businesses in the United States alone and the top 50 largest companies only account for a measly 15% of the overall revenue generated in the industry. It is estimated that professional salons generated $19 billion in 2011 in the U.S. alone. Many talented, creative and highly motivated stylists and other beauty professionals find great success in starting their own salon. Success is driven by a number of factors including management skill, marketing savvy, technical expertise and overall motivation. Salon clients heavily favor the â&#x20AC;&#x153;boutique-modelâ&#x20AC;? over franchises or large multi-location salon operators, and consumers are willing to pay a high premium for

THE INDUSTRY SOURCE

July/August 2012

better service. This is why big companies find it difficult to compete against small, highly skilled salon owners who have developed a superior image and favorable market positioning. While the overall salon industry has been shrinking by almost 2% per year in the United States in terms of overall revenue, highly successful niches do exist. Highly specialized salons that cater to the affluent and provide specialized services like keratin based hair straightening, hair extensions and hair accessories (remember the feather craze?) have fared particularly well through the recent economic downturn. However, the fastest growing segment of the salon industry is natural or organic salons, which have demonstrated astoundingly strong revenue growth of over 16% annually over the last five years in the United States.

Driven by the broader demographic trend towards healthier, more natural and organic lifestyle choices, consumers have been turning to salons that offer natural and organic products as alternatives to chemical treatments. This trend has only been accelerated by the recent controversy over products like Brazilian Blowout, whose manufacturer was ordered by a California court to pay $600,000 for misleading its clients about the dangerous levels of formaldehyde contained in its products. While Brazilian Blowout has taken commendable action to remedy their ingredients and practices, the controversy, compounded by the media attention that accompanied it, raised public awareness and sensitivity over the ingredients found in professional salon products. Organic salons not only benefit from auspicious growth trends but also more attractive profits. Just like we have seen in the organic food market with the hugely profitable organic grocers like Whole Foods or Trader Joes, consumers understand that organic products will cost slightly more, and they have demonstrated that they think this premium is worth it. This same phenomena has definitely transferred over to the organic salon industry segment as

salons charge anywhere from 17% – 20% more for services provided with organic salon products than they do for the same service provided with a chemical-based product. Because the product costs of salon services is usually only 10% – 13% of the service fee, this translates directly into salon professionals being paid more for their time and enjoying much higher profits. Also, organic salon products are priced competitively compared to their chemical based alternatives. If you’re considering starting your own salon or are frustrated with the slow growth or general challenges of your current salon, consider going green or carrying green or more naturally-based lines in addition to more mainstream products. While many other factors, such as location and availability of talented stylists, will have an impact on your salon’s ultimate success, being in this faster growing, more profitable and premium market segment can only help ensure success. s WRITTEN BY JOHN MASSERS ABOUT THE AUTHOR: John Massers has been an International Master Hair Colorist for 20 years and has owned and sold several successful salons throughout the world. He is a global expert on natural hair color and restoration.

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THE INDUSTRY SOURCE

HOT STUFF

GREEN and glamorous

eauty must be more than skin deep in a salon or spa! And what’s more beautiful than helping the environment while serving clients? In fact, searching for small methods to green your salon or spa doesn’t just pay off in terms of benefit to the environment and clients, but it is also good for your bottom line. Here are some essential steps to consider in greening your salon or spa:

Carry and use natural products. In fact, there are various products on the market that make this simple to do. Using products with natural components more often than those with chemicals is a big draw for many clients and leaves less of a footprint on the earth. And using more organic products severely lessens the chemical smell often connected with salons.

Consider lighting. Try to choose glowing rather than radiant lighting. Fluorescent lights create six times more light than bright non-florescent bulbs of the same wattage. And, since fluorescent lights need less energy, they’ll save you money on your electric bill, too.

THE INDUSTRY SOURCE

July/August 2012

Use natural materials. Choose tools such as boar bristle brushes rather than plastic. They’re good for a client’s hair and scalp and are more sustainably made than plastic alternatives. You may also want to use organic or natural fabrics throughout your salon to set your business apart from the competition. Select natural fabrics for window treatments, towels and capes as well which feel better against the skin.

Reuse, repurpose. In a salon or spa environment, cleanliness is one of the most important tenants, so do not reuse or repurpose anything that would not be hygienic for clients. However, there are safe ways to reuse and recycle sundries and more. For instance, cut down on waste by buying reusable sundries and other supplies rather than disposable whenever possible. And instead of throwing away recyclable materials such as bottles and some sundries, create a recycling bin and take it to your nearest recycling center when it’s full!

Store smart. Store partly used products that contain chemicals away from areas where client services are carried out. Place chemical trash in metal trash cans with tops that keep fumes enclosed.

Purify. Use an air purifier, which will decrease the risk of working with and being around fumes from products containing chemicals. A carbon-based filter with additives that assure exclusion of unpredictable organic chemicals (VOCs) which are mostly found in products used in beauty salons is the best way to keep air clean and safe. s WRITTEN BY THE PURITY SALON TEAM ABOUT THE AUTHOR: Purity Organic Hair & Beauty is a renowned organic salon in Singapore. Visit puritysalon.com for more information.

GET GREEN!

Here are some of the green, natural and/or sustainable brands and products that can be purchased through THE INDUSTRY SOURCE:

Biotone Pure Touch Organics Massage Cream is an unscented, all natural crème that can be used for all modalities. Made from organic jojoba oil, organic shea butter, organic chamomile botanicals and vitamins A, E and F to provide nourishment and healing properties with deep hydration. (390487 – $13.29 & 390488 – $69.99) Pour Elle Cosmetics Cranberry AHA Peel Off Mask utilizes fruit acids and anti-oxidants to moisturize and eliminate dead skin cells, reducing the visibility of fine lines, wrinkles and brown spots. (307076 – $3.99) Von Natur Lavender Essential Oil stimulates cleansing, detoxifying and relaxation for all types of skin. (308860 – $33.39) Star Nail Eco-Nail System Kit is a collection of four odor-free nail systems. Includes Eco Gel in Clear and Thick-Clear, Eco Calcium Gel, Eco Powder in White, Pink and Clear, Eco Light Liquid Odor-Free Monomer, Oval Gel Brush, Ultimate Sculptor Sable Brush, UV Gel Seal and Demo DVD. (106405 – $39.99) Spornette Zhu Collection 2125 Paddle Brush features bamboo handles for an ecofriendly alternative to traditional woods. Tourmaline-infused nylon bristles and 100% natural boar bristles. (441048 – $8.99)

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THE INDUSTRY SOURCE

INNOVATE

HOT HAIR Trending Now in Wedding Hair

A few tips? Stay away from tight curls plastered to the head with loads of hairspray. Instead, try some of these styles that have recently made their way across the runway:

Classic Curls It seems that curls are always in when it comes to wedding hair – but there is a way to do them that looks current (and also a way to do them that looks dated). Stay away from tight, crunchy curls doused with hairspray. Instead, opt for a softer look.

lev radin / Shutterstock.com

The wedding hair game has changed, and stylists who haven’t caught onto that yet will most likely find themselves doing fewer and fewer weddings. When it comes to wedding hair, brides want to feel stylish and glamorous. They want to look their best, and they don’t want a re-do of a bad prom hair style that they might have had years ago.

