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It is always good to remember the basic essentials when you want to start and succeed in a mobile marketing campaign! There are five rules you should consider when building a successful mobile campaign for your business. 1. Consider the ergonomic and technological limitations of mobile devices Compared to a computer, whether a cellular device or not, cellular devices have a significant smaller screen, no mouse, limited browser functionality, and a smaller keyboard that is more difficult to use. When targeting for mobile marketing create an atmosphere of navigation as comfortable as possible. 2. Exploiting the possibilities offered by the mobile A major advantage of the mobile from a computer is the number of possibilities offered by the "all in one". Nowadays, mobile devices are more than reduced by a phone, but have a camera, mp3 player, video camera, video player, calendar, and more. It is only with the advantage that all applications of mobile marketing as 2D bar code, image recognition, SMS, MMS, and Bluetooth can be deployed. It is essential to take into account if you want a successful mobile campaign. 3. Use a domain name like:.Mobi domain rather than.Com Currently, there is no real naming rule for mobile sites. You can find mobile sites. Mobi or sub domain. Com or even conventional addresses with automatic detection. Suffice to say that for Mobile devices, it is impossible to know if a site is mobile or not. It is therefore to buy domains. Mobi as soon as one wants to set up a mobile site for a matter of simplicity 4. Do not use frames (to take into account also for the web in general) While the use of frames in the classic web is strongly discouraged for reasons of natural search, the use of mobile web is simply impossible. Upon completion of the specification and development itself, it must no longer think in terms of ergonomics but in term fixed site mobile site. It is therefore to produce pages using "portrait" and use the XHTML (according to standards published by the W3C) 5. Supporting a mobile marketing campaign by a mobile site Many advertisers are launching a mobile marketing campaign without wanting to invest in a mobile site. Or have one..Mobi domains may boost the brand and continue to increase the conversion rate if the latter is a site m-commerce. In addition, having a mobile site can afford to continue the
mobile marketing campaign that will remain in all cases a specific operation. 6. Differentiate mobile sites from the internet To create a successful surfing experience, the functionality used by mobile users must be rethought in relation to those used on the website. Indeed, the user wants to find information quickly and easily. It is therefore not to adapt a website current mobile site but to rework all ergonomics and content. These constraints explain why although a few mobile site projects must be completely dissociated from a web site project. It is therefore necessary to have experts in the field of mobile web development to take into account all of these characteristics.
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