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With 2012 fast approaching along with it comes new mobile marketing opportunities that your business should follow as you consider efforts to spread the word about your brand and products and services through mobile. As mobile technology improves and the masses catch up with the advances, businesses should follow suit closely and observe their customers' interests and behaviors regarding mobile phone trends and use. 2011 featured a steep rise in text messaging, smartphone purchases and mobile advertising. So what's in store for mobile marketing in 2012? Here are our top trends to watch: Mobile Trend # 1 Of course, more and more users will become initiated into mobile handsets. Not only will their number of users increase sharply; more types of new smartphones with more user-friendly capabilities will emerge. Internet marketers, therefore, should do their best to keep these customers, mostly young people, on their radar. The same goes for tablets. Mobile Trend # 2 Text messaging will rise to a projected 8 trillion SMS in 2012. This is a rise of about a billion from the 6.9 billion SMS sent in 2011. This indicates that as long as there are mobile phones, SMS will always be in demand, along with MMS and instant messaging through the mobile phone. That means more fertile ground for marketers to experiment with catchy text messages and enticing graphics. Mobile Trend # 3 Social networking sites will get more exposure on mobile phones. Social networking reaches far beyond the conventional computer: because our mobile devices are always with us, it is expected that more than half of social networking will be done on mobile phones - at any time and any place we want. That means more opportunities for marketers to reach audiences on the social networking sites when they are using them. Mobile Trend # 4 More social games in mobile devices will be developed. They can be played anytime, anywhere, as long as you have a mobile device with you. Which means that companies smart enough to market with mobile games can achieve prominence in the mobile community.
Mobile Trend # 5 Location-based marketing will develop - that is, dishing out content based on where the recipients precisely are. Think of entering a restaurant and then receiving a SMS offering you some freebies once you order something from them. Sounds surprising, right? That novel technology can be achieved by Wi-Fi, RFID, and mobile phone tracking. Mobile Trend # 6 There will be a large increase in spending by SMBs on mobile advertising. The $1.6 billion figure garnered last 2010 more than doubled to $3.3 billion in 2011, and 2012 is predicted to double that enormous figure again. Mobile Trend # 7 Videos will become a greater trend in mobile marketing. With so many smartphones already capable of capturing video, it is time for Businesses to look at the bounds of video marketing beyond YouTube or similar. Videos can now be viewed anywhere, anytime, at convenience, and companies should poise themselves for it in the following years. Mobile Trend # 8 More currency will exchange through mobile phones. 2 011 saw $86.1 billion move around the world in about 141 million exchanges. Thus, it is expected that companies who offer mobile payment will enhance its capabilities. Mobile banking will also be rising in developing countries where banks are scarce. To sum up, the prosperity of 2011 for mobile marketing will carry over to 2012, with possibly more frontiers to open up.
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==== ==== For more information on Mobile Marketing Trends please check out; http://www.mobilemarketingeu.com/ar/mobile-marketing-trends.php ==== ====