Sleek and Straight Long, straight hair can make a big statement when paired with a wedding dress because it creates interesting visual contrast and is somewhat unexpected. The key to this style is to ensure that the bride first has a great haircut, then that the hair is transformed into a perfectly straight, frizz-free finished style – which will make it look like the hairstyle was planned rather than looking like the bride simply forgot to have her hair done.

Sleek and Straight

Braided Updos Braids are back in a big way. Whether the desired look has a bohemian vibe or high-fashion flare, braids are a great way to add texture and visual interest to any style, instantly making it look more fashion-forward. s WRITTEN BY AMANDA SLATER

lev radin / Shutterstock.com

vortexdigital / Shutterstock.com

Braided Updos

THE INDUSTRY SOURCE

Soft + Classic Curls

July/August 2012

The latest in

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TECHNOLOGY! Flipperless Wand 1” • Heats up to 430˚F • Variable heat settings with built in rheostat control • Soft-Grip™ handle for a more comfortable, secure grip • 24K gold-plated barrel • Separate On/Off switch • Foldaway safety stand • “On” indicator light • 8 ft. professional swivel cord 444547

2-Barrel Curler • Heats up to 430˚F • Variable heat settings with built-in rheostat control • Fast heat-up • Soft-Grip™ handle for a more comfortable, secure grip • 24K gold-plated barrels • Separate On/Off switch • Foldaway safety stand • “On” indicator light • 8 ft. professional swivel cord 444548

444547

444548

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INNOVATE

HOT NAILS Trending Now in Nails

Long and Lovely

Reverse French

Short nails have monopolized nail fashion for quite a while now, so the long, natural, ladylike nails that have been on the runway lately came as a refreshing surprise.

This season isn’t the first time that we’ve seen reverse French manicures, but they’re every bit as stylish as ever! The particularly trendy ones incorporate half triangles or moon shapes at the base of the nail in bold, contrasting colors.

Stripes Creative manicures are bigger now than ever before, and one fun twist that recently made its way down the runway was the stripe. Use bold colors and one single stripe per nail for a racing stripe effect.

Monotone Print With the increasing popularity of nail art and inventions such as OPI’s Pure Lacquer Nail Apps, it’s no surprise that printed, patterned nails have also made an appearance on the runway – particularly in monotone, neutral colors.

lev radin / Shutterstock.com

Green From chartreuse and neon green to mint, lovely and unexpected shades of green polish are making the rounds and are offbeat enough to give an extra edge to any look.

Reverse French + Red

Red This season’s bend towards vintage-inspired style seems to have made classic red nails hotter than ever before. Pretty, sexy and sophisticated, the perfect bright red adds a welcome lovely pop of color to the season’s palette.

Nudes Nude tones have been lingering around for a few seasons and are another trend that doesn’t seem to be going away any time soon! Sophisticated and fresh, nudes go with everything and can be dressed up or down.

Nata Pupo / Shutterstock.com

Nudes: Sophisticated + Fresh

Ombre Ombre hair has been around for a while now, but now the trend is turning towards ombre nails. That’s right – no need to choose between two great colors anymore. Simply blend one into the other.

Clean and Simple

Sam Aronov / Shutterstock.com

Green: Offbeat + Edgy

THE INDUSTRY SOURCE

This season, not only were nude nails featured, but so were bare, natural nails. Just keep nails neat and clean – perhaps with a coat of clear topcoat! s WRITTEN BY AMANDA SLATER

July/August 2012

Sam Aronov / Shutterstock.com

Clean + Simple

Roll-on. Remove. Ready-to-go.

www.cleanandeasyspa.com

Original Wax Refill (Medium) 302028 – $13.49

Medium Roller Head (Bikini) 302031 - $2.99

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INNOVATE

HOT HAIR Trending Now in Hair

Wet and Wild

Beachy Waves

The glistening/wet hair look popped up all over the runway during New York’s fall Fashion Week. And whether you love it or hate it, there’s no arguing that it’s a low maintenance trend! The key to successfully pulling off this style is to pair it with bold eyes or lips that give it a glamorous edge (as opposed to a just got out of the shower feel).

It seems that beachy waves never completely go out of style. And why should they seeing as they make any look instantly seem more romantic, bohemian and effortless?

Pretty Ponytails Sleek, chic, sophisticated ponytails made the rounds during fashion week worn low and flat, tucked under and sectioned off and sleek, damp and slicked back.

Anton Oparin / Shutterstock.com

Top Knots A top knot used to just be a style reserved for rushed mornings and bad hair days. Now they are in the height of fashion and have been popping up everywhere.

Top Knots

Embellished Updos Hairpieces of different sizes and shapes adorned many fall 2012 models. Some were particularly outlandish, such as large geometric shapes and headpieces. Although those looks may not be practical for everyday life (at least not for most people), expect to see a good deal of slightly more tame hair accessories this fall and winter.

Retro Style 60’s inspired hair has circled back around and took long enough coming back that it now seems fresh, vibrant and new. From mod cuts to beautiful blowouts, bouffants and beehives, it hasn’t been this fashionable to look like Twiggy since …well, the 60’s.

lev radin / Shutterstock.com

Retro Cuts

Braids and Twists Braids, knots and twists of all types have been adding extra romance and texture to hairstyles for a few seasons now – and they aren’t showing any signs of slowing down. Whether it’s messy just rolled out of bed braids or pristine twists interwoven in an elegant updo, braids, knots and twists are an easy way to make a traditional style a little more fashion-forward. s lev radin / Shutterstock.com

Big Hair

THE INDUSTRY SOURCE

lev radin / Shutterstock.com

WRITTEN BY AMANDA SLATER Braids + Twists

July/August 2012

67 for details.

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INNOVATE

The Colors of

FALL A fashionable escape

OPI has embraced Fall/Winter 2012 runway trends with the Germany Collection, drawing inspiration from Berlin – an exciting new fashion hub that blends classic looks with the avant-garde. $4.25 ea. “Designers showcased rich colors and striking textures for fall. The Germany collection beautifully complements these looks with standout shades in various hues.” Suzi Weiss-Fischmann OPI Executive VP & Artistic Director

Shimmer and shine Step into a pristine and polished world of reflective metallics that will change your perception of nail color forever! Strike it rich with foolproof formations that deliver reflection, sheen and a quantum leap forward in silvery chromes and incandescent golds. $4.00 ea. “I was obsessed. The appearance of beautiful foils on the runway ignited a year-long search to realize that kind of overall, even reflectivity in a paintable polish.” Essie Weingarten essie brand founder & Global Creative Director

151018 Penny Talk

Helena Yarmak Fall 2012

151020 No Place Like Chrome

611602 Unfor-gretably Blue

611595 Don’t Talk Bach to Me

Diane Von Furstenberg Fall/Winter 2012

THE INDUSTRY SOURCE

July/August 2012

611597 German-icure by OPI

151019 Good As Gold

Down to Earth Inspired by the natural sculptures of the earth, the Rock collection offers a palette of colors that range from hot molten lava to cool, streaked granite. Each shade is infused with Rhyolite, formed from volcanic magma. $5.00 ea. “This collection of colors [is] inspired by Earth’s beauty. Borrowing colors from Earth’s treasured landscapes, Mother Nature’s elements become transformative, giving each lacquer an elevated dimension of color.” Shel Pink SpaRitual founder

680179 Slate

680181 Quartz

680297 Basalt BCBGMAXAZRIA collection by Max Azria at Mercedes-Benz Fall 2012

To view the complete fall polish collections by OPI, SpaRitual, China Glaze, only and essie, turn to our Just In section on pages 46 – 48.

