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What is Bluetooth Mobile Marketing? Bluetooth Mobile Marketing is a great solution for many businesses especially retail outlets if structured properly to reach out to any mobile device that is Bluetooth enabled. Virtually all mobile phones come already fitted with Bluetooth capability and the user can decide whether to turn the functionality on or off depending upon this preference. When a piece of software is placed on a Bluetooth enabled computer which is used to send out SMS/MMS type messages, they can be picked up on the Bluetooth enabled mobile phones of passers by. The best bit being for any business considering Bluetooth Mobile Marketing is that once the software and the equipment (which is relatively cheap) has been paid for,the rest of the messaging functionality is then FREE to both send and receive. This is a great system for sending out enticing offers or information about your business to encourage more people to notice you that otherwise might not. Bluetooth Mobile Marketing For Retail This is probably the more common use of Bluetooth Mobile Marketing as it's a great way to get the passers by to notice you that might otherwise wouldn't. Once the system has been configured and setup within the store you then have to decide what kind of offers you want to send out and the design of each of them. The first is the choice of words to get the user to accept you in sending them the offer information and the second part is the actual offer itself. For example, you send out a message such as "Would you like to accept a Bluetooth special offer coupon from Boots?" which pops up in a text format on the phone of a passer by or someone in the near vicinity and they then have to click on 'Yes' or 'No' to accept. If they say 'Yes' then immediately their notification is received by your computer and it then pushes out the offer itself. If the phone can accept it, the offer can be in the form of a full screen page with colours, graphics, pictures, logos and text of your choice depending upon how you've designed it in your system. It's always advisable to use an offer or discount to get passers by to engage with you like "2 for 1 offer at the Godfather Pizza store this lunch time" or 50% OFF all End of Season Shoes for Today
Only" which will entice the phone user to want to take action. Bluetooth Mobile Marketing Limitations Retailers wanting to use Bluetooth Mobile Marketing have to understand it's limitations in that a message can be pushed outwards from the store for quite a distance (over 100 metres)but to be truly effective in your marketing then it's best to get the phone user to confirm that they accept the message first. This way the acceptance rates for your offer can be boosted to between 25% - 40% but if not used this way then the rate falls massively to around the 1% - 3% mark. The problem being that currently most Bluetooth enabled phones can only send a message of not much more than 30 metres effectively in ideal conditions but often because of the nature of most retail outlet locations they can often only reach as far as just 10 Metres. So before any decision is made about considering Bluetooth Mobile Marketing it's well worth negotiating a testing period with the company who will supply your equipment and software to see what kind of coverage you can reach out to.Ă‚ Bluetooth Mobile Marketing Messages Are Sent Out For Free The beauty of bluetooth mobile marketing is that once the relatively inexpensive equipment and software has been purchased, the actual running costs are virtually Nil. Also, you can change and send out as many messages you want. You can even put them on a timed schedule to only go out at certain times or days. Normally, the software that comes with Bluetooth Mobile Marketing systems is very useful and can produce reports to let you know when the messages were most accepted, which message produced the best response, how many messages were transmitted and much more useful information that can be put into an excel spreadsheet and have graphs generated for ease of deciphering the data. So if your retail business has a large footfall that passes within a short distance then Bluetooth mobile marketing should be something you want to consider as the ROI per year can be very good indeed. Other Businesses That Can Benefit from Bluetooth Mobile Marketing Events companies find this a very useful marketing tool for something like a festival or any other outdoor event. Night clubs use it for sending out drink specials which contain additional information about up and coming events. Holiday resorts and sports stadiums use it as ways to promote offers or give out information about future ticket offers and merchandise discounts. All in all Bluetooth Mobile Marketing if used in the right way can be a great business tool.
So now that you have a feel for Bluetooth then be sure to investigate our other articles on Mobile Marketing itself or why not take a look at the one on setting up a Mobile Marketing Campaign Ian Jillings is the owner of http://www.mobilemarketingeu.com/ar/mobile-marketing-how-to.php where he provides mobile marketing tips and resources.
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