Mobile Marketing - An Ad Agency's Dilemma.txt

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==== ==== For more information on Mobile Marketing Companies please check out; http://www.mobilemarketingeu.com/ar/mobile-marketing-companies.php ==== ====

Mobile marketing is a specialised area. The companies that have up to now dealt with AdWords on behalf of advertising agencies have all the tools and knowledge about pay per click AdWords and SEO but suddenly the buzz in the industry is all about mobile marketing and if they aren't seen to have the tools and knowledge in this area an agency may move all its business elsewhere. * Where to obtain keywords to short-codes for advertising purposes and keywords to premium rate short code numbers for competition purposes in order to grow a mobile database * Having a back-office at their disposal to create and store contacts, break them into different profiles and then send them texts of up to 450 characters is what is required. * A reminder system onto contacts mobiles, in other words setting a time and date in the future no matter how far ahead for some advertisers is a wonderful tool to have * Being able to provide Bluetooth proximity marketing * Being able to create iPhone apps, not standard ones, good ones that will project an excellent corporate image * Being able to adapt websites so they can be viewed on all mobile devices Mobile marketing companies are different to those that do SEO and pay per click and ad agencies should recognise that fact. Only 70% of homes have a computer, just about everybody has a mobile (or cellphone) Gartner, Inc. is the world's leading information technology research and advisory company, they predict that by 2013 mobile phones will have overtaken PC's as the most common way to access the internet. The key implication is that companies need to ensure that their websites, portals, and web applications adequately support mobile devices. To date only a small percentage of companies have had their website adapted so it can be viewed properly on all phones. A recent statement from Lorrie Norrington, president of eBay marketplaces. "Mobile is changing the way people shop this holiday season," eBay buyers and sellers have rapidly embraced mobile commerce this year, and this holiday season has been a mobile commerce tipping point. Shopping will never be the same again." Have you checked how your website looks on a mobile phone yet? Check it and then do something about it or else you will be left behind


Peter Fry is a Director of iWord Limited http://iword.ie and an authority on mobile messaging solutions. iWord have been providing mobile messaging services for over 4 years as part of their mix of products. The company also: * Provide a bulk SMS texting system that can deliver 450 characters onto mobile phones around the world * Adapt websites so they can be viewed on mobile (cell) phones anywhere. * They create iPhone apps. * They provide keywords to SMS short codes for advertising and competition purposes. * They provide a solution for Realtors/Estate Agents * They have an SMS texting directory in Ireland For further information about mobile marketing check out http://www.mobilemarketingeu.com/ar/mobile-marketing-companies.php

Article Source: http://www.mobilemarketingeu.com/ar/mobile-marketing-companies.php

==== ==== For more information on Mobile Marketing Companies please check out; http://www.mobilemarketingeu.com/ar/mobile-marketing-companies.php ==== ====


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