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•

Available at:

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THE INDUSTRY SOURCE

INNOVATE

MOST WANTED Trending Now In Spa Pampered paws Ultra high heels are more popular than ever, but they come with a price – which is one of the reasons that feet treatments are now more popular than ever before. In fact, more and more spas are now focusing on “foot fitness,” which means that treatments are extending beyond pedicures into treatments that target and help remedy foot pain and other foot conditions such as bunions, hammertoes, corns and more. 100-percent feet only spas are even beginning to emerge!

Beauty coaching Regardless of how tight money gets, there are some things that people are still willing to pay for, and one of those things is expert advice. Whether it’s a life-coach or a personal trainer, expert advice as it relates to health and fitness is important enough to many people that they will find the money to pay for it – even

if it means sacrificing some of their other expenditures. Spas are now beginning to capitalize on this trend by offering health and wellness coaches – or even more specific areas of expertise (such as sleep coaches).

In-spa fine dining Many establishments, such as high end hotels or resorts, offer both fine dining and luxurious spas. So why not mix the two? More and more spas are jumping on board with this trend, as it is extremely popular with customers who enjoy the ability to combine two of their favorite luxuries at once.

Multi-sensory experiences Spas often use elements like sound, music, color and light as part of their ambiance, but now the trend is to use these elements as an integral part of the therapy they offer clients. Music therapy is gaining traction while color and light are used in chromatherapy, which is said to activate biochemical and hormonal processes that can be used to sedate or stimulate. And an approach called “vibrational medicine” deals with new scientific evidence that suggests that frequencies and vibrations effect us both physically and emotionally.

Glitz and glam While wellness is important, it’s crucial not to forget the glam factor – especially since it’s more popular now than ever before. Clients are looking for quick, easy, inexpensive ways to freshen up their look, and spas have begun to deliver services such as a la carte quick grooming and beauty services – which can range from a makeup station to an eyebrow wax or blow dry bar. s WRITTEN BY AMANDA SLATER

THE INDUSTRY SOURCE

July/August 2012

IS YOUR HAIR-REMOVAL PROCESS SAFE?

Think Twice. Decide Once. There has been a lot of talk recently about the safeness of hair-removal products. Is your salon safe? Think twice before you decide... unless you’re already a registered Nufree salon. Clinical tests prove Nufree® is the only antibacterial, antimicrobial hair-removal system in the world – it actually kills germs. No one has performed the clinical tests or achieved the results that Nufree has to ensure your clients safety. And Nufree is only available from authorized distributors.

But safety is just the start. No other hair-removal system performs like Nufree: • Nufree is not a wax, so your clients won’t experience the pain of a typical wax service. • finipil® – our patented antibacterial, antimicrobial lotion – protects the empty hair follicle and when used daily shrinks pore size and prevents ingrown hairs. • Your clients can swim, tan or apply makeup immediately after a Nufree finipil treatment. • Nufree finipil is safe for face and body hair removal. • After one Nufree finipil treatment, your clients will stay hair-free for weeks.

Made in the USA

Visit nufree.com or Call 800.247.2405 Preferred by Estheticians... Loved by Women.

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INNOVATE

Have you heard

THE BUZZ?

n case you haven’t heard the buzz, Beauty Buzz is just around the corner!

Held at Sound Board in Detroit’s MotorCity Casino Hotel, Beauty Buzz is a premier charity event sponsored by tng worldwide, Kemon and Ambassador magazine benefitting the American Cancer Society that showcases all aspects of beauty including hair, nails, skin care, health and fitness with fashion provided by Michigan-based salons. Callaghan Smerek will kick off the event with a live rendition of her hit single “Hey You.” Jay Towers of FOX2 and FRESH 100.3 will be emceeing, and special guests will include Louise O’Connor, CND Artistic Director Jan Arnold and JWOWW (Jenni Farley) of Jersey Shore. Presented by tng worldwide, parent company of THE INDUSTRY SOURCE, this event is the first of its kind and will center around the excitement of the runway. Some of the Michigan salons participating are Andrew Marke Salon, Friends Hair & Nails Salon, Lifetime Fitness, Tropical Oasis and Palazzolo At The Fifth. “I think music brings out the beauty in everyone, so I couldn’t be

more thrilled to be part of a night where music and beauty collide,” said Callaghan regarding her upcoming performance.

2012 of the beauty around you.”

“There will be some on stage demos, but for the most part the event is about continuous excitement, energy and movement of beauty,” said Larry Gaynor, President and CEO of tng worldwide. “Come out first because it’s a fundraiser for ACS and second to be inspired by all

The Beauty Buzz will take place on Sunday, October 7 at 4 p.m. and is a 21 and up event. Tickets are $35, $75 and $150 and are available through Ticketmaster and at MotorCity Casino Hotel Box Office. All attendees will receive a gift bag valued at more than the price of admission. VIP tickets will include a luncheon at MotorCity Casino Hotel, preferred seating and opportunities to mingle. (Reserved seat locations are subject to availability on a first come, first served basis.) And, for a limited time, MotorCity Casino Hotel is offering event attendees special rates of $149 a night. Don’t miss out on the hottest new event in the industry! Reserve your spot today. ▲ WRITTEN BY AMANDA SLATER

Experience CND Shellac Couture Like Never Before

CND Shellac: The Realway Monday, October 8, 2012 • 1 – 3 p.m. MotorCity Casino Hotel • Detroit, MI

Don’t miss this two-hour hands on workshop focused on recreating the nail designs from the runway for the real world. Team CND, the creative geniuses behind the nails each season at Fashion Week, will serve as hosts and tutors for the session.

Jan Arnold

Jan Arnold, the ever-engaging co-founder of CND will serve as your guide to the latest nail techniques, shades, textures and designs to seriously thrill your clients.

$149 charge (#952480) includes: • CND UV Lamp ($150 value) • 6 CND Shellac Shades ($96 value) • CND Shellac Base & Top Coat ($32 value) • Nail Fashion Look Book • Workbook & Shopping Guide

$99 charge (#952481) includes: OR

• 6 CND Shellac Shades ($96 value) • CND Shellac Base & Top Coat ($32 value) • Nail Fashion Look Book • Workbook & Shopping Guide

For more information, visit tngworldwide.com/education. To register, call 800.362.6245. 34

THE INDUSTRY SOURCE

July/August 2012

You are cordially invited to the beauty event of the year.

2012

WHAT: Beauty Buzz 2012 at MotorCity Casino Hotel is a premier charity event benefitting the American Cancer Society that showcases all aspects of beauty including hair, nails, skin care, health and fitness with fashion provided by Michigan-based salons.

WHERE: Sound Board at MotorCity Casino Hotel in Detroit, MI

WHEN: Sunday, October 7, 2012, 4 – 6 p.m. WHO: Special guests will include: • Louise O’Connor, celebrity hairstylist • Jan Arnold, CND founder and Artistic Director • Jay Towers (FOX2, 100.3 FRESH), emcee

TICKETS NOW ON SALE!

Special stage shows will feature: • Lifetime Fitness • Tropical Oasis • Andrew Marke Salon • Friends Hair & Nails Salon • Palazzolo At The Fifth

Available through Ticketmaster and priced at $35, $75 and $150. $150 ticket includes VIP luncheon at 12:30 p.m. at Amnesia inside MotorCity Casino Hotel. Reserved seat locations are subject to availability on a first come, first serve basis. Must be 21 or over to attend this non-smoking event.

And much more!

Presented by: Beneficiary: Marquis supporter:

Event location:

INNOVATE THE BEAUTY BOOK Fall 2012

ESSENTIALS

Check out these hot products from THE BEAUTY BOOK Fall 2012 and be on the lookout for your copy for much more!

s Wild

s Natural

massage

Lava Bambú Kit 308517 $269.99



style

For Pro Mini Files 12-ct. 102032 Zebra 102033 Tiger 102034 Cheetah $1.99 ea.

Cheetah

Tiger

Zebra

Color in a snap

Cuccio Colour Veneers Available in 24 shades. $13.95 ea.

301

Cuccio Colour Lacquers Available in 72 shades. $4.25 ea.

305

 Perfectly

polished

CND Shellac Intro Pack 768855 $99.00

THE INDUSTRY SOURCE

July/August 2012

 Lovely

318

Prints available

lashes

Ardell Accent Lashes 312259 – 301 Black 312273 – 305 Black 312189 – 318 Black $3.29 ea.

 Blonde

hair rescue

Malibu Blonde Wellness Kit 401503 $16.99

s Relax

OVER 10% LONGER

Sometimes longer is better and refresh

Ginger Lily Farms Botanicals Gallons • Hand & Body Lotion • Body Wash • Shampoo • Conditioner $19.99 ea.

Smooth LONG Operator Smooth Operator

for sensitive skin

8 s Dry

One-Piece Seamless Brush Handle

s Smooth

GiGi Zinc Oxide Ultra Sensitive Wax 14 oz. 302089 $13.99

the healthy way

The LONG Smooth Operator features a longer barrel than normal aerated rounders. The longer barrel reduces styling time and is perfect for those cascading curls.

Elchim 3900 Healthy Ionic Dryer 444417 Call for pricing

▼ Sit

Also features the same seamless one piece handle as Spornette’s original Smooth Operator which prevents catching hair.

back and relax

Pavilion Barber Chairs 380740 Basic 380741 Logic Call for pricing

Tourmaline Ionic polished bristles condition the hair, are softer on the scalp, and are crimped to gather the hair better. Ceramic Thermal Barrel rapidly distributes and retains heat.

Available in September 2012

#441030 #441031 #441032

Basic

Logic

2-1/2" dia. 3" dia. 3-1/2" dia.

$13.39 $14.99 $16.69

www.spornette.com

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•

Available at:

T HE INDUST RY SOURCE • 800.362.6245 • theindustrysource.com 800.362.6245

THE INDUSTRY SOURCE

INNOVATE

SNAPSHOT From New York to Moscow and Madrid, here are some of the hottest fall trends to grace the runway.

Runway Beauty Trends

Anton Oparin / Shutterstock.com

Dramatic Eyes

Shelly Wall / Shutterstock.com

lev radin / Shutterstock.com

Bold Brows

Unexpected Lip Color

lev radin / Shutterstock.com

Dramatic Lips

Anton Oparin / Shutterstock.com

Bright Shades

lev radin / Shutterstock.com

Fresh Faced

Retro Glam Snapshot continued on page 40

THE INDUSTRY SOURCE

July/August 2012

Your touch

an organic choice PURE TOUCH

organics

Organic, environmentally friendly Formulated without parabens, gently pH balanced

The organic choice for your clients

Unscented, use for all modalities and hypoallergenic

Organic Jojoba, Shea Butter & Sunflower Rich in vitamins A, E & F to soothe and balance skin

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INNOVATE Snapshot continued from page 38

Runway Hair Trends

Anton Oparin / Shutterstock.com

Nata Pupo / Shutterstock.com

Shelly Wall / Shutterstock.com

Big Hair

Shelly Wall / Shutterstock.com

Nata Pupo / Shutterstock.com

Anton Oparin / Shutterstock.com

Loose Waves

Slicked Back

Shelly Wall / Shutterstock.com

Anton Oparin / Shutterstock.com

lev radin / Shutterstock.com

Messy Braids

lev radin / Shutterstock.com

Braided Updos

Anton Oparin / Shutterstock.com

Shelly Wall / Shutterstock.com

Headpieces

Anton Oparin / Shutterstock.com

Top Knots

Suave and Sophisticated

THE INDUSTRY SOURCE

In with the Old

July/August 2012

Anton Oparin / Shutterstock.com

Long and Luxurious

WE LOVE BEING DIFFERENT! Try our seasonal fragrances for July and August: Watermelon or Verbena Fragrance on sale: Mango & Papaya

n Watermelo a or Verben

PEDI REDI PLUS Pedicure soak solution is available in over 80 fragrances and 12 colors. • • • • •

Superior Exfoliation Safe for all Pedicure equipment Four economical sizes Custom formulations available onn too m atcch Sugar Scrub and Lotion match your favorite PEDI REDI fragrances • Visit our website for more info at www.maximllc.com

Manufactured in the USA by MAXIM LLC, Phoenix AZ

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PediNailFullPageAd.indd 9

5/23/12 10:59 AM

INNOVATE

TOP 5 W

ant to add a little fun to your clients’ summer looks? Try a popsicle pedicure! Add to your regular pedicure services this summer for an extra pop that will keep your clients looking cool. Just ask them what flavor they’d like – or mix and match for a sweet assortment!

Popsicle Pedicures 3. Cherry Finish regular pedi service with CND Scentsations Black Cherry & Nutmeg Hand and Body Lotion (769698 – $4.95). Coat nails with China Glaze Bing Cherry Nail Lacquer (157027 – $3.50) for the perfect finishing touch.

1. Grape After you’ve completed your regular pedi service, finish with Grapes Antioxidant Skin Moisturizer (203758 – $10.49) and OPI’s Nail Lacquer “A Grape Fit!” (611440 – $4.25).

4. Tropical Use Qtica Exotic Mango Sugar Scrub (301290 – $9.00) during the service. Moisturize skin with Qtica Exotic Mango Body Lotion (301297 – $8.00) and finish with a coat of CND Tropic Coral Nail Colour (768521 – $4.50).

2. Orange Add Therabath Orange Ginger Paraffin to your pedi service (303118 – $27.99) and smooth rough feet with Be Natural Orange Callus Eliminator (301077 – $26.99). Finish off with a splash of color with Orly Orange Punch (154463 – $4.25).

5. Fudgsicle For a chocolatey variation, let clients indulge in Amber Professional Paraffin dip in Chocolate (390046 – $24.99) and finish off with Essie Hot Coco Polish (151735 – $4.00). s

THE INDUSTRY SOURCE

July/August 2012

REWRITING PROFESSIONAL NAIL ART HISTORY

Nail Art Pens Increase Your Service Income and Unleash Your Inner Nail Artist! Offer Your Clients the Hottest Trend in the Industry Today!

r e v O lion l i M 2 ! d l o S

lors! hot co y! 5 n i le as Availab mooth and e s r Applies iced fo ps! r p y l b u Afforda ervice marks l iona profess

FEATURED IN

SEVENTEEN MAGAZINE!

Great for White and Colored French Tips! Available in White, Black, Red, Pink and Purple.

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INNOVATE

SEAL THE DEAL With Pure Lacquer Nail Apps and GelColor by OPI Top Coat

rom edgy to creative, flirty, fun, whimsical or artistic, nails say a lot about a person. Now it’s easier than ever to make a statement with OPI’s Pure Lacquer Nail Apps. Long lasting and made of 100% real nail lacquer, not only do they make beautiful nail designs simple, but they also eliminate dry time.

However, to make apps last even longer and to help curb some clients’ inclination to try to apply them on their own, seal them with GelColor by OPI Top Coat. It’s an easy way to give Pure Lacquer nails a flawless professional finish while extending wear and keeping clients coming back for more! s

PURE LACQUER

NAIL APPS

Single packs contain 16 strips to fit all nails – $5.95 ea.

Black & Gray Peacock Rattlesnake 611705 611702

Fishnet 611711

Parisian 611709

Reptile 611708

Floral Pink & 611706 Black Lace 611707

615601 $17.50 Metallic Wave 611703

Sequins 611710

Zig Zag Sparkle 611714

THE INDUSTRY SOURCE

Gold Pink & Girly Geometric Lace Silver Lace Glam Sparkle 611712 611715 611713 611704

July/August 2012

615637 $399.95

customized massage therapy for your clients needs multi-purpose • aromatherapy • hot/cold stone • therapeutic • spot therapy Innovative massage & body products work synergistically with our spa equipment to enable the spa professional to offer the “healing touch” and the effective results your clients demand. From Aromatherapy Massage to Detoxifying Herbal Wraps, Amber’s professional body treatment offering is the most comprehensive in the industry!

Call 1-800-821-9188 to speak to an Amber Spa Solutions Specialist or visit www.amberproducts.com

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SKINCARE • BODY TREATMENTS • DEPILATORY • MASSAGE • HAND & FOOT THERAPY • RETAIL • STAINLESS COLLECTION • SPA EQUIPMENT

JUST

IN SALONS AUGUST 8 Pre-order today to guarantee delivery!

TWHAT’S HE INDUST RY SOURCE NEW AT

T HE INDUST RY SOURCE

Inspired by what fashion

Available by phone, online and at select store locations.

editors are calling “Europe’s hottest

new

fashion

metropolis,” this collection embraces

the

classical

elegance and the avantgarde that is modern Berlin.

 EDITION C • 36 Nail Lacquers .5 oz. each • 1 Two-tiered Acrylic Counter Display w/ Printed Footers • 1 Chipboard Header • 10 Color Charts • 1 Painted Color Palette w/ Chain • Set-up Instructions 611586 $149.95

▼ OPEN STOCK .5 oz. $4.25 ea.

Berlin There Done That 611591

German-icure by OPI 611597

Danke-Shiny Red 611592

My Very First Knockwurst 611598

Deutsch You Want Me Baby? 611593

Nein! Nein! Nein! Okay Fine! 611599

THE INDUSTRY SOURCE

EDITION A+ • 24 Nail Lacquers .5 oz. each • 1 Chipboard Counter Display • 1 Color Chart • 12-Tip Color Palette w/ Chain and Label • Set-up Instructions 611585 $99.95 (not shown)

 GER-MINIS 4-PK. 4 Mini Nail Lacquers .125 oz. each • Don’t Pretzel My Buttons • Nein! Nein! Nein! Okay Fine! • Suzi & the 7 Dusseldorfs • Unfor-greta-bly Blue 611590 $6.50

IN SALONS JULY 2012

Don’t Pretzel My Buttons 611594

Schnapps Out of it! 611600

Don’t Talk Bach to Me 611595

Suzi & the 7 Dusseldorfs 611601

Limit restrictions may apply on all collections. While supplies last.

▲ EDITION A • 12 Nail Lacquers .5 oz. each • 1 Chipboard Counter Display • 1 Color Chart • 12-Tip Color Palette w/ Chain and Label • Set-up Instructions 611584 $49.95

July/August 2012

Every Month is Oktoberfest 611596

Unfor-gretably Blue 611602

▲ OPI OUTRAGEOUS NEONS Four ﬂuorescent hues that sizzle with fun! Includes 1 of the following .125 oz. each. • Ridiculously Yellow • Formidably Orange • Riotously Pink • Seriously Purple • White Base • Top Coat 611603 $9.95

IN SALONS JULY 2012 MIRROR METALLICS COLLECTION Mirror Metallics are formulated with aluminum pearls, that reflect molten-hot color from every angle. It’s one premium metal that flaunts high fashion style.  12 BOTTLE DESIGNER DISPLAY Includes four bottles of Penny Talk .5 oz. each, two bottles of Good As Gold, Nothing Really Metals, Blue Rhapsody and No Place Like Chrome .5 oz. plus display. 994214 $48.00 ▼ OPEN STOCK .5 oz.

Blue Rhapsody 151021

$4.00 ea.

Good As Gold 151019

IN SALONS AUGUST 2012

12 BOTTLE DESIGNER DISPLAY  Includes two each of the six shades .5 oz. each plus display. 994213 $48.00  4 PIECE MINI COLOR CUBE Includes 1 each of colors listed in mini size. • Don’t Sweater It • Head Mistress • Skirting the Issue • Stylenomics 994212 $8.50

Adventure Red-y 157923

Call of the Wild 157922

No Place Like Chrome 151020

Penny Talk 151018

▼ OPEN STOCK .5 oz.

2012 FALL COLLECTION The key to this collection is to keep it simple and classic with power color. With lean lines and smart silhouettes, this season’s look belong to women of substance who practice judicious Stylenomics.

▼ OPEN STOCK .5 oz.

Nothing Else Metals 151022

$4.00 ea.

Don’t Sweater It 151807

Head Mistress 151805

Miss Fancy Pants 151809

Recessionista 151810

Skirting the Issue 151808

Stylenomics 151806

$3.50 ea.

Desert Sun Elephant Walk 157928 157924

IN SALONS JULY 2012 ON SAFARI COLLECTION Take an exotic expedition where you’ll be captivated by earthy tones, rich plums and celestial sparkles.

Exotic Encounters 157927

Kalahari Kiss 157920

I Herd That I’m Not Lion Jungle Queen 157925 157921 157929

Man Hunt 157926

Prey Tell 157931

Purr-fect Plum 157930

COUNTER DISPLAY 24-CT.  Includes two each of the colors from the collection plus display. 994819 $84.00

Limit restrictions may apply on all collections. While supplies last.

800.362.6245

THE INDUSTRY SOURCE

JUST

TWHAT’S HE INDUST RY SOURCE NEW AT

T HE INDUST RY SOURCE Available by phone, online and at select store locations.

IN SALONS JULY 2012 ROCK FALL 2012 COLLECTION Inspired by the natural sculptures of the earth, this collection offers a palette of colors that range from hot molten lava to cool streaked granite. Each shade is infused with Rhyolite, formed from volcanic magma. 12 PIECE COMPLETE DISPLAY  Includes two each of the colors listed in this clean and modern display made out of renewable bamboo and features the SpaRitual logo branded on the front and back. 994655 $60.00 OPEN STOCK .5 oz. $5.00 ea. 

Basalt 680297

Conglomerate Lithophonic 680178 680180

Marble 680422

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THE INDUSTRY SOURCE

▼ ORLY FOIL FRENCH FX KIT offers stylish, unexpected color to easily create a unique French manicure. Kit includes: • Shine Nail Lacquer .3 oz. • Witch’s Blue Nail Lacquer .3 oz. • Top 2 Bottom Base/Top Coat .3 oz. • Tip Guides & Instructions 994536 $7.50

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IMAGE

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SALON AND SPA DESIGN

e all know that image is a big part of the salon and spa experience. Maybe it’s because it plays a big part in the overall ambiance of a place. It evokes an emotion and has the ability to create feelings ranging from excitement to relaxation. That’s why design elements are such a key part of a salon or spa’s overall identity. Here are a few of the hottest ones:

Back to nature Elements from nature are a huge part of the salon and spa experience right now. This includes touches such as rock, sand, plants, water and even dirt and roots. Often these materials have specific connotations for clients, too. For instance, sand tends to remind people of vacationing in an exotic location. Some spas are even taking this trend to the next level by incorporating volcanic types of elements – whether that’s through actual volcanic rock or simply color schemes that are reminiscent of a volcano. The psychology behind this is that it’s an earthy element that also adds a sense of excitement or danger that some find invigorating.

Precious metals Now more and more precious metals are being added to everything from tanning lotions to nail polish. Gold, silver and platinum just makes everything seem extravagant – and, for many salon and spagoers, that’s a good thing. They are looking to pamper themselves, no holds barred. So don’t hesitate to carry products that feature these materials – often patrons will deem them worth the extra money. Piggyback off this trend and bring these elements into the overall design of your salon or spa, making it the most opulent place to be pampered.

THE INDUSTRY SOURCE

July/August 2012

Luxurious elements If precious metals aren’t your thing, opt for other luxurious design elements. New York chic contemporary design is incredibly popular with both salon and spa owners and customers. That often means shades of dark blue or grey, dark wood and straight lines. However, touches like crystal chandeliers and other light fixtures are a great way to not only soften these spaces but also to give them an even more luxurious feel. ▲ WRITTEN BY AMANDA SLATER

A SERVICE ONLY YOUR SALON CAN DELIVER!

T HE INDUST RY SOURCE • 800.362.6245 • theindustrysource.com Available at: T HE INDUST RY SOURCE • 800.362.6245 • theindustrysource.com Available at:

IMAGE

Dress for the

CAREERYOU WANT Y

ou’ve probably heard it before – “Don’t dress for the job you have. Dress for the job you want.” It’s true – when it comes to career fashion, it’s more complicated than choosing what to wear for a job interview. How you dress every day is important because it helps you ensure that you make the right impact on your employers, employees, colleagues and clients – and it helps you feel good about yourself. It’s about making confidence, grooming and professionalism a priority without sacrificing style. And here are a few tips to get you started:

1. Dress for the job you want. It turns out that following this basic workplace fashion rule really does make a difference! Every workplace role is different, and therefore there is no universal “career uniform.” However, if you have your eyes on a job that would require more client interaction, you may want to regularly wear dress pants or a jacket with a skirt – or at least the kinds of outfits that look professional and will leave a good impression on clients!

2. Plan your wardrobe. If you spend too much time every day deciding what to wear, you’ll have less time to ensure that you are successful in your job! Plan in advance – whether that means laying out your outfit the night before or buying that season’s work wear in advance.

3. Don’t forget grooming and accessories. A great work wardrobe will be let down by poor grooming. Of course this means you must maintain a clean and well-kept appearance at all times – but also don’t forget the power of accessories to finish off your look.

4. Be fashionable. Dressing for success does mean choosing clothes that show you take your job seriously and, in turn, that you want to be taken seriously in your career – but remember, you work in an industry that is all about image. That means there are no extra points for looking out-of-date or dull – no matter how informal and unfashionable your company or role. Of course you won’t be taken seriously if you look like a fashion victim, and there are always certain rules that should be adhered to in the workplace (such as not looking like you should be on the catwalk or in a club!), but you don’t have to sacrifice style. ▲ WRITTEN BY THE VGO FASHION TEAM ABOUT THE AUTHOR: VGOFashion has become a popular place to buy clothes and accessories online due to its great range of up-to-the-minute styles at unbeatable prices. For more information, visit www.vgofashion.com.

THE INDUSTRY SOURCE

July/August 2012

Sugar Scrub: Sugarcane crystals and Vanilla Bean combine to exfoliate and soften the skin with anti-oxidant benefits. 109910 (19.5 oz.) Spa/Salon: $14.99

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IMAGE

AWARD WINNING

The focal point in the salon is the bubble chandelier that is centered over the chemical processing table and can be seen from every angle of the salon.

LUXURY

Headlines is home to some of the best salon design around – and also to the 2012 Salon of the Year Award and 2012 Salon Design of the Year Award.

hen Gayle Fulbright and Letty Skinner set out to design their dream salon, they enlisted the help of THE INDUSTRY SOURCE Salon and Spa Design Center Designer Leslie McGwire – and the end result exceeded their every expectation.

Now, Headlines has been voted one of the top 200 salons in the country for the last five years by Salon Today Magazine and this year received Salon Today’s Salon of the Year 2012 award. It is also one of the top five salons in the nation in the running for North American Hairstyling Awards’ 2012 Salon Design of the Year, which will be determined in July in Las Vegas.

THE INDUSTRY SOURCE

July/August 2012

One of the most important design elements in the salon is the beautiful custom made styling stations. White light glows from either side of the frameless mirrors. The work areas are on the sides of the unit, eliminating clutter and creating a very clean, slick look. The space includes a very unique chemical processing table with a textured stainless steel top. Six acrylic hydraulic chairs with deep purple cushions around the table add to the uniqueness of this area. But perhaps the largest focal point in the salon is the gorgeous bubble chandelier that is centered over the chemical processing table and can be seen from every angle of the salon.

Headlines The Salon 121 N. El Camino Real Encinitas, CA 92024 760.436.1812 headlines4hair.com

of powerful hair clippers has arrived You might call this Generation Y, as in “Y didn’t someone already think of this?” or Generation L, as in “Lasts Longer”… Either way, the Juice™ clipper is leading the way into a new era of power, performance and long-lasting clipping.

On the right: About Face – The highly custom makeup area called “About Face” is at the front of the salon for full consultations or quick touch ups for clients on their way out the door. The makeup unit has a built-in trash cabinet and a unique area for paper towels. The mirror features the same side lights as the styling stations.

JOIN THE REVOLUTION.

Below: Lather Lounge – In the Lather Lounge, a beautiful mural of white bark trees on the back wall faces clients. The room’s lighting, its deep purple ceiling and overall atmosphere is one of total relaxation. ▲

T HE INDUST RY SOURCE • 800.362 Available at: T HE INDUST RY SOURCE 800.362.6245 • theindustrysource.com • Available at: T HE INDUST RY SOURCE 800.362 Available at:

•

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T HE INDUST RY SOURCE • 800.362.6245 • theindustrysource.com 800.362.6245

THE INDUSTRY SOURCE

CONNECT such as smart phones and tablet devices – thus, opening up a new frontier for web developing called the mobile site. Still, you might be asking yourself why you should consider creating a mobile site. Here are some of the best reasons:

1. Cell phones and tablets are the computers of the future Cell phones and tablet devices are being used more than ever before. And, with their advanced features and capabilities, they are used for virtually everything – from interacting on social media sites to browsing the web and more. But, as they are unable to display standard web pages properly, people enjoy surfing the web on the mobile versions of sites when accessing the web from their phone or tablet.

2. Mobile sites are more attractive and they load faster Although it is possible to view a standard web site on a phone or tablet, it looks bad – and it is typically very slow to load, which can result in fewer viewers.

3. Mobile sites are “thumb friendly” Navigating a standard site on a mobile device can be cumbersome and often quite frustrating because it usually involves a lot of zooming in order to click on tiny buttons or links (and often the process includes many mistaken clicks). Mobile sites take away this frustrating part of mobile browsing by providing large, “thumb-friendly” buttons that make web browsing simple – even on a small device.

4. A mobile site makes you look current and cutting-edge to clients There’s no doubt that having a mobile site makes your company look like they’re not only up with the times – but perhaps even ahead of the game (which gives you an advantage over the competition). According to Mashable, currently most businesses haven’t optimized their sites for mobile use. In fact, as of early 2011, Jesse Haines of Google Mobile Ads found that only 21% of companies canvassed among Google’s large advertisers had launched a mobile site.

5. Those with non-mobile sites risk losing visitors to competitors’ sites.

Get

MOBILE! F

rom the time the internet came into being, it revolutionized the way we lived our lives. The web has become the world’s go-to source to find out anything and everything. Now, as technology continues to evolve, people are using devices other than desktop and laptop computers to view websites,

THE INDUSTRY SOURCE

July/August 2012

It’s true – according to Mashable, a recent survey from Compuware found that “40 percent of users turned to a competitor’s site after a bad mobile experience.” Mobile websites have become a necessity for businesses. However, you don’t need to be a web developer to be able to have a mobile website for your business, as there are many mobile web developers out there that would be more than happy to help you out – and it’s worth the investment once the increased amount of customers you will reach by offering a mobile site is taken into consideration. More questions? Check out GoMo, Google’s initiative that aims to help businesses go mobile. For more information, visit howtogomo.com. s WRITTEN BY AMANDA SLATER

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CONNECT

Why you should use

for salon and spa marketing Annette Shaff / Shutterstock.com

t’s this simple. If these companies are using Twitter, why aren’t you?

Advertise a sale or special offer.

Toni & Guy (Yep – they’re using Twitter to update salons on what’s going on in the world of product and culture within their company).

The savvy salon and day spa marketers compose tweets that give out the latest information, advertise their hot offers, drive traffic to their website, interact with clients and build a loyal customer following. For instance, if you have a special promotion going on, you could post a tweet about it and let your followers know. Ask them to visit your website or give them some kind of call to action, encouraging them to take advantage of the offer. Approximately ten percent of your tweets should be related to sale offers and advertising.

GHD, the revolutionary hair straightening styling iron company, are on Twitter.

International giants like L’Oréal, Schwarzkopf, Wella, Goldwell and KMS – yes, yes and yes... all are using Twitter! Now an extensively vital and popular marketing tool, Twitter is a necessary part of salon and spa marketing plans – or at least it should be. If you’ve been living under a rock and are wondering what Twitter is, it is a social networking and micro blogging platform where you can post status updates and mini snippets of news and useful information for your followers to read. It’s like an abbreviated version of the Facebook news feed. At one time, Twitter was essentially a social media tool designed to help people keep in touch with family and friends. It was built around the question “What are you doing right now?” Status updates in answer to this question help family, friends and clients feel like they know you better than ever before. These kinds of status updates give your business a personal touch and help you to connect with clients. However, marketers are now also using this wonderful tool to expand their reach to folks those who are interested in what they are selling – and, in your case, that’s salon and spa services. The best practices of Twitter marketers can be studied to learn valuable salon and spa marketing strategies and tricks of the trade. Some of them are:

THE INDUSTRY SOURCE

July/August 2012

Build brand perception. Most people shop online for convenience rather than customer service. Customer service on the internet has improved, but the personal aspect of offline sales is still missing. A business like a salon or a day spa thrives on personal relationships. But Twitter makes it even easier to have direct conversations with your clients while allowing them to get to know your personality. Also, don’t forget to provide helpful information and advice that relates to your area of expertise. The majority of your tweets should be about something that is helpful or useful to the client like hair styling tips/body care tips, etc.

Listen to your customers. Twitter can be used as a sounding board to obtain feedback from your clients. Since you are providing such a personal service, customer problems can be addressed using Twitter. It is a great tool to be used as a customer support mechanism. ▲ WRITTEN BY FRANCIS FEATHERBY ABOUT THE AUTHOR: Francis Featherby is a hair salon and day spa marketing expert.

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CONNECT

Ask the

INDUST RY Salon and Spa owners and managers have the answers to help you become more profitable and successful.

What is hot in your salon or spa?

“Shellac mani/pedi.” Janeth Etorma Coon, Nail Technician The Golden Door Spa Park City, UT

CND Shellac Color Coat .25 oz. $15.95 ea. Cityscape 768851

“Currently at elements, it’s in the nail department. We’ve been painting all nails on solid color, except the ring fingers on each hand. Then we choose a totally different color for those fingers and create fun nail art on them.” Deshea Bell Elements Salon & Spa – South Elgin, IL

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“The trend that I am seeing in my salon is natural foot care. We use herbal oil blends and tea tree oil as part of a therapeutic foot care treatment. Clients are calling with sore, tired feet and want a healing treatment. We see this across the board from young adults that have been in flip-flops for years to older adults that are now retired and have not made foot care a priority until now. It is not just about the polish, but that can be the icing on the toes.” Anita Sebastian, Owner Extremities Natural Hand & Sole Care – Elmhurst, IL

“Eyelash extensions are the new breast augmentation! Business is booming! Women want to look fabulous at the gym, shopping or just waking to start the day! We also are creating new images with color and exclusive products.” Carol Hankin, Owner Carol Hankin Skin Care – Pittsford, NY

Would you like your response to be featured here? Send an email to editor@theindustrysourcemag.com for our next issue’s question. 60

THE INDUSTRY SOURCE

July/August 2012

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T HE INDUST RY SOURCE • 800.362.6245 • theindustrysource.com What other industry professionals had to say:

“Flowing, healthy hair starting with a cleansing shampoo and conditioner.”

“Natural hair. Kinky twist is the favorite style in my salon.”

Kim Miller, Stylist

Felicia Pearson, Salon Owner/Operator

“Formal styles for prom and highlights for clients going on vacations.” Ashley Fowler, Stylist

800.362.6245

THE INDUSTRY SOURCE

CONNECT

as your salon or spa been a little slow to step into the technological arena? If so, it might be one of those salons or spas that still keeps track of appointments solely in an appointment book (with paper and pen). Sound familiar?

However comfortable you are with tried and true methods such as the appointment book, there are a myriad of reasons to start using technology in your salon or spa. There is software specifically created to help you with online/centralized booking, SMS marketing, remote access, and more, and it’s automatically backed up so you don’t have to worry about what would happen if your appointment book was lost or destroyed. Salon and spa software programs are designed to help you with countless responsibilities that are part of running a small business, as well as those responsibilities that are unique to operating a salon. Here are just a few:

Managing records and staying organized Thanks to technology, managing salons has never been so easy and convenient. You will be able to manage your salon operations effectively, and, using software, you can perfectly organize your client records and reports – all while insuring that all information is safely guarded and confidential.

Keeping track of appointments and scheduling Computer-based appointment books make appointments easier than ever, and soon you will find yourself in a better position to handle sales and marketing.

Increased productivity Hair salon software helps to increase overall productivity. The top notch salon management systems use state-of-the-art technology. They beautifully update your business and also help you to better meet customers’ expectations. They are wellequipped with their own customer service, technical support and software development team – freeing up labor hours that you can use on servicing clients instead.

Step into a better business with salon and spa

SOFTWARE

Easier bookkeeping An advanced software program will include a bookkeeping function to help you keep track of the money that flows in and out of your cash drawer each day. As customers make payments for the services they receive (such as haircuts, highlights, manicures, massages, etc.), you can use the computer program to calculate their total bill and change due. Customers will also purchase various retail products such as shampoo, conditioner and styling products. This software keeps tracks of each transaction and calculates taxes for you.

Better customer service Once you begin using software to organize your business, keeping track of special occasions like client anniversaries and birthdays will be easier than ever. It’s this kind of attention to detail and personalized service that will give you a leg up on the competition. s WRITTEN BY NICK SMITH

ABOUT THE AUTHOR: Nick Smith is an expert on salon appointment software. For more information, visit www.siboom.com.

THE INDUSTRY SOURCE

July/August 2012

AD Index

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SUCCESS

“If you want to get customers, which is necessary for the success of any business, you will have to advertise in order to get them. Advertising is something that you should always make room for in your budget. Of course, finding the most affordable means of advertising early on will make quite a bit of difference. It may take more work, though.”

T HE INDUST RY SOURCE • 800.362 Available at: T HE INDUST RY SOURCE • 800.362.6245 • theindustrysource.com • Available at: T HE INDUST RY SOURCE 800.362 Share your success stories! Tell us what inventive ideas or promotions have helped you Available at:

– Michael Force, Small Business expert

take your business over the top. Send your response to editor@theindustrysourcemag.com. Available at: T HE INDUST RY SOURCE •

800.362.6245 • theindustrysource.com

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TISmag_JA12_63.indd 63

THE INDUSTRY SOURCE

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TISmag_JA12_IBC_MEHAZad.indd 1

6/4/12 10:39 AM

WE'VE MOVED!

hings have been very busy lately at THE INDUSTRY SOURCE and tng worldwide! We have just finished moving our entire corporate team into one location for the first time in 10 years. “We’re excited to have the entire team together,” said tng worldwide President and CEO, Larry Gaynor. “It’s been about 10 years since we separated the distribution side of our company from the office side, and the move is a welcome change. The new workspace is very cool and the change is exciting for everyone involved.” Our new corporate headquarters is located in New Hudson, MI. The location no longer includes the flagship store, TheAcademy or

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THE INDUSTRY SOURCE Salon and Spa Design Center, as these parts of the company have moved to their own new location in Farmington Hills, MI. Overall, the change is not only beneficial for tng worldwide employees, but also for customers, too. “Everyone at the new world headquarters will facilitate communication flow, workflow and process flow – which will in turn maximize the speed and delivery of orders and information to customers,” said Gaynor. Although there will be no store at the new corporate location, will call orders can still be picked up there. s

e l b da

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800.362

TNG NEWS

CHOOSE YOU with the American Cancer Society & tng worldwide

oin tng worldwide and the American Cancer Society in helping women commit to pursue their health first in the fight against cancer with ACS’s Choose You program.

tng worldwide is the Presenting Sponsor of Choose You – a movement that encourages women to put their own health first in the fight against cancer, and it shines a light on a hidden issue: one in three women will get cancer in her lifetime. However, we can change those odds by making healthy lifestyle choices such as maintaining a healthy weight through diet and exercise, not smoking and getting regular health checks. In the constant struggle between family, work, and self, we know how difficult it is to focus on you. To help change this, the Choose You program provides the tools and support women need to commit to and achieve their personal health and wellness goals. Research shows that 73% of Choose You commitments are successful, and the program provides the support needed to help participants eat right, get active, quit smoking, schedule regular health checks or take care of their skin. “Although programs like Tell A Friend are effective, it’s only for a short period of time,” said tng worldwide President and CEO,

THE INDUSTRY SOURCE

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Larry Gaynor. “What I love about Choose You is that it’s a 24/7, 365 days a year program. It’s about and for women of all age groups. And it’s a fresh idea – like Weight Watchers, Blue Cross Healthy Living and Women’s Health all wrapped into one.” Gaynor added that men might want to know what’s in it for them, to which he said, “Healthier, happier women – and we know if women are happy, men are happy!” Make your own Choose You commitment today, and make your personal health a priority while continuing the fight against cancer! Commit to choose yourself by: • Eating right • Getting active • Quitting smoking • Getting regular health checks • Protecting your skin Visit chooseyou.com to learn more and find tips to help you stay well. s WRITTEN BY AMANDA SLATER

July/August 2012

6/4/12 10:56 AM

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